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<section style="box-sizing: border-box;font-size: 16px;"><section style="max-width: 100%;box-sizing: border-box;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;word-wrap: break-word !important;"><section powered-by="gulangu" style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;line-height: 1.6;word-wrap: break-word !important;"><section style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section powered-by="gulangu" style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="padding-right: 30px;padding-left: 30px;max-width: 100%;box-sizing: border-box;line-height: 1.6;word-wrap: break-word !important;"><p style="text-align: center;"><img class="rich_pages js_insertlocalimg" data-ratio="0.553125" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/c1kxyxk1diasouyaztDqc7lyPXbJiaCvexTXVyG5vKExgjow6kibLwc7x8t9UOJPKNa3VDpIxoenJFyXicRR2bczGw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="color: rgb(160, 160, 160);font-size: 13px;letter-spacing: 3px;"  /><br  /></p><section powered-by="gulangu" style="margin-top: 30px;margin-bottom: 30px;max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><section style="padding-right: 30px;padding-left: 30px;max-width: 100%;box-sizing: border-box;text-align: right;line-height: 1.8;font-size: 13px;color: rgb(160, 160, 160);letter-spacing: 3px;word-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: center;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;font-size: 16px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(2, 2, 2);word-wrap: break-word !important;">一本好书</span></strong></span><br  /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: center;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(2, 2, 2);font-size: 12px;word-wrap: break-word !important;">专挑思维精华讲给你听</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: center;word-wrap: break-word !important;"><br  /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: center;word-wrap: break-word !important;"><br  /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: left;word-wrap: break-word !important;"><span style="text-indent: 2em;font-size: 12px;letter-spacing: 1px;text-align: left;color: rgb(62, 62, 62);">本文全长  2700字</span></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: left;word-wrap: break-word !important;"><span style="text-indent: 2em;font-size: 12px;letter-spacing: 1px;text-align: left;color: rgb(62, 62, 62);">阅读时间  5分钟</span></p></section></section><p style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;line-height: 2em;word-wrap: break-word !important;"><br  /></p></section></section></section></section><p style="background-color: rgb(255, 255, 255);margin-right: 16px;margin-left: 16px;max-width: 100%;box-sizing: border-box;caret-color: rgb(94, 93, 93);color: rgb(94, 93, 93);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;white-space: normal;text-align: left;line-height: 2em;word-wrap: break-word !important;">很多畅销书都宣称自己能揭开商业世界的秘密，事实上，没有谁能给创业者一个通用的成功法则。能帮你看懂未来的知识体系通常都很复杂。</p><p style="background-color: rgb(255, 255, 255);margin-right: 16px;margin-left: 16px;max-width: 100%;box-sizing: border-box;caret-color: rgb(94, 93, 93);color: rgb(94, 93, 93);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;white-space: normal;text-align: left;line-height: 2em;word-wrap: break-word !important;"><br  /></p><p style="background-color: rgb(255, 255, 255);margin-right: 16px;margin-left: 16px;max-width: 100%;box-sizing: border-box;caret-color: rgb(94, 93, 93);color: rgb(94, 93, 93);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;white-space: normal;text-align: left;line-height: 2em;word-wrap: break-word !important;">我很少碰机场里开架销售的商业类书籍，《规模》是我读过的为数不多的此类题材的畅销书。</p><p style="background-color: rgb(255, 255, 255);margin-right: 16px;margin-left: 16px;max-width: 100%;box-sizing: border-box;caret-color: rgb(94, 93, 93);color: rgb(94, 93, 93);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;white-space: normal;text-align: left;line-height: 2em;word-wrap: break-word !important;"><br  /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;box-sizing: border-box;caret-color: rgb(94, 93, 93);color: rgb(94, 93, 93);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;white-space: normal;text-align: left;line-height: 2em;word-wrap: break-word !important;"><span style="background-color: rgb(255, 255, 255);">这本书的优越之处在于，它没有故弄玄虚的引用哲学，甚至也没怎么提到商学院讲给研究生的那些数据模型，而是以实践为基础，推演出规模背后的</span>规律<span style="background-color: rgb(255, 255, 255);">。</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;box-sizing: border-box;caret-color: rgb(94, 93, 93);color: rgb(94, 93, 93);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;white-space: normal;text-align: left;line-height: 2em;word-wrap: break-word !important;"><span style="background-color: rgb(255, 255, 255);"><br  /></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;box-sizing: border-box;caret-color: rgb(94, 93, 93);color: rgb(94, 93, 93);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;white-space: normal;text-align: left;line-height: 2em;word-wrap: break-word !important;"><span style="background-color: rgb(255, 255, 255);">我不认为它揭示了多少真正意义上的新知识，但这本书</span>依然<span style="background-color: rgb(255, 255, 255);">值得推荐。</span></p><p style="background-color: rgb(255, 255, 255);margin-right: 16px;margin-left: 16px;max-width: 100%;box-sizing: border-box;caret-color: rgb(94, 93, 93);color: rgb(94, 93, 93);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;white-space: normal;line-height: 2em;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"></strong></p><section style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;line-height: 2em;word-wrap: break-word !important;"><br  /></section></section></section></section></section><section style="max-width: 100%;box-sizing: border-box;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);word-wrap: break-word !important;"><section powered-by="gulangu" style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="padding-right: 20px;padding-left: 20px;max-width: 100%;box-sizing: border-box;line-height: 0.8;word-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: center;line-height: 2em;word-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><strong style="caret-color: rgb(160, 160, 160);color: rgb(160, 160, 160);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 13px;letter-spacing: 3.000000238418579px;max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);box-sizing: border-box;font-size: 16px;max-width: 100%;word-wrap: break-word !important;">01</span></strong></span></section></section></section></section></section><section style="max-width: 100%;box-sizing: border-box;min-height: 1em;caret-color: rgb(160, 160, 160);color: rgb(160, 160, 160);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 13px;letter-spacing: 3.000000238418579px;white-space: normal;text-align: center;line-height: 2em;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="font-size: 16px;max-width: 100%;box-sizing: border-box;color: rgb(2, 2, 2);word-wrap: break-word !important;">旧瓶装新酒 恰到好处</span></strong><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"></strong></section><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;caret-color: rgb(160, 160, 160);color: rgb(160, 160, 160);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 13px;letter-spacing: 3.000000238418579px;white-space: normal;text-align: center;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="box-sizing: border-box;font-size: 16px;max-width: 100%;word-wrap: break-word !important;"><br  /></span></strong></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;caret-color: rgb(160, 160, 160);color: rgb(160, 160, 160);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 13px;letter-spacing: 3.000000238418579px;white-space: normal;text-align: center;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="box-sizing: border-box;font-size: 16px;max-width: 100%;word-wrap: break-word !important;"><br  /></span></strong></p><p style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;word-wrap: break-word !important;"><img class="rich_pages js_insertlocalimg" data-ratio="0.7428180574555403" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/c1kxyxk1diasouyaztDqc7lyPXbJiaCvexq5bhwCeAbEqcicZRMw6S0kWWelicVqXdBTibLZ7icMd3RcOAibK1puXux0w/640?wx_fmt=jpeg" data-type="jpeg" data-w="731" style="caret-color: rgb(62, 62, 62);color: rgb(62, 62, 62);font-size: 16px;text-align: center;white-space: normal;"  /></p><p style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);box-sizing: border-box !important;word-wrap: break-word !important;"><br  /></p><section style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: normal;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;letter-spacing: 0.5px;text-align: left;">     书名  规模：复杂世界的简单法则</span></section><section style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: normal;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;text-align: left;letter-spacing: 0.5px;">    作者   West Geoffrey</span></section><section style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: normal;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;text-align: left;letter-spacing: 0.5px;">    年份   2017</span></section><section style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: normal;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="letter-spacing: 0.5px;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;text-align: left;">     阅读难度  </span><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;text-align: left;max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">?????</span></span></section><section style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: normal;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="letter-spacing: 0.5px;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;text-align: left;">     参考价值  </span><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;text-align: left;max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">?????</span></span></section><section style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);text-indent: 2em;line-height: normal;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="letter-spacing: 0.5px;"><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;text-align: left;max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;">     畅销信用</span><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;text-align: left;color: rgb(249, 110, 87);">  ???</span><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;text-align: left;color: rgb(249, 110, 87);caret-color: rgb(249, 110, 87);">??</span></span><span style="font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 12px;letter-spacing: 0.5px;text-align: left;color: rgb(249, 110, 87);caret-color: rgb(249, 110, 87);"></span></section><section style="max-width: 100%;box-sizing: border-box;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;word-wrap: break-word !important;"><section powered-by="gulangu" style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;line-height: 1.6;word-wrap: break-word !important;"><section powered-by="gulangu" style="background-color: rgb(255, 255, 255);padding-right: 78px;padding-left: 78px;max-width: 100%;box-sizing: border-box;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;text-align: left;font-size: 12px;letter-spacing: 1px;word-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;word-wrap: break-word !important;"><br  /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;word-wrap: break-word !important;"><br  /></p></section><section powered-by="gulangu" style="max-width: 100%;box-sizing: border-box;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 16px;letter-spacing: 0.5440000295639038px;white-space: normal;text-align: left;justify-content: flex-start;word-wrap: break-word !important;"><section style="padding-right: 10px;padding-left: 10px;max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;word-wrap: break-word !important;"><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;word-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"  /></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">畅销书作家明白一件事，要想黏住读者，必须控制好节奏，写70%人们已经知道的事，外加30%的新知识。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">这样一本400页篇幅的书也不例外。</span><span style="text-align: center;">里面夹带着不少被重新包装的老生常谈。但</span><span style="text-align: center;">因为作者将它们得体地安置在适当的标题下，所以重刷一遍，温习下旧知识，也没什么不好。</span><span style="text-align: center;">比如</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;word-wrap: break-word !important;"><br  /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><strong style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">克莱伯定律</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><span style="background-color: rgb(255, 255, 255);">：动物的基础代谢率水平与体重的3/4次幂</span>成<span style="background-color: rgb(255, 255, 255);">正比。用不同物种的哺乳动物为例，体重每增重一倍，物种的代谢率就会提高25%。</span></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">斯坦福监狱实验</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">：在特定条件下，好人也会作恶。美国心理学家菲利普·津巴多领导的社会心理学试验。扮演囚犯和看守的普通人，一旦适应自己的角色，就会作出施虐与受虐的极端行为。该试验被解释为普通人对社会角色的高度认同，社会规训的影响力。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">邓巴数字</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">：150定律，这是一个熟人圈子的规模，无论猎人部落还是上千个手机联系人的数字时代，每个人能和他人维持一定人际关系的人数上限是150，这个数字很难突破，可能跟人类神经元能处理的复杂极限有关。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><br  /></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">六度关系</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">：美国社会心理学家斯坦利·米尔格兰姆<span style="letter-spacing: 0.5px;word-wrap: break-word !important;">(Stanley Milgram)</span>提出，世界上任意两个人间隔的关系不会超过六度，也就是说，最多通过六个人，你就能认识任何一个陌生人。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">帕累托法则</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">：又称八二法则，所有变量中，最重要的只有20%。比如最富有的20%的人控制着80%的财富；80%的销售额来自20%的客户等等。在经济学中用来解释不平等现象。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">六边形网络理论</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">：又称中心地理论。城市地理学家瓦尔特·克里斯塔勒推导出理想地表的聚落分布模式，以依次递减的等级序列，推演到不同层级的市场，次一级市场数量总是上一级数量的三倍。这一著名理论也遭遇批评，毕竟理想地标、纯理性的经济人是不存在的。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></p><section style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">齐普夫定律</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">：语言学家乔治·齐普夫发现的词频分布定律，一个单词的频率与它在词频表里的排名成反比。后来有学者证明，城市等级的分布也符合类似规律，即一座城市的等级数字与其人口规模成反比。在城市体系中，排名第一的城市的规模是排名第二名的两倍，是排名第三位的城市的三倍，是排名第四位的城市的四倍。</span></section><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">事实上，过去30年里，有三项诺贝尔奖都跟尺度有关，它们对科学、工程和技术产生了深远的影响：</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><section style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">临界点和相变动力学</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">：液体如何冻结成固体。达到相变之前的一刻，就是临界点。这一理论既可以解释物理现象，也可以解释市场行为。</span></section><section style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></section><section style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">混沌现象</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">：又称蝴蝶效应，巴西一只蝴蝶扇动翅膀，有可能掀起得克萨斯州的一场飓风。初始变化导致一连串逐渐放大的改变。</span></section><section style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></section><section style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">夸克的发现</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">：物质的组成部分。自然力量的统一，解释宇宙大爆炸的演化。</span></section><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">韦斯特最主要的贡献在于发现了规模的简单性，即成倍增长的事物背后，有种简洁的规律。</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">这种简单性跨越不同领域，从生态学的代谢理论一直扩展到人类社会。它能解释许多我们在生</span><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">活中遇到的复杂现象，比如衰老与死亡、睡眠和进化，城市规模与其物理系统、社会生活的关系。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: left;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span><br  /></p><h1 style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: center;padding-right: 20px;padding-left: 20px;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;line-height: 2em;word-wrap: break-word !important;"><strong style="caret-color: rgb(160, 160, 160);color: rgb(160, 160, 160);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 13px;letter-spacing: 3.000000238418579px;max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="font-size: 16px;max-width: 100%;box-sizing: border-box;color: rgb(2, 2, 2);word-wrap: break-word !important;">02 </span></strong></h1><h1 style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: center;padding-right: 20px;padding-left: 20px;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;line-height: 2em;word-wrap: break-word !important;"><strong style="caret-color: rgb(160, 160, 160);color: rgb(160, 160, 160);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 13px;letter-spacing: 3.000000238418579px;max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="font-size: 16px;max-width: 100%;box-sizing: border-box;color: rgb(2, 2, 2);word-wrap: break-word !important;">城市规模与它的社会表现</span></strong></h1><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: left;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><br  /></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">成规模的社区能带来一种超越生物领域意义的动力学，绝非简单的、数量上的叠加，这就是所谓的“规模经济”。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">一个典型的例子是蚁群，单独一只小蚂蚁不起眼，笨笨的，然而成千上万只蚂蚁聚集在一起，却能造出结构复杂的蚁穴，抵御地球上的各种灾难。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">如果把城市比做人的蚁群，这座巨大的生物体依赖人、商品和信息交流，构成社会网络的复杂性，创造财富。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">常识告诉我们，城市越大，社会活动越丰富，机会越多。从事相同的工作，大城市的工资更高，享受一流餐馆、音乐会、博物馆和教育设施的机会也更多。与此同时，人们普遍相信，大城市的犯罪、污染、疾病等社会阴暗面也比小城市更多。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">不过韦斯特并没有止步于此，他大胆地把生物学规律推演到城市规模上，发现了“规模经济”诡异的精确性。具体来说就是</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 8px;margin-right: 8px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">无论住在哪、选择什么交通方式，人们总是花一小时通勤在路上。</span></strong></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 8px;margin-right: 8px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 8px;margin-right: 8px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">城市规模每增长一倍，只需要增加85%的物质基础设施。这意味着超大城市带来材料和能源的巨大节约，和排放和污染的大幅减少。所以也可以说，</span><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">城市规模越大，越绿色环保，人均碳足迹越小。</span></strong></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 8px;margin-right: 8px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 8px;margin-right: 8px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><span style="caret-color: rgb(94, 93, 93);color: rgb(94, 93, 93);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;text-align: center;background-color: rgb(255, 255, 255);">扩大</span>规模，意味着更多的社会互动。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 8px;margin-right: 8px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">一个创意点子会激发创意的集合，</span><span style="text-align: center;">个体财富会产生财富的云团。</span><span style="text-align: center;">这种事物之间持续不断、彼此作用的叠加效应，</span><span style="text-align: center;">也恰恰是城市动力学的核心，</span><span style="text-align: center;">它会导致社会关系的指数级增长。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">这就是规模经济显示在城市的效果，是“复杂系统”带给人类社会的红利。</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">个人利益和社会利益随着城市规模的增大而增长，这也解释了全球城市化持续爆炸式增长的驱动力。</span></p><p style="background-color: rgb(255, 255, 255);font-size: 14px;letter-spacing: 3px;caret-color: rgb(0, 0, 0);color: rgb(0, 0, 0);text-align: justify;white-space: normal;"> </p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">这一发现还引起了城市和企业的兴趣，城市和企业，和生物体、生态系统有很多共同点，于是促发了2002年前后的一系列学术研究，经济学、人类学、城市地理、物理学等不同实验室的合作。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">这本书里还谈到企业规模与兴衰的规律</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;letter-spacing: 0.5px;color: rgb(178, 178, 178);font-size: 12px;word-wrap: break-word !important;">（企业规模难以超过5000亿美元，多半企业会在3年内死掉）</span><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">和一</span></strong><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">些商业规律</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;letter-spacing: 0.5px;color: rgb(178, 178, 178);font-size: 12px;word-wrap: break-word !important;">（为什么有的公司能成功，而另一些却失败了）</span><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">理解这些规律有助于人类预测未来。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;">必须要说的是，这些不同领域的发现，其中有些规律已经得到广泛地认可，还有一些刚刚被发现，需要更多验证。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: left;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></span></p><p style="background-color: rgb(255, 255, 255);font-size: 14px;letter-spacing: 3px;caret-color: rgb(0, 0, 0);color: rgb(0, 0, 0);text-align: start;white-space: normal;"> </p><h1 style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14px;letter-spacing: 2px;white-space: normal;padding-right: 20px;padding-left: 20px;line-height: 0.8;color: rgb(62, 62, 62);text-align: left;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 16px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;">读这本书，我的心得</strong></span></h1><p style="background-color: rgb(255, 255, 255);"><span style="max-width: 100%;font-size: 16px;box-sizing: border-box !important;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><br  /></strong></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">理论上讲，聪明人想在工作中取得成就，不是靠延长工作时间，而是洞悉事物的规律，预测变化。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">学会读懂世界，为明天的市场作准备，而不是在昨天的现实基础上建立业务。</span><span style="color: rgb(0, 0, 0);text-align: center;">在一个瞬息万变的世界里，维持现状并不安全。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">创新一直在加速，即使现在过的还不错，几年后落后的迹象就会显现。</span><span style="color: rgb(0, 0, 0);text-align: center;">温水煮青蛙，青蛙看似什么都没做错。其实早已命中注定。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">理解规模，能帮我们更好的过好自己的生活。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">城市具有极强的韧性，作为复杂的适应系统，它们也在持续演化。</span></strong><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">其中我们最为熟悉的就是生活节奏的加快。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">在大城市生活，不仅有更多的社会活动，更大的繁荣，还有更多犯罪和疾病，更大的压力和烦恼。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">在看似忙碌热切的生</span><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">活中，平庸的文化变得流行，精英的鉴赏弥足珍贵。比如花功夫看懂一幅画，慢慢读一本诗集</span><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">，跟爱人坐下聊聊天，怀着了解对方的目的 而不只是为了解决眼下的问题。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;"><br  /></span></strong></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">生活节奏再快，外面的世界再热烈，别忘了你还有选择。</span></strong></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;"><br  /></span></strong></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">自由不是无时不刻，但它一直都在，在某个角落等你望向她。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;"> </span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">语言也许是苍白的，你不必一直操劳、追赶。</span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;"><br  /></span></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: justify;padding-right: 10px;padding-left: 10px;color: rgb(94, 93, 93);font-size: 14px;letter-spacing: 2px;line-height: 2;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;justify-content: flex-start;margin-left: 0px;margin-right: 0px;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;text-align: center;color: rgb(0, 0, 0);word-wrap: break-word !important;">幸福不是更大、更高、更多，</span><strong style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;color: rgb(249, 110, 87);word-wrap: break-word !important;">快乐有时很简单。</span></strong></p><p style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: left;word-wrap: break-word !important;"><br  /></p></section></section><section style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section powered-by="gulangu" style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"><section><section powered-by="gulangu" style="background-color: rgb(255, 255, 255);margin-top: 10px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box;text-align: center;word-wrap: break-word !important;"><br  /></section><section powered-by="gulangu" style="background-color: rgb(255, 255, 255);max-width: 100%;box-sizing: border-box;line-height: 2;letter-spacing: 2px;word-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;text-align: center;white-space: normal;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box;font-size: 14px;color: rgb(248, 248, 249);background-color: rgba(145, 178, 210, 0.43);word-wrap: break-word !important;">  - end -  </span></p></section><p style="background-color: rgb(255, 255, 255);text-align: center;"><br  /></p><section powered-by="gulangu"><section><section powered-by="gulangu"><section><section powered-by="gulangu"><section><section powered-by="gulangu"><section><section powered-by="gulangu"><section powered-by="gulangu" style="white-space: normal;"><section><section powered-by="gulangu"><section><section powered-by="gulangu"><section><section powered-by="gulangu"><section><section powered-by="gulangu" style="line-height: 2;font-size: 16px;box-sizing: border-box;"><p style="padding-right: 10px;padding-left: 10px;text-align: left;box-sizing: border-box;color: rgb(94, 93, 93);line-height: 2;justify-content: flex-start;font-size: 14px;letter-spacing: 2px;"><strong><span style="font-size: 12px;color: rgb(0, 0, 0);box-sizing: border-box;">作者简介</span></strong></p><p style="padding-right: 10px;padding-left: 10px;text-align: left;box-sizing: border-box;color: rgb(94, 93, 93);line-height: 2;justify-content: flex-start;font-size: 14px;letter-spacing: 2px;"><span style="font-size: 12px;color: rgb(0, 0, 0);box-sizing: border-box;">我是江北，美国伯克利分校城市设计硕士，英属哥伦比亚大学交叉学科研究博士。</span></p><p style="padding-right: 10px;padding-left: 10px;text-align: left;box-sizing: border-box;color: rgb(94, 93, 93);line-height: 2;justify-content: flex-start;font-size: 14px;letter-spacing: 2px;"><span style="font-size: 12px;color: rgb(0, 0, 0);box-sizing: border-box;">个人公众号?</span><span style="font-size: 12px;color: rgb(0, 0, 0);box-sizing: 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