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<section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; min-height: 1em; box-sizing: border-box !important; word-wrap: break-word !important;"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/5AboF9NmQ83GRibhGF6mfWlib6g1lj0k5xrEh7zMqp0tvWIvZF5p9vlypf8fhgJ9BcIqibhUM47WQu2rTXxwrariaw/640?wx_fmt=jpeg" style="max-width:100%;" /></p><p class="" style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></span></p><p class="" style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">目前中国很多地方都在筹划，建设特色小镇，很是热闹，俨然把特色小镇当成了地方经济发展的救世主。我且不说这些行为正确与否，单凭是这种执着追捧的态度就是不能提倡的，心态是不中和的，其结果总会偏颇。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p class="" style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">特色小镇该如何构建，其根本诉求是什么，未来的发展方向又是什么，还有关于开发模式，运营方式等等的诸多问题，都是目前很多机构和公司在热烈讨论的问题。我这里说几点对特色小镇的看法，目的是想把时代性对特色小镇建设成果以及经济效益的热捧追求，向着区域品牌的建设，小镇生命机能的塑造等问题的思考上引导一下，构建一套区域品牌建设的大设计体系，从普遍规律层面对特色小镇的建设起到一定的指导作用。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">从如下几个方面展开讲一下对特色小镇的思考，认识。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p></section></section></section><p><br  /></p><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第一，特色小镇是个有机生命体</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">任何一个这个时代的综合体都是社会生命体进化的结果，都是在一个更聪明的顶层模式的提领下，多要素、多技术、多手段、多模式的融合通化的成果。社会生命体进化的目的，是要成为有着主观意识，判断思维，感情记忆以及物质载体的有机体，成为一个能与人进行深度沟通的高等生命形态。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">任何一个地域都有着自己的意识形态和物质形态，每个地域上的人，都无时无刻不在与地域意识和物质进行着交流。地域的生命形态，及影响力会潜移默化的渗入人的思维和行为，久之就形成了民风，民俗。大一些的区域生命形态就形成了国家意识形态，时代风气等等。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">特色小镇要当做是一个聪明的有机体来看待，去营造，才能让其有感染力和生命力。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">有机体不是多功能的大集会，目前很多特色小镇的设计都大同小异，基本是按照板块的方式进行叠加设计的。比如创意产业+现代农业+旅游产业+大健康产业+智慧产业+互联网，等。这种提法不是不对，而是太对。这样说可能不好理解，我们讲一个前两年的我的亲身体会，感觉与目前这种现象有相似的地方。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">前两年我在国家各地参加各种项目会议，基本都能听到“互联网+”的提议，甚至对互联网+的讨论时间，大于了对项目本身意义的讨论时间。同样是开项目会议，我与英国和美国的团队讨论问题，几乎从来没有过对互联网的讨论，甚至也没有对其他更高端的技术过度的讨论。其议论核心往往是项目的立意，人因交互，运营功能等基于项目大机能的考虑。然而实际上，美国团队的几个项目设计中，互联网和高科技的含量比国内要高得多。这不禁让我有很多思考。我们之所以这个阶段将如此的注意力放在术上，而不是道和法上，是因为这些技术对我们过于先进了，以至于成了我们的顶层模式，在这个模式的障碍下，让我们看不清项目的真正需求。目前这一轮特色小镇的热潮依旧如此，我们可以用的热词，热技术，热产业，太多了，让我们不理智了，不研究技术和产业是否适合当地，一味的叠加，追新，这是心智不自由的表现，必然不会有善果。我们要做国际一流，引领未来文明的事情，单靠一流技术的堆积是决不能达到目的的。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">我们如果想把特色小镇做成真正人，居，产业，自然和谐的人类居住新模式，我认为首先需要将其真正视为一个有机统一的整体，一个生命体。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">这个生命体首先是神志，机能，秩序，物质载体的有机统一，其次，是有自主行为和沟通方式，然后，是有独到的人格魅力。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">具体来讲，神志是小镇的灵魂，是文脉和新文化的融合；机能是功能构成，以上讲到的各类技术，产业植入都属于这一范畴；秩序是运营方式，开发模式的统一；物质载体，是形式构成，美学呈现的部分。这样的有机体认识，就把特色小镇从平面的功能堆积，向着立体的生命构成层面去发展了。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">小镇的自主行为和沟通方式就是小镇与人的交互设计，从人听到，想到，来到，再到产生交互，交流，离开，整个的交互过程的节奏，秩序，体验细节都是一个连贯而有机的过程。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">小镇的人格魅力是小镇进行品牌输出的前提，任何一个小镇都要以品牌输出为目的，没有品牌输出，小镇的品牌化改造就只完成了一半。只有各类品牌店，品牌产品通过小镇的有机升级，走出去了，特色小镇的品牌化目的能才真正得以实现。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">总之，特色小镇是目前中国小城市崛起计划的大机遇，只有从有机生命整体的层面来考虑，设计，注入灵魂，文化，调和诸多技术，功能，统筹考虑交互运营，和美学呈现，才有可能成为人类未来的人居模型，引领社会发展。各种功能的无端堆积，只会让小镇设计趋同，浪费大好机遇。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第二，特色小镇的魂</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">特色小镇的魂是由当地的人文脉络，现代文明的新风尚，以及当地产业的进化升级等要素共同融合的结果。其作用是提领小镇的各种功能，元素，让其有凝聚力，形成足够的信息差，具备品牌传播特性。不够聚焦的品牌，就不具备传播特性。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">具体来讲，特色小镇的魂首先要基于对当地人文脉络的深度梳理，包括历史故事，人物，遗址，风俗，物产，自然环境等等，找到当地的差异基因。寻找该差异基因与现代社会诉求的契合点，加以融合。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">然后研究当地产业体系，寻找特色产业业态。特色产业未必是当地的支柱产业，但一定是有着品牌化潜力的产业，是当地的特色独有产业。前一轮中国的生产资料经济阶段，诸多地方的经济支柱都还是资源，资料类企业，但随着时间的转移，这类企业的功能一方面会进化升级，一方面会被转移至其他国家和地区，其地方支柱产业的地位会大幅度退化。这一轮特色小镇经济，也是高度前瞻性的为后续附加价值高的产业业态在做准备。特色产业的培育和升级是当地城市魂的重要组成部分。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第三，建设特色小镇的诉求模型</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">所谓的诉求模型，就是一件事情的标准成果。任何一件事情的达成都会与周边的事物发生关联，其成果也是多元，多层的。那么特色小镇的成果诉求模型是什么样的呢。我认为可以用一下一句话来概括。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">实现当地人居，自然，产业的有机融合，构建区域经济新秩序；促成区域品牌升级输出，打通当地经济内外生命循环体系，这是特色小镇建设的诉求模型。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第四，特色小镇的生态体系</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">特色小镇的生态体系分为内循环和外循环两大组成部分，但又是一个统一的生态系统。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">内循环包括四个层次，分别是文化体系，功能体系，运营体系，形式美学体系。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">文化体系是小镇的灵魂；功能体系是小镇的机能组成；运营体系是小镇的生命运行秩序，包括物业，经营，开发等；形式美学体系，是小镇的物质载体，是神，行，气的综合呈现。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">外循环包括，品牌交互，品牌传播，品牌成果三个部分。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">品牌交互是小镇与人的交互过程。品牌传播是品牌的宣传推广等。品牌成果是品牌的产品及品牌载体的输出，比如品牌体验店的输出等。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; min-height: 1em; box-sizing: border-box !important; word-wrap: break-word !important;"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/5AboF9NmQ83GRibhGF6mfWlib6g1lj0k5xNIEb6Ok9R11FoIlffayVs6tibzD7Il3K37zELRL7ibYN9yFC97tm1KXw/640?wx_fmt=jpeg" style="max-width:100%;" /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: center; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; font-size: 14px; word-wrap: break-word !important;">江苏洋河小镇街景</span></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第五，特色小镇的美学设计</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">美学设计是特色小镇的重要组成部分，很多时候是被忽视了，或重视度不够了。不夸张的讲，对一个小镇的定位高度，以及小镇的生命质量，通过美学呈现的设计就会毫无保修的暴露出来。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">目前的小镇设计我认为有几个存在的问题，需要拿出来讲一下。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">第一个问题，崇古薄今。</span>很多地方都把古建重新复原出来，做一条老街道，甚至有些地方都不是自己本土的古建风格，也一味的模仿。这种行为我是不太赞同的。当然除非其模仿的古建极其精细，超越了古时候的古建水平那还是有一定的核心价值，能够成为经典作品，否则粗制滥造的模仿和复原，不夸张的讲就是历史的逆流。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">第二个问题，中外古今乱炖。</span>这也是近几十年我们国家所处的历史阶段所带来的问题。眼前的资源和元素太多，我们选择起来眼花缭乱，以至于都想拿来用。这样大部分情况会令设计毫无美感。所以一方面也说明了，美学设计的问题大部分还是顶层模式与顶层思维的高度决定的。当然如果中外乱炖到一定程度，超越古今中外水平，也是可以的，但能达到如此造就，有如此运筹能力的设计师，恐怕寥寥。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">第三个问题，过度形式主义。</span>特色小镇的形式美学与功能，文化只有和谐统一了，才能显示出其真正的美。过度的美学形式不仅会让人不舒服，反而有时候会拖累功能，喧宾夺主。所以，对特色小镇的美学设计一定是建立在和谐的人文，运营，功能，关系的基础之上的设计，不能独立存在。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">总之，美学呈现是一切形而上思想认识的最终载体，不能简单从形式来考虑。大设计思维就是要从生命的根源上考虑问题，通化形而上下，形成有机统一体。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第六，特色小镇的运营体系</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">特色小镇的运营体系是小镇生命的生命机能表现。包括了招商管理，物业管理，经营管理，品宣管理，再往细处分还有培训教育，食品安全，活动组织等等。是小镇与顾客，小镇自身经营的系统体系。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">以下提出几点运营的认识，供参考借鉴。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">1，运营体系一定要走在小镇实施的前边。</span>只有将运营工作前置，小镇的生命机能才能完整，生命力才能旺盛。尤其是招商工作，当地原住民的培训工作，以及拆迁的规则制定工作要前置，考虑周全。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">2，运营要充分考虑与当地原住民的融合。</span>人居，产业，与自然的有机融合是这一轮特色小镇建设的起码诉求，充分调动原住民参与的积极性，并且能让其在小镇升级建设中谋取福祉，这样会让小镇的生命力更持久。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">3，市场化的运营机制。</span>鉴于小镇运营的系统性，复杂性，和精细性，专业性，建议用独立的运营公司负责小镇的全盘运营工作。有些特色小镇是政府主导建设的，后期单独成立了指挥小组或办公室来参与小镇管理，这样会使得小镇的后期运营市场化程度低，适应市场的灵活性变差。只有独立市场运营，才能够让小镇的灵活度和新鲜度得以保持。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">4，扁平化的运营管理制度。</span>建议成立招商中心，经营中心，品牌宣传中心，物业管理中心，食品安全中心，综合管理中心，财务中心，培训中心等平行机构，构建扁平管理体系。提高管理效率，更好的服务于市场。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第七，特色小镇的开发模式</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">目前小镇的开发模式大概如下几种：1，BT模式；2，EPC模式；3，BOT模式；4，BOO模式；5，DBOT模式；6，DBOO模式。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">宏观来讲，以上模式除了EPC以外都属于PPP模式，即政府，市场合作的模式。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">我认为，不带O的模式，也就是不带运营的模式大都不符合市场经济的发展趋势。因为不参与运营的设计思维就会有偏差，施工的态度也会有偏差，这样下来，项目的效果就差的多了。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">如果一个小镇项目要想有持续的生命力，符合市场发展的需求，最好的模式就是从设计入手，到建设，融资，运营，一体化服务，有些资产可以与政府合作移交，有些自持。这种模式把最大的动力放到了做好的项目，去挣市场的钱，而不是挣政府的钱。项目做好了多方收益，投资方，运营方，设计方和政府都受益，做不好大家都有压力。这是符合市场规律的。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">有些投资人忽略了D（设计）的重要性，过度关注B（建设），F（资本），O（运营）这也是不对的。前几十年的中国的发展中，一个重大的失误，就是忽略了设计前置，与设计融通的重要性。设计前置就是项目做之前要充分筹备，斟酌考虑，做好大设计系统方案；设计融通，就是要深度考虑设计与施工，运营之间的一体化关系。对设计的忽略会直接导致人与城市的交互体验感没有质量，也直接影响运营效果。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">所以，小镇最理想的开发模式就是DBOOT（设计，建设，运营，拥有，移交）模式，真正让设计从一而终的跟进施工，运营，同时施工和运营也来完善设计。投资人的一部分资产与政府合作，经营后移交，一部分自持，风险共担的同时，也有可能获取更大的价值。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第八，特色小镇的业态模型</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">业态是特色小镇的机能基础。所有特色小镇都要有四个层面的业态组成。分别是基础业态，中级业态，高级业态，特色业态。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">基础业态一般指的是基础的农业，和加工业。比如种植业，饲养业和基础制造业。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">中级业态，指的是与消费者有交互体验的业态，包括餐饮，休闲，娱乐，养生，文化体验等。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">高级业态，指被品牌化，可以被输出的体验，店铺或产品。比如王家烧饼，李家挂面之类。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">特色业态，指当地独有的，或最知名的业态体系。比如洋河的白酒，余江的雕刻，曲阳的石雕等。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">四个层面的业态之间互相融合，共同构成特色小镇的产业生态体系。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第九，特色小镇的交互模型</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">除了从有机生命体层面对小镇的理解，我们还可以把特色小镇理解成为一款产品，一款有品牌，有交互，的产品。产品与人的交互流程在小镇设计的时候也是需要考虑的。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">一款产品与人的交互过程有如下阶段：1，植入需求意向；2，产生需求意向；3，消费计划；4，意向感触；5交互行为；6产品使用；7，形成使用习惯；8，品牌传播。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">植入需求意向是品牌宣传的工作，其目的是让产品的核心亮点与社会需求产生关联度。让人们有类似核心需求的时候想到该产品。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">产生需求意向，是消费者的思想行为，也是市场的大需求行为，是市场调研层面的工作。只有深度了解了本土市场，以及5公里，10公里，100公里，300公里，以及大市场经济圈层，才能对小镇的功能有准确定位。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">消费计划，是消费者从有意向，到规划消费行为的过程。比如从想去小镇，到从网上搜集信息，到规划路线，这个过程是需要精心设计的。包括网络平台的合作，路线的设计，以及相关网络媒体信息的传播都是这个过程要考虑的。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">意向感触，是顾客与小镇第一印象的感受。就是顾客来到小镇的第一时间的整体感知。这些设计主要体现在进出口的方便，停车的方便，第一形象的气质，接触到当地人的友善程度等。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">交互行为，指顾客与当地的产品，体验，人发生交易，交流的过程。这个过程的消费便利度，当地人的话术，以及体验过程的设计，都十分重要。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">产品使用，指的是与当地的产品，体验发生深度交互，使用的过程。这个过程主要靠产品的质量，以及人员的服务质量所决定。当然使用产品的仪式感，顺畅程度也非常重要。比如我们吃饭同时的服务员服务态度，有时候也会影响心情是一个道理。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">形成使用习惯，指的是，当一个产品很好的满足了人们某一个层面的需求的时候，该产品与人的该层面的需求就产生了关联反应。每当有这类需求就会关联到该产品。使用习惯的形成是产品出售的直接目的，只有形成了使用习惯，才有后续的服务市场，也才能形成后续的品牌传播。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">品牌传播，是随着形成使用习惯，顾客成为品牌传播的媒介，是一个自然而然的过程。当然也可以通过一些制度的设计，比如会员制度，顾客连锁推广优惠制度等，来促成传播效应。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">交互流程的设计，是特色小镇形成良好交互体验的重要组成部分。只有细致到每一个交互细节，才能够让小镇灵动，鲜活起来。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第十，特色小镇的品牌输出</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">绝大部分的特色小镇在目前这个阶段还处在盲目建设，粗放运营的阶段。文脉的融合提升，细致的人因交互，完整的产业生态都处在摸索期。这绝大部分里的绝大部分，小镇的运营基础还是靠简单的业态体验，比如小吃，娱乐等。然而即便我们所说的文脉，产业，交互，这些都完成了，一个特色小镇也不能叫成功。只有当地的产业，文脉，原住民，自然等要素充分融合，形成了品牌，并且品牌被以完善的模式输出以后，一个特色小镇才算是成功。就像是美国的迪士尼，环球影城，好莱坞，当他们走出国门，走向世界的那一刻，在国外有了自己品牌店，品牌园区的那一刻，这个品牌的价值才真正体现出来。</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">将来会有一批特色小镇不仅有自己的一片根据地，与本土文化充分融合，也将会有自己若干的品牌店在外边，虚拟店在线上，作为品牌输出的端口。世界的文化也会因为，各地方品牌经济的崛起而形成新一轮的文化，经济大融合。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第十一，特色小镇的大设计清单</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">特色小镇的设计，是大设计思维的系统应用。总结一下特色小镇的大设计项目，列出如下：</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">1、品牌战略设计,2、功能业态设计,3、交互体验设计,4、开发模式设计,5、运营模式设计,6、资本模式设计,7、自然环境设计,8、交通组织设计,9、园林绿化设计,10、灯光设计,11、景观设计,12、形象标识,13、规划设计,14、建筑设计,15、室内空间设计,16、影音设计,17、平面设计，18、特色产品设计,19、产业品牌升级设计，20、媒体宣传设计，21、 配饰设计,22、基础设施设计，23、消费流程设计，24、艺术品味设计。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">以上设计应该彼此相互统一的同时，融入小镇开发的始终，融入建设，运营和推广之中，只有这样，才能形成一个神行气貌兼备的品牌生命体。</p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; text-align: center; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: top; word-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 10px; height: 1.5em; border-left-width: 0.2em; border-left-style: solid; border-left-color: rgb(53, 172, 132); border-right-width: 0.2em; border-right-style: solid; border-right-color: rgb(53, 172, 132); transform: skew(-15deg); word-wrap: break-word !important;"></section><section class="" style="padding-left: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; text-align: left; font-size: 22.4px; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">第十二，后特色小镇时代</p></section></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p></section></section></section><section class="" powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 23.2727px; white-space: normal; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; text-align: justify; color: rgb(160, 160, 160); line-height: 2; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;">特色小镇的经济现象是我们国家从要素经济向品牌经济过度的中间过程，是综合体经济阶段。那么这个阶段过后，也就是后特色小镇时期会是什么样的诉求呢。我认为后特色小镇时代有如下几个特点：</span><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; letter-spacing: 0px; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">1，品牌化程度越来越高，对设计系统化，精细化的要求越来越高。</span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">再过三五年，会有一大批已经建设完成的特色小镇，或正在建的特色小镇，品牌意识和大设计意识开始觉醒，重新融合当地产业，整合品牌体系。从品牌的定位，产品设计，研发培育，到各种规则，秩序的设计。目的在于，让小镇的品牌更具有凝聚力，更有品味，为品牌输出做准备。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">2，提倡生态化的运营管理。</span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">生态化运营管理的意思一方面指的是商业，产业，人居的有机融合，一体化管理；另一方面指的是原住民，外来居民，商业居民，与管理者的有机融合。只有把商业体验，生产，和人居服务结合在一起进行运营管理，把当地人和外地人和公司化运营体制一体化融合，才能让管理工作更持久，稳定，有效率。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">3，掀起返乡创业热潮。</span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">随着，当地小镇的产业新兴和复苏，在当地创业成功的几率会大大提升，将会有一大批外地务工者，返乡创业。这其间不乏一些原来就有手艺，但是苦于无平台施展，被生活所迫而转行务工的匠人。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">4，出现国际化品牌输出。</span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">将来会有一批特色小镇，以园区或品牌店的形式做品牌输出，不仅输出到其他地区，城市，也会输出到国外。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(53, 172, 132); word-wrap: break-word !important;">5，复合型大品牌的产生。</span></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">某一些先天条件很好的特色小镇，比如人文历史，自然景观和产业资源都比较优越的地方，品牌效应会被放大。会有自己品牌的影视，动漫，衍生产品，特色产品，和品牌店，成为复合型IP。并可能会进入资本市场，被资本热捧。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"  /></p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;">无论我们的社会如何发展，其最终诉求都跟物质无关，皆在于内心的平和与幸福感。特色小镇的发展，务必要与人文回归，人居和谐，产城融合相结合，只有这样，小镇才会成为乐居的小镇，幸福的小镇，秩序井然，天伦乐其融融的小镇。</p><p style="max-width: 100%; box-sizing: border-box; min-height: 1em; word-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(62, 62, 62); white-space: normal; text-indent: 32px; font-size: 14px; line-height: 20.3636px; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; color: rgb(122, 68, 66); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; line-height: 20.3636px; box-sizing: border-box !important; word-wrap: break-word !important;">注：<span style="max-width: 100%; line-height: 20.3636px; box-sizing: border-box !important; word-wrap: break-word !important;">本文内容来源特色小镇投资，转自特色小镇网（ID：tsxzw-cn）</span>，转载请注明来源，十分感谢作者的悉心编写与分享，版权归原作者所有，仅供交流学习使用。如有版权问题，请及时与我们联系，我们将第一时间做出处理。</span></span></strong></p></section></section></section><p><br  /></p><section class="Powered-by-XIUMI V5" powered-by="xiumi.us" style="line-height: 23.2727px; white-space: normal; box-sizing: border-box;"><section class="" style="margin-top: 0.5em; margin-bottom: 0.5em; box-sizing: border-box;"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_gif/puA0ic0dibW4hJiagjj0oGn41MfY3Bw29CjIEdRSOk2O2CQhLalV38uUMeYqsbLia1Hts5FjN7bQJH4ibcqiaZxA6lNQ/0?wx_fmt=gif" style="max-width:100%;" /></section></section><p><br  /></p><section class="Powered-by-XIUMI V5" powered-by="xiumi.us" style="line-height: 23.2727px; white-space: normal; box-sizing: border-box;"><section class="" style="margin-top: 0.5em; margin-bottom: 0.5em; box-sizing: border-box;"><section class="" style="display: inline-block; 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