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<section style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px; overflow: hidden;  box-sizing: border-box; "><section class="" style="display: inline-block; box-sizing: border-box;"><section class="" style="display: inline-block; vertical-align: top; width: 4em; height: 4em; border-radius: 50%; box-sizing: border-box; background-image: url(http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjeI9YibBHqG7ofkoMoNl4lDYYrs6zfOvfbwh1NicHXayicLRMGiccrwSAgcytlrHgVEuWyI6MxCTxaog/0?wx_fmt=png); background-size: cover; background-position: 50% 50%; background-repeat: no-repeat;"><section class="" style="width: 100%; height: 100%; overflow: hidden; box-sizing: border-box;"> <img class="" style="width: 100%; height: 100%; opacity: 0; box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mjeI9YibBHqG7ofkoMoNl4lDYYrs6zfOvfbwh1NicHXayicLRMGiccrwSAgcytlrHgVEuWyI6MxCTxaog/0?wx_fmt=png" data-ratio="0.9409090909090909" data-w="220"  /></section></section><section style="width: 100%; margin-left: 1.2em; margin-top: -1.2em; box-sizing: border-box;"><section style="float: left; white-space: nowrap; overflow: hidden; display: inline-block; vertical-align: middle; height: 2em; margin-left: 1em; border-bottom-left-radius: 1em; border-left-width: 1px; border-left-style: solid; border-bottom-width: 1px; border-bottom-style: solid; border-left-color: rgb(27, 117, 16); border-bottom-color: rgb(27, 117, 16); max-width: 85% !important; box-sizing: border-box;"><section class="" style="margin-left: 1.5em; line-height: 1.5; padding-right: 0.5em; font-size: 14px; color: rgb(95, 156, 239); box-sizing: border-box;"><section style="box-sizing: border-box;">点击蓝字快速关注规划师杂志</section></section></section><section style="float: left; width: 5%; margin-left: -1px; box-sizing: border-box;"><section style="width: 6px; height: 6px; margin-top: 1.82em; border-radius: 100%; box-sizing: border-box; background-color: rgb(27, 117, 16);"></section></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="display: inline-block; width: 100%; padding: 10px; border: 5px solid rgb(34, 127, 56); box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(56, 30, 5); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">随着中国大陆地区的第一家迪士尼乐园在上海开业，中国主题公园设计与建设进入了一个高峰。主题公园的创意设<span style="line-height: 1.45; box-sizing: border-box;">计与传统项目有很大区别。迪士尼将电影与舞台布景的理念运用到主题公园的设计中，为游客营造了一个梦幻世界，其中尤以</span><span style="line-height: 1.45; box-sizing: border-box;">情境序列串联的体验空间为主要特色。</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">作者华建集团建筑装饰环境设计研究院景观设计师，上海迪士尼探险岛园区景观专业负责人、华建集团上海迪士尼</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">多个标段景观设计协调人刘南薇在《规划师》2016年第8期撰文，</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">本文以上海迪士尼乐园为例，分析了主题公园设计中这种特殊的空间构造手法：以游客</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">体验为设计核心，以不同手法创造空间的分隔、交叉与串联，让游客在不知不觉中按照设计的“剧本”在乐园中扮演自己的角色，</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">获得完整、流畅的游园体验，从而汇聚出品牌传播的集体记忆。</span></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px; text-align: center;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_gif/KtJh01ARkic53NlmgplL6sjibl4FyuChuDicdh6NAetnjTSA3VWibppplJzaOUXH5MSPM9uRCrJz0sfic4YAoj33EJQ/0?wx_fmt=gif" data-ratio="0.36923076923076925" data-w="65"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px;  box-sizing: border-box; "><section class="" style="padding: 5px; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section class="" style="display: inline-block; width: 100%; border: 2px solid white; padding: 10px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 10px 0px;  box-sizing: border-box; "><section class="" style="width: 50%; border: 3px solid rgb(254, 193, 192); box-sizing: border-box;"></section><section class="" style="box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="padding: 5px 0px; clear: both; text-align: center; color: rgb(49, 37, 3); font-size: 18px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">主题乐园情境序列串联体验的</strong></section><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">概念与意义</strong></section></section></section></section></section><section class="" style="width: 50%; border: 3px solid rgb(42, 118, 162); float: right; margin-top: -6px; box-sizing: border-box;"></section><section class="" style="clear: both; box-sizing: border-box;"></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="display: inline-block; width: 100%; border: 1px solid rgb(27, 117, 16); box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px; box-sizing: border-box; line-height: 1;  "><section class="" style="display: inline-block; border-bottom-width: 2px; border-bottom-style: solid; padding: 0px 2px 3px; border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"><section class="" style="display: inline-block; margin: 0px; padding: 0.3em 0.4em; min-width: 1.8em; min-height: 1.6em; line-height: 1; text-align: center; border-radius: 80% 100% 90% 20%; color: rgb(255, 255, 240); word-wrap: break-word !important; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">1</section></section><span style="display: inline-block; margin-left: 0.4em; max-width: 100%; line-height: 1.4; font-size: 16px; color: rgb(27, 117, 16); word-wrap: break-word !important; box-sizing: border-box;" class=""><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">情境场所—故事舞台</strong></section></span> </section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(56, 30, 5); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">何为情境体验？与传统建筑设计知识中的解释有<span style="line-height: 1.45; box-sizing: border-box;">所不同，迪士尼所创造的情境更类似于电影或舞台演</span><span style="line-height: 1.45; box-sizing: border-box;">出中的场景，英文中“Scene”一词准确描述了情境</span><span style="line-height: 1.45; box-sizing: border-box;">的含义。Scene是一幕戏，或者电影中的一个场景。</span><span style="line-height: 1.45; box-sizing: border-box;">故事在这个场景中发生，当场景转换时，故事的情节</span><span style="line-height: 1.45; box-sizing: border-box;">也跟着推进，场景不断转换，故事的情节不断发展。</span><span style="line-height: 1.45; box-sizing: border-box;">迪士尼营造主题公园的手法与创造一出舞台剧或一部</span><span style="line-height: 1.45; box-sizing: border-box;">电影十分类似，只是戏剧发生的场所不局限在舞台上，</span><span style="line-height: 1.45; box-sizing: border-box;">而是存在于游客周围的乐园空间，游客</span><span style="line-height: 1.45; box-sizing: border-box;">不是舞台下面的观众，而是置身主题公</span><span style="line-height: 1.45; box-sizing: border-box;">园的“演员”。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px; box-sizing: border-box; line-height: 1;  "><section class="" style="display: inline-block; border-bottom-width: 2px; border-bottom-style: solid; padding: 0px 2px 3px; border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"><section class="" style="display: inline-block; margin: 0px; padding: 0.3em 0.4em; min-width: 1.8em; min-height: 1.6em; line-height: 1; text-align: center; border-radius: 80% 100% 90% 20%; color: rgb(255, 255, 240); word-wrap: break-word !important; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">2</section></section><span style="display: inline-block; margin-left: 0.4em; max-width: 100%; line-height: 1.4; font-size: 16px; color: rgb(27, 117, 16); word-wrap: break-word !important; box-sizing: border-box;" class=""><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">情境序列—故事剧本</strong></section></span> </section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">迪士尼乐园是一出大戏，这出大戏<span style="line-height: 1.45; box-sizing: border-box;">最初先有剧本(Script)。在剧本的基础上</span><span style="line-height: 1.45; box-sizing: border-box;">由插画家描绘出一幅幅类似于电影分镜</span><span style="line-height: 1.45; box-sizing: border-box;">头的 Storyboard。这些分镜头成为了空</span><span style="line-height: 1.45; box-sizing: border-box;">间创作的基础，构成了一个个独立的空</span><span style="line-height: 1.45; box-sizing: border-box;">间(即 “情境”)。而剧本将这些“情境”</span><span style="line-height: 1.45; box-sizing: border-box;">有机串联起来，剧本的起承转合决定了</span><span style="line-height: 1.45; box-sizing: border-box;">空间的布局。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px; box-sizing: border-box; line-height: 1;  "><section class="" style="display: inline-block; border-bottom-width: 2px; border-bottom-style: solid; padding: 0px 2px 3px; border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"><section class="" style="display: inline-block; margin: 0px; padding: 0.3em 0.4em; min-width: 1.8em; min-height: 1.6em; line-height: 1; text-align: center; border-radius: 80% 100% 90% 20%; color: rgb(255, 255, 240); word-wrap: break-word !important; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">3</section></section><span style="display: inline-block; margin-left: 0.4em; max-width: 100%; line-height: 1.4; font-size: 16px; color: rgb(27, 117, 16); word-wrap: break-word !important; box-sizing: border-box;" class=""><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">流线设计—游园体验</strong></section></span> </section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">在剧本和故事舞台的基础上建立空<span style="line-height: 1.45; box-sizing: border-box;">间序列排布的原则，即通过不同空间的</span><span style="line-height: 1.45; box-sizing: border-box;">转换、穿插、并列，制造出既定的剧本</span><span style="line-height: 1.45; box-sizing: border-box;">路线。如果说迪士尼乐园是一座大型舞</span><span style="line-height: 1.45; box-sizing: border-box;">台，那么每个游客都是舞台上的演员，</span><span style="line-height: 1.45; box-sizing: border-box;">而乐园的设计者们则是编剧和导演，通</span><span style="line-height: 1.45; box-sizing: border-box;">过对空间序列的合理排布让游客不自觉</span><span style="line-height: 1.45; box-sizing: border-box;">地在设计的既定路线中游园，由此开启</span><span style="line-height: 1.45; box-sizing: border-box;">独特的游园体验。</span></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px; text-align: center;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_gif/KtJh01ARkic53NlmgplL6sjibl4FyuChuDicdh6NAetnjTSA3VWibppplJzaOUXH5MSPM9uRCrJz0sfic4YAoj33EJQ/0?wx_fmt=gif" data-ratio="0.36923076923076925" data-w="65"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="border: 2px solid rgb(27, 117, 16); padding: 10px; border-radius: 0.8em; box-sizing: border-box;"><section class="" style="border: 1px dotted rgb(27, 117, 16); padding: 10px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 10px 0px;  box-sizing: border-box; "><section class="" style="width: 100%; padding: 15px 10px 25px; border-radius: 16px; margin-bottom: -30px; box-sizing: border-box; background-color: rgb(255, 202, 0);"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: center; color: rgb(27, 117, 16); box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">上海迪士尼乐园空间布局特点<span style="line-height: 1.45; box-sizing: border-box;">解析</span></strong></section></section></section></section></section><section class="" style="height: 30px; border-bottom-width: 5px; border-bottom-style: solid; display: inline-block; vertical-align: top; border-radius: 1em; box-sizing: border-box;"></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="display: inline-block; width: 100%; border: 1px solid rgb(27, 117, 16); padding: 10px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px; transform: translate3d(0px, 0px, 0px); -webkit-transform: translate3d(0px, 0px, 0px); -moz-transform: translate3d(0px, 0px, 0px); -o-transform: translate3d(0px, 0px, 0px);  box-sizing: border-box; "><section class="" style="width: 2.6em; display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 2.6em; height: 2.6em; display: inline-block; vertical-align: middle; line-height: 2.6em; text-align: center; border-radius: 50%; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 50%; margin: 0.36em 0px 0.35em 0.44em; box-sizing: border-box; background-color: rgb(255, 255, 255);"><section class="" style="width: 100%; height: 100%; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">一</strong></section></section></section></section><section style="margin: -0.5em auto 0.3em; width: 0px; border-top-width: 1.1em; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-left-width: 1em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 1.12em !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section><section class="" style="display: inline-block; vertical-align: middle; margin: 0px 0px -0.5em -1.5em; padding-right: 10px; border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"><section class="" style="display: inline-block; margin-left: 1.3em; padding-left: 5px; line-height: 1.5; font-size: 16px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">第一重情境：氛围情境</strong></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">迪士尼乐园非常注重营造第一重氛<span style="line-height: 1.45; box-sizing: border-box;">围情境，将游园体验从园区内部延伸至</span><span style="line-height: 1.45; box-sizing: border-box;">园区外部，通过多个不同功能的乐园外</span><span style="line-height: 1.45; box-sizing: border-box;">部空间串联起园外情境，让游客未入园</span><span style="line-height: 1.45; box-sizing: border-box;">已被迪士尼乐园的梦幻氛围感染，从而</span><span style="line-height: 1.45; box-sizing: border-box;">让游客获得从充满期待地入园到满心欢</span><span style="line-height: 1.45; box-sizing: border-box;">喜地离园的完整体验。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px; transform: translate3d(0px, 0px, 0px); -webkit-transform: translate3d(0px, 0px, 0px); -moz-transform: translate3d(0px, 0px, 0px); -o-transform: translate3d(0px, 0px, 0px);  box-sizing: border-box; "><section class="" style="padding: 2px; display: inline-block; box-sizing: border-box; background-color: rgb(0, 0, 0);"><section class="" style="padding: 0px 8px; margin-right: 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">1</section></section><section class="" style="padding: 0px 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">乐园外围区域布局形式</section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">（1） 延伸—城市交通系统中的乐园<span style="line-height: 1.45; box-sizing: border-box;">体验。</span></section><section style="text-indent: 2em; box-sizing: border-box;">迪士尼乐园的游园体验并不是从游<span style="line-height: 1.45; box-sizing: border-box;">客踏入乐园大门的那一刻开始的，而是</span><span style="line-height: 1.45; box-sizing: border-box;">在游客乘坐交通工具前往乐园的路途中</span><span style="line-height: 1.45; box-sizing: border-box;">就已经开始了。</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">上海迪士尼乐园修建了一条全长</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">6.7km</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">的“度假区高架路”直达乐园</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">门口，沿路布置具有浓郁迪士尼特色的</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">米老鼠头像标识，让游客从几公里以外</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">就可以感受到乐园的热烈氛围。这条专</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">属高架道路不但解决了入园高峰期的交</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">通拥堵问题，也与乐园一起成为了游客</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">认知乐园、开始情景体验的第一部分。</span></section><section style="text-indent: 2em; box-sizing: border-box;">（2）专有—主题酒店群的“+”体<span style="line-height: 1.45; box-sizing: border-box;">验。</span></section><section style="text-indent: 2em; box-sizing: border-box;">当游客通过专门为迪士尼乐园而建<span style="line-height: 1.45; box-sizing: border-box;">设的公路或地铁线路来到乐园区域时，</span><span style="line-height: 1.45; box-sizing: border-box;">就进入了乐园的公共区域。乐园公共区</span><span style="line-height: 1.45; box-sizing: border-box;">域的标识系统会醒目标明“迪士尼酒店</span><span style="line-height: 1.45; box-sizing: border-box;">区”，指引预订了酒店的游客来到迪士</span><span style="line-height: 1.45; box-sizing: border-box;">尼酒店，而没有预订酒店的游客将进入</span><span style="line-height: 1.45; box-sizing: border-box;">乐园的主入口区。</span></section><section style="text-indent: 2em; box-sizing: border-box;">迪士尼酒店并不是仅为游客解决居<span style="line-height: 1.45; box-sizing: border-box;">住功能的普通酒店，它还为游客提供一</span><span style="line-height: 1.45; box-sizing: border-box;">项在乐园中无法体验的“+”服务。当游</span><span style="line-height: 1.45; box-sizing: border-box;">客初到迪士尼度假区时，酒店是他们的</span><span style="line-height: 1.45; box-sizing: border-box;">第一个落脚点，也是第一个进入迪士尼</span><span style="line-height: 1.45; box-sizing: border-box;">梦幻世界的入口。</span></section><section style="text-indent: 2em; box-sizing: border-box;">目前上海迪士尼只开业了两个主题<span style="line-height: 1.45; box-sizing: border-box;">酒店，这两座酒店讲述的故事分别是《米</span><span style="line-height: 1.45; box-sizing: border-box;">奇和他的朋友们》和《玩具总动员》。</span><span style="line-height: 1.45; box-sizing: border-box;">虽然《米奇和他的朋友们》的故事在乐</span><span style="line-height: 1.45; box-sizing: border-box;">园的米奇大街中也有所提及，但是酒店</span><span style="line-height: 1.45; box-sizing: border-box;">将这个故事讲述得更加完整。酒店各处</span><span style="line-height: 1.45; box-sizing: border-box;">装饰着米奇和朋友们的卡通形象，从入</span><span style="line-height: 1.45; box-sizing: border-box;">口大堂的铜制雕塑，到电梯中的按钮，</span><span style="line-height: 1.45; box-sizing: border-box;">每一处细节都充满米奇元素。游客可以</span><span style="line-height: 1.45; box-sizing: border-box;">在酒店中和米奇朋友们共进早餐，在美</span><span style="line-height: 1.45; box-sizing: border-box;">女与野兽的奇妙城堡里跟那些会说话、</span><span style="line-height: 1.45; box-sizing: border-box;">会动的茶壶们共进晚餐，就连酒店中的</span><span style="line-height: 1.45; box-sizing: border-box;">客房服务人员也会打扮成仙女教母的模</span><span style="line-height: 1.45; box-sizing: border-box;">样。另外一座“玩具总动员酒店”则还</span><span style="line-height: 1.45; box-sizing: border-box;">原了电影《玩具总动员3》的许多著名</span><span style="line-height: 1.45; box-sizing: border-box;">场景……当游客置身于自己熟悉喜爱的</span><span style="line-height: 1.45; box-sizing: border-box;">卡通世界中时，还未进入乐园就已经感</span><span style="line-height: 1.45; box-sizing: border-box;">受到了不可思议的梦幻情景。</span></section><section style="text-indent: 2em; box-sizing: border-box;">（3）同乐—乐园公共区域的体验。<span style="line-height: 1.45; box-sizing: border-box;">迪士尼的空间序列是迪士尼乐园营</span><span style="line-height: 1.45; box-sizing: border-box;">销策略的实施结果。众所周知，进入迪</span><span style="line-height: 1.45; box-sizing: border-box;">士尼乐园需要购买价格不菲的门票，这</span><span style="line-height: 1.45; box-sizing: border-box;">在一定程度上减少了一个家庭重复购票</span><span style="line-height: 1.45; box-sizing: border-box;">进入迪士尼乐园游玩的可能性。对此，</span><span style="line-height: 1.45; box-sizing: border-box;">上海迪士尼在乐园外围建设了无需付费</span><span style="line-height: 1.45; box-sizing: border-box;">就可以游览的公共区域，主要包括迪士</span><span style="line-height: 1.45; box-sizing: border-box;">尼小镇和外围湖畔公园。迪士尼小镇中</span><span style="line-height: 1.45; box-sizing: border-box;">林立迪士尼自有品牌的店铺和一些出租</span><span style="line-height: 1.45; box-sizing: border-box;">型物业，整体风格和迪士尼乐园协调一</span><span style="line-height: 1.45; box-sizing: border-box;">致。游客可以不用支付费用就来到这个</span><span style="line-height: 1.45; box-sizing: border-box;">极富迪士尼特色的商业中心度过休闲的</span><span style="line-height: 1.45; box-sizing: border-box;">一天。同时，从小镇中多家店铺的露台</span><span style="line-height: 1.45; box-sizing: border-box;">可以看到乐园内的风景，远眺迪士尼城</span><span style="line-height: 1.45; box-sizing: border-box;">堡，让游客在购物休闲的同时受到迪士</span><span style="line-height: 1.45; box-sizing: border-box;">尼乐园的感召，勾起其入园的兴趣(图1)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0GmctS069S9JiakiagibtqVbNt0LjzXAfgW5bcExopydiaNibDhTzO47tElXZw/0?wx_fmt=png" data-ratio="1.3375527426160339" data-w="237"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px; transform: translate3d(0px, 0px, 0px); -webkit-transform: translate3d(0px, 0px, 0px); -moz-transform: translate3d(0px, 0px, 0px); -o-transform: translate3d(0px, 0px, 0px);  box-sizing: border-box; "><section class="" style="padding: 2px; display: inline-block; box-sizing: border-box; background-color: rgb(0, 0, 0);"><section class="" style="padding: 0px 8px; margin-right: 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">2</section></section><section class="" style="padding: 0px 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">乐园外围区域的布局特点</section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">（1）放射式排布—入口位于园区中<span style="line-height: 1.45; box-sizing: border-box;">心。</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">迪士尼乐园的主入口并不像传统公</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">园一样位于整个园区的端头，而是位于整</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">个园区的中心位置。这样做的目的是为了</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">将人流集散集中地置于最中心位置，游客</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">首先被导入到园区中心，再分散到各个</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">区域。园区本身被当作一个整体来开发。</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">主入口区域也并不单纯服务于乐园本身，</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">而是将酒店、商业区、休闲娱乐区结合考</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">虑，让游客在到达乐园后可以最短距离到</span><span style="line-height: 1.45; text-indent: 0px; box-sizing: border-box;">达各个区域。</span></section><section style="text-indent: 2em; box-sizing: border-box;">（2）交叉式交通流向布局。<span style="line-height: 1.45; box-sizing: border-box;">与其他传统项目不同，迪士尼在设</span><span style="line-height: 1.45; box-sizing: border-box;">计乐园时并不将人流规划有序布置，而</span><span style="line-height: 1.45; box-sizing: border-box;">是将人流混杂交叉，其流向设计不趋于</span><span style="line-height: 1.45; box-sizing: border-box;">“有序”而是偏重于“无序”。当游人</span><span style="line-height: 1.45; box-sizing: border-box;">想从 A 点去往 B 点时，必将穿过 CDE</span><span style="line-height: 1.45; box-sizing: border-box;">等场所。这样做的优点在于提高每个景</span><span style="line-height: 1.45; box-sizing: border-box;">点或单体的游客量，使每个单体都能保</span><span style="line-height: 1.45; box-sizing: border-box;">证充足人流，将营销效益最大化。</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">例如，迪士尼乐园的整个外围区域</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">设置得非常巧妙，迪士尼小镇和湖畔公</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">园设置在乐园入口的另一侧，乐园与小</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">镇及湖畔公园互为依托、互为借景，每</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">一个想要到迪士尼小镇或湖畔公园免费</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">参观游玩的游客必定要经过乐园主入口</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">(图2)。这种交叉式游线的布局方式，</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">不仅使游客在出游目的地上有了更多选</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">择，也丰富了迪士尼乐园的经营模式。</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">上海迪士尼通过由以上公共区域所组成</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">的乐园外部空间为游客营造了第一重情</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">境—氛围情境。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0GmcslAO4piczlJxBCjZGr0dxn8icialtw2oIsibic3sAw8d6OH2N1x0UDOOEQ/0?wx_fmt=png" data-ratio="1.0746268656716418" data-w="201"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="width: 2.6em; display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 2.6em; height: 2.6em; display: inline-block; vertical-align: middle; line-height: 2.6em; text-align: center; border-radius: 50%; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 50%; margin: 0.36em 0px 0.35em 0.44em; box-sizing: border-box; background-color: rgb(255, 255, 255);"><section class="" style="width: 100%; height: 100%; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">二</strong></section></section></section></section><section style="margin: -0.5em auto 0.3em; width: 0px; border-top-width: 1.1em; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-left-width: 1em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 1.12em !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section><section class="" style="display: inline-block; vertical-align: middle; margin: 0px 0px -0.5em -1.5em; padding-right: 10px; border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"><section class="" style="display: inline-block; margin-left: 1.3em; padding-left: 5px; line-height: 1.5; font-size: 16px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">第二重情境：舞台情境</strong></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">迪士尼乐园在空间设计中很重要的<span style="line-height: 1.45; box-sizing: border-box;">一项手法是分隔。迪士尼为人们营造一个</span><span style="line-height: 1.45; box-sizing: border-box;">梦幻世界，因而需要隔绝园外的现实世</span><span style="line-height: 1.45; box-sizing: border-box;">界；迪士尼乐园由多个主题园区组成，不</span><span style="line-height: 1.45; box-sizing: border-box;">同主题的园区成为了不同主题故事发生</span><span style="line-height: 1.45; box-sizing: border-box;">的舞台，因此需要利用空间隔离的手法，</span><span style="line-height: 1.45; box-sizing: border-box;">分隔不同园区的故事舞台，使营造出的一</span><span style="line-height: 1.45; box-sizing: border-box;">个个虚拟主题世界相互独立，互不干扰。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px; transform: translate3d(0px, 0px, 0px); -webkit-transform: translate3d(0px, 0px, 0px); -moz-transform: translate3d(0px, 0px, 0px); -o-transform: translate3d(0px, 0px, 0px);  box-sizing: border-box; "><section class="" style="padding: 2px; display: inline-block; box-sizing: border-box; background-color: rgb(0, 0, 0);"><section class="" style="padding: 0px 8px; margin-right: 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">1</section></section><section class="" style="padding: 0px 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">布局形式—利用空间分隔</section><section style="box-sizing: border-box;">营造<span style="line-height: 1.45; box-sizing: border-box;">独立情境</span></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">（1）园区内外的空间隔离：视线分隔。</section><section style="text-indent: 2em; box-sizing: border-box;"><span style="line-height: 1.45; box-sizing: border-box;">如何实现园区内外的空间隔离，又</span><span style="line-height: 1.45; box-sizing: border-box;">避免让游客在感觉上出现不适？这是一</span><span style="line-height: 1.45; box-sizing: border-box;">个值得思考的问题。上海迪士尼乐园在</span><span style="line-height: 1.45; box-sizing: border-box;">园区与外界区域之间使用高4～5m的</span><span style="line-height: 1.45; box-sizing: border-box;">双层围墙缓冲带作为分隔。靠近道路的</span><span style="line-height: 1.45; box-sizing: border-box;">一侧使用铁艺围墙，中间设置10m宽</span><span style="line-height: 1.45; box-sizing: border-box;">的绿化种植区使游人在围墙附近活动时</span><span style="line-height: 1.45; box-sizing: border-box;">不感到压抑；在后面设置另外一座5m</span><span style="line-height: 1.45; box-sizing: border-box;">左右的“视线屏蔽围墙”。整座围墙用</span><span style="line-height: 1.45; box-sizing: border-box;">黑色的视线阻隔网遮挡住园内视线，使</span><span style="line-height: 1.45; box-sizing: border-box;">园内游人不受园外空间的影响；同时，</span><span style="line-height: 1.45; box-sizing: border-box;">围墙也成为了绿化区域的背景，游人不</span><span style="line-height: 1.45; box-sizing: border-box;">特意观察很难注意到黑色的视线遮蔽网，</span><span style="line-height: 1.45; box-sizing: border-box;">因而很好地分隔了园内与园外的视线，</span><span style="line-height: 1.45; box-sizing: border-box;">使得园区存在于一个“封闭”的空间内。</span><span style="line-height: 1.45; box-sizing: border-box;">迪士尼乐园将这个封闭空间称为“剧院”。</span><span style="line-height: 1.45; box-sizing: border-box;">游客可以心无旁骛地在“剧院”中游玩，</span><span style="line-height: 1.45; box-sizing: border-box;">在与现实世界隔绝的梦幻世界里畅快做</span><span style="line-height: 1.45; box-sizing: border-box;">梦，而处于乐园外部的人们就好像在“剧</span><span style="line-height: 1.45; box-sizing: border-box;">院”之外一样，无法知晓“剧院”内部</span><span style="line-height: 1.45; box-sizing: border-box;">上演的剧情 ( 图 3)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0GmricVkzHcahce5Bicc2AroSSlAAlgIAibg2p7EHBZLksXqf0eMxxRGrAjQ/0?wx_fmt=png" data-ratio="0.7007042253521126" data-w="284"  /></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">（2）前场区域与后场区域的隔离：主<span style="line-height: 1.45; box-sizing: border-box;">题分隔。</span></section><section style="text-indent: 2em; box-sizing: border-box;"><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">进入乐园，也就进入了剧院区域。</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">剧院分为舞台区(On Stage)与后台区</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">(Back Stage) 两个部分，这与传统区域</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">的空间布置是一致的(图4)。舞台区是</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">游客可以到达的游乐区域，而后台区是乐</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">园一切行政与后勤的支持区域，是不让观</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">众看到的地方。迪士尼乐园的后台环绕在</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">舞台的周围，后台空间也被高5m的围</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">墙环绕着，成为了舞台区与后台区的屏</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">障。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0GmKtun8boj3PA8dmzPqpUFibM12ibnjDXib6FYbGyrW6lNHX5Cia9DDNF9Dw/0?wx_fmt=png" data-ratio="0.7846153846153846" data-w="260"  /></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">不同的是，这座围墙不再是统一的<span style="line-height: 1.45; box-sizing: border-box;">墨绿色铁艺围墙，而是与各个园区的主</span><span style="line-height: 1.45; box-sizing: border-box;">题装饰融为一体的主题围墙。由于采用</span><span style="line-height: 1.45; box-sizing: border-box;">“融入”的理念，分隔舞台区与后台区</span><span style="line-height: 1.45; box-sizing: border-box;">的主题围墙和周围主题园区描述的场景</span><span style="line-height: 1.45; box-sizing: border-box;">相协调，游客甚至以为围墙也是主题园</span><span style="line-height: 1.45; box-sizing: border-box;">区所描述的故事场景的一部分，而忽视</span><span style="line-height: 1.45; box-sizing: border-box;">了围墙的存在；而供演职人员往来舞台</span><span style="line-height: 1.45; box-sizing: border-box;">区和后台区的大门也与起分隔作用的主</span><span style="line-height: 1.45; box-sizing: border-box;">题围墙巧妙地融合在一起，游客却浑然</span><span style="line-height: 1.45; box-sizing: border-box;">不觉，仿佛那些迪士尼的卡通人物永远</span><span style="line-height: 1.45; box-sizing: border-box;">都住在乐园里一样，因为他们总是出其</span><span style="line-height: 1.45; box-sizing: border-box;">不意地出现在你眼前。“看不见的舞台</span><span style="line-height: 1.45; box-sizing: border-box;">入口”也成为了迪士尼乐园神奇体验的</span><span style="line-height: 1.45; box-sizing: border-box;">一部分。</span></section><section style="text-indent: 2em; box-sizing: border-box;">（3）各园区中间的空间分隔：看不见<span style="line-height: 1.45; box-sizing: border-box;">的分隔。</span></section><section style="text-indent: 2em; box-sizing: border-box;"><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">上海迪士尼乐园分为5个主题园区，</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">每个园区讲述不同的故事，主题装饰风</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">格各异。为了让人们完整地体验到不同</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">园区的故事，设计之初就对每个园区间</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">的分隔作了详细的考虑。迪士尼使用了</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">空间分隔法(或者可以理解为远距离分</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">隔法)，即在各个园区的中间设置一段游</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">客无法到达却仍然能够融入主题故事的</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">区域作为空间分隔。例如，探险岛园区</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">与宝藏湾园区就是由一条亚马逊热带丛</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">林中的深绿色的河流和一座湖心岛两侧</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">不同的主题装饰巧妙地分隔开来，使游</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">客从探险岛一侧看是南美洲热带雨林的</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">河流，而从宝藏湾一侧看则是加勒比海</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">的沙滩，而游客很难发现这个细微的变</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">化。这是迪士尼在长期舞台演出和电影</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">布景搭设中积累下来的经验。迪士尼乐</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">园的设计，不是沿用普通的公园设计与</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">建设理念，而是使用了许多舞台布景的</span><span style="text-indent: 2em; line-height: 1.45; box-sizing: border-box;">设计方法。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px; transform: translate3d(0px, 0px, 0px); -webkit-transform: translate3d(0px, 0px, 0px); -moz-transform: translate3d(0px, 0px, 0px); -o-transform: translate3d(0px, 0px, 0px);  box-sizing: border-box; "><section class="" style="padding: 2px; display: inline-block; box-sizing: border-box; background-color: rgb(0, 0, 0);"><section class="" style="padding: 0px 8px; margin-right: 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">2</section></section><section class="" style="padding: 0px 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">总体布局特点—花瓣式布局</section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">为便于园区与园区间的穿梭，迪士<span style="line-height: 1.45; box-sizing: border-box;">尼乐园采用花朵型的总体布局结构。奇</span><span style="line-height: 1.45; box-sizing: border-box;">想花园作为主入口与交通核心集散区域</span><span style="line-height: 1.45; box-sizing: border-box;">位于乐园的中心位置(可以理解为花蕊</span><span style="line-height: 1.45; box-sizing: border-box;">区)，而其他4个主题园区则像花瓣一样</span><span style="line-height: 1.45; box-sizing: border-box;">分布在花蕊的四周。无论需要到达哪个</span><span style="line-height: 1.45; box-sizing: border-box;">园区，只需要穿越花蕊区就可以简便快</span><span style="line-height: 1.45; box-sizing: border-box;">速地到达另一个园区 ( 图 5)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0GmIGUq4mrD5Df36OaRguoEBBr21Tvdy906zibEWB5IQOIibT1yM4IUPNzw/0?wx_fmt=png" data-ratio="0.9354838709677419" data-w="217"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="width: 2.6em; display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 2.6em; height: 2.6em; display: inline-block; vertical-align: middle; line-height: 2.6em; text-align: center; border-radius: 50%; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 50%; margin: 0.36em 0px 0.35em 0.44em; box-sizing: border-box; background-color: rgb(255, 255, 255);"><section class="" style="width: 100%; height: 100%; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">三</strong></section></section></section></section><section style="margin: -0.5em auto 0.3em; width: 0px; border-top-width: 1.1em; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-left-width: 1em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 1.12em !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section><section class="" style="display: inline-block; vertical-align: middle; margin: 0px 0px -0.5em -1.5em; padding-right: 10px; border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"><section class="" style="display: inline-block; margin-left: 1.3em; padding-left: 5px; line-height: 1.5; font-size: 16px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">第三重情境：渲染情境</strong></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">上海迪士尼乐园有5个园区，虽然<span style="line-height: 1.45; box-sizing: border-box;">每个园区都有自己的故事，但是每个园</span><span style="line-height: 1.45; box-sizing: border-box;">区却在空间结构上高度统一。这种结构</span><span style="line-height: 1.45; box-sizing: border-box;">上的统一被称为迪士尼乐园的“方程式”，</span><span style="line-height: 1.45; box-sizing: border-box;">即每个园区在功能分布和结构上大体相</span><span style="line-height: 1.45; box-sizing: border-box;">似，只是被赋予了不同的主题和故事线，</span><span style="line-height: 1.45; box-sizing: border-box;">因此产生了丰富多彩的园区故事体验。</span><span style="line-height: 1.45; box-sizing: border-box;">而功能结构和空间布局则遵循一定套路。</span><span style="line-height: 1.45; box-sizing: border-box;">虽然每个园区有不同的主题和故事线，</span><span style="line-height: 1.45; box-sizing: border-box;">但是每个园区都会使用一套统一的模式，</span><span style="line-height: 1.45; box-sizing: border-box;">渲染出故事情境，使游客步入某个园区</span><span style="line-height: 1.45; box-sizing: border-box;">时，会不自觉地进入角色中。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px; transform: translate3d(0px, 0px, 0px); -webkit-transform: translate3d(0px, 0px, 0px); -moz-transform: translate3d(0px, 0px, 0px); -o-transform: translate3d(0px, 0px, 0px);  box-sizing: border-box; "><section class="" style="padding: 2px; display: inline-block; box-sizing: border-box; background-color: rgb(0, 0, 0);"><section class="" style="padding: 0px 8px; margin-right: 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">1</section></section><section class="" style="padding: 0px 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">各园区布局形式</section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">每个园区的功能布局都遵循固定模<span style="line-height: 1.45; box-sizing: border-box;">式：都有2个游艺设施功能区域（包括1</span><span style="line-height: 1.45; box-sizing: border-box;">个大型游艺设施与1个为互动式游艺区）、</span><span style="line-height: 1.45; box-sizing: border-box;">1个互动体验项目、1个剧院和1个餐厅；</span><span style="line-height: 1.45; box-sizing: border-box;">而梦幻世界作为上海迪士尼乐园的地标，</span><span style="line-height: 1.45; box-sizing: border-box;">在设施上则比其他园区整整多出1倍，即</span><span style="line-height: 1.45; box-sizing: border-box;">4个游艺设施功能区域、2个互动体验项</span><span style="line-height: 1.45; box-sizing: border-box;">目、2 个剧院和 2个餐厅（图 6）。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0GmVVIiaM9lh106IpN6ZduorPVsZp8Aa0myFnqiaXdibX9RoEuRAVC82Rbug/0?wx_fmt=png" data-ratio="0.722567287784679" data-w="483"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px; transform: translate3d(0px, 0px, 0px); -webkit-transform: translate3d(0px, 0px, 0px); -moz-transform: translate3d(0px, 0px, 0px); -o-transform: translate3d(0px, 0px, 0px);  box-sizing: border-box; "><section class="" style="padding: 2px; display: inline-block; box-sizing: border-box; background-color: rgb(0, 0, 0);"><section class="" style="padding: 0px 8px; margin-right: 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">2</section></section><section class="" style="padding: 0px 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">各园区布局特点—拼盘方程式<span style="line-height: 1.45; box-sizing: border-box;">布局</span></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">以上园区“方程式”只需要根据不<span style="line-height: 1.45; box-sizing: border-box;">同主题园区的主题故事给这些元素装入</span><span style="line-height: 1.45; box-sizing: border-box;">不同的内容即可。而将5个装有不同故</span><span style="line-height: 1.45; box-sizing: border-box;">事的园区拼盘组合在一起，便成为了一</span><span style="line-height: 1.45; box-sizing: border-box;">座面积巨大、内容丰富，让游客目不暇接、</span><span style="line-height: 1.45; box-sizing: border-box;">很容易沉浸其中的乐园。拼盘式、方程</span><span style="line-height: 1.45; box-sizing: border-box;">式化的功能区布局形式，最大限度地满</span><span style="line-height: 1.45; box-sizing: border-box;">足了游客在乐园中的各项需求，又使他</span><span style="line-height: 1.45; box-sizing: border-box;">们不用走太多距离，就能找到其需要的</span><span style="line-height: 1.45; box-sizing: border-box;">功能性场所。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="width: 2.6em; display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 2.6em; height: 2.6em; display: inline-block; vertical-align: middle; line-height: 2.6em; text-align: center; border-radius: 50%; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="width: 1.8em; height: 1.8em; line-height: 1.8em; border-radius: 50%; margin: 0.36em 0px 0.35em 0.44em; box-sizing: border-box; background-color: rgb(255, 255, 255);"><section class="" style="width: 100%; height: 100%; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">四</strong></section></section></section></section><section style="margin: -0.5em auto 0.3em; width: 0px; border-top-width: 1.1em; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-left-width: 1em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 1.12em !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section><section class="" style="display: inline-block; vertical-align: middle; margin: 0px 0px -0.5em -1.5em; padding-right: 10px; border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"><section class="" style="display: inline-block; margin-left: 1.3em; padding-left: 5px; line-height: 1.5; font-size: 16px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">第四重情境：演出情境</strong></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">第四重情境即是主题乐园的核心情<span style="line-height: 1.45; box-sizing: border-box;">境，也是游客最期待游览的场所—以</span><span style="line-height: 1.45; box-sizing: border-box;">大型游艺设施为核心的情境序列。迪士</span><span style="line-height: 1.45; box-sizing: border-box;">尼乐园的高明之处在于：大型游艺设施</span><span style="line-height: 1.45; box-sizing: border-box;">不是孤立存在的，而是被镶嵌在每个园</span><span style="line-height: 1.45; box-sizing: border-box;">区的故事中，令其成为故事中的高潮。</span><span style="line-height: 1.45; box-sizing: border-box;">线性单向流线的游线设计使得游客必须</span><span style="line-height: 1.45; box-sizing: border-box;">经过设计图中的所有情境方能结束游览，</span><span style="line-height: 1.45; box-sizing: border-box;">一方面使游客得到了完整体验，另一方</span><span style="line-height: 1.45; box-sizing: border-box;">面又能实现乐园的营销策略。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="padding: 2px; display: inline-block; box-sizing: border-box; background-color: rgb(0, 0, 0);"><section class="" style="padding: 0px 8px; margin-right: 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">1</section></section><section class="" style="padding: 0px 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">游线布局形式：以游艺设施为<span style="line-height: 1.45; box-sizing: border-box;">核心</span></section><section style="box-sizing: border-box;"><span style="line-height: 1.45; box-sizing: border-box;">串联情境的线性设计</span></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">（1）故事要怎样开始？ </section><section style="text-indent: 2em; box-sizing: border-box;">以宝藏湾园区为例，园区中的大型<span style="line-height: 1.45; box-sizing: border-box;">游艺设施是名为“加勒比海盗——沉落</span><span style="line-height: 1.45; box-sizing: border-box;">宝藏之战”的黑暗骑乘游艺设施。从最</span><span style="line-height: 1.45; box-sizing: border-box;">初进入该游艺设施的蛇形排队区开始，</span><span style="line-height: 1.45; box-sizing: border-box;">游客就进入了一个被设计好的既定路线，</span><span style="line-height: 1.45; box-sizing: border-box;">开始按照写好的剧本游览。</span></section><section style="text-indent: 2em; box-sizing: border-box;">迪士尼乐园以超长等待的排队区闻<span style="line-height: 1.45; box-sizing: border-box;">，“加勒比海盗——沉落宝藏之战”</span><span style="line-height: 1.45; box-sizing: border-box;">的排队区更是上海迪士尼乐园之最。队</span><span style="line-height: 1.45; box-sizing: border-box;">伍绕过了几百道弯，从室外场地绕到带</span><span style="line-height: 1.45; box-sizing: border-box;">顶棚的排队区，再从排队区绕到室内。</span><span style="line-height: 1.45; box-sizing: border-box;">实际上，从排队区营造的场景就已经开</span><span style="line-height: 1.45; box-sizing: border-box;">始为游客讲述海盗的故事：游客将会经</span><span style="line-height: 1.45; box-sizing: border-box;">过关押囚犯的牢房，墙上挂着各式刑具，</span><span style="line-height: 1.45; box-sizing: border-box;">不远处存放着海盗抢掠而来的财宝。在</span><span style="line-height: 1.45; box-sizing: border-box;">排队区会通过合理的规划设计引领游客</span><span style="line-height: 1.45; box-sizing: border-box;">穿越一条河流，进入海盗的城堡中，这</span><span style="line-height: 1.45; box-sizing: border-box;">里就是黑暗骑乘的开始。排队区中放置</span><span style="line-height: 1.45; box-sizing: border-box;">了大量的道具布景，虽然排队很长，但</span><span style="line-height: 1.45; box-sizing: border-box;">游客却乐在其中，不停探索海盗故事的</span><span style="line-height: 1.45; box-sizing: border-box;">小细节，发现主创人员的匠心所在……</span><span style="line-height: 1.45; box-sizing: border-box;">一次无法完全读懂故事，这也是乐园吸</span><span style="line-height: 1.45; box-sizing: border-box;">引游客一次次前往的魅力所在。当游客</span><span style="line-height: 1.45; box-sizing: border-box;">穿越排队区，最终到达游艺设施登载处</span><span style="line-height: 1.45; box-sizing: border-box;">的时候，已经对海盗故事有了初步了解，</span><span style="line-height: 1.45; box-sizing: border-box;">即便没有看过《加勒比海盗》这部电影</span><span style="line-height: 1.45; box-sizing: border-box;">的游客，也已经被排队区中忽明忽暗的</span><span style="line-height: 1.45; box-sizing: border-box;">烛火和海盗们低沉交谈的背景声感染了。</span><span style="line-height: 1.45; box-sizing: border-box;">这一切都为游艺设施做足了戏份，迪士</span><span style="line-height: 1.45; box-sizing: border-box;">尼也以舞台表演中的专业术语——“前</span><span style="line-height: 1.45; box-sizing: border-box;">秀”(Pre Show) 来形容排队区中的演艺</span><span style="line-height: 1.45; box-sizing: border-box;">布景空间。</span></section><section style="text-indent: 2em; box-sizing: border-box;">加勒比海盗故事的前秀纷繁复杂、<span style="line-height: 1.45; box-sizing: border-box;">细节多样，而位于明日世界园区的“创</span><span style="line-height: 1.45; box-sizing: border-box;">急速光轮”的前秀则给人留下了更为深</span><span style="line-height: 1.45; box-sizing: border-box;">刻的印象：排队区的最后阶段突然间将</span><span style="line-height: 1.45; box-sizing: border-box;">一面原本是电子显示屏的玻璃墙体变为</span><span style="line-height: 1.45; box-sizing: border-box;">透明，令游客看到了充满现代感的“创</span><span style="line-height: 1.45; box-sizing: border-box;">急速光轮”上下客区中停着的一排排炫</span><span style="line-height: 1.45; box-sizing: border-box;">蓝色的急速机车。这个时候排队区中往</span><span style="line-height: 1.45; box-sizing: border-box;">往会爆发出热烈的欢呼声，游客被眼前</span><span style="line-height: 1.45; box-sizing: border-box;">突然出现的未来世界所震撼，同时知道</span><span style="line-height: 1.45; box-sizing: border-box;">这就是自己辛苦排队将要体验到的炫酷</span><span style="line-height: 1.45; box-sizing: border-box;">无比的游艺设施，因此对这个项目又多</span><span style="line-height: 1.45; box-sizing: border-box;">了几分期待。</span></section><section style="text-indent: 2em; box-sizing: border-box;">（2）游艺设施散场之后的游客将<span style="line-height: 1.45; box-sizing: border-box;">去向何处？</span></section><section style="text-indent: 2em; box-sizing: border-box;">虽然并没有与前秀相对而言的所谓<span style="line-height: 1.45; box-sizing: border-box;">“后秀”，但是从游艺设施散场之后的</span><span style="line-height: 1.45; box-sizing: border-box;">游客将去向何处则是在乐园规划设计时</span><span style="line-height: 1.45; box-sizing: border-box;">需要思考的一个问题。几乎每个大型游</span><span style="line-height: 1.45; box-sizing: border-box;">艺设施的散场通道都会连接一个“照片</span><span style="line-height: 1.45; box-sizing: border-box;">展示区”。这个“照片展示区”是以大</span><span style="line-height: 1.45; box-sizing: border-box;">型的 LED 电子屏幕在游客散场的必经之</span><span style="line-height: 1.45; box-sizing: border-box;">路上放映刚才游客在游艺设施中拍摄的</span><span style="line-height: 1.45; box-sizing: border-box;">照片。许多游客对自己的照片产生了浓</span><span style="line-height: 1.45; box-sizing: border-box;">厚的兴趣，可以在紧挨着照片展示区的</span><span style="line-height: 1.45; box-sizing: border-box;">柜台办理购买事宜，也可以领取自己的</span><span style="line-height: 1.45; box-sizing: border-box;">乐拍通卡片，回家之后在网络上浏览购</span><span style="line-height: 1.45; box-sizing: border-box;">买。</span></section><section style="text-indent: 2em; box-sizing: border-box;">路过照片售卖区域，就会看到一座<span style="line-height: 1.45; box-sizing: border-box;">商店，出售与这个游艺设施相关的各种周</span><span style="line-height: 1.45; box-sizing: border-box;">边产品，从毛绒玩偶到文具、糖果等一应</span><span style="line-height: 1.45; box-sizing: border-box;">俱全。刚刚在游艺设施中开心无比的游客</span><span style="line-height: 1.45; box-sizing: border-box;">们此刻正与这个故事所描绘的情境产生</span><span style="line-height: 1.45; box-sizing: border-box;">强烈的心理联系，因此慷慨解囊为纪念品</span><span style="line-height: 1.45; box-sizing: border-box;">埋单。正是因为这一串空间序列的排布，</span><span style="line-height: 1.45; box-sizing: border-box;">让游客不自觉地进入了事先设定好的剧</span><span style="line-height: 1.45; box-sizing: border-box;">本，根据设计者的思路进行游玩。</span></section><section style="text-indent: 2em; box-sizing: border-box;">（3）餐饮设施与秀场空间、游艺设施<span style="line-height: 1.45; box-sizing: border-box;">如何联系？</span></section><section style="text-indent: 2em; box-sizing: border-box;">仍以宝藏湾园区作为例子，在经过<span style="line-height: 1.45; box-sizing: border-box;">了商品售卖区之后，游客回到了乐园的</span><span style="line-height: 1.45; box-sizing: border-box;">露天场地，这时候可能需要短暂的休息。</span><span style="line-height: 1.45; box-sizing: border-box;">巧妙的是，该片区的餐厅“巴博萨烧烤”</span><span style="line-height: 1.45; box-sizing: border-box;">就在 20m的范围内。这个餐厅的就餐</span><span style="line-height: 1.45; box-sizing: border-box;">区在“沉落宝藏之战”的黑暗骑乘开场</span><span style="line-height: 1.45; box-sizing: border-box;">处就可以看到，那个时候就有不少游客</span><span style="line-height: 1.45; box-sizing: border-box;">艳羡其中饕鬄美食的食客们，可以说，</span><span style="line-height: 1.45; box-sizing: border-box;">想要坐在河边来一场盛宴的愿望，在搭</span><span style="line-height: 1.45; box-sizing: border-box;">乘游艺设施的时候就已经埋下了。正是</span><span style="line-height: 1.45; box-sizing: border-box;">游艺设施和餐厅这两处空间的穿插与结</span><span style="line-height: 1.45; box-sizing: border-box;">合达到了令游客一直心怀某种期待的效</span><span style="line-height: 1.45; box-sizing: border-box;">果。当游客饱餐一顿，走出餐厅不到几</span><span style="line-height: 1.45; box-sizing: border-box;">步就是宝藏湾园区的剧场。这里上演着</span><span style="line-height: 1.45; box-sizing: border-box;">杰克船长的惊天大冒险秀 (Spectacular </span><span style="line-height: 1.45; box-sizing: border-box;">Show)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="padding: 2px; display: inline-block; box-sizing: border-box; background-color: rgb(0, 0, 0);"><section class="" style="padding: 0px 8px; margin-right: 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;">2</section></section><section class="" style="padding: 0px 5px; display: inline-block; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">园区内部游线设计的特点</section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="line-height: 1.45; box-sizing: border-box;"></span></section><section style="text-indent: 2em; box-sizing: border-box;">(1) 单向线性原则。</section><section style="text-indent: 2em; box-sizing: border-box;">迪士尼乐园通过精心的游线设<span style="line-height: 1.45; box-sizing: border-box;">计—“前秀(排队区)→大秀(游艺</span><span style="line-height: 1.45; box-sizing: border-box;">设施)→回味(照片售卖区)→情感联系</span><span style="line-height: 1.45; box-sizing: border-box;">(周边商品售卖区)→休整与观赏(餐厅</span><span style="line-height: 1.45; box-sizing: border-box;">与游艺设施结合)→另一个大秀(剧场演</span><span style="line-height: 1.45; box-sizing: border-box;">艺)”，使游客按照预设的剧本游览，获</span><span style="line-height: 1.45; box-sizing: border-box;">得一次“Show”的完整体验。如图7所示，</span><span style="line-height: 1.45; box-sizing: border-box;">无论游客选择哪条步行道路，都必须从</span><span style="line-height: 1.45; box-sizing: border-box;">“前秀”部分进入游艺设施，而且也必</span><span style="line-height: 1.45; box-sizing: border-box;">须经过商店和餐厅才能离开。这样的单</span><span style="line-height: 1.45; box-sizing: border-box;">向线性游线是保证游客游览体验的手段，</span><span style="line-height: 1.45; box-sizing: border-box;">也是迪士尼魅力经久不衰的法宝。</span><span style="line-height: 1.45; box-sizing: border-box;">其他的园区也在重复着这样的设计</span><span style="line-height: 1.45; box-sizing: border-box;">与类似的体验，只是故事内容不同。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0Gm8WKibYNbgLXjzo0pD7bh21P455RrxssOrWSXfL8gbich4njb15bmPeeQ/0?wx_fmt=png" data-ratio="0.9748953974895398" data-w="239"  /></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">(2) 核心单体最远距离原则。</section><section style="text-indent: 2em; box-sizing: border-box;">迪士尼乐园最吸引游客的场所是每<span style="line-height: 1.45; box-sizing: border-box;">个园区的大型游艺设施。在20世纪50</span><span style="line-height: 1.45; box-sizing: border-box;">年代美国本土乐园建设之初，这些游艺</span><span style="line-height: 1.45; box-sizing: border-box;">设施被称为A级。现在虽已取消了这种</span><span style="line-height: 1.45; box-sizing: border-box;">分级制度，但是各园区布置的结构仍然</span><span style="line-height: 1.45; box-sizing: border-box;">被保留下来。</span></section><section style="text-indent: 2em; box-sizing: border-box;">由于核心单体将吸引最大的游客量，<span style="line-height: 1.45; box-sizing: border-box;">每个园区都将其设置在最远离人流涌入</span><span style="line-height: 1.45; box-sizing: border-box;">的方向，这样游客到达此处时所经过的</span><span style="line-height: 1.45; box-sizing: border-box;">路线会最长。最远距离原则使得游客不</span><span style="line-height: 1.45; box-sizing: border-box;">得不尽可能多地走过园区才能获得完整</span><span style="line-height: 1.45; box-sizing: border-box;">的游园体验，这在乐园营销策略上是很</span><span style="line-height: 1.45; box-sizing: border-box;">成功的一种设置方式。与此同时，每个</span><span style="line-height: 1.45; box-sizing: border-box;">园区都设置至少两条路线可到达核心游</span><span style="line-height: 1.45; box-sizing: border-box;">艺设施。这样做主要有两个原因：一是</span><span style="line-height: 1.45; box-sizing: border-box;">在园区内部形成环路；二是有效疏散人</span><span style="line-height: 1.45; box-sizing: border-box;">流。值得一提的是，这两条流线一定会</span><span style="line-height: 1.45; box-sizing: border-box;">设计为一长一短，以便日后运营团队合</span><span style="line-height: 1.45; box-sizing: border-box;">理疏散人流。当核心游艺设施的人流量</span><span style="line-height: 1.45; box-sizing: border-box;">过大时，运营团队将会关闭短的流线，</span><span style="line-height: 1.45; box-sizing: border-box;">引导所有游客经过最长的流线到达核心</span><span style="line-height: 1.45; box-sizing: border-box;">单体。在路线两侧布置更多的其他设施</span><span style="line-height: 1.45; box-sizing: border-box;">吸引游客的注意力，加大其他设施的客</span><span style="line-height: 1.45; box-sizing: border-box;">流量 ( 图 8)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0Gmhl89d59GeL0s6wk5STnJtdEUFEyNIfYPx7C2OzsspVKDZHMQI2swGQ/0?wx_fmt=png" data-ratio="0.7283950617283951" data-w="324"  /></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">(3) 潮汐性空间分布原则。</section><section style="text-indent: 2em; box-sizing: border-box;">主题公园的游客行为是有规律可循<span style="line-height: 1.45; box-sizing: border-box;">的——游客通常以一天作为游览单位，</span><span style="line-height: 1.45; box-sizing: border-box;">游客早晨入园之后会第一时间汇集到核</span><span style="line-height: 1.45; box-sizing: border-box;">心游艺设施，而晚间离园之前的一段时</span><span style="line-height: 1.45; box-sizing: border-box;">间将会聚集在乐园主入口附近，因为这</span><span style="line-height: 1.45; box-sizing: border-box;">里离开乐园最方便。而乐园大量的商店</span><span style="line-height: 1.45; box-sizing: border-box;">和购物场所设置在园区主入口(图9)，</span><span style="line-height: 1.45; box-sizing: border-box;">经过了一天的游乐，游客更愿意进行一</span><span style="line-height: 1.45; box-sizing: border-box;">些购物等体力消耗较低且不需要排队的</span><span style="line-height: 1.45; box-sizing: border-box;">活动。</span></section><section style="text-indent: 2em; box-sizing: border-box;">迪士尼乐园这种以游客的潮汐性行<span style="line-height: 1.45; box-sizing: border-box;">为规律为依据进行空间规划与布局的做</span><span style="line-height: 1.45; box-sizing: border-box;">法，不仅符合游客的行为心理学，还使</span><span style="line-height: 1.45; box-sizing: border-box;">运营部门的盈利最大化。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_png/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0GmuQCXxmlOALILBeJQEpude7CFEJ8VeA7HQzOc2P1c9J8pDaN95ygDLw/0?wx_fmt=png" data-ratio="1.4411764705882353" data-w="170"  /></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px; text-align: center;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_gif/KtJh01ARkic53NlmgplL6sjibl4FyuChuDicdh6NAetnjTSA3VWibppplJzaOUXH5MSPM9uRCrJz0sfic4YAoj33EJQ/0?wx_fmt=gif" data-ratio="0.36923076923076925" data-w="65"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 10px 0%;  box-sizing: border-box; "><section class="" style="display: inline-block; width: 100%; vertical-align: top; padding: 2px 3px; line-height: 1.6; box-sizing: border-box; background-image: url(http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_gif/iaGJbZhO8B0K80SyWWJ9gZsSfAKjqjXr3ugfja7Z8PToE508anr6Uay0pDlGjFIq6TpROW4FM93dYVXBzMWbh4g/0?wx_fmt=gif); background-attachment: scroll; background-size: 100.733%; background-position: 0% 0%; background-repeat: repeat-y;"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 1px 0%; transform: translate3d(0px, 0px, 0px); -webkit-transform: translate3d(0px, 0px, 0px); -moz-transform: translate3d(0px, 0px, 0px); -o-transform: translate3d(0px, 0px, 0px); text-align: center;  box-sizing: border-box; "><section class="" style="display: inline-block; width: 100%; border: 1px solid transparent; padding: 10px; box-sizing: border-box; background-color: rgb(254, 255, 255);"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px;  box-sizing: border-box; "><section class="" style="display: inline-block; border-radius: 0.5em; padding-bottom: 0.3em; box-sizing: border-box; background-color: rgba(249, 110, 87, 0.490196);"><section class="" style="padding: 0.3em 0.5em; border-radius: 0.5em; color: rgb(255, 255, 255); font-size: 18px; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">迪士尼乐园空间布局手法的启示</strong></section></section></section></section></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px; padding-left: 0.45em;  box-sizing: border-box; "><section class="" style="border-left-width: 2px; border-left-style: dashed; padding: 5px; border-left-color: rgb(27, 117, 16); box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="display: inline-block; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 38px; box-sizing: border-box;"><section style="width: 38px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(27, 117, 16); margin: 17px 0px -19px 1px; box-sizing: border-box;"></section><section style="margin-left: 5px; width: 30px; height: 36px; box-sizing: border-box;"><section style="margin-left: -1px; box-sizing: border-box;"><section style="width: 0px; box-sizing: border-box;"><section style="border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: rgb(27, 117, 16); border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section><section style="border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: rgb(255, 255, 255); margin-top: -8px; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section><section style="width: 30px; line-height: 16px; height: 16px; margin: -2px 0px 0px 1px; border-left-width: 2px; border-left-style: solid; border-left-color: rgb(27, 117, 16); border-right-width: 2px; border-right-style: solid; border-right-color: rgb(27, 117, 16); text-align: center; box-sizing: border-box; background-color: rgb(254, 255, 255);" class=""><section style="box-sizing: border-box;">1</section></section><section style="width: 0px; box-sizing: border-box;"><section style="border-top-width: 10px; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section><section style="border-top-width: 8px; border-top-style: solid; border-top-color: rgb(255, 255, 255); margin-top: -10px; margin-left: 3px; border-left-width: 13px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 13px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section></section></section></section></section><section style="vertical-align: middle; display: inline-block; padding-left: 5px; box-sizing: border-box;"><section style="line-height: 1; font-size: 16px; box-sizing: border-box;" class=""><section style="box-sizing: border-box;">以戏剧创造模式创造情境序列</section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">迪士尼乐园的规划建设超越了工程<span style="line-height: 1.45; box-sizing: border-box;">设计范围，更多是文化娱乐产业的一部</span><span style="line-height: 1.45; box-sizing: border-box;">分，其主创人员多是好莱坞的编剧与导</span><span style="line-height: 1.45; box-sizing: border-box;">演。而目前我国大部分本土主题公园主</span><span style="line-height: 1.45; box-sizing: border-box;">创人员的专业还局限于工程建设行业，</span><span style="line-height: 1.45; box-sizing: border-box;">在我国文化旅游产业蓬勃发展、电影演</span><span style="line-height: 1.45; box-sizing: border-box;">艺事业快速发展的大背景下，如何充分</span><span style="line-height: 1.45; box-sizing: border-box;">利用我国影视演艺行业的人才与资源，</span><span style="line-height: 1.45; box-sizing: border-box;">结合本土文化特色，采用影视演艺行业</span><span style="line-height: 1.45; box-sizing: border-box;">的手法创造主题公园，将成为我国主题</span><span style="line-height: 1.45; box-sizing: border-box;">公园发展需要探讨的重要课题。</span><span style="line-height: 1.45; box-sizing: border-box;">　　</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="display: inline-block; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 38px; box-sizing: border-box;"><section style="width: 38px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(27, 117, 16); margin: 17px 0px -19px 1px; box-sizing: border-box;"></section><section style="margin-left: 5px; width: 30px; height: 36px; box-sizing: border-box;"><section style="margin-left: -1px; box-sizing: border-box;"><section style="width: 0px; box-sizing: border-box;"><section style="border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: rgb(27, 117, 16); border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section><section style="border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: rgb(255, 255, 255); margin-top: -8px; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section><section style="width: 30px; line-height: 16px; height: 16px; margin: -2px 0px 0px 1px; border-left-width: 2px; border-left-style: solid; border-left-color: rgb(27, 117, 16); border-right-width: 2px; border-right-style: solid; border-right-color: rgb(27, 117, 16); text-align: center; box-sizing: border-box; background-color: rgb(254, 255, 255);" class=""><section style="box-sizing: border-box;">2</section></section><section style="width: 0px; box-sizing: border-box;"><section style="border-top-width: 10px; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section><section style="border-top-width: 8px; border-top-style: solid; border-top-color: rgb(255, 255, 255); margin-top: -10px; margin-left: 3px; border-left-width: 13px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 13px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section></section></section></section></section><section style="vertical-align: middle; display: inline-block; padding-left: 5px; box-sizing: border-box;"><section style="line-height: 1; font-size: 16px; box-sizing: border-box;" class=""><section style="box-sizing: border-box;">以舞台布景手法创造情境空间</section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="line-height: 1.45; box-sizing: border-box;">主题公园情境空间设计应参考舞台</span><span style="line-height: 1.45; box-sizing: border-box;">布景的设计理念，将整个主题公园当作</span><span style="line-height: 1.45; box-sizing: border-box;">一重重的舞台来考虑，进行创作，为游</span><span style="line-height: 1.45; box-sizing: border-box;">客创造出隔绝于现实世界的虚拟空间，</span><span style="line-height: 1.45; box-sizing: border-box;">让游客忘却现实烦恼。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="display: inline-block; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 38px; box-sizing: border-box;"><section style="width: 38px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(27, 117, 16); margin: 17px 0px -19px 1px; box-sizing: border-box;"></section><section style="margin-left: 5px; width: 30px; height: 36px; box-sizing: border-box;"><section style="margin-left: -1px; box-sizing: border-box;"><section style="width: 0px; box-sizing: border-box;"><section style="border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: rgb(27, 117, 16); border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section><section style="border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: rgb(255, 255, 255); margin-top: -8px; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section><section style="width: 30px; line-height: 16px; height: 16px; margin: -2px 0px 0px 1px; border-left-width: 2px; border-left-style: solid; border-left-color: rgb(27, 117, 16); border-right-width: 2px; border-right-style: solid; border-right-color: rgb(27, 117, 16); text-align: center; box-sizing: border-box; background-color: rgb(254, 255, 255);" class=""><section style="box-sizing: border-box;">3</section></section><section style="width: 0px; box-sizing: border-box;"><section style="border-top-width: 10px; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section><section style="border-top-width: 8px; border-top-style: solid; border-top-color: rgb(255, 255, 255); margin-top: -10px; margin-left: 3px; border-left-width: 13px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 13px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section></section></section></section></section><section style="vertical-align: middle; display: inline-block; padding-left: 5px; box-sizing: border-box;"><section style="line-height: 1; font-size: 16px; box-sizing: border-box;" class=""><section style="box-sizing: border-box;">以游客行为为基础</section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="line-height: 1.45; box-sizing: border-box;">游客的行为是主题公园规划建设的</span><span style="line-height: 1.45; box-sizing: border-box;">重要依据。主题公园是为游客而存在的，</span><span style="line-height: 1.45; box-sizing: border-box;">游客的行为和需求决定了主题公园的布</span><span style="line-height: 1.45; box-sizing: border-box;">局与内容。主题公园的规划设计只有充</span><span style="line-height: 1.45; box-sizing: border-box;">分理解游客行为，才可能获得市场的认</span><span style="line-height: 1.45; box-sizing: border-box;">可。</span><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="display: inline-block; box-sizing: border-box;"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box;"><section style="width: 38px; box-sizing: border-box;"><section style="width: 38px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(27, 117, 16); margin: 17px 0px -19px 1px; box-sizing: border-box;"></section><section style="margin-left: 5px; width: 30px; height: 36px; box-sizing: border-box;"><section style="margin-left: -1px; box-sizing: border-box;"><section style="width: 0px; box-sizing: border-box;"><section style="border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: rgb(27, 117, 16); border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section><section style="border-bottom-width: 10px; border-bottom-style: solid; border-bottom-color: rgb(255, 255, 255); margin-top: -8px; border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section><section style="width: 30px; line-height: 16px; height: 16px; margin: -2px 0px 0px 1px; border-left-width: 2px; border-left-style: solid; border-left-color: rgb(27, 117, 16); border-right-width: 2px; border-right-style: solid; border-right-color: rgb(27, 117, 16); text-align: center; box-sizing: border-box; background-color: rgb(254, 255, 255);" class=""><section style="box-sizing: border-box;">4</section></section><section style="width: 0px; box-sizing: border-box;"><section style="border-top-width: 10px; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-left-width: 16px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 16px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section><section style="border-top-width: 8px; border-top-style: solid; border-top-color: rgb(255, 255, 255); margin-top: -10px; margin-left: 3px; border-left-width: 13px !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 13px !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section></section></section></section></section><section style="vertical-align: middle; display: inline-block; padding-left: 5px; box-sizing: border-box;"><section style="line-height: 1; font-size: 16px; box-sizing: border-box;" class=""><section style="box-sizing: border-box;"> 以营销策略为目的</section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">主题公园是以营利为目的而建设的<span style="line-height: 1.45; box-sizing: border-box;">项目，又因其特殊性与复杂性，往往前</span><span style="line-height: 1.45; box-sizing: border-box;">期投入巨大。因此，在主题公园设计之初，</span><span style="line-height: 1.45; box-sizing: border-box;">就要将设施的规划布局、游线的设计等</span><span style="line-height: 1.45; box-sizing: border-box;">与盈利性结合考虑，并与相关的运营团</span><span style="line-height: 1.45; box-sizing: border-box;">队紧密合作。</span></section></section></section></section></section><section class="" style="width: 0px; margin-left: -0.45em; border-top-width: 1em; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-left-width: 0.5em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 0.5em !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0.5em 0px; text-align: center;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_gif/KtJh01ARkic53NlmgplL6sjibl4FyuChuDicdh6NAetnjTSA3VWibppplJzaOUXH5MSPM9uRCrJz0sfic4YAoj33EJQ/0?wx_fmt=gif" data-ratio="0.36923076923076925" data-w="65"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin: 0px;  box-sizing: border-box; "><section class="" style="padding: 0px 1.5em; margin-bottom: -35px; box-sizing: border-box;"><section class="" style="padding: 10px; width: 100%; display: inline-block; box-sizing: border-box; background-color: rgb(27, 117, 16);"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: center; color: rgb(255, 255, 255); font-size: 16px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">文章全文详见《规划师》2016年8期</strong></section><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">《<span style="line-height: 1.45; box-sizing: border-box;">基于情境序列串联体验的主题公园</span></strong></section><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">空间布局<span style="line-height: 1.45; box-sizing: border-box;">——以上海迪士尼乐园为例</span>》</strong></section></section></section></section></section></section><section class="" style="height: 5px; margin-bottom: 5px; box-sizing: border-box; background-color: rgb(34, 127, 56);"></section><section class="" style="height: 5px; margin-bottom: 5px; box-sizing: border-box; background-color: rgb(34, 127, 56);"></section><section class="" style="height: 5px; margin-bottom: 5px; box-sizing: border-box; background-color: rgb(34, 127, 56);"></section><section class="" style="height: 5px; margin-bottom: 5px; box-sizing: border-box; background-color: rgb(34, 127, 56);"></section><section class="" style="height: 5px; margin-bottom: 5px; box-sizing: border-box; background-color: rgb(34, 127, 56);"></section><section class="" style="height: 5px; margin-bottom: 5px; box-sizing: border-box; background-color: rgb(34, 127, 56);"></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_jpg/j8bTq15u0mhpibwmdkTHdPiaMayJZibv0GmTcsUVRO71t4sEjsVDe4DQiagYNjiaBjQdYmqEkvIZJBJGxsQytT8t1BQ/0?wx_fmt=jpeg" data-ratio="1.303125" data-w="640"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img style="max-width: 100%; box-sizing: border-box; vertical-align: middle;" class="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz_jpg/j8bTq15u0mjeI9YibBHqG7ofkoMoNl4lDueS1aGyvMlls6ic4QytC2hfnRFexayHoMPl4YnlIH3jEADhQS0dRbeg/0?wx_fmt=jpeg" data-ratio="0.8654867256637168" data-w="565"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; " powered-by="xiumi.us"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="width: 100%; box-sizing: border-box;"><section style="width: 100%; float: left; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="float: left; margin-top: -1px; box-sizing: border-box; background-color: rgb(255, 255, 254) !important;"><section style="width: 0px; height: 8px; border-left-width: 1px; border-left-style: solid; margin-left: 23px; border-left-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="width: 16px; margin-left: 8px; box-sizing: border-box;"><section style="width: 16px; height: 8px; border-left-width: 1px; border-left-style: solid; border-right-width: 1px; border-right-style: solid; border-bottom-width: 1px; border-bottom-style: solid; border-left-color: rgb(27, 117, 16); border-right-color: rgb(27, 117, 16); border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="width: 8px; height: 16px; margin-top: -8px; border-top-width: 1px; border-top-style: solid; border-right-width: 1px; border-right-style: solid; border-bottom-width: 1px; border-bottom-style: solid; border-top-color: rgb(27, 117, 16); border-right-color: rgb(27, 117, 16); border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"></section></section><section style="width: 8px; height: 16px; border-top-width: 1px; border-top-style: solid; border-left-width: 1px; border-left-style: solid; margin-top: -1px; border-left-color: rgb(27, 117, 16); border-top-color: rgb(27, 117, 16); box-sizing: border-box;"></section></section><section style="float: right; margin-top: -1px; box-sizing: border-box; background-color: rgb(255, 255, 254) !important;"> <section style="width: 0px; height: 8px; border-right-width: 1px; border-right-style: solid; margin-right: 8px; border-right-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="width: 16px; margin-top: -1px; box-sizing: border-box;"><section style="width: 16px; height: 8px; border-right-width: 1px; border-right-style: solid; border-left-width: 1px; border-left-style: solid; border-bottom-width: 1px; border-bottom-style: solid; border-left-color: rgb(27, 117, 16); border-right-color: rgb(27, 117, 16); border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="width: 8px; height: 16px; margin-top: -8px; margin-left: 8px; border-left-width: 1px; border-left-style: solid; border-bottom-width: 1px; border-bottom-style: solid; border-top-width: 1px; border-top-style: solid; border-left-color: rgb(27, 117, 16); border-top-color: rgb(27, 117, 16); border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"></section></section><section style="width: 8px; height: 16px; margin-top: -1px; margin-left: 16px; border-top-width: 1px; border-top-style: solid; border-right-width: 1px; border-right-style: solid; border-left-color: rgb(27, 117, 16); border-right-color: rgb(27, 117, 16); border-top-color: rgb(27, 117, 16); box-sizing: border-box;"></section></section></section><section class="" style="clear: both; box-sizing: border-box;"></section><section class="" style="width: 90%; margin: -1em 5% 1.3em; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;" powered-by="xiumi.us"><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: center; font-size: 14px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(227, 43, 107); box-sizing: border-box;">转载须知</span></strong></section><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">由规划师杂志原创文章请遵循以下转载要求：</strong></section><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">微信公众号请于文章发布<span style="color: rgb(227, 43, 107); box-sizing: border-box;">两天后</span>转载，</strong></section><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">转载时后台回复“转载”二字，</strong></section><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">无授权图片的童鞋会被举报的哦！</strong></section></section></section></section></section><section class="" style="width: 100%; margin-top: 1em; box-sizing: border-box;"><section style="width: 100%; margin-bottom: -37px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="float: left; margin-top: -1px; box-sizing: border-box; background-color: rgb(255, 255, 254) !important;"> <section style="width: 8px; height: 16px; border-bottom-width: 1px; border-bottom-style: solid; border-left-width: 1px; border-left-style: solid; margin-top: -1px; border-left-color: rgb(27, 117, 16); border-top-color: rgb(27, 117, 16); border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="width: 16px; margin-left: 8px; margin-top: -1px; box-sizing: border-box;"><section style="width: 8px; height: 16px; border-bottom-width: 1px; border-bottom-style: solid; border-right-width: 1px; border-right-style: solid; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(27, 117, 16); border-right-color: rgb(27, 117, 16); border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="width: 16px; height: 8px; margin-top: -8px; border-top-width: 1px; border-top-style: solid; border-right-width: 1px; border-right-style: solid; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(27, 117, 16); border-right-color: rgb(27, 117, 16); border-top-color: rgb(27, 117, 16); box-sizing: border-box;"></section></section><section style="width: 0px; height: 8px; border-left-width: 1px; border-left-style: solid; margin-left: 23px; border-left-color: rgb(27, 117, 16); box-sizing: border-box;"></section></section> <section style="float: right; margin-top: -2px; box-sizing: border-box; background-color: rgb(255, 255, 254) !important;"><section style="width: 8px; height: 16px; margin-bottom: 1px; margin-left: 16px; border-bottom-width: 1px; border-bottom-style: solid; border-right-width: 1px; border-right-style: solid; border-right-color: rgb(27, 117, 16); border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="width: 16px; margin-top: -2px; box-sizing: border-box;"><section style="width: 8px; height: 16px; margin-left: 8px; border-top-width: 1px; border-top-style: solid; border-left-width: 1px; border-left-style: solid; border-bottom-width: 1px; border-bottom-style: solid; border-left-color: rgb(27, 117, 16); border-top-color: rgb(27, 117, 16); border-bottom-color: rgb(27, 117, 16); box-sizing: border-box;"></section><section style="width: 16px; height: 8px; margin-top: -8px; margin-right: 18px; border-left-width: 1px; border-left-style: solid; border-right-width: 1px; border-right-style: solid; border-top-width: 1px; border-top-style: solid; border-left-color: rgb(27, 117, 16); border-right-color: rgb(27, 117, 16); border-top-color: rgb(27, 117, 16); box-sizing: border-box;"></section></section><section style="width: 0px; height: 8px; border-right-width: 1px; border-right-style: solid; border-left-color: rgb(27, 117, 16); border-right-color: rgb(27, 117, 16); 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