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<section style="display: none;" data-tools="gulangu" data-label="powered by gulangu"><br  /></section><p style="text-align: center;"><img class="rich_pages" data-backh="268" data-backw="578" data-croporisrc="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU48DbBKNAFX4yBxiaKWmx2EzOeydADsAF0nKTtfRmuO0HB9Jj3IvHgx414jcM5vHmrTn04LKW0NOTA/0?wx_fmt=png" data-cropx1="0" data-cropx2="1920" data-cropy1="0" data-cropy2="890.2422145328719" data-ratio="0.46328125" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/Yy2ZIrx1LU4ibhiapmUsmY8HaqPYmhwKGQFcPBfiaNt2YrpJyFyyVPB9asW1sExCNyzRQsenn9ueVJ6icKCdNmE8pg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style="width: 100%;height: auto;"  /></p><section style="box-sizing: border-box;font-size: 16px;"><section style="margin-top: 10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;vertical-align: top;background-color: rgb(49, 62, 223);box-sizing: border-box;"><section style="margin-top: 6px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;color: rgb(245, 246, 250);font-size: 17px;letter-spacing: 0.7px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">《 2020年第二季度城市活力研究报告》</strong></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">——全国购物中心客流恢复洞察</strong></p></section></section><section style="margin-right: 0%;margin-bottom: -1px;margin-left: 0%;text-align: center;line-height: 0.8;font-size: 8px;box-sizing: border-box;" powered-by="gulangu"><section style="width: 0px;display: inline-block;border-bottom: 0.8em solid rgb(245, 246, 250);border-left: 0.7em solid transparent !important;border-right: 0.7em solid transparent !important;box-sizing: border-box;line-height: 0;"><section style="line-height: 0;width: 0px;"><svg viewbox="0 0 1 1" style="vertical-align:top;"></svg></section></section></section></section></section><section style="margin-right: 0%;margin-bottom: 10px;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;vertical-align: top;background-color: rgb(245, 246, 250);padding: 10px 16px;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="font-size: 15px;line-height: 2;letter-spacing: 1.8px;font-family: PingFangSC-light;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><span style="color: rgb(0, 82, 255);"><strong>发布《2020年第二季度中国城市活力研究报告》（以下简称《报告》），该报告由团队联合同济大学建筑与城市规划学院编写</strong></span>，旨在基于百度地图时空大数据，客观反映全国城市人口活力、出行态势以及疫情对商业中心客流的影响。报告分为四个重点章节——全国城市出行态势研究、百城人口吸引力研究、全国购物中心客流恢复洞察、上海商业中心疫情影响研究。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">由于报告篇幅较长，内容解读将分为四篇发布，<span style="color: rgb(0, 82, 255);"><strong>本文为第三篇——全国购物中心客流恢复洞察</strong></span>，详细分析2020年第二季度全国购物中心客流变化情况。</p><p style="white-space: normal;box-sizing: border-box;">第一篇回顾：<a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzA4MzcxNjg5MQ==&mid=2651046085&idx=1&sn=a2ccadd4c32d3895503fdd4204ad17be&chksm=84055eb1b372d7a708dc06123e0fe255dba4fdf2f396460ce5a5c1eb0b9e1d44586a4b58d67a&scene=21#wechat_redirect" data-itemshowtype="0" tab="innerlink" data-linktype="2">全国总体迁徙规模已恢复至去年同期近7成</a><br  /></p><p style="white-space: normal;box-sizing: border-box;">第二篇回顾：<a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzA4MzcxNjg5MQ==&mid=2651046161&idx=1&sn=63ca361f85b77bcb9b1cecfef631ac18&chksm=84055f65b372d67308e48c2ba6c7c65e20f6808b059a0864e7a7a64fa6675818eda0736ecd84&scene=21#wechat_redirect" data-itemshowtype="0" tab="innerlink" data-linktype="2">Q2城市活力报告揭秘最具“魅力”城市</a></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="text-align: center;justify-content: center;margin: 10px 0%;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;background-color: rgb(245, 246, 250);border-style: none none solid;border-width: 0px 0px 4px;border-radius: 0px;border-top-color: rgb(224, 64, 66);min-width: 10%;max-width: 100%;height: auto;border-bottom-color: rgb(49, 62, 223);line-height: 1;letter-spacing: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-bottom: 2px;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;vertical-align: top;border-width: 0px;border-radius: 1px;border-style: none;border-color: rgb(62, 62, 62);overflow: hidden;box-sizing: border-box;"><section style="margin: 6px 0% -10px;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(62, 62, 62);font-size: 32px;letter-spacing: 0.7px;line-height: 1;box-sizing: border-box;"><p style="box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">01</strong></em></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="line-height: 2;font-size: 15px;box-sizing: border-box;" powered-by="gulangu"><section style="white-space: normal;box-sizing: border-box;margin-bottom: 20px;"><strong style="color: rgb(49, 62, 223);box-sizing: border-box;">购物中心客流量受疫情影响程度与城市等级成正比 体验业态所受冲击大</strong><br style="box-sizing: border-box;"  /></section><p style="white-space: normal;box-sizing: border-box;"><strong style="color: rgb(49, 62, 223);box-sizing: border-box;"></strong></p><p style="white-space: normal;box-sizing: border-box;margin-bottom: 15px;">疫情抑制了人们的外出消费欲望，购物中心客流量也因此受到巨大冲击。《报告》指出，2020年6月与去年同期的购物中心检索指数对比显示，各业态检索指数基本大幅下降，运动用品和健康美容等体验业态所受冲击较大，<span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;">下降幅度超过</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;">60%</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;">，而服装和鞋类箱包检索占比涨幅明显，上升</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;">50%</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;">以上。</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;">整体来看，体验业态受冲击较大，零售业态占比小幅度上涨。</span></p><p style="text-align: center;"><img class="rich_pages" data-backh="466" data-backw="578" data-ratio="0.8064516129032258" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU54691Z59T50bPFCIfgeFVNUzugdj6GKbBkvd0WYpT4TemeSic1e9YHEgwVJHD2pxj8tswsVIw532w/640?wx_fmt=png" data-type="png" data-w="1612" style="width: 100%;height: auto;"  /></p><section style="text-align: center;margin-bottom: 15px;"><img class="rich_pages" data-backh="342" data-backw="578" data-ratio="0.5909090909090909" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU54691Z59T50bPFCIfgeFVNSyx8RrlrpZtwQq55g9JKwB9eScnxzvx4hxuApHVj7D38E6LY76dZCA/640?wx_fmt=png" data-type="png" data-w="2200" style="width: 100%;height: auto;"  /></section></section><p style="text-align: justify;white-space: normal;box-sizing: border-box;margin-bottom: 15px;line-height: 2;font-size: 15px;"><span style="font-size: 12px;">（注：检索指数通过百度地图用户检索量体现；检索占比是指该类别检索量与全国类别检索总量的占比。）</span></p><section style="line-height: 2;font-size: 15px;box-sizing: border-box;" powered-by="gulangu"><section style="text-align: justify;white-space: normal;box-sizing: border-box;margin-bottom: 15px;"><span style="font-size: 15px;">与此同</span><span style="font-size: 15px;">时，全国购物中心月均客流量也在疫情发生后急剧下降，且随着城市等级的上升，疫情对客流量的影响越大。</span><span style="font-size: 15px;">数据表明，一线城市疫情期间客流降幅达70.4%左右。</span></section></section><section style="line-height: 2;font-size: 15px;box-sizing: border-box;" powered-by="gulangu"><p style="text-align: center;"><img class="rich_pages" data-ratio="0.6951983298538622" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU54691Z59T50bPFCIfgeFVNNjzjRaNzSYTRsOb5Hj7ywCeLextjMsJ7S36xqLFSEYzGaBsbj1qDRA/640?wx_fmt=png" data-type="png" data-w="1916" style=""  /></p></section><p style="text-align: justify;white-space: normal;box-sizing: border-box;margin-bottom: 15px;line-height: 2;font-size: 15px;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;">从各大城市购物中心客流恢复率来看，</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;">武汉、北京、天津等地的月均客流受影响较大，直至2020年6月，客流量仍未达到同期正常水平。</span><br  /></p><section style="line-height: 2;font-size: 15px;box-sizing: border-box;" powered-by="gulangu"><p style="text-align: justify;"><span style="font-size: 15px;"></span></p><p style="text-align: center;"><img class="rich_pages" data-backh="402" data-backw="578" data-ratio="0.6948798328108673" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU54691Z59T50bPFCIfgeFVNSS7tJn15aYdVa6hvCLyiaCOwTTAdmrD9YdhU1SN4N43a9mIBMsqjIaw/640?wx_fmt=png" data-type="png" data-w="1914" style="width: 100%;height: auto;"  /></p><p style="text-align: justify;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"><span style="font-size: 12px;">（</span><span style="font-size: 12px;">注：</span><span style="font-size: 12px;">客流指数通过客流量体现，客流量越大，客流指数越高；</span><span style="font-size: 12px;">客流恢复率是指2020年6月平均客流与2019年6月的平均客流的比值）</span><span style="font-size: 12px;"></span></span><br  /></p><p style="text-align: center;white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="line-height: 2;font-size: 15px;box-sizing: border-box;" powered-by="gulangu"><section style="white-space: normal;box-sizing: border-box;margin-bottom: 15px;">以北京为例，由于疫情之下人们倾向于选择距离更近的购物中心来满足日常所需，北京市77%的购物中心客流辐射半径明显缩小，平均客流辐射半径下降2.8km。</section><p style="text-align: center;"><img class="rich_pages" data-ratio="0.6918798665183538" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU54691Z59T50bPFCIfgeFVNc1WEPSjfPmMjhfKoNAe9QGcIr6rhvsvcZWvXGqYXIgicP95KS9NC66Q/640?wx_fmt=png" data-type="png" data-w="1798" style=""  /></p><section style="text-align: center;margin-bottom: 15px;"><img class="rich_pages" data-backh="400" data-backw="578" data-ratio="0.6917127071823205" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU4ibhiapmUsmY8HaqPYmhwKGQrMx2w1Uy36PJTzJpZgbWQiaPIdLVwpmZCbSy2s3hZ9ibzGaVQfqEa3rQ/640?wx_fmt=png" data-type="png" data-w="905" style="width: 100%;height: auto;"  /></section><section style="white-space: normal;box-sizing: border-box;margin-bottom: 15px;">而从购物品类检索指数来看，母婴亲子、文化娱乐、运动用品的检索占比持续下降，服装、鞋类箱包检索占比持续上涨；堂食类餐饮品牌受疫情影响较大，外带快餐类餐饮品牌更加受到顾客欢迎。可见后疫情时代，市民依旧保持较高的自我防护意识。</section><p style="text-align: center;"><img class="rich_pages" data-backh="200" data-backw="578" data-ratio="0.3451730418943534" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU54691Z59T50bPFCIfgeFVNoYdjOdapATQpFaianeexpLD2aUxwmybWkNBIFiaZAjgpHzh5WgVicU3Qg/640?wx_fmt=png" data-type="png" data-w="2196" style="width: 100%;height: auto;"  /></p><p style="text-align: center;"><img class="rich_pages" data-backh="386" data-backw="578" data-ratio="0.6671052631578948" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU4ibhiapmUsmY8HaqPYmhwKGQQkia5S8PZ5EjbK5rRjS9GfhkwiaCZ5LP05Ip2HkBf7bXnPpDaVOdoBibQ/640?wx_fmt=png" data-type="png" data-w="760" style="width: 100%;height: auto;"  /></p><p style="text-align: center;"><span style="font-size: 15px;text-align: center;">餐饮类检索指数排名变化</span></p><p style="text-align: center;"><img class="rich_pages" data-backh="386" data-backw="578" data-ratio="0.6675461741424802" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU4ibhiapmUsmY8HaqPYmhwKGQbjf6IOTYkCT5mc0scfNLWWhXpyA1USmYxcUhKD5ZZO5D0vRVJX5YNw/640?wx_fmt=png" data-type="png" data-w="758" style="width: 100%;height: auto;"  /></p><p style="text-align: center;">服装类<span style="font-size: 15px;text-align: center;">检索指数排名</span><span style="font-size: 15px;text-align: center;"></span>变化</p><p style="text-align: center;"><br  /></p></section><section style="text-align: center;justify-content: center;margin: 10px 0%;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;background-color: rgb(245, 246, 250);border-style: none none solid;border-width: 0px 0px 4px;border-radius: 0px;border-top-color: rgb(224, 64, 66);min-width: 10%;max-width: 100%;height: auto;border-bottom-color: rgb(49, 62, 223);line-height: 1;letter-spacing: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-bottom: 2px;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;vertical-align: top;border-width: 0px;border-radius: 1px;border-style: none;border-color: rgb(62, 62, 62);overflow: hidden;box-sizing: border-box;"><section style="margin: 6px 0% -10px;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(62, 62, 62);font-size: 32px;letter-spacing: 0.7px;line-height: 1;box-sizing: border-box;"><p style="box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">02</strong></em></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="font-size: 15px;color: rgb(49, 62, 223);box-sizing: border-box;" powered-by="gulangu"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">百份商业分析报告免费派送！“百舸计划”助推线下经济扬帆</strong></p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="font-family: PingFangSC-light;line-height: 2;box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><span style="font-size: 15px;box-sizing: border-box;">为盘活商业资源、辅助商业决策，近日特此推出“</span><span style="font-size: 15px;box-sizing: border-box;color: rgb(0, 82, 255);"><strong>百舸计划</strong></span><span style="font-size: 15px;box-sizing: border-box;">”，<strong>将为符合条件的100家商业地产及零售合作伙伴免费提供【购物中心时空大数据分析报告】与【区域参照推荐报告】</strong>。此计划面向具备商业地理大数据需求，且正在运营商业地产购物中心项目或线下零售选址项目的商业房地产商、购物中心运营商、零售品牌和专业服务机构从业人员开放，以帮助行业伙伴更全面的了解宏观行业环境，明晰行业未来趋向，从而合理规划自身的运营发展路径。</span></p><p style="white-space: normal;box-sizing: border-box;text-align: center;"><span style="font-size: 15px;box-sizing: border-box;">长按识别下方二维码，申请加入计划<br  /></span></p><p style="white-space: normal;box-sizing: border-box;text-align: center;"><span style="font-size: 15px;box-sizing: border-box;">▼</span></p></section><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="1.5633803" src="http://mmbiz.qpic.cn/mmbiz_png/Yy2ZIrx1LU4ibhiapmUsmY8HaqPYmhwKGQvM23g8KlGeDP05PHyPf0UiaubZKZQgjaribpnWw5eViavp7Y6O4138sbg/640?wx_fmt=png" data-type="png" data-w="639" style="vertical-align: middle;box-sizing: border-box;width:70%;height:auto;"  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section></section><ul class="list-paddingleft-2" style="max-width: 100%;font-family: -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft 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break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">更多详情，可访问官网：<span style="max-width: 100%;color: rgb(0, 82, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">https://huiyan.baidu.com/</span></span></p></li><li style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;font-size: 16px;overflow-wrap: break-word !important;"><p style="max-width: 100%;box-sizing: border-box;min-height: 1em;font-family: PingFangSC-light;line-height: 2;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 15px;box-sizing: border-box !important;overflow-wrap: break-word !important;">如需咨询大数据报告相关合作，请将您的需求发送至邮箱：<span style="max-width: 100%;color: rgb(0, 82, 255);box-sizing: border-box !important;overflow-wrap: break-word 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