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<section style="box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 50px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgba(179, 229, 252, 0.55);padding: 0px 10px 10px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: -40px 0% 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;width: 80%;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tiaicc0r4nzSUp0OOXTvVFiaWugVAc62YDaXhAgEIP9YKG5dgZKrEYicuiamcEGFgDicXzicPib4Tjza481vcA/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: -80px 0% 40px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;background-color: rgba(179, 229, 252, 0.8);border-width: 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;"><section style="display: inline-block;border-radius: 5px;border-width: 1px;border-style: solid;border-color: rgb(255, 255, 255);font-size: 15px;width: 60%;color: rgb(255, 255, 255);line-height: 2;padding: 0px 5px;letter-spacing: 2px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">城事一览 现已发行<br style="box-sizing: border-box;"  /></strong></p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="text-align: center;margin: 0px;padding: 0px;box-sizing: border-box;">点击阅读原文前往查阅</p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;width: 100%;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/mee9Bdh9Tiaicc0r4nzSUp0OOXTvVFiaWugq3Y5Y3JK0uCgXRTLqob5X17nF3aHvqIT9ksKsosQbHFwBfEf3cUUFw/640?wx_fmt=png?x-oss-process=style/xmwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 41%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;box-sizing: border-box;"><section style="background-color: rgb(249, 110, 87);height: 1px;box-sizing: border-box;"></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: 18%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 0px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 40px;height: 40px;vertical-align: top;overflow: hidden;background-color: rgb(197, 36, 36);border-radius: 100%;border-width: 0px;border-style: none;border-color: rgb(62, 62, 62);box-shadow: rgb(189, 189, 189) 1.87303px 4.63592px 3px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: left;margin: 4px 0% 0px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;width: 100%;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/FrFrXqYO9ia5gmKX5KauNPFeLEiaRmsGia0d3BYbS0EPBt5TX6kpuxiclFUCXx9rqzfwj7xXv3Y3EhBLQE8jSfX3aQ/640?wx_fmt=png?x-oss-process=style/xmwebp" style="max-width:100%;" /></p></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: 41%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;box-sizing: border-box;"><section style="background-color: rgb(249, 110, 87);height: 1px;box-sizing: border-box;"></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0%;text-align: center;box-sizing: border-box;"><section style="display: inline-block;width: 98%;border-width: 1px;border-style: solid;border-color: transparent;padding: 0px 10px 10px;background-color: rgb(255, 255, 255);box-shadow: rgb(170, 170, 170) 0px 0px 10px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: left;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 60%;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="padding-right: 20px;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="display: inline-block;padding: 10px;vertical-align: top;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(233, 184, 43);box-shadow: rgb(204, 204, 204) 2.82843px 2.82843px 5px;background-color: rgb(254, 255, 255);margin-right: -20px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;color: rgb(132, 132, 132);text-align: right;line-height: 2;letter-spacing: 0px;padding: 0px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">爱城市 爱生活 相欣奕</p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 0px;margin: 2em 0px 0px 19px;box-sizing: border-box;"><section style="width: 0px;border-left: 20px solid rgb(233, 184, 43);border-top: 10px solid transparent !important;border-bottom: 10px solid transparent !important;box-sizing: border-box;"></section><section style="width: 0px;margin: -19px 0px;border-left: 18px solid rgb(255, 255, 255);border-top: 9px solid transparent !important;border-bottom: 9px solid transparent !important;box-sizing: border-box;"></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 40%;padding: 0px;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="font-size: 38px;box-sizing: border-box;"><section style="box-sizing: border-box;display: inline-block;vertical-align: bottom;margin: 0px auto 0.2em;width: 3em;height: 3em;border-radius: 100%;background-position: center center;background-repeat: no-repeat;background-size: cover;box-shadow: rgb(216, 98, 34) 0.707107px 0.707107px 3px;background-image: url("http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdnk2rjEDOnJVDOAuU531ibOYiaKic6Vprfae96T3lh8usCyUlEL7pgrc14A/640?wx_fmt=jpegwebp");"><section style="width: 100%;height: 100%;overflow: hidden;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdnk2rjEDOnJVDOAuU531ibOYiaKic6Vprfae96T3lh8usCyUlEL7pgrc14A/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 30px 0% 18px;box-sizing: border-box;"><section style="display: inline-block;width: 90%;border-width: 1px;border-style: solid;border-color: rgb(192, 200, 209);padding: 10px;background-color: rgb(254, 255, 255);box-shadow: rgb(220, 221, 221) 0px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;box-sizing: border-box;"><section style="width: 6px;height: 6px;display: inline-block;vertical-align: middle;border-radius: 100%;background-color: rgb(62, 62, 62);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: middle;font-size: 15px;padding: 0px 5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">编辑团队</strong></p></section><section style="display: inline-block;vertical-align: middle;width: 6px;height: 6px;border-radius: 100%;background-color: rgb(62, 62, 62);box-sizing: border-box;"></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px 0% 3px;box-sizing: border-box;"><section style="font-size: 12px;padding: 0px;line-height: 1.8;letter-spacing: 1.5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgb(55, 120, 153);box-sizing: border-box;"></span><strong style="box-sizing: border-box;"><span style="color: rgb(55, 120, 153);box-sizing: border-box;">原文</span></strong>/ 相欣奕（西南大学）</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(55, 120, 153);box-sizing: border-box;">校核/</span></strong> 众山小</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(55, 120, 153);box-sizing: border-box;">  编辑/</span></strong> 众山小  <span style="color: rgb(55, 120, 153);box-sizing: border-box;"><strong style="box-sizing: border-box;">排版/</strong></span> 胡亚光</p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px 0% -26px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 20%;background-color: rgb(255, 255, 255);padding: 0px 1px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="font-size: 13px;margin: 3px 0px;text-align: right;box-sizing: border-box;"><section style="display: inline-block;border-width: 1px;border-style: solid;border-color: rgb(255, 255, 255);background-color: rgb(61, 122, 171);text-align: center;width: 1.8em;height: 1.8em;line-height: 1.8em;border-radius: 100%;margin-left: auto;margin-right: auto;font-size: 15px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">一</p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 20%;background-color: rgb(255, 255, 255);padding: 0px 0px 0px 1px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 4px 0%;box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">城市</p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 20%;background-color: rgb(255, 255, 255);padding: 0px 1px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 4px 0%;box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">交通</p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 20%;background-color: rgb(255, 255, 255);padding: 0px 0px 0px 1px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="font-size: 13px;margin: 3px 0%;text-align: left;box-sizing: border-box;"><section style="display: inline-block;border-width: 1px;border-style: solid;border-color: transparent;background-color: rgb(61, 122, 171);text-align: center;width: 1.8em;height: 1.8em;line-height: 1.8em;border-radius: 100%;margin-left: auto;margin-right: auto;font-size: 15px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">览</p></section></section></section></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px;box-sizing: border-box;"><section style="height: 5px;margin-bottom: 5px;background-color: rgb(218, 218, 218);box-sizing: border-box;"></section><section style="height: 5px;margin-bottom: 5px;background-color: rgb(218, 218, 218);box-sizing: border-box;"></section><section style="height: 5px;margin-bottom: 5px;background-color: rgb(218, 218, 218);box-sizing: border-box;"></section><section style="height: 5px;margin-bottom: 5px;background-color: rgb(218, 218, 218);box-sizing: border-box;"></section><section style="height: 5px;margin-bottom: 5px;background-color: rgb(218, 218, 218);box-sizing: border-box;"></section><section style="height: 5px;margin-bottom: 5px;background-color: rgb(218, 218, 218);box-sizing: border-box;"></section><section style="padding: 10px;margin-top: -40px;margin-left: 1.5em;margin-right: 1.5em;background-color: rgb(254, 255, 255);box-shadow: rgb(0, 0, 0) 0px 0px 0px;border-style: groove;border-width: 1px;border-radius: 30px;border-color: rgb(160, 160, 160);box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: justify;color: rgb(31, 163, 196);font-size: 14px;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="text-align: center;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="font-size: 16px;box-sizing: border-box;"><strong style="box-sizing: border-box;">导读</strong></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">随着互联网与大数据的日益普及，共享经济催动了若干新产业生发，并为诸多传统产业带来崭新契机。民宿作为住宿空间的共享方式，堪称古老又现代。但是其在快速城市化趋缓、共享经济盛行的当日，略显没落。如何助力于互联网与大数据技术，为乡村激活与城乡交融探索一条经济、社会与生态环境可持续的崭新路径？大浪淘沙，既有前车之鉴，又有珠玉在前。本文对乡间民宿的现实需求以及未来发展趋势剖析，基于北京市郊“隐居乡里”系列民宿的策划、营销与经营模式深入对比分析，以期为乡村民宿开发路线提供借鉴。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: left;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 45%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 22px 0% 8px;box-sizing: border-box;"><section style="border-top: 1px dashed rgb(185, 167, 121);box-sizing: border-box;"></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 10%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;width: 90%;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tiaicc0r4nzSUp0OOXTvVFiaWugUs2BbYHGmRqB9AaF9lqKe0jxwY995zHr2mGEqNF5QPiaFkzgHOot4DQ/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 45%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 22px 0% 8px;box-sizing: border-box;"><section style="border-top: 1px dashed rgb(185, 167, 121);box-sizing: border-box;"></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_gif/CnSZM8m8xL3yJzodt6ytAsKibJE7IBRnxRvQxBduxHGc2x0KDER3iaEiaiaJXqzfPEicXLW5cauFrMMeqULERVHueeA/640?wx_fmt=gif" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">互联网与大数据的日益普及，导致共享经济风起云涌。共享经济又催动若干新产业生发，并为诸多传统产业带来崭新契机。一方面，共享单车、共享汽车、共享办公空间等呈雨后春笋之势出现，对日常生活带来不容忽视的影响。另一方面，共享马扎、共享衣物配饰等昙花一现，抢夺眼球之后立即消失。民宿作为住宿空间的共享方式，堪称古老又现代。如若在中国追根溯源，那古代借住寺庙读书的秀才、赁屋寓居京城赶考的书生，皆可纳入其下。自1990年代初以来，我国南北各地涌现的农家乐可算“乡村旅游+民宿”在现代中国的典型呈现形式，也可证明乡村对城市居民的强大吸引力。由此可见，民宿虽则先于当今炙手可热的共享经济风潮出现，却有待在快速城市化趋缓、共享经济盛行的当日，以中国人普遍具有的田园情怀为根基，助力于互联网与大数据技术，焕发崭新活力。如何把握新的契机，为乡村激活与城乡交融探索一条经济、社会与生态环境可持续的崭新路径？大浪淘沙，既有前车之鉴，又有珠玉在前。本文对乡间民宿的现实需求以及未来发展趋势剖析，基于北京市郊“隐居乡里”系列民宿的策划、营销与经营模式深入对比分析，以期为乡村民宿开发路线提供借鉴。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="margin-left: auto;transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);margin-bottom: -6px;width: 0px;border-bottom: 3px solid rgb(192, 122, 185);border-left: 3px solid rgb(192, 122, 185);border-top: 3px solid rgb(255, 255, 255) !important;border-right: 3px solid rgb(255, 255, 255) !important;box-sizing: border-box;"></section><section style="border-left: 6px solid rgb(178, 219, 191);border-top: 6px solid rgb(178, 219, 191);border-right-color: rgb(178, 219, 191);border-bottom-color: rgb(178, 219, 191);box-sizing: border-box;"><section style="background-color: rgb(245, 245, 245);padding: 10px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: center;color: rgb(110, 115, 117);letter-spacing: 2px;line-height: 2;padding: 0px 5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">一、乡村民宿溯源</strong></p></section></section></section></section></section><section style="transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);margin-top: -6px;width: 0px;border-top: 3px solid rgb(192, 122, 185);border-right: 3px solid rgb(192, 122, 185);border-bottom: 3px solid rgb(255, 255, 255) !important;border-left: 3px solid rgb(255, 255, 255) !important;box-sizing: border-box;"></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;line-height: 2;letter-spacing: 2px;padding: 0px 5px;color: rgb(110, 115, 117);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgba(218, 37, 135, 0.68);font-size: 16px;box-sizing: border-box;"><strong style="box-sizing: border-box;">1.1 欧美溯源——从“住宿+早餐B&B（Bed and Breakfast）”到爱彼迎Airbnb</strong></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">1960年代早期，人口较稀疏的英国西南部与中部农家，为了增加收入而开放家庭式招待，亦即民宿。当时数量甚少，采用住宿+简易早餐B&B（Bed and Breakfast）的经营方式。欧美民宿虽然名称不同，但内容近似。欧洲多采取农庄式民宿(Accommodation in the Farm)经营，让入住者舒适享受农庄式田园生活环境，体验农庄生活。加拿大采取假日农庄(Vacation Farm)命名，反映出农庄与度假两个主题。美国多见居家式民宿(Homestay)或青年旅舍(Hostel)，既有位于城市家庭的，也有在乡间农场设置，居家住宿并不刻意布设，价格相对饭店便宜。由此可见，<strong style="box-sizing: border-box;"><em style="box-sizing: border-box;">乡村民宿之两大功能：其一，作为正式住宿（旅馆、酒店等）的替代选项；其二，田园环境与乡间生活的体验方式。</em></strong>2008年爱彼迎Airbnb（AirBed and Breakfast ("Air-b-n-b")）在美国加州旧金山市设立以来，更是把民宿这一空间共享住宿方式推至一个崭新高度。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="font-size: 16px;color: rgb(223, 105, 166);box-sizing: border-box;"><strong style="box-sizing: border-box;">1.2  亚洲溯源——从日本一村一品带动民宿开发，到台湾地区垦丁公园民宿</strong></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">亚洲民宿发端于1980年代初期，以日本和中国台湾地区为先。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">日本乡村民宿一般是在山野和渔村等观光地，乡民在获得经营许可之后，利用自家房舍为旅行者提供临时居住。这样的场所通常是家族经营，房间10间左右，住宿价格比较平民化。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">日本不乏“一村一品”乡村振兴的案例可供我国借鉴[1]，其中住宿型市民农园更可作为我国特色乡村民宿发展的楷模。许多退休后的日本人，一方面向往回归自然的田园生活，希望到农村从事一些农业劳动；一方面又不愿意彻底放弃都市的便利生活而整天干农活。因而，满足这部分人新的生活方式需求的“市民农园”便应运而生。市民可以仅仅在周末离开大都市到农村去，在大自然中种植蔬菜、大米，享受“周末农业劳动”的乐趣。大部分市民农园都不包含住宿功能。然而，位于神户市东北约45公里处的八千代区(原八千代镇)开创了住宿型市民农园的新模式。<span style="color: rgb(223, 105, 166);box-sizing: border-box;"><strong style="box-sizing: border-box;"><em style="box-sizing: border-box;">这一地区并不具备出色的观光资源，但却充分利用了靠近京都、大阪、神户等大城市近郊的优越地理位置，以“创造文化氛围浓郁的美丽山村”为目标，利用山间沟谷等闲置农地，于1993年设立住宿型“八千代市民农园”，以后又陆续增设两个。 </em></strong></span>配备豆腐加工体验设施以及野营地，每年还举办“紫云英节”、“萤火虫节”、“收获祭典”等活动，政府为配合市民农园吸引更多都市居民，制定了《全镇公园化条例》，全力推进全镇公园化建设,使居住环境得到了明显改善。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">住宿型市民农园是农园与民宿两者完美结合的典范。带有住宿设施，并配备厨房、卫生间，租用者每周可以数次往返，也可以住下来安心享受农业劳动的乐趣。<span style="color: rgb(223, 105, 166);box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">租用市民农园的前提条件，一是每月至少到农园呆4天以上；二是必须参与除草等共同劳动。</strong></em></span>住宿型市民农园极受欢迎，3个农园合计110栋住宿设施都已经满员，还有多个家庭预约等候空房，租用者平均年龄60岁，大多来自大阪、神户市。该镇与神户市建立了交流关系，在大阪市的窗口式直销店也设立了摊位，销售市民农园种植的蔬菜。自兴建市民农园之后，到访八千代的外地客人逐年增加，该地区现有人口6000多人，年接待外地来访者31万人次，经济收益达到12亿日元，还创造了可接纳老年人和妇女就业的约160个就业岗位。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">由上可见，民宿之本源在于，由家庭向旅客分享居住空间，提供非正式的住房，并让客人体验亲密的家庭氛围及真实的当地生活，民宿经营者获取经济收益，住客也可得到完全不同于酒店的居住体验。<span style="color: rgb(223, 105, 166);box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">而民宿之发展趋势在于，在最初的单纯住宿功能上不断拓展，数量增加。基于所在地点及环境资源特征科学规划，明确定位并加以类别细分，辅之以多渠道推介，有待成为带动村民就业、乡村活化和城乡交融之崭新契机。</strong></em></span></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_gif/CnSZM8m8xL3yJzodt6ytAsKibJE7IBRnxRvQxBduxHGc2x0KDER3iaEiaiaJXqzfPEicXLW5cauFrMMeqULERVHueeA/640?wx_fmt=gif" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="margin-left: auto;transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);margin-bottom: -6px;width: 0px;border-bottom: 3px solid rgb(192, 122, 185);border-left: 3px solid rgb(192, 122, 185);border-top: 3px solid rgb(255, 255, 255) !important;border-right: 3px solid rgb(255, 255, 255) !important;box-sizing: border-box;"></section><section style="border-left: 6px solid rgb(178, 219, 191);border-top: 6px solid rgb(178, 219, 191);border-right-color: rgb(178, 219, 191);border-bottom-color: rgb(178, 219, 191);box-sizing: border-box;"><section style="background-color: rgb(245, 245, 245);padding: 10px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: center;color: rgb(110, 115, 117);letter-spacing: 2px;line-height: 2;padding: 0px 5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">二<strong style="box-sizing: border-box;">、乡村民宿：是否有必要大力提倡？如何确定健康发展</strong><br style="box-sizing: border-box;"  /></p></section></section></section></section></section><section style="transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);margin-top: -6px;width: 0px;border-top: 3px solid rgb(192, 122, 185);border-right: 3px solid rgb(192, 122, 185);border-bottom: 3px solid rgb(255, 255, 255) !important;border-left: 3px solid rgb(255, 255, 255) !important;box-sizing: border-box;"></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;line-height: 2;text-align: justify;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">本部分要回答两个问题：其一，乡村民宿是否应当由政府提倡和扶持？其二，如何确保乡村民宿健康发展？</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;line-height: 2;letter-spacing: 2px;padding: 0px 5px;color: rgb(110, 115, 117);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgba(218, 37, 135, 0.68);font-size: 16px;box-sizing: border-box;"><strong style="box-sizing: border-box;">2.1 乡村民宿是否应当由政府提倡和扶持？</strong></span><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">这一问题的答案是，各层级政府都有必要为民宿的开办与经营提供扶持与引导，并以多种方式为其提供技术支持和宣传推广支持。原因如下：</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><ol class=" list-paddingleft-2" style="list-style-type: decimal;"><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">乡村民宿，灵活便捷的住宿提供方式。城市化快速发展至今，村落空心化普遍存在，借用乡村空置房屋更新，以供乡村旅游灵活住宿的提供方式，不失为一种事半功倍之措施。</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">乡村民宿，为城乡融合提供更多可能。乡村发展向来被高度重视，也确实是待解之难题。充分发挥田园生活与乡村氛围对城市居民的强大吸引力，以民宿开发为突破点，促进市民去往乡间，参与乡间活动并长住短住，为城乡融合提供新契机。</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">乡村民宿，以分散式院落更新与激活，拉动村庄发展。有责任的民宿开发，完全可以以点带面，以民宿经营带动乡村旅游和观光农业之发展，在保持村落传统的同时，拉动村庄经济社会文化的传承与发展。</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">乡村民宿，此心安处是故乡，维系乡愁之根基。费孝通先生的经典著作《乡土中国》英文名为“From the soil”。中国拥有数千年农业文明，乡村是农业发展的根基，也是每个中国人或者他们的父辈祖辈生长生活之地。乡村民宿的科学可持续运营，或可帮助失去故乡田园的城市居民维系乡愁之根基。</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></li></ol></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;line-height: 2;letter-spacing: 2px;padding: 0px 5px;color: rgb(110, 115, 117);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgba(218, 37, 135, 0.68);font-size: 16px;box-sizing: border-box;"><strong style="box-sizing: border-box;">2.2 乡村民宿是否应当由政府提倡和扶持？</strong></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">这一问题的答案是，近几年民宿开发风起云涌，大浪淘沙，既有前车之鉴，又有珠玉在前。为了确保本地乡村民宿健康发展，无需试错，但需要细致识别出本地特色与文脉地脉，确认需求与供应，汲取教训，更应找到范例，提取其宝贵经验，做出与本地状态相应的调整之后拿来运用。<br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_gif/CnSZM8m8xL3yJzodt6ytAsKibJE7IBRnxRvQxBduxHGc2x0KDER3iaEiaiaJXqzfPEicXLW5cauFrMMeqULERVHueeA/640?wx_fmt=gif" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="margin-left: auto;transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);margin-bottom: -6px;width: 0px;border-bottom: 3px solid rgb(192, 122, 185);border-left: 3px solid rgb(192, 122, 185);border-top: 3px solid rgb(255, 255, 255) !important;border-right: 3px solid rgb(255, 255, 255) !important;box-sizing: border-box;"></section><section style="border-left: 6px solid rgb(178, 219, 191);border-top: 6px solid rgb(178, 219, 191);border-right-color: rgb(178, 219, 191);border-bottom-color: rgb(178, 219, 191);box-sizing: border-box;"><section style="background-color: rgb(245, 245, 245);padding: 10px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: center;color: rgb(110, 115, 117);letter-spacing: 2px;line-height: 2;padding: 0px 5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">三<strong style="box-sizing: border-box;">、民宿案例：北京郊区“隐居乡里”系列民宿经营模式剖析</strong></p></section></section></section></section></section><section style="transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);margin-top: -6px;width: 0px;border-top: 3px solid rgb(192, 122, 185);border-right: 3px solid rgb(192, 122, 185);border-bottom: 3px solid rgb(255, 255, 255) !important;border-left: 3px solid rgb(255, 255, 255) !important;box-sizing: border-box;"></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;line-height: 2;text-align: justify;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(223, 105, 166);box-sizing: border-box;">3.1  概述</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">近年国内民宿风行，然而根据业内报告，却存在两方面典型问题：</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">其一：相当一部分民宿的营利性堪忧，因而难以持续，蜂拥开业，却很快就关门大吉。究其原因，无外乎忽略了三点：⑴ 特色在哪里——亦即，靠什么吸引客人？ ⑵ 活动在哪里——亦即，靠什么留住客人？⑶ 如何依靠村庄并带动村庄活化——亦即，如何保留乡土氛围和亲厚邻里的浓郁乡情，并以振兴村庄为己任？</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">其二：某些民宿通过对环境和景观资源野蛮圈占，短期获利，却以环境和社会公平为代价。典型的例子是大理洱海围海营建的民宿，抢占景观资源，民宿生活污水非法排放造成洱海水体污染，这就是“公地悲剧”的现实体现。幸得大理市政府发布严格禁令关停整治，否则不但民宿不可持续，而且大理的旅游产业都会受到严重影响，甚至洱海会渐趋步向滇池的后尘。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">京郊“隐居乡里”系列民宿自陆续开业以来，即吸引了来自北京城区源源不断的客源，为其所在的偏僻寂静的北京远郊若干地点带来活力，并成为所在村、乡、县的先进楷模和组织干部学习与参观的地点，其经营模式，值得重庆吸收借鉴。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">“隐居乡里”共在五个不同村落经营院落形式的系列民宿：分别是桃叶谷、山楂小院、姥姥家、麻麻花的山坡、黄栌花开。（另有一处坡岭峰风景区内的云上石屋，因其功能单纯限定为住宿，与乡间社区关联性不强，因而未纳入本部分案例）。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="font-size: 16px;color: rgb(223, 105, 166);box-sizing: border-box;"><strong style="box-sizing: border-box;">3.2 “隐居乡里”系列民宿的优势与特征</strong></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgba(218, 37, 135, 0.68);box-sizing: border-box;"><br style="box-sizing: border-box;"  /></span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">为何“隐居乡里”系列民宿能够得到北京市民的喜爱、所在村民的热爱以及各级政府的肯定？归纳其主要优势与特征，如下所列：</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><ol class=" list-paddingleft-2" style="list-style-type: decimal;"><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">不破坏村落肌理、不新增建筑。全部采用原有农家院落，对其内部更新，保留原汁原味的院落格局与外观，不新增建筑，让衰败的旧院落焕发新生命，进而激活乡村。</strong></p></li></ol></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdnUj0h63GO2gBjInGsCvybjS3xqysHJpMHLn86FpcO6eVRiaY92VKWY5A/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;text-align: justify;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">图一、山楂小院民宿更新前的院落与建筑内景</strong></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdncIQ5nhgsvuTxO4nXMjrE9OR8V3uwU0Cic1lWaicAahmWzwEVCaMHGYxg/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="text-align: justify;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">图二、姥姥家民宿更新前的院落和院门</strong></em></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdneiapS6ABIYzibhjlpIqw7alFBAEEaH9PHwEcY07Vy3KpyuTyN8UPEm3Q/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;text-align: justify;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">图三、更新后的姥姥家民宿院落</strong></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></strong></em></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;text-align: justify;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">    2.  主题提炼，抓住城里人的乡情与乡恋。</strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">“隐居乡里”五个系列民宿，其名称与推介，都明确反映出所在村落的自然文化背景，特征真实明确，紧扣城里人的乡情与乡恋。而每个村落中用以经营的8到10个院落，又分别通过外部景观和建筑特征，赋予不同更新设计，使其拥有独特性。如下所列：</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">隐居乡里系列民宿之一：“姥姥家”，晚清院落、浓郁亲情、素食</em><br style="box-sizing: border-box;"  /></p></li></ul><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">提炼特征：谁心里没有幼时回姥姥家的美好回忆？老宅原主人是一位90多岁的老奶奶，院落有百余年历史，由安缦的设计师金雷先生亲自操刀，保留晚清民宅古朴的夯土老墙，融合简约舒适的室内设计，重构建筑和人的关系。纯草本植物洗护用品，纯棉麻布床用，只提供本地纯素食早晚餐。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">隐居乡里系列民宿之二：“山楂小院”，静享乡村田园生活，此处与世隔绝，有山楂和山楂汁</em></p></li></ul><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">提炼特征：隐于深山小村下虎叫，宁静，祥和，无世俗打扰，无案牍劳形。甚至没有游客，一天只有两趟公交车与外界相联。然而环绕下虎叫村的公路，却是北京最美的两条公路，悠然百余里，风光旖旎，山水展开的画卷是活的，春夏秋冬，四季相宜。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">隐居乡里系列民宿之三：“麻麻花的山坡”， 山谷中的原生态村落</em></p></li></ul><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">提炼特征：位于离野三坡不远处的南﨏村，小院隐藏在两座大山形成的峡谷之中，无车流人声的喧嚣，格外宁静、安祥。山野草盛花繁，山峦雾气萦绕，风物随四时交替变幻，农人日出而作，日落而息，平淡生活。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">隐居乡里系列民宿之五：“黄栌花开”，燕京八景之蓟门烟树，有节制的奢侈，有品质的节俭</em></p></li></ul><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">提炼特征：以花命名，保留老屋格局，石头墙做屏障，竹林、绿席当点缀，将远山的风景收纳进了院内，浪漫山居。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">以上五个系列的民宿取名及提炼特征，都完全基于经营与设计者对京郊山间和淳朴村落本土状态的尊重，他们充分认识到正是村居的平淡、清幽和美好，以及乡情的浓郁、朴实和天然，才会对大城市居民产生永恒而强大的吸引力。城里人去乡间民宿，要体验和享受的，是乡间环境、乡间生活和乡间景致，如若在乡村民宿营造中，丢弃村庄独一无二经年累月积淀的格局、院落和民风之美，崇洋媚外、弃古朴而寻现代、弃天然而求矫饰，则完全背离乡村民宿之根本，陷于无特色低水平雷同以至于无法持续的泥沼。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">    3.  <strong style="box-sizing: border-box;">高度关注细节，舒适体贴。</strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">市民对乡间生活有着美好向往，想要享受田园之美，却并不需忍受乡村生活的粗糙和不便利。隐居乡里系列民宿，全部经由经验丰富可靠的设计师设计，营造并提供温馨有趣的空间，乡村风格和现代生活绝不脱节，生活细节绝不马虎，品质高贵、率性亲和追求环保。提供地暖、科勒品牌卫浴、1.8米大床、红酒、咖啡、24小时管家、配餐。经营服务中的种种考虑，无一不反映出对于细节的高度关注以及对于客人需求的体贴。所有管家都是来自当地农村的四五十岁的大妈，大叔，有很严格的挑选程序，同时提供严格培训，包括打扫庭院、迎来送往、端茶做饭，把这里当成自己的家，把每个客人当成来家里做客的亲人，把自己当成主人，不需要拘谨。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdnUIxlqWYJKicGicwtqnmv6Mav0yt8DIicQVsJb6KibEK2fp4odAId3fMPsg/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 14px;box-sizing: border-box;">图四、朴实健康天然的配餐</span></strong></em></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;text-align: justify;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">    4.   一年四季，时令活动组织与营造。</strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">如果住宿与餐饮算是民宿的基本服务，那么时令活动组织则为乡间民宿功能扩展和魅力营造加分，也是通过民宿经营带动乡村活化与城乡共融的创新着眼点。以下是隐居乡里系列民宿近两个月以来的时令活动组织与推广示例：</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">大山的礼物：山楂小院的玉米熟了！新鲜送到家！（入住客人可带孩子跟随管家去摘玉米，同时在民宿公众平台上出售包括玉米在内的乡间物品）</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"> </em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">活动日|【在缝煮浸晒中，用一张布捕捉秋天的颜色】去姥姥家学扎染（在合院式乡居的院子里，准备好了老粗布和大染缸，带着孩子，在阳光下的院子中，全家人一起做扎染，体验民间传统艺术乐趣的同时，收获一份亲手制作的礼物，互赠亲友）</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"> </em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">隐居的日子 | 麻麻花的山坡，你有多久没认真聆听过一场雨了？（对文艺青年有异乎寻常的吸引力）</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"> </em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">又到一年红叶季，北京最美的红叶观赏地都在这里了！（充分利用周边景观资源推介）</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"> </em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">【晒秋】一场食物与阳光的温柔对话（看到金秋暖阳下的山楂、核桃、瓜果干以及小院，心都要融化）</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"> </em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">秋收活动 | 给父母一个田园假期：去田地里摘苹果，刨花生，挖红薯，摘南瓜，把大山的礼物带回家（在国庆节到来之前，我们将为您的父母，组织一次特别的活动，让您的爸爸妈妈也放个假！如果您的宝宝年龄较小，也可以和爷爷奶奶一起来到乡村，归隐田园，体验采摘的乐趣。入住后组织采摘，并赠送苹果10斤、花生3斤、红薯5斤、南瓜10斤。）</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdnZCUlIPwunsdnN5riaA3w39a7ibFibFRfg218Dje7B3Tmw6l3mAURVZOmA/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">图五、“隐居乡里”晒秋活动推介图片</strong></em></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></strong></em></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;text-align: justify;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">    5.  管理团队，组织、创意与推广无比重要。</strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">“隐居乡里”系列民宿虽则在北京远郊山中，但其成功却离不开富有见识的管理团队。在设计、运营中，无不渗透着现代化的视野、理念以及对顾客需求的充分理解和对地方乡土文化的充分尊重。宣传推介也不可或缺。互联网与大数据技术在此发挥举足轻重的作用。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="transform: translate3d(1px, 0px, 0px);-webkit-transform: translate3d(1px, 0px, 0px);-moz-transform: translate3d(1px, 0px, 0px);-o-transform: translate3d(1px, 0px, 0px);margin: 10px 0% 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 48%;box-shadow: rgb(0, 0, 0) 0px 0px 0px;padding: 4px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px 0%;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-shadow: rgb(132, 132, 132) 0px 0px 4px;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdn8DZlMIq5fjUrnSWcef46kNBTNjYpS6gB63pwmMV8iad9K2Y4Go437QQ/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 48%;padding: 4px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px 0%;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-shadow: rgb(132, 132, 132) 0px 0px 4px;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdn0ZulFSGgTq0zdNsUfeIg8AXK1LvQpLaTosu9LRCiaXcPHL4a1tSR3nQ/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 14px;box-sizing: border-box;">图六、“隐居乡里”活跃丰富的微信平台</span></strong></em></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 14px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></span></strong></em></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_gif/CnSZM8m8xL3yJzodt6ytAsKibJE7IBRnxRvQxBduxHGc2x0KDER3iaEiaiaJXqzfPEicXLW5cauFrMMeqULERVHueeA/640?wx_fmt=gif" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="margin-left: auto;transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);margin-bottom: -6px;width: 0px;border-bottom: 3px solid rgb(192, 122, 185);border-left: 3px solid rgb(192, 122, 185);border-top: 3px solid rgb(255, 255, 255) !important;border-right: 3px solid rgb(255, 255, 255) !important;box-sizing: border-box;"></section><section style="border-left: 6px solid rgb(178, 219, 191);border-top: 6px solid rgb(178, 219, 191);border-right-color: rgb(178, 219, 191);border-bottom-color: rgb(178, 219, 191);box-sizing: border-box;"><section style="background-color: rgb(245, 245, 245);padding: 10px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: center;color: rgb(110, 115, 117);letter-spacing: 2px;line-height: 2;padding: 0px 5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">     四、对我国当前民宿发展的若干意见</strong><br style="box-sizing: border-box;"  /></p></section></section></section></section></section><section style="transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);margin-top: -6px;width: 0px;border-top: 3px solid rgb(192, 122, 185);border-right: 3px solid rgb(192, 122, 185);border-bottom: 3px solid rgb(255, 255, 255) !important;border-left: 3px solid rgb(255, 255, 255) !important;box-sizing: border-box;"></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgba(218, 37, 135, 0.68);box-sizing: border-box;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></strong></span></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgba(218, 37, 135, 0.68);box-sizing: border-box;"><strong style="box-sizing: border-box;">4.1     确定民宿开发策略之前，需要思考的四个问题</strong></span></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;line-height: 2;letter-spacing: 2px;padding: 0px 5px;color: rgb(110, 115, 117);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题一、人们为什么会到这里来？</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">借鉴“隐居乡里”系列民宿之经验，充分挖掘民宿开发所在村庄及其周边特色与优势，识别目标顾客人群，紧扣兴趣与需求，认真思考“人们为什么会到这里来”的问题。、</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题二、我们能够为客人提供什么？</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">乡间民宿可为客人提供的，莫过于：提供田园生活；提供乡村宁静氛围与美好环境；提供浓郁亲厚乡情；提供健康饮食与亲人回家般的居住体验；提供乡土产品；提供对应与季节时令的乡间活动体验。“隐居乡里”系列民宿已有关于住宿与餐饮的良好示范。而就重庆民宿发展而言，需明确种植捕捞、采花摘果、走乡串户、杀年猪、推豆腐、包汤圆，如此种种，乡村常见，对于市民却具有莫大吸引力。乡村民宿发展，务必仔细思考如何提供本地乡间的因时令安排的体验活动及本地产品。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tia8an30tTVwmXBnmHjs4wsdnfoibicYxiaXLDm9X8ibJysIkp33E7p94Ro19dQvkDjYzn1SpHLMEfVPWeA/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;color: rgb(93, 92, 92);letter-spacing: 2px;line-height: 2;padding: 0px 5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><em style="letter-spacing: 0px;box-sizing: border-box;"></em></p><p style="text-align: justify;white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">图七、“隐居乡里”民宿氛围与活动</strong></em></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;text-align: justify;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题三、民宿的运营能否可持续？</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">对村落本土状态尊重，充分认识到正是村居的平淡、清幽和美好，以及乡情的浓郁、朴实和天然，才会对大城市居民产生永恒而强大的吸引力。城里人要体验和享受的，是乡间环境、乡间生活和乡间景致，如若在乡村民宿营造中，丢弃村庄独一无二经年累月积淀的格局、院落和民风之美，崇洋媚外、弃古朴而寻现代、弃天然而求矫饰，则完全背离乡村民宿之根本，陷于无特色低水平雷同以至于无法持续的泥沼。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题四、民宿与乡村邻里之间的关系？</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">“隐居乡里”系列民宿，采取的模式是合伙经营者探访不同村庄，租用院落，设计更新之后运营。尽管管理团队并非本土本村居民，但每个村落中的8-10个院落，错落分布于村中，院落的管家，也由本地村民担任。餐食的供应、乡间活动的体验，无一不来自于本乡本土。这为所在村庄提供了就业机会、提供了与城市交流沟通的机会，也提供了农产品出售的渠道。此外，8-10个院落，每个院落可供入住人数6-18个不等，这样就确保了完全入住的状态之下（约100位客人），也不会让村庄“人满为患”。一切皆在承载力范围之内。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;text-align: justify;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="font-size: 16px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgba(218, 37, 135, 0.68);box-sizing: border-box;">4.2  民宿：设计与策划中思考的几个问题</span></strong></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题一、原真vs.布景？</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">这一问题的评判是明确的，尊重村庄原真性，防止布景化的虚假场景与无文脉地脉根基的营造。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题二、主题与特色</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">这一问题的评判，也是明确的。主题与特色，都应基于本地乡土背景，不求新求怪求洋，而应追求传统、古朴、真实。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题三、单一功能？多种功能？</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">乡间民宿，从单纯的住宿、餐饮功能向外扩展，探索多种途径，推广乡邻活动、带动本村产品销售，以促进邻里氛围的和睦以及共富之目的达成。比如，“隐居乡里”系列民宿中山楂汁、玉米、干菜、花生等农产品售卖。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"> </em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题四、独立王国？融合互通？</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">任何项目开发，大的格局，都应是超越自身，达成众美。乡村民宿发展之路，如若通过对空心化村庄中院落针灸式更新改造，成为村落的激活点，必定为城乡交融带来机会。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="font-size: 16px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgba(218, 37, 135, 0.68);box-sizing: border-box;">4.3  民宿：运营中思考的几个问题</span></strong></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题一：营销方式多样化</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">民宿经营者应通过多种方式进行营销，新媒体、传统媒体、口口相传等方式皆可。政府网站与公众平台上也不妨定期对其分批宣传推介。更可借助各种展会、博览会、商业洽谈会等机会特设展台做推广。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题二：目标人群细分</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">避暑人群？走亲访友入住人群？周边景区游客？长住？短住？</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">对民宿目标人群有所把握，民宿经营会有的放矢。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题三：旺季与淡季</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">旺季时不超出接待能力接收客人。淡季时通过优惠价格，或特色活动组织等吸引客人。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题四：回头客与口碑</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">服务与价格恒定，最好有本村乡约民俗的约束管理，确保诚信、亲厚、温暖，才可树立良好口碑，赢得回头客（比如每年避暑回头客）和客人向亲友的推广。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">问题五：生态环境可持续 </em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">借用习总书记的话：宁要绿水青山，不要金山银山，而且绿水青山就是金山银山。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">乡村民宿之根本依托，在于绿水青山；乡村民宿发展的可持续之本，也必定在于绿水青山。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;text-align: justify;line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="color: rgba(218, 37, 135, 0.68);font-size: 16px;box-sizing: border-box;"><strong style="box-sizing: border-box;">4.4  民宿发展的理想状态</strong></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">其一、灵活弹性，需求决定民宿的布点与规模</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">乡间民宿不同于酒店，拥有酒店所不具备的灵活弹性与深入体验性。某乡某村民宿开发，不可呈一窝蜂状态大量铺开，而应探索性试点，鼓励充分利用村庄中格局完好且有特色的院落与建筑，更新改造之后开发。规模适度，要考虑本村本乡的承载力，量体裁衣。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">其二、市民从到乡村观光到“回家”的转变</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">乡村民宿的均衡状态，应当是为市民闲暇提供更多目的地，不仅是短暂乡间游，而是可以放心舒适小住或者长住。让市民在乡村匆忙的观光体验，转变为合家出动在乡村短住，如同到达故乡的体验。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><em style="box-sizing: border-box;">其三、共享的潜在未来</em></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"> </p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">共享经济如此风行，必定有充分的基础与支撑。既然北京等大都市都已经开始尝试由自有住房变成共享住房，那我们完全可以对乡间民宿的共享未来做出设想。市民与村民，共享生活与生产，共享理念与文化。甚至，还可尝试推动乡间院落租用，打造共享办公空间，吸引创新型公司和机构入驻。同时为公司青年员工提供民宿类型就近住宿。这些村庄空间的新住户，正是各不相同却充满活力的一簇簇小火苗，必定会为村庄带来崭新生命力。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 15px 0%;text-align: center;box-sizing: border-box;"><section style="display: inline-block;width: 95%;vertical-align: top;background-image: linear-gradient(to top, rgb(31, 162, 255), rgb(18, 216, 250), rgb(166, 255, 203));padding: 0px 0px 0px 5px;box-shadow: rgb(160, 160, 160) 1px 0px 2px;border-width: 0px;border-radius: 5px;border-style: none;border-color: rgb(62, 62, 62);overflow: hidden;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;background-color: rgb(255, 255, 255);box-shadow: rgb(0, 0, 0) 0px 0px 0px;padding: 10px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;line-height: 1.8;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">作者：相欣奕</p><p style="white-space: normal;margin: 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0px);-o-transform: translate3d(-1px, 0px, 0px);box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;height: 1.8em;padding: 0px 5px;background-color: rgb(223, 207, 178);color: rgb(255, 255, 255);border-radius: 5px 0px 0px 5px;line-height: 1.8;letter-spacing: 2px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">一览期刊</strong></p></section><section style="display: inline-block;vertical-align: top;width: 0.5em;height: 1.8em;border-left: 0.9em solid rgb(223, 207, 178);border-bottom: 0.9em solid transparent !important;border-top: 0.9em solid transparent !important;box-sizing: border-box;"></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;border-width: 1px 1px 5px 5px;border-radius: 6px 0px 6px 6px;border-style: solid;border-color: rgb(223, 207, 178) rgb(223, 207, 178) rgb(226, 93, 78) rgb(226, 93, 78);padding: 25px 10px 10px;background-color: rgb(255, 255, 255);box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 0px 0%;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tiaicc0r4nzSUp0OOXTvVFiaWugMbSHxKZzK2LZNicPsgFNYQbyXxuETTlwhjzrdUyFtpYaHG45ECCEUibg/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 20px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;box-sizing: border-box;"><section style="background-color: rgb(62, 62, 62);height: 1px;box-sizing: border-box;"></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: right;margin: -25px 0% 0px;transform: translate3d(-30px, 0px, 0px);-webkit-transform: translate3d(-30px, 0px, 0px);-moz-transform: translate3d(-30px, 0px, 0px);-o-transform: translate3d(-30px, 0px, 0px);box-sizing: border-box;"><section style="display: inline-block;width: 15%;vertical-align: top;background-color: rgb(255, 255, 255);padding: 0px 10px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 0px 0%;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;width: 100%;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tiaicc0r4nzSUp0OOXTvVFiaWug3SGUKS1jVX8Q9RNp80kG0CsPo3rK3MYcBVQ3vXPTgSMhicojJ4vNaZg/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/jJr3UxZhIjic00WjZD5fPs6ic2wtbYbNiahxSEjbMW8NqicT0Vw8JxKZmlHqdh6qSrK4SyAicsGoEWkqRETk7VW3C8Q/640?wx_fmt=png?x-oss-process=style/xmwebp" style="max-width:100%;" /></p><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 60%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;overflow: hidden;text-align: center;font-size: 14px;box-sizing: border-box;"><section style="width: 3.2em;margin: 0px 0px -1.5em;display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 3.2em;height: 3.2em;border-width: 0.1em;border-style: solid;border-color: rgb(90, 147, 3);overflow: hidden;display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="width: 1.5em;height: 1.5em;float: left;border-bottom: 0.1em solid rgba(160, 160, 160, 0.26);border-right: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section><section style="transform-origin: 0px 100% 0px;-webkit-transform-origin: 0px 100% 0px;-moz-transform-origin: 0px 100% 0px;-o-transform-origin: 0px 100% 0px;transform: rotate(-45deg);-webkit-transform: rotate(-45deg);-moz-transform: rotate(-45deg);-o-transform: rotate(-45deg);float: right;margin-right: -0.5em;box-sizing: border-box;"><section style="border-bottom: 0.1em solid rgba(160, 160, 160, 0.26);border-left: 0.1em solid rgba(160, 160, 160, 0.26);margin: -2.6em -0.6em 0px 0px;width: 2.7em;height: 2.6em;box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;"><section style="transform-origin: 100% 0% 0px;-webkit-transform-origin: 100% 0% 0px;-moz-transform-origin: 100% 0% 0px;-o-transform-origin: 100% 0% 0px;transform: rotate(-45deg);-webkit-transform: rotate(-45deg);-moz-transform: rotate(-45deg);-o-transform: rotate(-45deg);float: left;margin-left: -0.9em;box-sizing: border-box;"><section style="width: 2.4em;height: 2.3em;border-top: 0.1em solid rgba(160, 160, 160, 0.26);border-right: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section></section><section style="width: 1.7em;height: 1.7em;float: left;margin: -0.1em;border-top: 0.1em solid rgba(160, 160, 160, 0.26);border-left: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section></section></section><section style="transform: translate(0px);-webkit-transform: translate(0px);-moz-transform: translate(0px);-o-transform: translate(0px);display: inline-block;vertical-align: top;margin-top: -3.2em;box-sizing: border-box;"><section style="width: 3.2em;height: 3.2em;line-height: 3.2em;box-sizing: border-box;"><section style="font-size: 21px;color: rgb(11, 145, 34);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">感</strong></p></section></section></section></section><section style="width: 3.2em;margin: 0px 0px -1.5em -1px;display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 3.2em;height: 3.2em;border-width: 0.1em;border-style: solid;border-color: rgb(90, 147, 3);overflow: hidden;display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="width: 1.5em;height: 1.5em;float: left;border-bottom: 0.1em solid rgba(160, 160, 160, 0.26);border-right: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section><section style="transform-origin: 0px 100% 0px;-webkit-transform-origin: 0px 100% 0px;-moz-transform-origin: 0px 100% 0px;-o-transform-origin: 0px 100% 0px;transform: rotate(-45deg);-webkit-transform: rotate(-45deg);-moz-transform: rotate(-45deg);-o-transform: rotate(-45deg);float: right;margin-right: -0.5em;box-sizing: border-box;"><section style="border-bottom: 0.1em solid rgba(160, 160, 160, 0.26);border-left: 0.1em solid rgba(160, 160, 160, 0.26);margin: -2.6em -0.6em 0px 0px;width: 2.7em;height: 2.6em;box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;"><section style="transform-origin: 100% 0% 0px;-webkit-transform-origin: 100% 0% 0px;-moz-transform-origin: 100% 0% 0px;-o-transform-origin: 100% 0% 0px;transform: rotate(-45deg);-webkit-transform: rotate(-45deg);-moz-transform: rotate(-45deg);-o-transform: rotate(-45deg);float: left;margin-left: -0.9em;box-sizing: border-box;"><section style="width: 2.4em;height: 2.3em;border-top: 0.1em solid rgba(160, 160, 160, 0.26);border-right: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section></section><section style="width: 1.7em;height: 1.7em;float: left;margin: -0.1em;border-top: 0.1em solid rgba(160, 160, 160, 0.26);border-left: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section></section></section><section style="transform: translate(0px);-webkit-transform: translate(0px);-moz-transform: translate(0px);-o-transform: translate(0px);display: inline-block;vertical-align: top;margin-top: -3.2em;box-sizing: border-box;"><section style="width: 3.2em;height: 3.2em;line-height: 3.2em;box-sizing: border-box;"><section style="font-size: 21px;color: rgb(11, 145, 34);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">谢</strong></p></section></section></section></section><section style="width: 3.2em;margin: 0px 0px -1.5em -1px;display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 3.2em;height: 3.2em;border-width: 0.1em;border-style: solid;border-color: rgb(90, 147, 3);overflow: hidden;display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="width: 1.5em;height: 1.5em;float: left;border-bottom: 0.1em solid rgba(160, 160, 160, 0.26);border-right: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section><section style="transform-origin: 0px 100% 0px;-webkit-transform-origin: 0px 100% 0px;-moz-transform-origin: 0px 100% 0px;-o-transform-origin: 0px 100% 0px;transform: rotate(-45deg);-webkit-transform: rotate(-45deg);-moz-transform: rotate(-45deg);-o-transform: rotate(-45deg);float: right;margin-right: -0.5em;box-sizing: border-box;"><section style="border-bottom: 0.1em solid rgba(160, 160, 160, 0.26);border-left: 0.1em solid rgba(160, 160, 160, 0.26);margin: -2.6em -0.6em 0px 0px;width: 2.7em;height: 2.6em;box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;"><section style="transform-origin: 100% 0% 0px;-webkit-transform-origin: 100% 0% 0px;-moz-transform-origin: 100% 0% 0px;-o-transform-origin: 100% 0% 0px;transform: rotate(-45deg);-webkit-transform: rotate(-45deg);-moz-transform: rotate(-45deg);-o-transform: rotate(-45deg);float: left;margin-left: -0.9em;box-sizing: border-box;"><section style="width: 2.4em;height: 2.3em;border-top: 0.1em solid rgba(160, 160, 160, 0.26);border-right: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section></section><section style="width: 1.7em;height: 1.7em;float: left;margin: -0.1em;border-top: 0.1em solid rgba(160, 160, 160, 0.26);border-left: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section></section></section><section style="transform: translate(0px);-webkit-transform: translate(0px);-moz-transform: translate(0px);-o-transform: translate(0px);display: inline-block;vertical-align: top;margin-top: -3.2em;box-sizing: border-box;"><section style="width: 3.2em;height: 3.2em;line-height: 3.2em;box-sizing: border-box;"><section style="font-size: 21px;color: rgb(11, 145, 34);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">阅</strong></p></section></section></section></section><section style="width: 3.2em;margin: 0px 0px -1.5em -1px;display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="width: 3.2em;height: 3.2em;border-width: 0.1em;border-style: solid;border-color: rgb(90, 147, 3);overflow: hidden;display: inline-block;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="width: 1.5em;height: 1.5em;float: left;border-bottom: 0.1em solid rgba(160, 160, 160, 0.26);border-right: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section><section style="transform-origin: 0px 100% 0px;-webkit-transform-origin: 0px 100% 0px;-moz-transform-origin: 0px 100% 0px;-o-transform-origin: 0px 100% 0px;transform: rotate(-45deg);-webkit-transform: rotate(-45deg);-moz-transform: rotate(-45deg);-o-transform: rotate(-45deg);float: right;margin-right: -0.5em;box-sizing: border-box;"><section style="border-bottom: 0.1em solid rgba(160, 160, 160, 0.26);border-left: 0.1em solid rgba(160, 160, 160, 0.26);margin: -2.6em -0.6em 0px 0px;width: 2.7em;height: 2.6em;box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;"><section style="transform-origin: 100% 0% 0px;-webkit-transform-origin: 100% 0% 0px;-moz-transform-origin: 100% 0% 0px;-o-transform-origin: 100% 0% 0px;transform: rotate(-45deg);-webkit-transform: rotate(-45deg);-moz-transform: rotate(-45deg);-o-transform: rotate(-45deg);float: left;margin-left: -0.9em;box-sizing: border-box;"><section style="width: 2.4em;height: 2.3em;border-top: 0.1em solid rgba(160, 160, 160, 0.26);border-right: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section></section><section style="width: 1.7em;height: 1.7em;float: left;margin: -0.1em;border-top: 0.1em solid rgba(160, 160, 160, 0.26);border-left: 0.1em solid rgba(160, 160, 160, 0.26);box-sizing: border-box;"></section></section></section><section style="transform: translate(0px);-webkit-transform: translate(0px);-moz-transform: translate(0px);-o-transform: translate(0px);display: inline-block;vertical-align: top;margin-top: -3.2em;box-sizing: border-box;"><section style="width: 3.2em;height: 3.2em;line-height: 3.2em;box-sizing: border-box;"><section style="font-size: 21px;color: rgb(11, 145, 34);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">读</strong></p></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: 20%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/s0WmRNjNleslXAfuSbx616O3Ikic52lPKMvvyGskiafhmq2k6uPR6NmNwUlbIEcFib0VghboYtDsrtTqdLcSCcALw/640?wx_fmt=png?x-oss-process=style/xmwebp" style="max-width:100%;" /></p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 15px 0%;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 15%;padding: 0px 1px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;text-align: center;transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;border-left: 1px solid rgb(160, 160, 160);border-right: 1px solid rgb(160, 160, 160);padding: 0px 5px;color: rgb(160, 160, 160);font-size: 12px;box-sizing: border-box;"><p style="display: inline-block;width: 1em;margin: 0px 0.2em;float: right;clear: none;padding: 0px;box-sizing: border-box;">资料</p><p style="clear: both;font-size: 0px;line-height: 0;min-height: 0px;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 85%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="transform: translate3d(0px, 0px, 0px);-webkit-transform: translate3d(0px, 0px, 0px);-moz-transform: translate3d(0px, 0px, 0px);-o-transform: translate3d(0px, 0px, 0px);box-sizing: border-box;"><section style="text-align: justify;color: rgb(97, 182, 204);font-size: 12px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">免费索取英文原文资料：</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">联系微信公众号 <em style="box-sizing: border-box;"></em><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">或电邮 <em style="box-sizing: border-box;">Daizongliu@qq.com</em> </p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/hflFK5QeicbeFTeHym0tFXNcLgaFd2unG8jFibNS3ibm1nkpCb82iau2rJuuyeZZiaSfloic7HjatLmEicYibaqeBac2wg/640?wx_fmt=png?x-oss-process=style/xmwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 90%;vertical-align: top;border-style: none;border-right-width: 1px;border-radius: 0px;border-right-color: rgb(218, 214, 205);border-left-width: 1px;border-left-color: rgb(218, 214, 205);box-shadow: rgb(160, 160, 160) 0px 0px 10px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;width: 45%;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/mee9Bdh9Tiaicc0r4nzSUp0OOXTvVFiaWug3SGUKS1jVX8Q9RNp80kG0CsPo3rK3MYcBVQ3vXPTgSMhicojJ4vNaZg/640?wx_fmt=jpegwebp" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 80%;vertical-align: top;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 12px;color: rgb(255, 255, 255);line-height: 1.6;letter-spacing: 3px;padding: 0px 18px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="background-color: rgb(117, 196, 200);box-sizing: border-box;">我们帮助</span><span style="background-color: rgb(117, 196, 200);box-sizing: border-box;">中国</span></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="background-color: rgb(117, 196, 200);box-sizing: border-box;">可持续发展</span></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 12px;color: rgb(160, 160, 160);line-height: 2;letter-spacing: 2px;padding: 0px 5px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;">城市规划|城市交通|非机动交通</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;">|活力街区与公共交通|</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;">|量化城市与大数据|</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="display: inline-block;width: 80%;border-width: 1px;border-style: dashed;border-color: rgb(160, 160, 160);padding: 10px;background-color: rgb(255, 255, 255);border-radius: 0px;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 20%;box-sizing: border-box;"> </section><section style="display: inline-block;vertical-align: top;width: 60%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 11px;color: rgb(160, 160, 160);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">我们作为专业志愿者团体</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;">秉承理想，</span><span style="letter-spacing: 0px;box-sizing: border-box;">帮助中国可持续发展，</span><span style="letter-spacing: 0px;box-sizing: border-box;">并为之贡献</span></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></span></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;">? 理念与传播 ?</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;">? 培训与教育 ?</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;">? 实践与孵化 ?</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="margin: 0px;padding: 0px;box-sizing: border-box;">欢迎加入我们</p><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  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border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">2014-2018 ? 转载请注明：<br style="box-sizing: border-box;"  />源自公众号“”</p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: left;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section></section></section></section>
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