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<section style="box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: top;width: 15%;padding-right: 5px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="text-align: center;margin: 10px 0%;box-sizing: border-box;"><section class="" style="max-width: 100%;vertical-align: middle;display: inline-block;overflow: hidden !important;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8U1UoR3kPW2feVy1keh8K8rEHaT4HfLCQ63UOQxq4j5BWbhZ8yju32g/640?wx_fmt=png" style="max-width:100%;" /></p></section></section></section></section><section class="" style="display: inline-block;vertical-align: top;width: 70%;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section class="" style="text-align: center;font-size: 12px;color: rgb(153, 166, 171);line-height: 1.4;box-sizing: border-box;"><p style="box-sizing: border-box;"><span style="letter-spacing: 0px;line-height: 1.4;box-sizing: border-box;">欢迎点击以上蓝色字体</span><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">关注</p></section></section></section></section><section class="" style="display: inline-block;vertical-align: top;width: 15%;padding-left: 5px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="text-align: center;margin: 10px 0%;box-sizing: border-box;"><section class="" style="max-width: 100%;vertical-align: middle;display: inline-block;overflow: hidden !important;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8U1UoR3kPW2feVy1keh8K8rEHaT4HfLCQ63UOQxq4j5BWbhZ8yju32g/640?wx_fmt=png" style="max-width:100%;" /></p></section></section></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section class="" style="width: 50%;border-width: 3px;border-style: solid;border-color: rgb(254, 193, 192);box-sizing: border-box;"></section><section class="" style="box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="padding-top: 5px;padding-bottom: 5px;clear: both;box-sizing: border-box;"><p style="text-indent: 2em;clear: none;box-sizing: border-box;">作者<span style="letter-spacing: 0px;text-indent: 0px;box-sizing: border-box;">同济大学建筑与城市规划学院硕士研究生</span><span style="letter-spacing: 0px;text-indent: 0px;box-sizing: border-box;">任熙元</span><span style="letter-spacing: 0px;text-indent: 0px;box-sizing: border-box;">，同济大学建筑与城市规划学院博士研究生</span><span style="letter-spacing: 0px;text-indent: 0px;box-sizing: border-box;">王灿</span><span style="letter-spacing: 0px;text-indent: 0px;box-sizing: border-box;">，同济大学建筑与城市规划学院教授、博士生导师</span><span style="letter-spacing: 0px;text-indent: 0px;box-sizing: border-box;">王德</span><span style="letter-spacing: 0px;text-indent: 0px;box-sizing: border-box;">，同济大学建筑与城市规划学院博士研究生</span><span style="letter-spacing: 0px;text-indent: 0px;box-sizing: border-box;">陈胜馨</span><span style="letter-spacing: 0px;text-indent: 0px;box-sizing: border-box;">在《规划师》2018年第2期撰文，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">随着消费者需求层级的不断提高，商业综合体呈现出强大的竞争力和广阔的发展前景。在复杂环境下多要素叠合</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分析中，基于主观经验和价值判断的传统空间行为研究的局限性日趋凸显，急需更加细致的空间环境评价体系来辅助其设计</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">实践。文章以上海大宁国际商业广场为例，通过构建商业综合体的空间绩效评价指标体系，从消费活力、消费者体验及空间</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">紧凑度3个方面对其总体绩效进行评价，并进一步从空间优势、自身效益及连带效应3个维度评判各空间分区的空间绩效，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">为将来的空间优化提供参考。</span></p></section></section></section></section><section class="" style="width: 50%;border-width: 3px;border-style: solid;border-color: rgb(42, 118, 162);float: right;margin-top: -6px;box-sizing: border-box;"></section><section class="" style="clear: both;box-sizing: border-box;"></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;border-color: rgb(21, 103, 167);border-style: solid;border-width: 1px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;transform: translate3d(0px, 0px, 0px);box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section class="" style="background-color: rgb(21, 103, 167);color: rgb(255, 255, 255);font-size: 12px;padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;">[关键词]商业综合体；消费者行为；空间绩效评价；大宁国际</p></section><section style="border-top: 2px dotted rgb(95, 94, 102);width: 100%;box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="font-size: 12px;color: rgb(56, 30, 5);box-sizing: border-box;"><p style="box-sizing: border-box;">[文章编号]1006-0022(2018)02-0101-07　</p><p style="box-sizing: border-box;">[中图分类号]TU984.13　</p><p style="box-sizing: border-box;">[文献标识码]B</p><p style="box-sizing: border-box;">[ 引文格式 ] 任熙元，王灿，王德，等．消费者行为视角下的大宁商业综合体空间绩效评价 [J]．规划师，2018(2)：101-<span style="letter-spacing: 0px;box-sizing: border-box;">107．</span></p></section></section></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;text-align: center;box-sizing: border-box;"><section class="" style="max-width: 100%;vertical-align: middle;display: inline-block;overflow: hidden !important;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_gif/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8uXRLKx4AEPMLpCiaPU3jwwQuSrKT2GTgqa0JjnwVZiazGD3FbwF1Hczg/640?wx_fmt=gif" style="max-width:100%;" /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;text-align: center;box-sizing: border-box;"><section class="" style="display: inline-block;border-radius: 1em;background-color: rgb(21, 103, 167);padding: 0.3em 0.8em;color: rgb(255, 255, 255);font-size: 18px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">一</strong></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;"> 研究案例和数据<span style="letter-spacing: 0px;line-height: 1.6;box-sizing: border-box;"></span></strong></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(21, 103, 167);padding: 10px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section class="" style="background-color: rgb(21, 103, 167);color: rgb(255, 255, 255);padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;">（一）<span style="letter-spacing: 0px;box-sizing: border-box;"></span>研究案例<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="height: 2px;width: 100%;background-color: rgb(0, 0, 0);box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="text-indent: 2em;box-sizing: border-box;">本次研究对象为 2006年投入运营的上海大宁国<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">际。大宁国际位于大宁商圈，临近轨道</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">交通1号线延长路站(约100m距离)，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">是一个以面向本区消费者为主的街区式</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">商业综合体(图1)。大宁国际的商业零</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">售面积为 50000m</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">2</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">，商业空间主要由</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">9 栋建筑构成 ( 表 1)。为便于进一步的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分析，研究划分了 58 个空间分区，9</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">栋建筑内部每1层均为1个空间分区，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">特别将5座、8座、12座底层各划分成</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">2 个空间分区，将 6 座、9 座底层各划</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分成4个空间分区，以此尽可能保证每</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">个空间分区既完整又彼此独立(图2)。</span></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8tqHOUn0JTDZHDuz322O377m4HnR2JkokJdokmIRnB8DicGmsMcibZ0Uw/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8FEX67HwZC6TsPP4CLfyiayQMNCXG1AicJ5UuDuK1MDibF0Pkw9zsx2MXQ/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b84gyLdgO2bOkR70XOWNZDg9yqr8WzjJGfpN39S3NDB8mFJOEKSyDxbA/640?wx_fmt=png" style="max-width:100%;" /></p></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section class="" style="background-color: rgb(21, 103, 167);color: rgb(255, 255, 255);padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;">（二）<span style="letter-spacing: 0px;box-sizing: border-box;"></span>研究数据<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="height: 2px;width: 100%;background-color: rgb(0, 0, 0);box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="text-indent: 2em;box-sizing: border-box;">研究以问卷的方式收集数据，调<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">查对象为在大宁国际中随机拦访的消费</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">者，这些消费者大部分已完成消费活动，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">对未全部完成消费活动的消费者则记录</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">其接下来的活动计划。问卷内容包括受</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">访者的基本信息 ( 性别、年龄、职业、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">居住地及交通方式 )和当日的消费行为</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">链 ( 发生消费活动的店铺、在各店铺的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">停留时间、消费额及计划性 )。在这里</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的单次消费活动被定义为消费者一次有</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">意识的主动停留，即不考虑是否真正消</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">费，仅排除纯粹的路过。</span></p><p style="text-indent: 2em;box-sizing: border-box;">调查时间为 2016 年 10 月和 12 月<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的 3 个周末共 6 天，收集 148 份有效</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">问卷。在样本的性别构成上，女性占比</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">(52.7％)高于男性；在年龄构成上，青</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">年 (16～ 25岁 )、壮年 (26～ 35岁 )、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">中年 (36 ～ 45 岁 ) 和中老年 (46 岁及</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">以上 ) 的占比分别为 31.1％、43.2％、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">13.5％、12.2％；在职业构成上，分为</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">学生 (25.0％ )、白领 (46.6％ )、其他</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">(23.0％ ) 和退休 (5.4％ )，其中白领是</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">主体消费人群；从消费者出发地上看，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分为周边街道(28.4％)、本区(39.2％)、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">本市 (29.7％ ) 和外省市 (2.7％ )；从消</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">费者到达大宁国际的交通方式上看，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分为地铁 (35.1％ )、公交 (19.0％ )、出</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">租车 (21.6％ )、私家车 (6.1％ ) 和步行</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">(18.2％ )，“公共交通 + 步行”是主要</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的交通出行方式。</span></p></section></section></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;text-align: center;box-sizing: border-box;"><section class="" style="max-width: 100%;vertical-align: middle;display: inline-block;overflow: hidden !important;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_gif/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8uXRLKx4AEPMLpCiaPU3jwwQuSrKT2GTgqa0JjnwVZiazGD3FbwF1Hczg/640?wx_fmt=gif" style="max-width:100%;" /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;"><section class="" style="display: inline-block;padding-top: 3px;padding-bottom: 3px;border-top: 1px solid rgb(224, 224, 224);border-bottom: 1px solid rgb(224, 224, 224);border-right-color: rgb(224, 224, 224);border-left-color: rgb(224, 224, 224);box-sizing: border-box;"><section class="" style="padding-right: 5px;padding-left: 5px;display: inline-block;background-color: rgb(21, 103, 167);color: rgb(255, 255, 255);font-size: 18px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">二</strong></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;"> 空间绩效评价体系构建<span style="letter-spacing: 0px;box-sizing: border-box;"></span></strong></p></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(21, 103, 167);padding: 10px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section class="" style="background-color: rgb(21, 103, 167);color: rgb(255, 255, 255);padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;">（一）<span style="letter-spacing: 0px;line-height: 1.28;box-sizing: border-box;"></span>综合体总体空间绩效评价指标<span style="letter-spacing: 0px;line-height: 1.28;box-sizing: border-box;"></span></p></section><section style="height: 2px;width: 100%;background-color: rgb(0, 0, 0);box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="text-indent: 2em;box-sizing: border-box;">“绩效”的概念最早由管理学领域<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">提出，作为提高企业生产能力的一种有</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">效管理途径，是指社会经济活动的结果</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">和成效。空间绩效是指进行空间资源配</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">置以满足功能需求和各要素均衡发展的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">综合效果。在有关商业空间评价的研究</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">中，朱玮用人均活动次数、人均停留时</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">间和人均消费额3个指标在一定程度上</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">反映南京东路的商业空间绩效；王灿进</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">一步将人均活动覆盖范围、人均转向角</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">和单位距离平均活动次数等更为精细的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">指标应用到五角场万达的商业空间评价</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">中。本文在既有研究成果的基础上将商</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">业综合体绩效的总体评价指标分为消费</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">活力、消费者体验及空间紧凑度3个部</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分：消费活力反映的是消费者的总体活</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">跃程度，包括人均活动次数、人均停留</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">时间和人均消费额3项指标；消费者体</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">验是从个体路径出发评价消费者在综合</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">体中的购物体验，包括人均步行距离、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">人均活动覆盖范围和人均转向角3项指</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">标；空间紧凑度反映的是消费者在商业</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">空间内活动的密集程度，包括单位距离</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">平均活动次数、单位活动范围平均活动</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">次数两项(表2)。</span></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b88S0obic1mVF4n3CCNO6AtFf87vOvJN4h51aicjEvv5ibo9hHUdK045icGA/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-indent: 2em;box-sizing: border-box;"><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;"></span><br  /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section class="" style="background-color: rgb(21, 103, 167);color: rgb(255, 255, 255);padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;">（二）<span style="letter-spacing: 0px;line-height: 1.6;box-sizing: border-box;"></span>综合体分区空间绩效评价指标<span style="letter-spacing: 0px;line-height: 1.6;box-sizing: border-box;"></span></p></section><section style="height: 2px;width: 100%;background-color: rgb(0, 0, 0);box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="text-indent: 2em;box-sizing: border-box;">消费者行为视角下的商业综合体各<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">空间分区的绩效如何，是设计师、个体</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">商家和经营管理者共同关注的问题。不</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">同的是，三者有各自关注的焦点：对于</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">设计师来说，希望保证店铺区位的均好</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">性，使得所有店铺对于消费者都有较高</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的吸引力，客流分布适度均匀；对于个</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">体商家来说，希望自家店铺的客流量、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">消费额均在一个理想的水平；对于经营</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">管理者来说，希望各功能分区相互带动，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">使得整个综合体繁华有活力。因此，笔</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">者从这三方的利益诉求出发，从空间优</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">势、自身效益和连带效应3个维度构建</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分区空间绩效评价体系。其中，从空间</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">优势维度评价各分区的区位对消费者产</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">生的吸引力大小，涵盖自身吸引力、入</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">口优势度和平均邻近度3项指标；从自</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">身效益维度评价各分区的店铺人气旺不</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">旺、能不能带来消费，包括客流量、通</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">过率、停留率、消费额、非计划活动率</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">和停留时长6项指标；从连带效应维度</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">评价该分区的店铺是否能带动其他分区</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">店铺的收益、盘活整个商业综合体，包</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">括逛过该分区的消费者的人均停留时长、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">人均覆盖率、人均消费额、人均活动次</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">数和人均换点行走距离5项指标(表3)。</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">由此评判商业综合体的空间分区在方案</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">设计时是优势空间还是劣势空间，在消</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">费者的使用过程中是活力空间还是潜力</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">空间，在分区间网络联系中是核心空间</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">还是封闭空间。</span></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8VrAVb5iaibibQP0iazTTEDRY8MOlIQhFjgXaqueUkF73ibvuhibhknibA1Y7w/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-indent: 2em;box-sizing: border-box;"><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;"></span><br  /></p></section></section></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;text-align: center;box-sizing: border-box;"><section class="" style="max-width: 100%;vertical-align: middle;display: inline-block;overflow: hidden !important;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_gif/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8uXRLKx4AEPMLpCiaPU3jwwQuSrKT2GTgqa0JjnwVZiazGD3FbwF1Hczg/640?wx_fmt=gif" style="max-width:100%;" /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: middle;padding-left: 6px;box-sizing: border-box;"><section class="" style="background-color: rgb(21, 103, 167);padding-right: 6px;padding-left: 6px;font-size: 18px;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">三 </strong></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">大宁商业空间绩效评价<span style="letter-spacing: 0px;box-sizing: border-box;"></span></strong></p></section><section style="margin-top: -9px;margin-left: -6px;border-left: 2px solid rgb(13, 0, 21);border-bottom: 2px solid rgb(13, 0, 21);height: 16px;width: 16px;border-top-color: rgb(13, 0, 21);border-right-color: rgb(13, 0, 21);box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(21, 103, 167);padding: 10px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section class="" style="background-color: rgb(21, 103, 167);color: rgb(255, 255, 255);padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;">（一）<span style="letter-spacing: 0px;box-sizing: border-box;"> </span>总体空间绩效评价<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="height: 2px;width: 100%;background-color: rgb(0, 0, 0);box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="text-indent: 2em;box-sizing: border-box;">研究选取南京东路与五角场万达<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的数据作为比较参照，对大宁国际总体</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">空间绩效各项指标进行评价。从消费活</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">力看，大宁国际消费者人均活动次数为</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">3.93次、人均停留时间为163分钟、人</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">均消费额为 476 元，3 项指标都要低于</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">南京东路与五角场万达，由于南京东路</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">与五角场商业等级均高于大宁国际，故</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">这样的结果在情理之中。从消费者体验</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">看，大宁国际的人均步行距离在平面上</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">为 251m、竖向上为 3.2 层，与五角场</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">万达相比 ( 平面上为 495m，竖向上为</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">8 层 ) 回游距离更短，说明其满足消费</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">者购物需求的距离更短。大宁国际的人</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">均活动覆盖范围为48％，相比五角场万</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">达的42％虽然较高，但消费者走过的空</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">间未及一半，仍有提升的空间。大宁国</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">际的人均转向角为77°，与五角场万达</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的 79°相差不多，消费者的行为路径</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">平均夹角为锐角，可见空间较为曲折。</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">从空间紧凑度看，大宁国际的单位距离</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">平均活动次数、单位活动范围平均活动</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">次数为 1.56 次 /100 米、12％ / 次，优</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">于五角场万达的 0.9次 /100米、10％ /</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">次，其商业空间较五角场万达来说更加</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">紧凑、高效(表4)。</span></p><p style="text-indent: 2em;box-sizing: border-box;">总体而言，大宁国际受限于自身等<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">级规模的限制，消费活力方面还有提升</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的空间，但从消费者体验和空间紧凑度</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">上看，其街区式商业综合体的布局模式</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">较南京东路线性步行街模式与五角场一</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">站式综合体模式而言，能在同等规模的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">商业空间内产生更多的消费行为，有其</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">自身优势。</span></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8gr3upedg1l7U5j6BTmbj7ic7icvntNrW1bSlqs8osyDqpGFxmKUlhWKg/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-indent: 2em;box-sizing: border-box;"><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;"></span><br  /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section class="" style="background-color: rgb(21, 103, 167);color: rgb(255, 255, 255);padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;">（二）<span style="letter-spacing: 0px;box-sizing: border-box;"></span>分区空间绩效评价<span style="letter-spacing: 0px;box-sizing: border-box;"></span></p></section><section style="height: 2px;width: 100%;background-color: rgb(0, 0, 0);box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="text-indent: 2em;box-sizing: border-box;">在大宁国际各分区的空间优势维度<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">评价上，选取自身吸引力、入口优势度</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">和平均邻近度3个指标进行综合判定。</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">自身吸引力由空间分区的营业面积、知</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">名度、楼层与步行环境确定，其权重由</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">规划师 AHP 打分确定；入口优势度是</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">空间分区与各出入口距离之和的倒数，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">值越大说明距离各个出入口越近，入口</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">效应带来的客流越大；平均邻近度是空</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">间分区与其他空间分区距离之和的倒</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">数，值越大说明与其他商业空间的平均</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">距离越近，越有可能受益于店铺连带效</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">应。58 个空间分区的 3 项指标的具体</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">数值不一一赘述，在此对其进行中心值</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">标准化处理后绘制成折线图(图3-a)与</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">气泡图(图3-b)，更直观地体现其空间</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">优势，其中气泡图中点的大小代表自身</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">吸引力。由此可以看出：折线图中的低</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">洼区和气泡图中的第三象限为明显的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">劣势空间。为了更准确地判别优势空间</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">与劣势空间，将中心值标准化处理后的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">3 项指标相加，认为其总和的前 25％</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的空间为优势空间，后 25％的空间为</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">劣势空间 ( 图 4)。由此可以得到的结论</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">是：从方案设计赋予各空间分区的优势</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">上看，12座几乎均为劣势空间(分区1、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">3～8)，11座同样劣势空间居多(分区</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">28 ～ 30、32)，此外 10 座的 2 ～ 3 层</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">( 分区 26、27)、2 座的 2 层 ( 分区 10)</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">及1座的3层(分区14)均为劣势空间；</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">9座、6座、8座、5座底层靠近中央广</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">场的分区均为优势空间(分区15、16、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">20、21、33、43、46、56)，其他零散</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的优势空间还有 8 座、5 座 2 层 ( 分区</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">22、17) 等。总体而言，西分区劣势空</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">间居多，东分区优势空间居多。因大宁</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">国际的西侧为辅助道路、东侧为主要道</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">路，故方案设计时着力点更倾向于东部</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分区，这一点在空间优势维度的评价上</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">得以体现。</span></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8QSwQBbHGRrp1NQEFyOtwK2mmdFqA72uZYUt6kiazibSriakzb8CfwoF7g/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8zCQs1j38D03buvthzw4GVaibEbohgDDJbIzQlA4ENAmibtPxibKoZo9iaA/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-indent: 2em;box-sizing: border-box;">在大宁国际各分区的自身效益维度<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">评价上，选取客流量、通过率、停留率、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">消费额、非计划活动率和停留时长6项</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">指标，将其绘制成雷达图以更直观地反</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">映各空间分区的自身效益(图5)。同样</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">认为总和前 25％的空间为活力空间，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">后25％的空间为潜力空间。可以看出，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">活力空间有两种模式：一类是靠高通过</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">率与客流量“以量取胜”的餐饮店，如</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">6座1层的甜品店(分区43)、5座1层</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的 KFC( 分区 16)；另一类是靠高消费</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">额与非计划活动率“以质取胜”的服饰</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">店，如8座1层的优衣库(分区21)、1</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">座 1 层的 C&A( 分区 12)。而潜力空间</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">一般在停留时间和停留率两项指标上都</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">尚可，但由于通过率低、客流量极少而</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">难以获得很大效益。从大宁国际分区自</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">身效益评价图中可以看出(图6)，中央</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">步行区底层(分区33、39、43、49、56、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">21、16)及2座3层的影城(分区11)、12</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">座2层的大润发 ( 分区 3)、9 座 4 层的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">望湘园 ( 分区 42) 等属于活力空间，自</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">身效益较好；1 座 3 层的英孚教育 ( 分</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">区14)、10座(分区25～27)、11座的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">3 ～ 5 层 ( 分区 30 ～ 32) 及大宁国际</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的大多数 3 层空间 ( 分区 4、14、18、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">23、27、30)为潜力空间，自身效益欠佳。</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">总体而言，大宁国际的3层空间出现“断</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">层”现象，即处于3层的大多数店铺自</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">身效益都不理想，这缘于消费者更愿意</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">逛低楼层店铺而不愿上楼，而4～6层</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">多以主力店的形式存在，对消费者有吸</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">引作用，因此3层成为大宁国际中最为</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">尴尬的楼层。</span></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8eA2UKB5DKQZenTEbV7WMpuBSyRYx8ZOeZTMxRlHWBOkSoYhJCMuQLQ/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8QLg4ckmFEjSvdbQkWkaccHHyl7teZPzO5DSuXjo1Fo7HsEJibhU4icibA/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-indent: 2em;box-sizing: border-box;"><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;"></span><br  /></p><p style="text-indent: 2em;box-sizing: border-box;">在大宁国际各分区的连带效应维度<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">评价上，将逛过该空间分区的消费者提</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">取出来作为一组，计算其人均的停留时</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">长、覆盖率、消费额、换点行走距离和</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">活动次数5项指标，并将其分别绘制成</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">箱型图以更直观地反映各空间分区的连</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">带效应。以消费者人均停留时长为例，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">图7反映出逛过9座的消费者人均停留</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">时长要高于其他消费者，而逛过 12 座</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的消费者人均停留时长较低，说明9座</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">比 12 座更有助于把消费者留在大宁国</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">际商业综合体中。同样，逛过中央广场</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的消费者人均覆盖率更高，逛过12座、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">2 座的消费者人均换点行走距离更长，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">逛过中央广场、9 座的消费者人均消费</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">额更大，逛过 9 座、6 座的消费者人均</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">活动次数更多(图7)。从大宁国际的分</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">区连带效应评价图中可以看出：6座、9</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">座的2～3层(分区37、40、44、45、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">47等)在各分区的网络联系中较为封闭，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">同样属于封闭空间的还有11座的3～5</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">层(分区30～32)、5座的3～4层(分</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">区 18、19)、10 座的 2 层 ( 分区 26)、1</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">座的3层(分区14)；而中央步行区底</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">层(分区33、36、39、43、49)、5座的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">1层(分区15、16)、2座的1、3层(分</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">区9、11)等能够有效地带动消费者的消</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">费活力(图8)。总体而言，高楼层的店</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">铺连带效应较差，在功能网络中处于较</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">封闭的状态，这与其低通过率、低客流</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">量有很大的关系；底层店铺，特别是中</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">央广场周边的店铺连带效应较好，可见</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">大宁国际的中央广场的确是整个商业空</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">间的中心。此外，2 座 3 层的影城 ( 分</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">区11)虽然处于高楼层但仍是核心空间，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">说明电影等休闲娱乐类业态虽然营业额</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">不高，但可以带动其他消费。</span></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8RSAoMnO9NxgkQypSb018XadaO2MAZtkibHX7YmmWnjicCso6YR0ZJopw/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8QIW3wH9U9dvvgz5QDsfLeVOsTRB6092pa6yxic4y0ibib0jZRCG8RzLow/640?wx_fmt=png" style="max-width:100%;" /></p></p></section></section></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;text-align: center;box-sizing: border-box;"><section class="" style="max-width: 100%;vertical-align: middle;display: inline-block;overflow: hidden !important;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_gif/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8uXRLKx4AEPMLpCiaPU3jwwQuSrKT2GTgqa0JjnwVZiazGD3FbwF1Hczg/640?wx_fmt=gif" style="max-width:100%;" /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;text-align: center;box-sizing: border-box;"><section class="" style="display: inline-block;border-radius: 1em;background-color: rgb(21, 103, 167);padding: 0.3em 0.8em;color: rgb(255, 255, 255);font-size: 18px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">四</strong></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;"> 高效与低效空间辨别<span style="letter-spacing: 0px;line-height: 1.6;box-sizing: border-box;"></span></strong></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(21, 103, 167);padding: 10px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="text-indent: 2em;box-sizing: border-box;">商业综合体中投入与收益的比较决<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">定了各空间分区的效率，以较少的投入</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">获得更高的收益是最高效的状态。在上</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">文的评价体系中，各分区的空间优势维</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">度一定程度上反映了投入情况；各分区</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的自身效益与连带效应维度则一定程度</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">上反映了收益情况。因此，根据 58 个</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分区的空间优势分为高预期和低预期两</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">大类，再根据其自身效益与连带效应将</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">其运营效果分为理想、较理想、尚可、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">较不理想与不理想五小类，预期的高低</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">代表对各分区的投入情况，运营效果代</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">表各个分区的收益情况(表5)。</span></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b87zywjhHCjfPJ01CJawjm9cprckyUd9XFedvJnhiaseKF0Dpy74hFaSg/640?wx_fmt=png" style="max-width:100%;" /></p></p><p style="text-indent: 2em;box-sizing: border-box;"><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;"></span><br  /></p><p style="text-indent: 2em;box-sizing: border-box;">根据投入与产出关系的空间绩效<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">评价图 ( 图 9) 可以看出，低预期但运</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">营效果较理想的分区是大宁国际中的高</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">效空间，如 12 座、2 座 ( 分区 1、3 ～</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">8、10、11)。这些分区普遍处于大宁国</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">际的西侧，虽然区位较差但由于上影</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">CGV、卡通尼乐园、Color Jeans、运</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">动100和大润发等主力店铺的入驻，对</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">消费者产生了较强的吸引力，自身效益</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">与连带效应均较为理想，可见区位较差</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的分区吸引主力店入驻确实能起到良好</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的效果。高预期但运营效果较不理想的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">分区是大宁国际中的低效空间，如9座、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">6 座、5 座 与 8 座 的 3 层 ( 分 区 18、</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">20、23、47、57)，处于中央步行区但由</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">于楼层较高出现“灯下黑”的情况，这</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">些分区的主要业态为餐饮，但与12座6</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">层的饮食天地相比自身效益与连带效应</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">落差较大，这一方面可能说明在区位较</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">好的地段尝试餐饮类业态不是最好的选</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">择，另一方面也可能说明平面区位较好</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的高楼层店铺本身不应属于优势空间。</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">除了高效与低效分区外，同样值得关注</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">的是低预期且运营效果差的分区，如 1</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">座3层、11座3～5层、10座2层(分</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">区14、26、30～32)，这些分区普遍的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">问题是虽然靠近出入口但在整个空间网</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">络中脱离其他分区，并且店铺知名度不</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">高使得消费者不愿到访，因此可以考虑</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">调整业态、错位发展以吸引特定消费者</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">群体。</span></p><p style="text-align: center;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8pAiaZr3Sia3GT9wHnBAuwEtDCEic1DyqibcwiaXic45LxOLjbJsSE0P6teqg/640?wx_fmt=png" style="max-width:100%;" /></p></p></section></section></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;"><section class="" style="display: inline-block;box-sizing: border-box;"><section style="margin-bottom: -10px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: 6px;margin-left: 5px;box-sizing: border-box;"><section style="width: 2px;margin: auto;height: 16px;background-color: rgb(17, 19, 22);box-sizing: border-box;"></section><section style="width: 6px;height: 6px;border-radius: 50%;background-color: rgb(17, 19, 22);box-sizing: border-box;"></section></section><section style="display: inline-block;vertical-align: bottom;width: 20%;box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: bottom;width: 6px;box-sizing: border-box;"><section style="width: 2px;margin: auto;height: 16px;background-color: rgb(17, 19, 22);box-sizing: border-box;"></section><section style="width: 6px;height: 6px;border-radius: 50%;background-color: rgb(17, 19, 22);box-sizing: border-box;"></section></section></section><section style="transform: rotate(0deg);-webkit-transform: rotate(0deg);-moz-transform: rotate(0deg);-o-transform: rotate(0deg);margin-bottom: -5px;width: 5px;height: 5px;background-color: rgb(255, 255, 255);box-sizing: border-box;"></section><section style="border-left: 5px solid rgb(255, 222, 3);border-bottom: 5px solid rgb(255, 222, 3);border-top-color: rgb(255, 222, 3);border-right-color: rgb(255, 222, 3);box-sizing: border-box;"><section class="" style="background-color: rgb(214, 240, 252);padding: 10px 10px 2px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">五</strong></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;"> 结语</strong></p></section></section><section style="margin-left: auto;margin-top: -5px;width: 5px;height: 5px;background-color: rgb(255, 255, 255);box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(226, 226, 226);padding: 10px;box-shadow: rgb(226, 226, 226) 0px 16px 1px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="text-indent: 2em;box-sizing: border-box;">在商业综合体快速发展的背景下，<span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">本文基于消费者行为的视角，以上海大</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">宁国际为例，探讨商业综合体空间绩</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">效评价指标体系。研究认为，商业综合</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">体空间绩效的评价在总体层面应反映其</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">消费活力、消费者体验及空间紧凑度；</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">在分区层面应着眼于各个店铺的空间优</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">势、自身效益及连带效应。对于大宁国</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">际来说，虽然等级规模不及南京东路步</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">行街和五角场万达，但是街区式商业综</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">合体的布局模式更为紧凑、高效；从空</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">间优势、自身效益与连带效应3个维度</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">上看，58个空间分区的运营效果大部分</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">符合设计预期，但确实存在一些高效与</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">低效空间，其中12座、2座的运营效果</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">要超过预期，9座、6座的3层与10座</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">运营效果要低于预期。本文定量测度了</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">商业综合体的空间绩效，为今后的优化</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">改造及设计开发提供了参考，但因消费</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">者在商业综合体中的空间行为极其复杂，</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">对于各评价指标之间的权重如何确定的</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">考虑仍有不足，故得到的结论还有待更</span><span style="text-indent: 2em;letter-spacing: 0px;box-sizing: border-box;">多的研究来补充与佐证。</span></p></section></section></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br  /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="text-align: center;margin: 10px 0%;box-sizing: border-box;"><section class="" style="display: inline-block;width: 95%;vertical-align: top;border-style: solid;border-width: 2px;border-radius: 0px;border-color: rgb(181, 180, 180);box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin: -5px 0% 5px;transform: translate3d(-5px, 0px, 0px);-webkit-transform: translate3d(-5px, 0px, 0px);-moz-transform: translate3d(-5px, 0px, 0px);-o-transform: translate3d(-5px, 0px, 0px);box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;vertical-align: top;background-color: rgb(252, 221, 93);padding: 5px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;vertical-align: top;border-style: solid;border-width: 2px;border-radius: 0px;border-color: rgb(255, 202, 0);background-color: rgb(255, 255, 255);padding: 10px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section class="" style="color: rgb(100, 100, 100);font-size: 14px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">来源：201802期《规划师》杂志</strong><br style="box-sizing: border-box;"  /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-right: 0%;margin-bottom: 8px;margin-left: 0%;box-sizing: border-box;"><section class="" style="background-color: rgb(181, 180, 180);height: 2px;box-sizing: border-box;"></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;vertical-align: top;padding: 10px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section class="" style="font-size: 14px;color: rgb(100, 100, 100);line-height: 1.8;box-sizing: border-box;"><p style="box-sizing: border-box;">新媒体编辑：肖莉</p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin: 10px 0%;box-sizing: border-box;"><section class="" style="font-size: 14px;line-height: 1.8;color: rgb(100, 100, 100);box-sizing: border-box;"><p style="box-sizing: border-box;">审核：郭敬锋</p></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section class="" style="padding: 5px;background-color: rgb(21, 103, 167);box-sizing: border-box;"><section class="" style="display: inline-block;width: 100%;border-color: white;padding: 10px;border-style: solid;border-width: 2px;box-sizing: border-box;"><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="text-align: center;color: rgb(255, 255, 255);font-size: 14px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">文章全文详见《规划师》2018年02期</strong></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">《<span style="letter-spacing: 0px;box-sizing: border-box;"></span>消费者行为视角下的大宁商业综合体空间绩效评价<span style="letter-spacing: 0px;box-sizing: border-box;"></span><span style="letter-spacing: 0px;line-height: 1.45;box-sizing: border-box;">》</span></strong></p></section></section></section></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 0.5em;margin-bottom: 0.5em;text-align: center;box-sizing: border-box;"><section class="" style="max-width: 100%;vertical-align: middle;display: inline-block;overflow: hidden 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class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="text-align: center;font-size: 12px;color: rgb(255, 129, 36);box-sizing: border-box;"><p style="box-sizing: border-box;">识别图中二维码进入微店购买《规划师》杂志</p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section class="" style="max-width: 100%;vertical-align: middle;display: inline-block;overflow: hidden !important;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/j8bTq15u0miaE9cCkt3IDljDFtdwUV6b8K7ecuUdEIBia0qibiaFZtOxW1iaqDH8keCQXXOv8yibyJmwx1qz6zNmMicjA/640?wx_fmt=jpeg" style="max-width:100%;" /></p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="margin-top: 8px;margin-right: 0%;margin-left: 0%;transform: translate3d(0px, 0px, 0px);box-sizing: border-box;"><section class="" style="display: inline-block;vertical-align: top;box-sizing: border-box;"><section class="" style="background-color: rgb(197, 36, 36);color: rgb(255, 255, 255);font-size: 14px;padding-left: 5px;padding-right: 5px;margin-bottom: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;">《规划师》杂志社                                    </p></section><section style="border-top: 2px dotted rgb(95, 94, 102);width: 100%;box-sizing: border-box;"></section></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="box-sizing: border-box;"><section class="" style="text-align: justify;font-size: 12px;color: rgb(117, 114, 114);letter-spacing: 0px;line-height: 1.8;padding-top: 2px;padding-bottom: 2px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">地址：广西南宁市青秀区月湾路1号南国弈园6楼</p><p style="white-space: normal;box-sizing: border-box;">邮编：530029</p><p style="white-space: normal;box-sizing: border-box;">邮箱：planner@21cn.net</p><p style="white-space: normal;box-sizing: border-box;">网址：www.planners.com.cn</p><p style="white-space: normal;box-sizing: border-box;">电话：0771-2438012</p><p style="white-space: normal;box-sizing: border-box;">传真：0771-2436269</p></section></section></section><section class="Powered-by-gulangu V5" style="box-sizing: border-box;" powered-by="gulangu"><section class="" style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section class="" style="max-width: 100%;vertical-align: middle;display: inline-block;border-width: 0px;border-radius: 0px;overflow: hidden !important;box-sizing: border-box;"><p style="text-align:center"><img 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