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<section style="box-sizing: border-box;font-style: normal;font-weight: 400;text-align: justify;font-size: 16px;"><section style="text-align: center;transform: translate3d(2px, 0px, 0px);-webkit-transform: translate3d(2px, 0px, 0px);-moz-transform: translate3d(2px, 0px, 0px);-o-transform: translate3d(2px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;width: 15%;padding: 0px 5px 0px 0px;box-sizing: border-box;"><section style="margin: 10px 0%;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.91" data-w="100" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZXgU3QQs8sCbI7wMJHIgRBfUjcV5cgPXuPibicDe7kCQZv407roF7swnA/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section></section><section style="display: inline-block;vertical-align: top;width: 70%;box-sizing: border-box;"><section style="margin: 10px 0% 0px;box-sizing: border-box;" powered-by="gulangu"><section style="font-size: 12px;color: rgb(153, 166, 171);line-height: 1.4;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;line-height: 1.4;box-sizing: border-box;">欢迎点击以上蓝色字体</span><br style="box-sizing: border-box;"  /></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;">关注</p></section></section></section><section style="display: inline-block;vertical-align: top;width: 15%;padding: 0px 0px 0px 5px;box-sizing: border-box;"><section style="margin: 10px 0%;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.91" data-w="100" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZXgU3QQs8sCbI7wMJHIgRBfUjcV5cgPXuPibicDe7kCQZv407roF7swnA/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section></section></section><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;border-color: rgb(34, 127, 56);border-style: solid;border-width: 1px;box-sizing: border-box;"><section style="padding: 0px 8px;letter-spacing: 1px;box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">作者华南理工大学博士研究生、华蓝设计(集团)有限公司建筑三院副总工程师袁媛，华南理工大学建筑学院城市规划系教授、副主任、博士生导师周剑云，教授级高级工程师、广西壮族自治区气象科学研究所副所长匡昭敏在《规划师》2019年第12期撰文，<span style="text-indent: 0px;box-sizing: border-box;">马山县全域旅游发展总体规划是指导马山县国家全域旅游示范区创建及全域旅游开发、建设和管理的纲领性文件。</span><span style="text-indent: 0px;box-sizing: border-box;">该规划以全域旅游创建工作为抓手，按照国家全域旅游示范区创建总体要求，全力推进马山县旅游由景点旅游向全域旅游</span><span style="text-indent: 0px;box-sizing: border-box;">转变，并通过整合特色资源，优化发展布局，提升产业素质，实施扶贫攻坚，推动马山县旅游产业供给侧改革，推进马山</span><span style="text-indent: 0px;box-sizing: border-box;">县景区、度假区与周边城镇一体化建设，谋划马山县旅游发展的新格局。</span></p></section><section style="margin: 0.5em 0px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="background-color: rgb(34, 127, 56);color: rgb(255, 255, 255);font-size: 12px;padding: 0px 8px;margin-bottom: 4px;letter-spacing: 1px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">[关键词]全域旅游；旅游发展；马山县</p></section><section style="border-top: 2px dotted rgb(95, 94, 102);width: 100%;box-sizing: border-box;"></section></section></section><section style="font-size: 12px;letter-spacing: 1px;padding: 0px 8px;box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">[ 文章编号 ]1006-0022(2019)12-0057-08　</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">[ 中图分类号 ]TU984　</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">[ 文献标识码 ]B </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">[ 引文格式 ]袁媛，周剑云，匡昭敏．县域全域旅游发展总体规划探析——以广西马山县为例 [J]．规划师，2019(12)：57-64．</p></section></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.3692308" data-w="65" src="http://mmbiz.qpic.cn/mmbiz_gif/icibLhia6Q4Zs7QnodZFWXnmc4lUBT7ibntk7Y9C3IQNgy7Y13GX5SXLf7m0UWD4Jjy09kxMmWA9sdMLZiaiczrlic00Q/640?wx_fmt=gif" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="gif"  /></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;box-sizing: border-box;"><section style="width: 9px;height: 9px;float: left;border-top: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-top: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section><section style="margin: -5px 0px;padding: 0px 4px;box-sizing: border-box;"><section style="border-width: 2px;border-style: solid;border-color: rgb(34, 127, 56);background-color: rgb(255, 255, 255);font-size: 18px;padding: 0px 10px;color: rgb(34, 127, 56);box-sizing: border-box;"><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">一</strong></p><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">马山县旅游发展存在的问题</strong></p></section></section><section style="width: 9px;height: 9px;float: left;border-bottom: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-bottom: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section></section></section><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(34, 127, 56);padding: 10px;box-sizing: border-box;"><section style="letter-spacing: 1px;padding: 0px 8px;box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">马山县地处广西中北部，位于桂西南丘陵、桂中盆地及桂北山地交接区，都阳山与大明山过渡带。县域呈不规则长方形，东西最大横距为82km，南北最大纵距为71km。马山县交通便利，区位优势明显，县城距南宁市96km，北距河池市180km，东距柳州市230km，西距平果县80km，是“四市五县一区”的结合部。其属于桂中经济区，是大南宁经济圈的重要组成部分。当前，马山县旅游业在产业规模、旅游项目建设、旅游接待能力及旅游市场开发等方面发展迅速，旅游产业基础不断增强，规模不断壮大，产业竞争力得到进一步提升，但仍存在一些问题。</p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（一）“二元结构”现象突出</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)问题分析。马山县的旅游主要集<span style="letter-spacing: 0px;box-sizing: border-box;">中于景区、度假区和酒店，而乡村在软</span><span style="letter-spacing: 0px;box-sizing: border-box;">硬件建设水平、旅游环境氛围等方面存</span><span style="letter-spacing: 0px;box-sizing: border-box;">在较大差距，尤其是配套设施布局不均</span><span style="letter-spacing: 0px;box-sizing: border-box;">衡，从城镇到乡村呈现弱化趋势，空间</span><span style="letter-spacing: 0px;box-sizing: border-box;">割裂，“二元结构”现象突出。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2)应对策略。马山县应“跳出景区<span style="letter-spacing: 0px;box-sizing: border-box;">看旅游”，站在全域整体发展的战略高度，</span><span style="letter-spacing: 0px;box-sizing: border-box;">将全域作为一个大景区来通盘考虑和建</span><span style="letter-spacing: 0px;box-sizing: border-box;">设，统筹全域旅游资源，突破“二元结构”</span><span style="letter-spacing: 0px;box-sizing: border-box;">束缚，缩小城乡差距，加快实现马山县</span><span style="letter-spacing: 0px;box-sizing: border-box;">全域景观化、现代化的交通无障碍化，</span><span style="letter-spacing: 0px;box-sizing: border-box;">推进马山县美丽乡村工程、特色产业小</span><span style="letter-spacing: 0px;box-sizing: border-box;">镇建设。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（二）<span style="letter-spacing: 0px;box-sizing: border-box;">旅游资源开发类型相对单一，</span><span style="letter-spacing: 0px;box-sizing: border-box;">空间发展失衡</span></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)问题分析。马山县全域范围内旅<span style="letter-spacing: 0px;box-sizing: border-box;">游资源丰富，但旅游资源开发类型单一，</span><span style="letter-spacing: 0px;box-sizing: border-box;">景区景点多数集中在西部和东南部片区，</span><span style="letter-spacing: 0px;box-sizing: border-box;">空间发展失衡。目前尚有很多资源没有</span><span style="letter-spacing: 0px;box-sizing: border-box;">被开发或者开发程度较低，大量的优质</span><span style="letter-spacing: 0px;box-sizing: border-box;">旅游资源闲置。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2) 应对策略。马山县应摆脱对于自<span style="letter-spacing: 0px;box-sizing: border-box;">然旅游资源的过分依赖，加强对民俗文</span><span style="letter-spacing: 0px;box-sizing: border-box;">化、田园等旅游资源的开发力度；结合</span><span style="letter-spacing: 0px;box-sizing: border-box;">大众旅游时代市场需求，培育极限运动、</span><span style="letter-spacing: 0px;box-sizing: border-box;">生态休闲旅游等新的产品业态，打造新</span><span style="letter-spacing: 0px;box-sizing: border-box;">的旅游增长极，从而丰富旅游产品结构。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（三）<span style="letter-spacing: 0px;box-sizing: border-box;">文化资源挖掘利用不够，重景观</span><span style="letter-spacing: 0px;box-sizing: border-box;">塑造，轻文化体验</span></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)问题分析。马山县的壮瑶文化底<span style="letter-spacing: 0px;box-sizing: border-box;">蕴深厚，同时兼具红色文化及独特的民俗</span><span style="letter-spacing: 0px;box-sizing: border-box;">文化，具有鲜明的地方特色，但当前其整</span><span style="letter-spacing: 0px;box-sizing: border-box;">体的旅游发展对文化的挖掘利用明显不</span><span style="letter-spacing: 0px;box-sizing: border-box;">足，难以满足游客深度文化体验的需求。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2)应对策略。马山县的旅游业转型<span style="letter-spacing: 0px;box-sizing: border-box;">升级需要文化支撑，应倡导文化精品意</span><span style="letter-spacing: 0px;box-sizing: border-box;">识，打造马山县文化旅游品牌，由单纯</span><span style="letter-spacing: 0px;box-sizing: border-box;">的景观开发向景观与文化融合的文化旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游产业纵深发展，提升文化品位和文化</span><span style="letter-spacing: 0px;box-sizing: border-box;">竞争力。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（四）<span style="letter-spacing: 0px;box-sizing: border-box;">产品供给分化，个性化、体验式</span><span style="letter-spacing: 0px;box-sizing: border-box;">产品供给不足</span></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)问题分析。长期以来，马山县旅<span style="letter-spacing: 0px;box-sizing: border-box;">游资源开发、业态相对单一，共性化、</span><span style="letter-spacing: 0px;box-sizing: border-box;">同质性的旅游产品简单沿袭，个性化、</span><span style="letter-spacing: 0px;box-sizing: border-box;">体验式的产品严重缺乏，无法满足大众</span><span style="letter-spacing: 0px;box-sizing: border-box;">旅游时代消费的新诉求。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2)应对策略。一方面，马山县应发<span style="letter-spacing: 0px;box-sizing: border-box;">挥传统观光景区的存量优势，加快景区</span><span style="letter-spacing: 0px;box-sizing: border-box;">休闲化转型升级，盘活存量；另一方面，</span><span style="letter-spacing: 0px;box-sizing: border-box;">要大力培育和发展旅游新业态，针对不</span><span style="letter-spacing: 0px;box-sizing: border-box;">同的消费群体，增加极限运动、主题游乐、</span><span style="letter-spacing: 0px;box-sizing: border-box;">研学旅行、会展商务及乡村民宿等新型</span><span style="letter-spacing: 0px;box-sizing: border-box;">产品供给，丰富旅游体验。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（五）<span style="letter-spacing: 0px;box-sizing: border-box;">产业共融乏力，旅游综合带动</span><span style="letter-spacing: 0px;box-sizing: border-box;">效应低</span></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)问题分析。目前马山县旅游产业<span style="letter-spacing: 0px;box-sizing: border-box;">内部业态单一、产业链单薄，产业外部</span><span style="letter-spacing: 0px;box-sizing: border-box;">与其他产业融合度不够，尤其是与农业、</span><span style="letter-spacing: 0px;box-sizing: border-box;">文化产业和健康产业等缺少有效互动，</span><span style="letter-spacing: 0px;box-sizing: border-box;">导致旅游产业拉动力、集成能力较弱，</span><span style="letter-spacing: 0px;box-sizing: border-box;">旅游综合效益低。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2) 应对策略。马山县应树立“产城<span style="letter-spacing: 0px;box-sizing: border-box;">旅一体化”发展理念，构建以旅游为引</span><span style="letter-spacing: 0px;box-sizing: border-box;">导的区域综合发展模式，以旅游业统领</span><span style="letter-spacing: 0px;box-sizing: border-box;">马山县产业转型升级、城镇建设；创造</span><span style="letter-spacing: 0px;box-sizing: border-box;">新业态，依据游客消费需求，进行产业</span><span style="letter-spacing: 0px;box-sizing: border-box;">要素整合，实现从旅游产业化到产业旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游化；旅游发展要更加注重与城镇功能</span><span style="letter-spacing: 0px;box-sizing: border-box;">的有效对接，多途径导入全域旅游要素。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（六）<span style="letter-spacing: 0px;box-sizing: border-box;">全民参与不足，相关利益分享</span><span style="letter-spacing: 0px;box-sizing: border-box;">机制尚未确立</span></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)问题分析。马山县的旅游开发缺<span style="letter-spacing: 0px;box-sizing: border-box;">少本地居民的参与，全民参与旅游的热</span><span style="letter-spacing: 0px;box-sizing: border-box;">情和氛围不足，对保护环境、宣传营销</span><span style="letter-spacing: 0px;box-sizing: border-box;">的意识仍然有待加强。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2) 应对策略。马山县在旅游开发过<span style="letter-spacing: 0px;box-sizing: border-box;">程中，需要扭转长期以来“公司+政府”</span><span style="letter-spacing: 0px;box-sizing: border-box;">的传统开发模式，由单纯的“商业导向”</span><span style="letter-spacing: 0px;box-sizing: border-box;">向“民生导向”、“居游共享导向”转变，</span><span style="letter-spacing: 0px;box-sizing: border-box;">促进“政府+公司 + 农民”三合一，正</span><span style="letter-spacing: 0px;box-sizing: border-box;">确处理好政府、企业、景区、游客与原</span><span style="letter-spacing: 0px;box-sizing: border-box;">住民之间的关系，积极调动全民参与旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游的积极性，建立合理有效的利益分享</span><span style="letter-spacing: 0px;box-sizing: border-box;">机制。</span></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;text-indent: 2em;box-sizing: border-box;"></span></p></section></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.3692308" data-w="65" src="http://mmbiz.qpic.cn/mmbiz_gif/icibLhia6Q4Zs7QnodZFWXnmc4lUBT7ibntk7Y9C3IQNgy7Y13GX5SXLf7m0UWD4Jjy09kxMmWA9sdMLZiaiczrlic00Q/640?wx_fmt=gif" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="gif"  /></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;box-sizing: border-box;"><section style="width: 9px;height: 9px;float: left;border-top: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-top: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section><section style="margin: -5px 0px;padding: 0px 4px;box-sizing: border-box;"><section style="border-width: 2px;border-style: solid;border-color: rgb(34, 127, 56);background-color: rgb(255, 255, 255);font-size: 18px;padding: 0px 10px;color: rgb(34, 127, 56);box-sizing: border-box;"><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">二</strong></p><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">马山县全域旅游资源评价与市场</strong><strong style="letter-spacing: 0px;box-sizing: border-box;">分析</strong></p></section></section><section style="width: 9px;height: 9px;float: left;border-bottom: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-bottom: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section></section></section><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(34, 127, 56);padding: 10px;box-sizing: border-box;"><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（一）旅游资源评价</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划运用创新旅游资源观，从生态、<span style="letter-spacing: 0px;box-sizing: border-box;">文化、乡村和产业四个角度对马山县旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游资源进行重新梳理，形成4大类、16</span><span style="letter-spacing: 0px;box-sizing: border-box;">个亚类，共计169个代表性资源(表1)。<span style="font-size: 16px;text-indent: 32px;">同时，得出相应结论：①创新资源总量</span><span style="font-size: 16px;letter-spacing: 0px;text-indent: 32px;box-sizing: border-box;">丰富，分布范围广；②资源组合度佳，</span><span style="font-size: 16px;letter-spacing: 0px;text-indent: 32px;box-sizing: border-box;">利于整体开发；③休闲度假资源优势明</span><span style="font-size: 16px;letter-spacing: 0px;text-indent: 32px;box-sizing: border-box;">显，乡村资源值得开发。</span></span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="1.5506073" data-w="494" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZOzZS80EpDxgJgiaY4ykMQCpW1MoRSChrP8QiclDIficO6xNo3cz04HflQ/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（二）旅游市场分析</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">依据对马山县旅游市场的调查及马<span style="letter-spacing: 0px;box-sizing: border-box;">山县旅游局统计数据分析，可以得出以下</span><span style="letter-spacing: 0px;box-sizing: border-box;">结论：①马山县旅游的国内市场以马山县</span><span style="letter-spacing: 0px;box-sizing: border-box;">周边城市为基础市场；依托马平、来马、</span><span style="letter-spacing: 0px;box-sizing: border-box;">都南和贺巴高速公路以及贵南高铁线，</span><span style="letter-spacing: 0px;box-sizing: border-box;">以广西周边省市为拓展市场；以北方“候</span><span style="letter-spacing: 0px;box-sizing: border-box;">鸟群”市场为潜在市场。入境市场主要</span><span style="letter-spacing: 0px;box-sizing: border-box;">关注越南等东盟国家市场，以及日本、</span><span style="letter-spacing: 0px;box-sizing: border-box;">韩国市场。②游客的出游形式以自驾游、</span><span style="letter-spacing: 0px;box-sizing: border-box;">高铁游为主；出游群体以亲友、学生、</span><span style="letter-spacing: 0px;box-sizing: border-box;">党政机关和企业单位员工为主。③旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">产品包括生态观光、文化体验、乡村休</span><span style="letter-spacing: 0px;box-sizing: border-box;">闲和体育运动等。</span></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;text-indent: 2em;box-sizing: border-box;"></span></p></section></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.3692308" data-w="65" src="http://mmbiz.qpic.cn/mmbiz_gif/icibLhia6Q4Zs7QnodZFWXnmc4lUBT7ibntk7Y9C3IQNgy7Y13GX5SXLf7m0UWD4Jjy09kxMmWA9sdMLZiaiczrlic00Q/640?wx_fmt=gif" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="gif"  /></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;box-sizing: border-box;"><section style="width: 9px;height: 9px;float: left;border-top: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-top: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section><section style="margin: -5px 0px;padding: 0px 4px;box-sizing: border-box;"><section style="border-width: 2px;border-style: solid;border-color: rgb(34, 127, 56);background-color: rgb(255, 255, 255);font-size: 18px;padding: 0px 10px;color: rgb(34, 127, 56);box-sizing: border-box;"><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">三</strong></p><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">马山县全域旅游规划目标与技术</strong><strong style="letter-spacing: 0px;box-sizing: border-box;">路线</strong></p></section></section><section style="width: 9px;height: 9px;float: left;border-bottom: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-bottom: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section></section></section><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(34, 127, 56);padding: 10px;box-sizing: border-box;"><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（一）<span style="letter-spacing: 0px;box-sizing: border-box;">规划目标</span></p></section></section></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">1.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>总体目标</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">在产业经济建设方面，把旅游业打<span style="letter-spacing: 0px;box-sizing: border-box;">造成为战略性支柱产业；在社会事业建</span><span style="letter-spacing: 0px;box-sizing: border-box;">设方面，把旅游业打造成为富民产业和</span><span style="letter-spacing: 0px;box-sizing: border-box;">幸福产业；在生态环境建设方面，创建</span><span style="letter-spacing: 0px;box-sizing: border-box;">国家级生态旅游示范区；在文化建设</span><span style="letter-spacing: 0px;box-sizing: border-box;">方面，打造壮瑶民族文化、美食文化</span><span style="letter-spacing: 0px;box-sizing: border-box;">体验地。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">2.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>分期发展目标</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)近期目标(2018～2020年)：通<span style="letter-spacing: 0px;box-sizing: border-box;">过改革创新旅游发展综合协调体制机制，</span><span style="letter-spacing: 0px;box-sizing: border-box;">全面整合旅游资源，推动产业融合，完</span><span style="letter-spacing: 0px;box-sizing: border-box;">善旅游发展体系，促进马山县旅游业“补</span><span style="letter-spacing: 0px;box-sizing: border-box;">短板、强提升、增效益、促融合、全域化”</span><span style="letter-spacing: 0px;box-sizing: border-box;">发展，全力推进马山县旅游从景点旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">向全域旅游转变。通过旅游业整合，推</span><span style="letter-spacing: 0px;box-sizing: border-box;">进经济、政治、文化、社会和生态文明</span><span style="letter-spacing: 0px;box-sizing: border-box;">五位一体建设，协调带动经济社会发展，</span><span style="letter-spacing: 0px;box-sizing: border-box;">形成政府与市场、居民与游客共建共享，</span><span style="letter-spacing: 0px;box-sizing: border-box;">人与自然互惠互利的发展局面，通过国</span><span style="letter-spacing: 0px;box-sizing: border-box;">家全域旅游示范区的评审与验收，成功</span><span style="letter-spacing: 0px;box-sizing: border-box;">创建国家全域旅游示范区。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2)中远期目标(2021～2025年)：<span style="letter-spacing: 0px;box-sizing: border-box;">完善旅游接待设施和社会化服务体系，</span><span style="letter-spacing: 0px;box-sizing: border-box;">科学、系统地培育马山县旅游游览系统、</span><span style="letter-spacing: 0px;box-sizing: border-box;">服务系统和管理系统；大规模开展旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">市场营销，提高马山县旅游发展的市场</span><span style="letter-spacing: 0px;box-sizing: border-box;">知名度和社会认可度；坚持全景化打造，</span><span style="letter-spacing: 0px;box-sizing: border-box;">全地域覆盖、全资源整合、全方位服务</span><span style="letter-spacing: 0px;box-sizing: border-box;">和全社会参与发展思路，不断推进重大</span><span style="letter-spacing: 0px;box-sizing: border-box;">旅游项目建设，营造良好的旅游发展环</span><span style="letter-spacing: 0px;box-sizing: border-box;">境；全面提升旅游产业规模和产业质量，</span><span style="letter-spacing: 0px;box-sizing: border-box;">增强旅游效益，最终将马山县建设成为</span><span style="letter-spacing: 0px;box-sizing: border-box;">全国知名并有一定国际影响力的生态山</span><span style="letter-spacing: 0px;box-sizing: border-box;">地休闲度假旅游目的地。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（二）规划技术路线</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划以全域旅游创建工作为抓手，<span style="letter-spacing: 0px;box-sizing: border-box;">统领马山县旅游供给侧结构改革，包括</span><span style="letter-spacing: 0px;box-sizing: border-box;">区域结构、产品结构、产业结构、市场</span><span style="letter-spacing: 0px;box-sizing: border-box;">结构、要素结构和管理结构等；统筹马</span><span style="letter-spacing: 0px;box-sizing: border-box;">山县村镇、特色小镇和美丽乡村工程建</span><span style="letter-spacing: 0px;box-sizing: border-box;">设，突破现有景区与乡村“二元结构、</span><span style="letter-spacing: 0px;box-sizing: border-box;">空间割裂”的束缚，实现旅游资源、产</span><span style="letter-spacing: 0px;box-sizing: border-box;">品、要素、设施、政策在全域空间内的</span><span style="letter-spacing: 0px;box-sizing: border-box;">充分流动与优化配置，系统构筑马山县</span><span style="letter-spacing: 0px;box-sizing: border-box;">全域旅游新格局；驱动马山县“旅游 +</span><span style="letter-spacing: 0px;box-sizing: border-box;">相关产业”经济协作、融合，并积极向</span><span style="letter-spacing: 0px;box-sizing: border-box;">产业旅游化转型发展，创造旅游新业态，</span><span style="letter-spacing: 0px;box-sizing: border-box;">进一步释放全域旅游生产力；完善旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">综合管理服务体系，加快旅游标准化服</span><span style="letter-spacing: 0px;box-sizing: border-box;">务建设，营造“全时全景，享受其中”</span><span style="letter-spacing: 0px;box-sizing: border-box;">的全域旅游市场环境，最终实现马山县</span><span style="letter-spacing: 0px;box-sizing: border-box;">全域休闲化、景观化和旅游化，将马山</span><span style="letter-spacing: 0px;box-sizing: border-box;">县建设成为高品位的生态休闲观光胜地、</span><span style="letter-spacing: 0px;box-sizing: border-box;">国际知名户外极限运动深度体验基地和</span><span style="letter-spacing: 0px;box-sizing: border-box;">华南地区乡村休闲旅游首选目的地之一。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;">规划在分析马山县旅游发展存在问</span><span style="letter-spacing: 0px;box-sizing: border-box;">题的基础上，通过全域旅游资源评价与</span><span style="letter-spacing: 0px;box-sizing: border-box;">市场分析，确定马山县全域旅游发展模</span><span style="letter-spacing: 0px;box-sizing: border-box;">式，将马山县全域作为一个完整旅游目</span><span style="letter-spacing: 0px;box-sizing: border-box;">的地进行整体规划布局、综合统筹管理、</span><span style="letter-spacing: 0px;box-sizing: border-box;">一体化营销推广，即通过“全系统构筑+</span><span style="letter-spacing: 0px;box-sizing: border-box;">点线面贯通”，开展全域产品体系规划、</span><span style="letter-spacing: 0px;box-sizing: border-box;">全域产品体系规划、全域旅游基础公共</span><span style="letter-spacing: 0px;box-sizing: border-box;">服务体系规划、全域旅游服务要素体系</span><span style="letter-spacing: 0px;box-sizing: border-box;">规划、全域旅游乡镇体系规划、全域旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游+产业体系规划、全域旅游市场营销</span><span style="letter-spacing: 0px;box-sizing: border-box;">体系规划和全域旅游环境综合整治规划，</span><span style="letter-spacing: 0px;box-sizing: border-box;">实施全域旅游规划保障，促进旅游业全</span><span style="letter-spacing: 0px;box-sizing: border-box;">区域、全要素和全产业链发展(图1)。</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.362037" data-w="1080" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZVmmTAF4uo94vvViaMLr8PkcRqa6X0lCyhtXdCemo0Ng5IJYw5Y1wyrQ/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)“全系统构筑”。</p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">①全资源整合。整合马山县“山水—<span style="letter-spacing: 0px;box-sizing: border-box;">文化—田园”“景区—城区—小镇—乡村”</span><span style="letter-spacing: 0px;box-sizing: border-box;">等资源，加快产业资源、社会资源和城</span><span style="letter-spacing: 0px;box-sizing: border-box;">镇资源等全域资源旅游化开发，扩展旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游发展空间。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">②全产业融合。依托马山县现有产<span style="letter-spacing: 0px;box-sizing: border-box;">业基础，加快全域“+旅游”产业深度融</span><span style="letter-spacing: 0px;box-sizing: border-box;">合进程，发展新兴业态，提升马山县旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游产业整体吸引力和集成力。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">③全体系覆盖。构建旅游基础设施<span style="letter-spacing: 0px;box-sizing: border-box;">体系、旅游标准化发展体系、自助游服</span><span style="letter-spacing: 0px;box-sizing: border-box;">务体系、旅游综合执法体系和旅游集散</span><span style="letter-spacing: 0px;box-sizing: border-box;">体系等，实现各项旅游服务支撑要素的</span><span style="letter-spacing: 0px;box-sizing: border-box;">全域覆盖。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">④全社会参与。动员全社会力量广<span style="letter-spacing: 0px;box-sizing: border-box;">泛参与马山县全域旅游建设，实施全民</span><span style="letter-spacing: 0px;box-sizing: border-box;">“微笑”工程，形成市场化、全民化和</span><span style="letter-spacing: 0px;box-sizing: border-box;">自愿化创建氛围。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">⑤全时季体验。创新马山县旅游产<span style="letter-spacing: 0px;box-sizing: border-box;">品，构建全时、全季、全年旅游线路和</span><span style="letter-spacing: 0px;box-sizing: border-box;">产品等，实现单季旅游向全时旅游的转</span><span style="letter-spacing: 0px;box-sizing: border-box;">变，开发旅游新型体验，刺激消费增长。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2)“点线面贯通”。</p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">①多点开花。改变目前单一景区景<span style="letter-spacing: 0px;box-sizing: border-box;">点式供给模式，扩大马山县旅游产品供</span><span style="letter-spacing: 0px;box-sizing: border-box;">给广度和深度，集中打造一批具有马山</span><span style="letter-spacing: 0px;box-sizing: border-box;">特色的精品旅游景区、主题休闲园区、</span><span style="letter-spacing: 0px;box-sizing: border-box;">特色乡村、户外运动基地、汽车营地及</span><span style="letter-spacing: 0px;box-sizing: border-box;">其他新业态承载点等，满足多元化旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">消费需求，均衡分布全县旅游产品。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">②轴线引导。一方面，完善马山县<span style="letter-spacing: 0px;box-sizing: border-box;">旅游精品路线、乡村旅游风景道等“快</span><span style="letter-spacing: 0px;box-sizing: border-box;">行慢游”的交通无障碍网络体系，满足</span><span style="letter-spacing: 0px;box-sizing: border-box;">游客出行需求；另一方面，丰富“线”</span><span style="letter-spacing: 0px;box-sizing: border-box;">的旅游功能，做好马山县旅游交通沿线</span><span style="letter-spacing: 0px;box-sizing: border-box;">的景观美化。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">③全面发展。从“硬环境”和“软<span style="letter-spacing: 0px;box-sizing: border-box;">环境”两方面着手，既要加强马山县旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游基础设施建设、旅游信息服务和咨询</span><span style="letter-spacing: 0px;box-sizing: border-box;">服务的网络覆盖等，又要丰富旅游业态，</span><span style="letter-spacing: 0px;box-sizing: border-box;">提升旅游产品品质和吸引力，提升旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">服务质量，全面提升全县居民的文明素</span><span style="letter-spacing: 0px;box-sizing: border-box;">质，营造热情好客、文明友好的旅居环境。</span></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;text-indent: 2em;box-sizing: border-box;"></span></p></section></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.3692308" data-w="65" src="http://mmbiz.qpic.cn/mmbiz_gif/icibLhia6Q4Zs7QnodZFWXnmc4lUBT7ibntk7Y9C3IQNgy7Y13GX5SXLf7m0UWD4Jjy09kxMmWA9sdMLZiaiczrlic00Q/640?wx_fmt=gif" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="gif"  /></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;box-sizing: border-box;"><section style="width: 9px;height: 9px;float: left;border-top: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-top: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section><section style="margin: -5px 0px;padding: 0px 4px;box-sizing: border-box;"><section style="border-width: 2px;border-style: solid;border-color: rgb(34, 127, 56);background-color: rgb(255, 255, 255);font-size: 18px;padding: 0px 10px;color: rgb(34, 127, 56);box-sizing: border-box;"><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">四</strong></p><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">马山县全域旅游规划内容</strong></p></section></section><section style="width: 9px;height: 9px;float: left;border-bottom: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-bottom: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section></section></section><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(34, 127, 56);padding: 10px;box-sizing: border-box;"><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（一）全域旅游空间布局</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">此次规划范围为马山县行政管辖区<span style="letter-spacing: 0px;box-sizing: border-box;">域范围，包括7个镇(白山镇、百龙滩镇、</span><span style="letter-spacing: 0px;box-sizing: border-box;">林圩镇、古零镇、金钗镇、周鹿镇、永</span><span style="letter-spacing: 0px;box-sizing: border-box;">州镇 )、4 个乡 ( 乔利乡、加方乡、古寨</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">瑶族乡、里当瑶族乡)，涉及133个村和</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">18个社区，全县总面积为2345km2。</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">规划根据马山县旅游资源的分布及开发</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">特点，构建“一心、两核、三带、四区”</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的功能布局(图2)。其中，“一心”为县</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">城旅游综合服务中心；“两核”为弄拉旅</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">游发展核和玄河旅游发展核；“三带”为</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">红水河滨水旅游发展带、乔老河乡村旅游</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">发展带和玄河生态休闲旅游发展带；“四</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">区”为环弄拉运动养生度假区、红水河山</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">水民俗体验区、现代农业生态休闲区和玄</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">河文化生态旅游度假区。以此为引导，规</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">划打造10个引擎项目(图3)、50个支撑</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">项目，并打造10个主题小镇(表2)。</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.6698413" data-w="630" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZNOmrWgiatTg1typzswjWqPmI0QceHAgmo7AMUUulllwSm7GiaO2U9xGA/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.852" data-w="500" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZRypyKuoaU91ex9Yy5ib8TWIxiahl1uUIpsUPp8rDRicGKQ2dHqK8POYyw/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="1.1467026" data-w="743" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZ5OeybPIcl9LGYMxpENt5y987EvZl6nuz6ic2QkyBPU8JBalvYSeh8XA/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（二）全域产品体系规划</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">在旅游产品体系规划方面，依托马<span style="letter-spacing: 0px;box-sizing: border-box;">山县的旅游资源，以“生态、运动、休闲、</span><span style="letter-spacing: 0px;box-sizing: border-box;">体验”为核心，打造八大旅游产品体系；</span><span style="letter-spacing: 0px;box-sizing: border-box;">大力发展文化体验类旅游产品，重点打造</span><span style="letter-spacing: 0px;box-sizing: border-box;">壮瑶特色的民俗文化旅游产品、红色旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">文化产品等文化体验类旅游产品；以节事</span><span style="letter-spacing: 0px;box-sizing: border-box;">节庆、乡村休闲等热点旅游产品来刺激马</span><span style="letter-spacing: 0px;box-sizing: border-box;">山县旅游市场的快速发展，提高市场的关</span><span style="letter-spacing: 0px;box-sizing: border-box;">注度；创新发展自驾旅居车旅游、低空旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游和研学旅游等多种新业态旅游产品。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"></span><span style="letter-spacing: 0px;box-sizing: border-box;">在旅游线路组织方面，设置一日游、</span><span style="letter-spacing: 0px;box-sizing: border-box;">二日游和三日游等县域精品主游线；整</span><span style="letter-spacing: 0px;box-sizing: border-box;">合马山县知名度较高、观光价值高、文</span><span style="letter-spacing: 0px;box-sizing: border-box;">化代表性高及交通较为便利的景区和景</span><span style="letter-spacing: 0px;box-sizing: border-box;">点，开展“感受马山”精品体验游；开</span><span style="letter-spacing: 0px;box-sizing: border-box;">展区域线路合作开发，规划“马上大”(马</span><span style="letter-spacing: 0px;box-sizing: border-box;">山、上林、环大明山)精品旅游线路、“环</span><span style="letter-spacing: 0px;box-sizing: border-box;">大明山”精品旅游线路、“马上来”( 马</span><span style="letter-spacing: 0px;box-sizing: border-box;">山、上林、来宾 ) 桂中壮瑶风情精品旅</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">游线路。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">此外，规划结合山水观光游、休闲<span style="letter-spacing: 0px;box-sizing: border-box;">度假游、文化体验游和户外运动游等旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游产品打造马山县全天候阳光体验产品；</span><span style="letter-spacing: 0px;box-sizing: border-box;">通过对特色街区、河流景观带进行夜景</span><span style="letter-spacing: 0px;box-sizing: border-box;">照明，打造具有特色民族风情的大型文艺</span><span style="letter-spacing: 0px;box-sizing: border-box;">演出节目，丰富夜间娱乐产品；依托已有</span><span style="letter-spacing: 0px;box-sizing: border-box;">的节庆、赛事活动，对特色旅游资源进行</span><span style="letter-spacing: 0px;box-sizing: border-box;">整合提炼，打造四季旅游产品体系。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（三）<span style="letter-spacing: 0px;box-sizing: border-box;"></span>全域旅游基础公共服务体系规划<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section></section></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">1.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>旅游综合交通体系建设</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)完善快速交通体系。快速推进贵<span style="letter-spacing: 0px;box-sizing: border-box;">南高速铁路的规划建设，将马山县打造</span><span style="letter-spacing: 0px;box-sizing: border-box;">成为连接西南、珠三角地区间的交通枢</span><span style="letter-spacing: 0px;box-sizing: border-box;">纽；加强省道、县道及水路等交通线路</span><span style="letter-spacing: 0px;box-sizing: border-box;">的建设，实现马山县主要交通的无缝对</span><span style="letter-spacing: 0px;box-sizing: border-box;">接；以“景区最后一公里的畅通”为目标，</span><span style="letter-spacing: 0px;box-sizing: border-box;">新增连接三乐村至百龙滩镇的滨水道路，</span><span style="letter-spacing: 0px;box-sizing: border-box;">以及古零镇至林圩镇的县级道路，串联</span><span style="letter-spacing: 0px;box-sizing: border-box;">所有旅游景点(图4)。</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.771529" data-w="569" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZtLOuYTrDmlw0s3NGcqnKXvPWuR1URc5ITianrQUCCVIYNhKZJL2nIAQ/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2)建设旅游风景道。重点打造“两纵、<span style="letter-spacing: 0px;box-sizing: border-box;">两横、两环”旅游风景道(图5)；推进风</span><span style="letter-spacing: 0px;box-sizing: border-box;">景道自驾车服务系统建设；依据内部旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">交通规划要求，在评析现状道路路况的基</span><span style="letter-spacing: 0px;box-sizing: border-box;">础上，确定重点提升改造的道路。</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.7460317" data-w="567" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZnicwSV0dGIXQYicU6KFOtcbLhe1F6kwsc4qPS42UBGiavj4ynh2icwU4cw/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(3)建设慢行交通体系。创建六大主<span style="letter-spacing: 0px;box-sizing: border-box;">题绿道，推进11个骑行驿站营地网络建</span><span style="letter-spacing: 0px;box-sizing: border-box;">设，构建户外徒步登山系统。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">2.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>咨询集散体系建设</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)公共服务体系规划。以打造“国<span style="letter-spacing: 0px;box-sizing: border-box;">家公共服务平台示范区”为目标，整合</span><span style="letter-spacing: 0px;box-sizing: border-box;">多个体系，构建马山县公共服务体系平</span><span style="letter-spacing: 0px;box-sizing: border-box;">台，建成全域旅游休闲目的地自助无障</span><span style="letter-spacing: 0px;box-sizing: border-box;">碍体系(图6)。</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.7495591" data-w="567" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZOl0fXRnKCVFWlpokb0IQBbm7SbYDujaJWIHSoKsePmIClqPxrCkdtw/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2)建设“游客速达”旅游集散体系。<span style="letter-spacing: 0px;box-sizing: border-box;">①构建“1+6”全域旅游集散服务体系。“1”</span><span style="letter-spacing: 0px;box-sizing: border-box;">为马山县城旅游集散中心；“6”为在重</span><span style="letter-spacing: 0px;box-sizing: border-box;">要旅游集聚区建设的6个游客服务中心。</span><span style="letter-spacing: 0px;box-sizing: border-box;">②在红水河百龙滩景区、百掌沙滩和金</span><span style="letter-spacing: 0px;box-sizing: border-box;">钗红河谷等景区设置码头，丰富旅游游</span><span style="letter-spacing: 0px;box-sizing: border-box;">览方式。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(3)旅游信息服务规划。规划在马山<span style="letter-spacing: 0px;box-sizing: border-box;">县城建立马山游客综合服务中心，并设</span><span style="letter-spacing: 0px;box-sizing: border-box;">立马山旅游咨询服务站；优化马山县旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游政务网，改进马山旅游在线网，搭建</span><span style="letter-spacing: 0px;box-sizing: border-box;">旅游企业、游客与政府之间的信息沟通</span><span style="letter-spacing: 0px;box-sizing: border-box;">电子商务平台；针对马山县的导游人员，</span><span style="letter-spacing: 0px;box-sizing: border-box;">建立电子档案的属地化管理和全国联网</span><span style="letter-spacing: 0px;box-sizing: border-box;">查询。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">3.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>旅游标识体系建设</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划围绕“一心 ( 县城 )、两核 ( 弄<span style="letter-spacing: 0px;box-sizing: border-box;">拉、玄河)、三圈(滨水度假圈、民俗风</span><span style="letter-spacing: 0px;box-sizing: border-box;">情圈、乡村生态圈)”建设公路沿线标识、</span><span style="letter-spacing: 0px;box-sizing: border-box;">交通场站标识和旅游村镇标识三大体系；</span><span style="letter-spacing: 0px;box-sizing: border-box;">在县城入口或服务区设置马山旅游信息</span><span style="letter-spacing: 0px;box-sizing: border-box;">标识；完善县城主要道路、广场、景区、</span><span style="letter-spacing: 0px;box-sizing: border-box;">宾馆等公共场所和营业场所的公共信息</span><span style="letter-spacing: 0px;box-sizing: border-box;">标识系统(图7)；绘制具有马山特色的</span><span style="letter-spacing: 0px;box-sizing: border-box;">中英文旅游地图。</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.7600701" data-w="571" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZj7XqiaV43bGbFVBz5S1v08bibdVGKWicAbhpgS35ULznAgql9NUmRFVAw/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">4.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>旅游厕所体系建设</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划开展马山县旅游厕所新建和改<span style="letter-spacing: 0px;box-sizing: border-box;">造提升工作；推行企业承包经营模式及</span><span style="letter-spacing: 0px;box-sizing: border-box;">政府与社会资本合作 (PPP) 模式，将厕</span><span style="letter-spacing: 0px;box-sizing: border-box;">所升级为商业文化的传播载体和展示平</span><span style="letter-spacing: 0px;box-sizing: border-box;">台；成立马山县旅游厕所管理委员会，</span><span style="letter-spacing: 0px;box-sizing: border-box;">通过建设专业化厕所管理团队或将厕所</span><span style="letter-spacing: 0px;box-sizing: border-box;">服务外包给清洁公司，确保厕所干净卫</span><span style="letter-spacing: 0px;box-sizing: border-box;">生，并及时进行设施的维护与更新；完</span><span style="letter-spacing: 0px;box-sizing: border-box;">善优化景区厕所布局，对全县的公厕设</span><span style="letter-spacing: 0px;box-sizing: border-box;">置统一标志和指示牌，将信息列入政府</span><span style="letter-spacing: 0px;box-sizing: border-box;">的公共服务信息系统和公厕地图。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">5.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>智慧旅游体系建设</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划构建“一个中心、三大平台、<span style="letter-spacing: 0px;box-sizing: border-box;">多点示范”的智慧旅游体系。其中，“一</span><span style="letter-spacing: 0px;box-sizing: border-box;">个中心”为“云上马山”旅游云数据中心；</span><span style="letter-spacing: 0px;box-sizing: border-box;">“三大平台”为智慧旅游产业运行监管</span><span style="letter-spacing: 0px;box-sizing: border-box;">平台、智慧旅游公众信息服务平台和智</span><span style="letter-spacing: 0px;box-sizing: border-box;">慧旅游营销互动平台；“多点示范”为</span><span style="letter-spacing: 0px;box-sizing: border-box;">推进“融智升级”的智慧旅游示范工程。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（四）<span style="letter-spacing: 0px;box-sizing: border-box;"></span>全域旅游服务要素体系规划<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">在旅游住宿体系建设方面，规划形<span style="letter-spacing: 0px;box-sizing: border-box;">成“高、精、特”全域住宿服务体系。</span><span style="letter-spacing: 0px;box-sizing: border-box;">在旅游餐饮体系建设方面，以安全、卫生、</span><span style="letter-spacing: 0px;box-sizing: border-box;">营养和健康为目标，统筹规划布局，强</span><span style="letter-spacing: 0px;box-sizing: border-box;">化规范管理，逐步形成各类餐饮业态互</span><span style="letter-spacing: 0px;box-sizing: border-box;">为补充、地方餐饮特色鲜明的现代化餐</span><span style="letter-spacing: 0px;box-sizing: border-box;">饮发展新格局。在旅游购物体系建设方</span><span style="letter-spacing: 0px;box-sizing: border-box;">面，重点建设特产购物、综合旅游购物</span><span style="letter-spacing: 0px;box-sizing: border-box;">和旅游景点景区购物三类旅游购物市场。</span><span style="letter-spacing: 0px;box-sizing: border-box;">在旅游娱乐体系建设方面，完善县城娱</span><span style="letter-spacing: 0px;box-sizing: border-box;">乐休闲配套设施，重点打造乡村文化娱</span><span style="letter-spacing: 0px;box-sizing: border-box;">乐休闲旅游项目。在旅游服务体系建设</span><span style="letter-spacing: 0px;box-sizing: border-box;">方面，通过官网改版、官方微信应用及</span><span style="letter-spacing: 0px;box-sizing: border-box;">移动APP开发等手段，打造快捷、便利</span><span style="letter-spacing: 0px;box-sizing: border-box;">的服务，开发“私人订制”个性化旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">产品(图8)。</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.8095238" data-w="567" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZxfIJLWN516E5WAvzwFEkElAg0sicl7C6ic3bj6rzAmgpYZu1RgyRTYWA/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（五）<span style="letter-spacing: 0px;box-sizing: border-box;"></span>全域旅游乡镇体系规划<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section></section></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">1.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>乡镇发展引导</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划按照行政区划，对马山县7个<span style="letter-spacing: 0px;box-sizing: border-box;">镇、2个乡、2个民族乡进行社区发展引</span><span style="letter-spacing: 0px;box-sizing: border-box;">导。规划以区域自身特色和优势的产业</span><span style="letter-spacing: 0px;box-sizing: border-box;">培育为主导，通过主题特色小镇的打造</span><span style="letter-spacing: 0px;box-sizing: border-box;">和景观风貌的塑造，打造乡村旅游产业</span><span style="letter-spacing: 0px;box-sizing: border-box;">链，推动城乡一体化，形成“产、城、人、</span><span style="letter-spacing: 0px;box-sizing: border-box;">文”四位一体有机结合的重要功能平台，</span><span style="letter-spacing: 0px;box-sizing: border-box;">构建“科学布局、注重特色、差异发展、</span><span style="letter-spacing: 0px;box-sizing: border-box;">一镇一风貌”的格局，推动乡镇向规范化、</span><span style="letter-spacing: 0px;box-sizing: border-box;">规模化和品牌化方向发展。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">2.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>美丽乡村建设</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划围绕乡村度假、乡村体验等主<span style="letter-spacing: 0px;box-sizing: border-box;">题，通过基础设施配套完善、服务水平</span><span style="letter-spacing: 0px;box-sizing: border-box;">提升和产品升级等工作，打造马山县乡</span><span style="letter-spacing: 0px;box-sizing: border-box;">村旅游精品；实施村落建筑风貌改造、</span><span style="letter-spacing: 0px;box-sizing: border-box;">景观系统规划、功能结构转型和生态环</span><span style="letter-spacing: 0px;box-sizing: border-box;">境整治四大工程，对民居院落、废弃房</span><span style="letter-spacing: 0px;box-sizing: border-box;">屋和开放社区等空间进行改造，打造一</span><span style="letter-spacing: 0px;box-sizing: border-box;">系列乡村度假产品；加强旅游扶贫村和</span><span style="letter-spacing: 0px;box-sizing: border-box;">乡村旅游特色村的基础公共服务设施建</span><span style="letter-spacing: 0px;box-sizing: border-box;">设；注重乡村旅游公路的沿路景观设计，</span><span style="letter-spacing: 0px;box-sizing: border-box;">打造全景化乡村旅游目的地；对马山县</span><span style="letter-spacing: 0px;box-sizing: border-box;">历史文化名村、传统村落进行规划引导，</span><span style="letter-spacing: 0px;box-sizing: border-box;">推进美丽乡村旅游建设。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 40px;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="padding-left: 8px;padding-right: 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(34, 127, 56);box-sizing: border-box;">3.<span style="letter-spacing: 0px;box-sizing: border-box;"></span>扶贫就业发展引导</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="width: 40px;text-align: right;margin-left: auto;height: 5px;line-height: 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 30px;border-top: 1px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 5px;height: 5px;border-radius: 50%;display: inline-block;vertical-align: middle;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划按照“政府引导、群众参与、<span style="letter-spacing: 0px;box-sizing: border-box;">分类指导、项目引领、精准扶贫”原则，</span><span style="letter-spacing: 0px;box-sizing: border-box;">提出健全社会组织动员机制，搭建参与</span><span style="letter-spacing: 0px;box-sizing: border-box;">平台，完善支撑体系；通过产业扶贫、</span><span style="letter-spacing: 0px;box-sizing: border-box;">旅游扶贫、对口帮扶、移民搬迁和生态</span><span style="letter-spacing: 0px;box-sizing: border-box;">建设等模式，实现从“输血式”扶贫向“造</span><span style="letter-spacing: 0px;box-sizing: border-box;">血式”扶贫转变。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（六）<span style="letter-spacing: 0px;box-sizing: border-box;"></span>全域旅游+产业体系规划<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"></span><span style="letter-spacing: 0px;box-sizing: border-box;">(1)“旅游 + 休闲农业”。规划建设</span><span style="letter-spacing: 0px;box-sizing: border-box;">马山县生态农业旅游示范点，形成系列</span><span style="letter-spacing: 0px;box-sizing: border-box;">参与性和体验性强的休闲农业旅游示范</span><span style="letter-spacing: 0px;box-sizing: border-box;">区；以农业旅游为基地，利用丰富的物产，</span><span style="letter-spacing: 0px;box-sizing: border-box;">加强策划和宣传；利用科学技术和信息</span><span style="letter-spacing: 0px;box-sizing: border-box;">化管理，发展独特的现代农业生产模式。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2)“旅游 + 地质探险”。规划选择<span style="letter-spacing: 0px;box-sizing: border-box;">生态环境良好的区域举办地质探险活动，</span><span style="letter-spacing: 0px;box-sizing: border-box;">打造区域自然景观特色品牌；适度发展</span><span style="letter-spacing: 0px;box-sizing: border-box;">农家客栈及露营基地，打造“吃、住、行、</span><span style="letter-spacing: 0px;box-sizing: border-box;">游、购、娱”一站式时尚生活基地。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(3)“旅游 + 民俗文化”。规划以民<span style="letter-spacing: 0px;box-sizing: border-box;">俗文化为核心，通过政府引导、企业支撑，</span><span style="letter-spacing: 0px;box-sizing: border-box;">在遗迹聚集的地区建立遗迹文物保护区，</span><span style="letter-spacing: 0px;box-sizing: border-box;">加强历史遗迹文化的保护与开发；结合</span><span style="letter-spacing: 0px;box-sizing: border-box;">民俗文化，打造独具特色、代表马山县</span><span style="letter-spacing: 0px;box-sizing: border-box;">品牌形象的纪念品。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(4)“旅游 + 长寿养生”。规划依托<span style="letter-spacing: 0px;box-sizing: border-box;">马山县的自然环境及养生文化，开发养</span><span style="letter-spacing: 0px;box-sizing: border-box;">生旅游产品；举办养生论坛，创建长寿</span><span style="letter-spacing: 0px;box-sizing: border-box;">养生协会，开展养生体验活动；打造马</span><span style="letter-spacing: 0px;box-sizing: border-box;">山县长寿食品品牌。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(5)“旅游 + 体育运动”。规划重点<span style="letter-spacing: 0px;box-sizing: border-box;">瞄准快速增长的健身运动和休闲度假客</span><span style="letter-spacing: 0px;box-sizing: border-box;">源市场(珠三角地区高端客源市场)，举</span><span style="letter-spacing: 0px;box-sizing: border-box;">办山地马拉松、山地自行车大赛等活动；</span><span style="letter-spacing: 0px;box-sizing: border-box;">规划骑行健身步道、自驾车营地等项目。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(6)“旅游 + 绿色工业”。规划打造<span style="letter-spacing: 0px;box-sizing: border-box;">以特色农产品加工为主的工业产业旅游</span><span style="letter-spacing: 0px;box-sizing: border-box;">示范点；提升马山县工业旅游的附加效</span><span style="letter-spacing: 0px;box-sizing: border-box;">益；构建马山县工业旅游产品体系；加</span><span style="letter-spacing: 0px;box-sizing: border-box;">深工业旅游的观念，强化马山县工业旅</span><span style="letter-spacing: 0px;box-sizing: border-box;">游的宣传力度。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(7)“旅游 + 水利旅游”。规划加大<span style="letter-spacing: 0px;box-sizing: border-box;">水利旅游资源的开发程度，发掘和利用</span><span style="letter-spacing: 0px;box-sizing: border-box;">水利旅游资源的历史文化价值。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（七）<span style="letter-spacing: 0px;box-sizing: border-box;"></span>全域旅游市场营销体系规划<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划对马山县进行旅游营销策划，<span style="letter-spacing: 0px;box-sizing: border-box;">主要目的是通过形象推广，增强马山县</span><span style="letter-spacing: 0px;box-sizing: border-box;">旅游市场的认知度，扩大国内市场，拓</span><span style="letter-spacing: 0px;box-sizing: border-box;">展境外市场，持续增加市场份额，最终</span><span style="letter-spacing: 0px;box-sizing: border-box;">促进马山县旅游产业的持续稳定发展。</span><span style="letter-spacing: 0px;box-sizing: border-box;">规划采用的旅游营销策略包括形象营销</span><span style="letter-spacing: 0px;box-sizing: border-box;">策略、主题营销与节事活动营销相结合</span><span style="letter-spacing: 0px;box-sizing: border-box;">策略、精品营销策略、区域合作营销策略、</span><span style="letter-spacing: 0px;box-sizing: border-box;">差异化主题营销策略、政府主导营销策</span><span style="letter-spacing: 0px;box-sizing: border-box;">略、旅游目的地整体营销策略以及多样</span><span style="letter-spacing: 0px;box-sizing: border-box;">化的市场营销组合策略等。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"></span><span style="letter-spacing: 0px;box-sizing: border-box;">规划对市场营销进行细分，以国内</span><span style="letter-spacing: 0px;box-sizing: border-box;">客源市场为主，以入境旅游市场为辅。</span><span style="letter-spacing: 0px;box-sizing: border-box;">同时，积极开展旅游节庆活动，营造“月</span><span style="letter-spacing: 0px;box-sizing: border-box;">月有节日、季季有精彩”的娱乐环境氛围，</span><span style="letter-spacing: 0px;box-sizing: border-box;">增强游客吸引力，做活旅游经济。</span></p></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section style="margin-left: -6px;margin-bottom: -9px;border-left: 2px solid rgb(13, 0, 21);border-top: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-right-color: rgb(13, 0, 21);border-bottom-color: rgb(13, 0, 21);box-sizing: border-box;"></section><section style="background-color: rgb(34, 127, 56);padding: 0px 6px;font-size: 17px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">（八<span style="letter-spacing: 0px;box-sizing: border-box;">）</span><span style="letter-spacing: 0px;box-sizing: border-box;"></span>全域旅游环境综合整治规划<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">规划加强对集中式饮用水保护区、<span style="letter-spacing: 0px;box-sizing: border-box;">森林资源和岩溶洞景观的保护，并划分</span><span style="letter-spacing: 0px;box-sizing: border-box;">三级环境保护区，对生态环境敏感区进</span><span style="letter-spacing: 0px;box-sizing: border-box;">行保护(图9)；加强环境保护意识的宣</span><span style="letter-spacing: 0px;box-sizing: border-box;">传和教育，引导游客低碳出行；保护传</span><span style="letter-spacing: 0px;box-sizing: border-box;">统村落形态，推进古村落建筑景观风貌</span><span style="letter-spacing: 0px;box-sizing: border-box;">改造；构建旅游引导的乡村产业模式和</span><span style="letter-spacing: 0px;box-sizing: border-box;">民宿模式；建设全域旅游资源开发规划</span><span style="letter-spacing: 0px;box-sizing: border-box;">制度体系、旅游资源管理保护制度体系、</span><span style="letter-spacing: 0px;box-sizing: border-box;">旅游资源经营管理制度体系和旅游资源</span><span style="letter-spacing: 0px;box-sizing: border-box;">环境保护制度体系。</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.7869718" data-w="568" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZOfcvlBbC5prEllms9HCjqJyVp59Vkzgu1RgJy069hrp7EhVsmRvdag/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;text-indent: 2em;box-sizing: border-box;"></span></p></section></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.3692308" data-w="65" src="http://mmbiz.qpic.cn/mmbiz_gif/icibLhia6Q4Zs7QnodZFWXnmc4lUBT7ibntk7Y9C3IQNgy7Y13GX5SXLf7m0UWD4Jjy09kxMmWA9sdMLZiaiczrlic00Q/640?wx_fmt=gif" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="gif"  /></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;box-sizing: border-box;"><section style="width: 9px;height: 9px;float: left;border-top: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-top: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section><section style="margin: -5px 0px;padding: 0px 4px;box-sizing: border-box;"><section style="border-width: 2px;border-style: solid;border-color: rgb(34, 127, 56);background-color: rgb(255, 255, 255);font-size: 18px;padding: 0px 10px;color: rgb(34, 127, 56);box-sizing: border-box;"><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">五</strong></p><p style="clear: none;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">马山县全域旅游规划保障</strong></p></section></section><section style="width: 9px;height: 9px;float: left;border-bottom: 2px solid rgb(34, 127, 56);border-left: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 9px;height: 9px;float: right;border-bottom: 2px solid rgb(34, 127, 56);border-right: 2px solid rgb(34, 127, 56);box-sizing: border-box;"></section><section style="clear: both;box-sizing: border-box;"></section></section></section><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(34, 127, 56);padding: 10px;box-sizing: border-box;"><section style="letter-spacing: 1px;padding: 0px 8px;box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(1)体制保障。构建全域旅游统筹体系，成立马山县旅游产业发展领导小组，完善党政一体的领导体制，建立多方合作的工作机制；构建规划联席机制、全域旅游考核机制；创新运作机制；建立旅游资源分级开发机制；强化保护机制；设立旅游综合执法机制。</p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(2)政策保障。加快制定全域旅游发展财政扶持政策、土地优惠政策及贷款贴息补助政策。</p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(3)资金保障。设立马山县全域旅游发展年度资金；推动金融机构与旅游企业的对接及合作；建立以专业投融资机构为基本构架的投融资平台；综合运用多种投融资工具，引导社会资本跟进；引入民营资本投资，助推旅游发展新局面。</p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(4)人才保障。强化用人导向，加强领导干部选拔任用机制；积极引进专业技术人才，扩大人才储备力量；完善人才鼓励约束机制，实行规范化管理。</p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(5)旅游安全保障。建立旅游安全重<span style="text-indent: 2em;box-sizing: border-box;">点保障机制、旅游安全控制机制、旅游</span><span style="text-indent: 2em;box-sizing: border-box;">应急救援机制和旅游善后处置机制，设</span><span style="text-indent: 2em;box-sizing: border-box;">立市场监管旅游分局。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(6)旅游合作保障。实现资源共享、<span style="text-indent: 2em;box-sizing: border-box;">品牌共建、市场共推、客源互送、政企</span><span style="text-indent: 2em;box-sizing: border-box;">合作和发展共赢。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(7) 土地利用保障。明确重点景区<span style="text-indent: 2em;box-sizing: border-box;">用地保障制度，加大旅游厕所用地保障</span><span style="text-indent: 2em;box-sizing: border-box;">力度，完善乡村休闲旅游农庄用地保障</span><span style="text-indent: 2em;box-sizing: border-box;">制度。</span></p><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">(8)全民参与保障。秉承全社会参与<span style="text-indent: 2em;box-sizing: border-box;">的发展理念，建立以政府为引导，协同</span><span style="text-indent: 2em;box-sizing: border-box;">全民参与的保障机制，营造和谐共赢的</span><span style="text-indent: 2em;box-sizing: border-box;">产业环境、行业环境、城市环境和旅游</span><span style="text-indent: 2em;box-sizing: border-box;">环境。</span></p></section></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.3692308" data-w="65" src="http://mmbiz.qpic.cn/mmbiz_gif/icibLhia6Q4Zs7QnodZFWXnmc4lUBT7ibntk7Y9C3IQNgy7Y13GX5SXLf7m0UWD4Jjy09kxMmWA9sdMLZiaiczrlic00Q/640?wx_fmt=gif" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="gif"  /></section></section><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;padding: 3px;border-radius: 1.6em;background-color: rgb(34, 127, 56);box-sizing: border-box;"><section style="padding: 2px 8px;border-width: 1px;border-style: dotted;border-color: rgb(255, 255, 255);border-radius: 1.6em;color: rgb(255, 255, 255);line-height: 1.4em;font-size: 18px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">六</strong></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"> 结语 </span></strong></p></section></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="width: 50px;height: 20px;padding-top: 5px;box-sizing: border-box;"><section style="width: 50px;height: 1px;margin-bottom: -6px;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="width: 1px;height: 20px;margin-left: 6px;background-color: rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="margin: -10px 0px -5px;padding: 0px 5px 0px 10px;box-sizing: border-box;"><section style="border-width: 1px;border-style: solid;border-color: rgb(34, 127, 56);padding: 10px;box-sizing: border-box;"><section style="text-align: justify;box-sizing: border-box;" powered-by="gulangu"><p style="text-indent: 2em;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">作为指导马山县国家全域旅游示范<span style="letter-spacing: 0px;box-sizing: border-box;">区创建及全域旅游开发、建设和管理的</span><span style="letter-spacing: 0px;box-sizing: border-box;">纲领性文件，马山县全域旅游发展总体</span><span style="letter-spacing: 0px;box-sizing: border-box;">规划坚持“生态统筹，景城一体；文化</span><span style="letter-spacing: 0px;box-sizing: border-box;">引领，品牌带动；全景构筑，全域开放；</span><span style="letter-spacing: 0px;box-sizing: border-box;">国际视野，做大格局”的发展思路，通</span><span style="letter-spacing: 0px;box-sizing: border-box;">过全面提升马山县旅游的品质，推进马</span><span style="letter-spacing: 0px;box-sizing: border-box;">山县景区、度假区与周边城镇一体化建</span><span style="letter-spacing: 0px;box-sizing: border-box;">设，谋划马山县旅游发展的新格局，实</span><span style="letter-spacing: 0px;box-sizing: border-box;">现马山县旅游业的可持续发展，希望通</span><span style="letter-spacing: 0px;box-sizing: border-box;">过对该规划的解析，能为其他地区提供</span><span style="letter-spacing: 0px;box-sizing: border-box;">案例参考。</span></p></section></section></section><section style="width: 10px;height: 10px;margin-left: auto;border-bottom: 1px solid rgb(34, 127, 56);border-right: 1px solid rgb(34, 127, 56);box-sizing: border-box;"></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.3692308" data-w="65" src="http://mmbiz.qpic.cn/mmbiz_gif/icibLhia6Q4Zs7QnodZFWXnmc4lUBT7ibntk7Y9C3IQNgy7Y13GX5SXLf7m0UWD4Jjy09kxMmWA9sdMLZiaiczrlic00Q/640?wx_fmt=gif" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="gif"  /></section></section><section style="margin: 10px 0% 20px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 90%;vertical-align: top;padding: 15px;border-width: 1px;border-radius: 5px;border-style: solid;border-color: rgb(197, 226, 224);background-position: 233.929% 1.8202%;background-repeat: repeat;background-size: 107.589%;background-attachment: scroll;background-image: url("http://mmbiz.qpic.cn/mmbiz_png/NVcvHwbTFibFFHia0U3rcdqIWQ6OibN9Ww6tQwm4G30XWO0LPcl0l4uBV2X4xtUwQzAKKXREdNKUEB6yiaWT3ibw6mw/640?wx_fmt=png");box-sizing: border-box;"><section style="font-size: 14px;color: rgb(110, 110, 110);box-sizing: border-box;" powered-by="gulangu"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">来源：2019年12期《规划师》杂志</p></section><section style="margin: 0.5em 0px;box-sizing: border-box;" powered-by="gulangu"><section style="background-color: rgb(27, 117, 16);height: 1px;box-sizing: border-box;"></section></section><section style="font-size: 14px;box-sizing: border-box;" powered-by="gulangu"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">新媒体编辑：刘晓莹</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;">审读：刘芳</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="border-width: 3px;border-style: solid;border-color: rgb(34, 127, 56);padding: 3px;box-sizing: border-box;"><section style="border-color: rgb(128, 128, 128);border-width: 1px;border-style: dashed;padding: 10px;box-sizing: border-box;"><section style="text-align: center;font-size: 14px;color: rgb(34, 127, 56);box-sizing: border-box;" powered-by="gulangu"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">文章全文详见《规划师》2019年12期</strong></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">《</strong><span style="letter-spacing: 0px;box-sizing: border-box;">县域全域旅游发展总体规划探析——</span><span style="letter-spacing: 0px;box-sizing: border-box;">以广西马山县为例</span><strong style="letter-spacing: 0px;box-sizing: border-box;">》</strong></p></section></section></section></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.3692308" data-w="65" src="http://mmbiz.qpic.cn/mmbiz_gif/icibLhia6Q4Zs7QnodZFWXnmc4lUBT7ibntk7Y9C3IQNgy7Y13GX5SXLf7m0UWD4Jjy09kxMmWA9sdMLZiaiczrlic00Q/640?wx_fmt=gif" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="gif"  /></section></section><section style="margin: 8px 0% 0px;text-align: left;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="background-color: rgb(197, 36, 36);color: rgb(255, 255, 255);font-size: 14px;padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">《规划师》近期文章推荐                                      </p></section><section style="border-top: 2px dotted rgb(95, 94, 102);width: 100%;box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;font-size: 16px;background-color: rgb(255, 255, 255);word-wrap: break-word !important;">【规划师论坛1】城乡共构视角下的乡村振兴多元路径探索<br style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;"  /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;font-size: 16px;background-color: rgb(255, 255, 255);word-wrap: break-word !important;">【规划师论坛2】乡村土地利用的多元主体“利益制衡”机制及实践<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"  /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;font-size: 16px;background-color: rgb(255, 255, 255);word-wrap: break-word !important;">【规划师论坛3】广州乡村治理的变迁、异化与新趋势<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"  /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;font-size: 16px;background-color: rgb(255, 255, 255);word-wrap: break-word !important;">【规划师论坛4】乡村振兴背景下苏南乡村生态营建规划策略<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"  /></p><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;font-size: 16px;background-color: rgb(255, 255, 255);word-wrap: break-word !important;">【规划师论坛5】风景园林学助推乡村振兴的途径与策略</p></section><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.3692308" data-w="65" src="http://mmbiz.qpic.cn/mmbiz_gif/icibLhia6Q4Zs7QnodZFWXnmc4lUBT7ibntk7Y9C3IQNgy7Y13GX5SXLf7m0UWD4Jjy09kxMmWA9sdMLZiaiczrlic00Q/640?wx_fmt=gif" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="gif"  /></section></section><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="height: 16px;box-sizing: border-box;"><section style="height: 100%;width: 24px;float: left;border-top: 6px solid rgb(34, 127, 56);border-left: 6px solid rgb(34, 127, 56);border-right-color: rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="height: 100%;width: 24px;float: right;border-top: 6px solid rgb(34, 127, 56);border-right: 6px solid rgb(34, 127, 56);border-bottom-color: rgb(34, 127, 56);border-left-color: rgb(34, 127, 56);box-sizing: border-box;"></section><section style="display: inline-block;color: transparent;clear: both;box-sizing: border-box;"></section></section><section style="border-width: 1px;border-style: solid;border-color: rgb(34, 127, 56);border-radius: 6px;word-wrap: break-word;box-sizing: border-box;margin: -13px 3px;padding: 12px;"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 80%;box-sizing: border-box;"><img class="raw-image" data-ratio="0.605042" data-w="357" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZBeAicy9wxkGoapbwuWicHCblKg5JgiaW3wJ76d3PVdvGDYutxS3zHpjGw/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;width: 100%;box-sizing: border-box;" width="100%" data-type="png"  /></section></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="1.3037037" data-w="1080" src="http://mmbiz.qpic.cn/mmbiz_jpg/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZC9SrBF5CqR8ycWlkRp5iaOfceUjgGp0wibC0uCia2KFkHZ72BjSmH2fOw/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section><section style="text-align: center;font-size: 12px;color: rgb(255, 129, 36);box-sizing: border-box;" powered-by="gulangu"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">识别图中二维码进入微店购买《规划师》杂志</p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="1" data-w="300" src="http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjKlvAWiakcUPjC860ENxVPZ3SicVf3fj1AfS0ib8t5fodE6xvNXbicbvzAKEexicjk4YAUZc34rfh3U7w/640?wx_fmt=png" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="png"  /></section></section><section style="margin: 8px 0% 0px;text-align: left;transform: translate3d(38px, 0px, 0px);-webkit-transform: translate3d(38px, 0px, 0px);-moz-transform: translate3d(38px, 0px, 0px);-o-transform: translate3d(38px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="background-color: rgb(197, 36, 36);color: rgb(255, 255, 255);font-size: 14px;padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">《规划师》杂志社                                         </p></section><section style="border-top: 2px dotted rgb(95, 94, 102);width: 100%;box-sizing: border-box;"></section></section></section><section style="transform: translate3d(30px, 0px, 0px);-webkit-transform: translate3d(30px, 0px, 0px);-moz-transform: translate3d(30px, 0px, 0px);-o-transform: translate3d(30px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="font-size: 12px;color: rgb(117, 114, 114);letter-spacing: 1px;line-height: 1.8;padding: 2px 8px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">地址：广西南宁市青秀区月湾路1号南国弈园6楼</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">邮编：530029</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">邮箱：planner@21cn.net</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">网址：www.planners.com.cn</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">电话：0771-2438012</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">传真：0771-2436269</p></section></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 80%;box-sizing: border-box;"><img class="raw-image" data-ratio="0.8518519" data-w="837" 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