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                        <section style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin-top: 10px; margin-bottom: 10px; overflow: hidden;  box-sizing: border-box; "><section class="" style="display: inline-block; box-sizing: border-box;"><section class="" style="display: inline-block; vertical-align: top; width: 4em; height: 4em; border-radius: 50%; box-sizing: border-box; background-image: url(http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/j8bTq15u0miamziajpIHrLlujMZBRIs9Fn8py5bcKdCSmlAJNwgkqevAzQPlTQyH26wia90LA0oB0YZX3NWGL0L5A/0?wx_fmt=png); background-size: cover; background-position: 50% 50%; background-repeat: no-repeat;"><section class="" style="width: 100%; height: 100%; overflow: hidden; box-sizing: border-box;"> <img src="http://up.upnews.cn/images/20160525/j8bTq15u0miamziajpIHrLlujMZBRIs9Fn8py5bcKdCSmlAJNwgkqevAzQPlTQyH26wia90LA0oB0YZX3NWGL0L5A.png" /></section></section><section style="width: 100%; margin-left: 1.2em; margin-top: -1.2em; box-sizing: border-box;"><section style="float: left; white-space: nowrap; overflow: hidden; display: inline-block; vertical-align: middle; height: 2em; margin-left: 1em; border-bottom-left-radius: 1em; border-left-width: 1px; border-left-style: solid; border-bottom-width: 1px; border-bottom-style: solid; border-left-color: rgba(243, 121, 92, 0.933333); border-bottom-color: rgba(243, 121, 92, 0.933333); max-width: 85% !important; box-sizing: border-box;"><section class="" style="margin-left: 1.5em; line-height: 1.5; padding-right: 0.5em; font-size: 18px; color: rgb(47, 144, 224); box-sizing: border-box;"><section style="box-sizing: border-box;">点击蓝字快速关注规划师杂志</section></section></section><section style="float: left; width: 5%; margin-left: -1px; box-sizing: border-box;"><section style="width: 6px; height: 6px; margin-top: 1.82em; border-radius: 100%; box-sizing: border-box; background-color: rgba(243, 121, 92, 0.933333);"></section></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="display: inline-block; width: 100%; border: 1px solid rgba(243, 121, 92, 0.933333); padding: 10px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">世界互联网大会为乌镇注入了互联网基因，为其带来了互联网时代社会变革的趋势要求与战略机遇。作者<span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">北京清华同衡规划设计研究院有限公司总体规划三所</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">董晓莉</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">，北京清华同衡规划设计研究院有限公司总体规划三所所长</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">汪淳</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">，北京清华同衡规划设计研究院有限公司副总规划师、总体规划研究中心副主任</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">卢庆强</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">在《规划师》2016年第4期撰文，</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">文章结合乌镇的</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">独特优势，通过分析互联网时代给乌镇生产生活方式带来的变化，提出乌镇应发扬水乡文化融合共生的精神内涵，彰显互联网</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">时代互联共生的核心理念，推动互联网与旅游业两大核心动力的协同并驱，促进本地居民、游客和创客人群的交流融合及其多</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">元需求的复合共生，建设互联网时代的“共生城市”。</span></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin: 0.5em 0px; text-align: center;  box-sizing: border-box; "><section class="" style="display: inline-block; border-radius: 1em; padding: 0.3em 0.8em; color: rgb(255, 255, 255); font-size: 18px; box-sizing: border-box; background-color: rgba(243, 121, 92, 0.933333);"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">乌镇应对互联网时代生产生活方式</strong></section><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">变化的规划策略</strong></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin: 0.5em 0px; padding-left: 0.45em;  box-sizing: border-box; "><section class="" style="border-left-width: 2px; border-left-style: dashed; border-left-color: rgba(243, 121, 92, 0.933333); padding: 5px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="width: 100%; box-sizing: border-box; background: -webkit-linear-gradient(bottom, rgba(243, 121, 92, 0.933333), rgba(255, 247, 234, 0)) rgba(174, 81, 81, 0);"><section class="" style="padding: 10px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: center; color: rgb(58, 53, 52); font-size: 18px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">1.</strong><span style="line-height: 1.6; box-sizing: border-box;">产业提升：互联网与旅游业协同</span><span style="line-height: 1.6; box-sizing: border-box;">并驱</span></section></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">紧抓世界互联网大会和互联网时代<span style="line-height: 1.6; box-sizing: border-box;">的发展机遇，规划以创新和融合为手段，</span><span style="line-height: 1.6; box-sizing: border-box;">加快促进互联网与旅游业的协同并驱和</span><span style="line-height: 1.6; box-sizing: border-box;">融合发展，形成乌镇两大核心发展动力。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin: 0.5em 0px;  box-sizing: border-box; "><section class="" style="display: inline-block; border-top-right-radius: 1em; border-bottom-right-radius: 1em; border: 2px solid rgba(243, 121, 92, 0.933333); padding: 0px 10px; color: rgba(243, 121, 92, 0.933333); box-sizing: border-box;"><section style="box-sizing: border-box;">（1）旅游功能提升：由传统观光游向精神文化型、智慧型深度体验游升级</section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">规划充分发挥“互联网+ 旅游”的</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">融合催化效应，加快推动乌镇旅游从旅游</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">产品、服务到商业模式的全面升级( 图3)。</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">①依托世界互联网大会平台，以互联网</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">创新体验为主题，打造互联网产品体验</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">区、数字文化体验空间和互联网文化节</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">等全新的互联网创新体验旅游产品；同</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">时，面向互联网时代更为丰富的文化休</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">闲体验需求，进一步推动乌镇文化与旅</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">游产业的深度融合，开发文化精神体验</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">旅游产品，促进乌镇旅游产品的多元化</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">发展。②推动乌镇旅游大数据的开放共</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">享，搭建开放式的旅游创新平台，支持“互</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">联网+ 旅游”商业应用及模式的探索与</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">创新，同时形成线上与线下融合互动的</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">综合旅游服务体系。③挖掘与整合镇域</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">特色旅游资源，塑造从古镇、新区到乡</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">村的全域休闲体验空间，建设覆盖镇域</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">的特色旅游线路、旅游交通和旅游公共</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">服务设施等，实现“镇区景区化，景区</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">全域化”( 图4，图5)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaPRxJec8xH4Um340icRg0RDbjVYODUP7JR3Usv61YejXPTQWaicfJ2HlcGu7v6IYVMcQf9X52vHFIA.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaPRxJec8xH4Um340icRg0RDMXwxHkcxVw3SDabVHV8Y3oX6gVHmATYjMia1K2ZHGgy4Ebd9dR99l7A.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaPRxJec8xH4Um340icRg0RDJ5JwVxQkAVfzzU7ud4DiaooVh6ZmrMMLvD2GGmhGqMo0gfJiaq3lqaLA.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin: 0.5em 0px;  box-sizing: border-box; "><section class="" style="display: inline-block; border-top-right-radius: 1em; border-bottom-right-radius: 1em; border: 2px solid rgba(243, 121, 92, 0.933333); padding: 0px 10px; color: rgba(243, 121, 92, 0.933333); box-sizing: border-box;"><section style="box-sizing: border-box;">（2）<span style="line-height: 1.6; box-sizing: border-box;">互联网功能拓展：由大而全模式向会议会展、智慧应用、创新创业、区域合作四大重点板块聚焦</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">作为经济体量较小、空间容量有限</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">的小镇，乌镇必须坚决避免上下游齐全、</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">重心和优势不明的大而全互联网跟风发</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">展模式，因此规划应依托乌镇自身资源</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">禀赋和战略机遇，选择优势领域和环节</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">进行重点发展，如优先壮大互联网会议</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">会展、大力深化互联网智慧应用、加快</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">培育互联网创新创业及积极推动互联网</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">产业区域合作。</span></section><section style="text-indent: 2em; box-sizing: border-box;"><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">①优先壮大互联网会议会展功能。</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">规划借助世界互联网大会，拓展并壮大</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">互联网会议论坛、互联网新技术新产品</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">首发、展示与用户体验、互联网企业的</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">洽谈与交易等互联网会议会展功能，并强</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">化酒店餐饮、会务服务、商务接待、新闻</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">媒体、交易销售和休闲娱乐等配套延伸功</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">能；同时，发挥各项功能与互联网产业、</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">旅游业的互动与互促效应，扩展和提升会</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">议品牌影响力，加强会后场馆综合利用，</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">打造永不落幕的会议博览中心( 图6)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaPRxJec8xH4Um340icRg0RD7NCPUwiasKVoniaUAs1jEicugBCa4CDbHnUYLr1DlAfbOWiakRrfywld3g.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">② 大力深化互联网智慧应用。未来</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">乌镇应积极拓展智慧服务、智慧设备制</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">造和智慧软件等新一代信息基础设施与</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">信息技术产业，使智慧应用的技术、产</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">品、服务形成从研发、生产、制造到服务、</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">应用的上下游完整的智慧应用支撑产业</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">链条( 图7)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaPRxJec8xH4Um340icRg0RDHoyy0DY2kd5oZS07N70OrLeypxkoosyIfw9KYhQ3n2uGb2hKs0ticsQ.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">③加快培育互联网创新创业功能。</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">规划充分发挥乌镇自身的优势，进一步</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">拓展创意、创新和创业等互联网思维下</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">的新功能，重点推进“旅游、文化和互</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">联网”等优势领域的小微型创新创业，</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">孵化新产品、新业态和新模式；积极培</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">育互联网金融、互联网教育培训和大数据</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">服务等创新创业服务功能。同时，积极推</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">进大数据开放等体制机制的探索与创新，</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">建设开放共享的众创空间和创新环境，推</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">进互联网与创新创业的互助共生，打造重</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">要的互联网创新创业策源地( 图8)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaPRxJec8xH4Um340icRg0RD0TDicnURsBJOtRVrEuMcIRmPo5hEF2BKMGcxwaRtNTMO1xD5TraJhCw.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">④积极推动互联网产业区域合作。</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">一方面，依托世界互联网大会，乌镇应</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">积极参与互联网国际规则制定、互联网</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">产品发布、展示和交易等，发挥其对周</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">边地区乃至浙江、长三角互联网产业集</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">群的辐射带动和战略支撑作用。例如，</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">为区域及我国搭建参与国际网络信息安</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">全、国际网络交易行为等互联网规则制</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">定、政策研究与交流的国际合作平台；</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">以互联网新产品新技术的发布、展示和</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">交易为重点，为区域搭建连接新产品和</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">尝鲜用户、新技术与创新企业等之间的</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">专业平台；以互联网大会参会人员、乌</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">镇大量游客等为主要目标人群，为区域</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">搭建国际先进的互联网新技术新产品体</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">验、互联网应用生活体验和互联网文化</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">旅游体验等平台。另一方面，浙江及长</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">三角地区互联网产业发展水平位于全国</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">前列，桐乡、嘉兴等的互联网产业已有</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">一定基础，乌镇应积极争取参与到区域</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">互联网产业领域的分工及产业链上的合</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">作中，借助区域对其互联网产业的辐射</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">带动和战略支撑作用，推动互联网产业</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">的区域合作。例如，乌镇以展示、交易</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">和试验等下游服务、应用等环节为重点，</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">积极融入区域互联网产业链；以创客及</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">中小微企业创新创业为主，加强与区域</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">在互联网投融资、人才培养等互联网产</span><span style="line-height: 1.6; text-indent: 0px; box-sizing: border-box;">业要素及资源方面的共享与合作。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="width: 100%; box-sizing: border-box; background: -webkit-linear-gradient(bottom, rgba(243, 121, 92, 0.933333), rgba(255, 247, 234, 0)) rgba(174, 81, 81, 0);"><section class="" style="padding: 10px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: center; color: rgb(58, 53, 52); font-size: 18px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">2.</strong><span style="line-height: 1.6; box-sizing: border-box;">人群融合：本地人与外来客融合</span><span style="line-height: 1.6; box-sizing: border-box;">共生</span></section></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;">多种思想、需求的交流融合是互联<span style="line-height: 1.6; box-sizing: border-box;">网经济生长的动力与必然需求，为实现</span><span style="line-height: 1.6; box-sizing: border-box;">互联网时代多元人群的融合共生，乌镇</span><span style="line-height: 1.6; box-sizing: border-box;">不仅需要满足各类人群的共性需求，还</span><span style="line-height: 1.6; box-sizing: border-box;">需要协调与复合不同人群之间的个性化</span><span style="line-height: 1.6; box-sizing: border-box;">与差异化需求及生活方式，促进不同人</span><span style="line-height: 1.6; box-sizing: border-box;">群的交流与互动。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin: 0.5em 0px;  box-sizing: border-box; "><section class="" style="display: inline-block; border-top-right-radius: 1em; border-bottom-right-radius: 1em; border: 2px solid rgba(243, 121, 92, 0.933333); padding: 0px 10px; color: rgba(243, 121, 92, 0.933333); box-sizing: border-box;"><section style="box-sizing: border-box;">（1）以人为本，满足多元人群的共同需求</section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">为满足人与自然融合发展的不变追</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">求，规划通过在城镇建设区内部保留农</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">田景观、引入绿化空间等，塑造“田园</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">环绕、水网渗透，绿在城中、城在绿中”</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">的美丽格局，营造既有小镇田园式的自</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">然恬静，又有古镇浓郁文化氛围和现代</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">时尚气息的田园风情小城镇。</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">对人性化维度关注的增加，是人追</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">求更加美好城市品质的明确需求。规</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">划坚持打造人性化的尺度空间，对城乡</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">发展规模实行总量适度控制，传承江南</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">水乡古镇“小巧精致”的韵味；优化街</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">巷建设，提高步行空间品质；建设步行</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">尺度内便捷可达的广场、公园等公共开</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">放休闲网络( 图9)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaPRxJec8xH4Um340icRg0RDyfSMDVtAicmEzyEvjSgHGM6LeN9gV4Uowj5IUFSlDNoNmDJJ5vPGNWQ.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin: 0.5em 0px;  box-sizing: border-box; "><section class="" style="display: inline-block; border-top-right-radius: 1em; border-bottom-right-radius: 1em; border: 2px solid rgba(243, 121, 92, 0.933333); padding: 0px 10px; color: rgba(243, 121, 92, 0.933333); box-sizing: border-box;"><section style="box-sizing: border-box;">（2）复合与共享，实现多元需求的融合共生</section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">面向全生命周期人群，规划建设康</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">体运动、郊野休闲、民俗体验和文化遗</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">址等生态主题公园，通过区域健康绿道</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">系统进行串接，为游客提供多元深度的</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">休闲体验；鼓励城市街道、广场和滨水</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">公共空间面向不同人群提供丰富多彩的</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">公共活动，营造互联网时代下的新江南</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">水乡“慢静闲、优雅乐”的生活方式；</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">在保证传统十字空间格局、建筑风貌等</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">不受影响的情况下，为古镇注入旅游、</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">创新创业等新功能，对居住空间和公共</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">空间进行整治与提升，塑造古今融合的活</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">力空间，实现居民和游客、创客需求的复</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">合共生；结合镇域水网和乡村道路，构建</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">全域水上游览环线、健康休闲绿道和骑行</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">网络，串接镇域各乡村和田园风光游览节</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">点，促进城与乡的融合；面向乌镇居民、</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">游客和创客的差异化需求，建立涵盖旅</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">游服务、社区服务、创新创业服务的乌</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">镇智慧生活服务中枢，促进不同人群的</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">融合共生，打造智慧城镇的全球样本。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin: 0.5em 0px;  box-sizing: border-box; "><section class="" style="display: inline-block; border-top-right-radius: 1em; border-bottom-right-radius: 1em; border: 2px solid rgba(243, 121, 92, 0.933333); padding: 0px 10px; color: rgba(243, 121, 92, 0.933333); box-sizing: border-box;"><section style="box-sizing: border-box;">（3）开放与聚合，促进不同人群的交流互动</section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-indent: 2em; box-sizing: border-box;"><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">城市实质上是社交网络交流聚合的</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">产物。为适应互联网时代多元人群对</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">于个性生长、交流融合的追求，规划以</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">乌镇居民、游客和创客三类人群为主体，</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">将互联网时代下的四大需求功能( 居住、</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">工作、交往和游憩) 进行需求细分和功</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">能组合，形成各功能片区单元的活力空</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">间融合布局模式( 图 10)，推动思想交流</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">和人群融合；承接古镇片区的旅游服务</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">功能，复合文化娱乐、创新办公等城市</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">服务功能，布局与周边片区互动的商务</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">交流、企业孵化和创意交流等专业化功</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">能，构建综合完备的城市融合交往中心；</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">依托乌镇水网脉络和公共交通骨架，构</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">建城市活力公共服务走廊，鼓励社会交</span><span style="text-indent: 2em; line-height: 1.6; box-sizing: border-box;">往，激发城市活力( 图 11)。</span></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaPRxJec8xH4Um340icRg0RDzrBoRAKMTQrzrQKoHkg6IibAYtV4ias9V0N2XHGdn4hgBEMiaK6e5S3Sg.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaPRxJec8xH4Um340icRg0RDgY7j2bGBpwfiaCy4QNQLvIOtoVEBhD3xMyxybZoyzZl3PY9Ij2Yt60w.jpg" /></section></section></section><section class="" style="width: 0px; margin-left: -0.45em; border-top-width: 1em; border-top-style: solid; border-top-color: rgba(243, 121, 92, 0.933333); border-left-width: 0.5em !important; border-left-style: solid !important; border-left-color: transparent !important; border-right-width: 0.5em !important; border-right-style: solid !important; border-right-color: transparent !important; box-sizing: border-box;"></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin-top: 10px; margin-bottom: 10px; padding: 0px 3px; text-align: center; overflow: hidden;  box-sizing: border-box; "><section class="" style="padding: 3px 10px; margin-bottom: -1em; color: rgb(47, 144, 224); font-size: 18px; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">文章详见《规划师》2016年4期</strong><strong style="box-sizing: border-box;">《<span style="line-height: 1.6; box-sizing: border-box;">互联网时代乌镇生产生活方式变革的</span><span style="line-height: 1.6; box-sizing: border-box;">规划应对策略</span><span style="line-height: 1.6; box-sizing: border-box;">》</span></strong></section></section><section class="" style="height: 2.8em; box-sizing: border-box;"><section style=" transform: rotate(-45deg); -webkit-transform: rotate(-45deg); -moz-transform: rotate(-45deg); -o-transform: rotate(-45deg); 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color: rgb(39, 8, 8); box-sizing: border-box;"><section style="text-align: left; text-indent: 2em; box-sizing: border-box;">本书以“海绵城市”为主题，通过40多个城市与景观设计项目来探讨水元素在城市空间规划中所扮演的角色和管理，从公园、公共空间、生态区和商业设施等四个方面的雨水管理策略和方法入手，针对雨水管理提出了相应的设计构思和解决方法。所收录的设计方案不仅回应了建筑和景观设计的功能上的需求，更积极从空间与景观的角度介入项目，在提升环境质量的同时，也兼顾了生态发展、生物多样性等城市建设问题的解决。</section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaKwTgQFZtHMefuOlHjAAOES2QecT1PvNHG2Qxgpszs9jGNZ8XDLD9dJQS36topMgo2GAtJ3LHOuw.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/xGkicyEYWG4nibSvpC5hoau6DpUWhI6kH7eSmU19icxe8D0AHsLibMicqyVptPVyrrhzjicu0libwr9CzHV2not0Rgxjw.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; 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"><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="border: 2px solid rgba(243, 121, 92, 0.933333); padding: 10px; border-radius: 0.8em; box-sizing: border-box;"><section class="" style="border: 2px dotted rgba(243, 121, 92, 0.933333); padding: 10px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: center; color: rgb(23, 138, 67); box-sizing: border-box;"><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">海绵系列新书推荐：</strong></section><section style="box-sizing: border-box;"><strong style="box-sizing: border-box;">《海绵城市工程设计图集》</strong></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center; margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img src="http://up.upnews.cn/images/20160525/j8bTq15u0miaKwTgQFZtHMefuOlHjAAOEkxibB3unsAKrlPRZ4AEdDaOZbzpdbhNeQVhVTyAa7TPIoRbZx9BvKiaA.jpg" /></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; 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