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<p><br  /></p><section style="box-sizing: border-box;font-size: 16px;"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.25" src="http://mmbiz.qpic.cn/mmbiz_jpg/E4LhH9HickWCibzVibIZoNsRHlOpzW08Kr0Jebu6mZajZ5P8OZqic0BDgkGgy5ky1zt1dtMlZYEpwBmERlaGiaXmzAw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1000" style="vertical-align: middle;box-sizing: border-box;"  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="display: inline-block;width: 100%;vertical-align: top;padding-left: 5px;letter-spacing: 0px;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 0 0 0%;height: auto;box-sizing: border-box;"><section style="text-align: left;font-size: 0px;margin-right: 0%;margin-left: 0%;justify-content: flex-start;transform: translate3d(-5px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 10px;height: 10px;vertical-align: top;overflow: hidden;border-width: 2px;border-radius: 50%;border-style: solid;border-color: rgb(255, 172, 63);background-color: rgb(234, 44, 44);box-sizing: border-box;"><br  /></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;background-color: rgba(255, 172, 63, 0.23);box-sizing: border-box;"><section style="color: rgb(204, 17, 17);padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">摘 要</strong></p></section></section></section></section><section style="display: inline-block;width: 100%;vertical-align: top;border-left: 1px dashed rgb(204, 17, 17);border-bottom-left-radius: 0px;box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0%;box-sizing: border-box;" powered-by="gulangu"><section style="padding-right: 15px;padding-left: 15px;line-height: 1.8;letter-spacing: 1.8px;font-size: 15px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">旅游形象对景区特色塑造和提升景区竞争力具有重要意义，很多景区面临忽视自身文化价值、同质化、定位不突出等问题，明确景区旅游形象至关重要。随着互联网用户增多，通过对旅游者游记内容分析，有助于发掘景区特征风貌、塑造景区旅游形象、提升游客满意度。恰逢泸沽湖景区相关项目规划中需要进行旅游形象归纳，<span style="letter-spacing: 0px;">为此，小组</span><span style="letter-spacing: 0px;">以泸沽湖风景区为例，</span><span style="letter-spacing: 0px;">进行基于网络游记数据的风景区旅游形象研究。</span><span style="letter-spacing: 0px;">依据游记分析结果，从泸沽湖景区营销及精准服务、景区形象塑造、设施提升、与周边景点联动发展等方面，提出景区旅游形象优化建议。</span></p><p style="white-space: normal;box-sizing: border-box;"><span style="letter-spacing: 0px;"></span><br  /></p><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section></section></section></section><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;vertical-align: top;padding-left: 5px;letter-spacing: 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;border-left: 1px dashed rgb(204, 17, 17);border-bottom-left-radius: 0px;box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin-top: 10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 0 0 0%;height: auto;box-sizing: border-box;"><section style="text-align: left;font-size: 0px;margin-right: 0%;margin-left: 0%;justify-content: flex-start;transform: translate3d(-5px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 10px;height: 10px;vertical-align: top;overflow: hidden;border-width: 2px;border-radius: 50%;border-style: solid;border-color: rgb(255, 172, 63);background-color: rgb(234, 44, 44);box-sizing: border-box;"><br  /></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;background-color: rgba(255, 172, 63, 0.23);box-sizing: border-box;"><section style="color: rgb(204, 17, 17);padding-right: 10px;padding-left: 10px;box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">关 键 词</strong></p></section></section></section></section><section style="margin: 10px 0%;box-sizing: border-box;" powered-by="gulangu"><section style="padding-right: 15px;padding-left: 15px;line-height: 1.8;letter-spacing: 1.8px;font-size: 15px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">网络游记数据 泸沽湖风景区 旅游形象感知</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="text-align: center;justify-content: center;margin: 16px 0% 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 4.1445 4.1445 0%;margin-top: -8px;height: auto;border-width: 0px;z-index: 1;border-style: solid;border-radius: 0px;border-color: rgb(62, 62, 62);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 30px;height: 30px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);background-color: rgb(255, 255, 255);box-sizing: border-box;"><section style="text-align: justify;color: rgb(234, 44, 44);box-sizing: border-box;" powered-by="gulangu"><p style="text-align: center;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">1</strong></p></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;background-color: rgb(255, 255, 255);margin-left: -12px;flex: 100 100 0%;height: auto;z-index: auto;padding: 5px 8px 5px 20px;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 2px;box-sizing: border-box;"><p style="text-align: justify;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">研究背景</strong></p></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">1.1</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">景区旅游形象</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">景区旅游形象是指旅游者、潜在旅游者通过处理各种信息形成的整体感知，是对景区的整体印象看法、行为活动及情感表达。良好的形象感知不仅能提高游客重游率，提升满意度和忠诚度，影响潜在旅游者出行意愿，也是景区旅游线路规划、景区形象打造、游客管理的重要基础。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">相比于传统的面对面访谈、问卷调查、征求政府或旅游组织发布数据、观察法，旅游网站上游客自发记录的大量游记，为分析景区印象和游客行为偏好提供了一种更有效的方式。且游记大数据规模上相当可观，使用成本很低，包含对景区的文字描述、地理位置、访问时间、图片等丰富内容，反映客源市场诉求。</section><section style="text-indent: 2em;"><br  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">1.2</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">游记数据</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">游记数据包含出游时间、花费、停留天数、关联目的地、作者常住地、行程中其他游览目的地等结构化标签数据，以及游记内容、旅游图片构成的点评，具有精度高、覆盖广、更新快、信息量大、种类多特征，成为近年热点议题。其在规划领域的研究主要有包含以下三方面：第一类是关于旅游地形象研究，这一类研究对网络游记关键词进行抓取来分析旅游者对目的地的认知和情感，构建出旅游目的地形象。第二类更多地考虑旅游者的行为，包括动机、活动路线、参观的热门景点、关注的旅行内容等。通过旅游者行为研究分析景点吸引力，不同旅行线路的客流情况，进而调整城市旅游规划格局等。第三类是旅游满意度的研究，确定影响旅游者满意度的因素，及不同人群对相同目的地的满意度。然而在景区尺度上，对游记数据的分析较少，为此研究将在景区尺度对游记大数据进行分析，以泸沽湖风景区为例，研究其网络游记形象，提出整体形象优化提升策略。<span style="color:black;"> </span></section><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">1.3</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">泸沽湖风景区</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">泸沽湖位于云南省宁蒗县与四川省盐源县的两省交界处，高原湖泊自然风光（图1）和独特的摩梭母系民族文化（图2）融合，自然与人文一体，使其成为川、滇两省的一个重要旅游目的地。作为国家级风景名胜区、省级自然保护区，具有极高的生态价值与文化价值，规划实践中明确其旅游形象至关重要。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p><p style="text-align: center;"><img class="rich_pages js_insertlocalimg" data-ratio="0.3734375" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/E4LhH9HickWCibzVibIZoNsRHlOpzW08Kr03KGrfGxdiatJlM2zjq7xkMZUAdqJMGBicwONqnSRcmdKllN2C72eRRuw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style=""  /></p><p style="text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">图1 泸沽湖美丽的自然风光 (Figure1 The beautiful natural scenery of lugu lake)</span></p><p style="text-align: center;"><img class="rich_pages js_insertlocalimg" data-ratio="0.3078125" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/E4LhH9HickWCibzVibIZoNsRHlOpzW08Kr0wsF9nDCvoZYOyhQHFUxVChBy7FUWvDLnwQZ4NbVibODwV2JHicXZVV7g/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style=""  /></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">图2 摩梭民居(Figure2 Mosuo houses)</span></p><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section><section style="text-align: center;justify-content: center;margin: 16px 0% 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 4.1445 4.1445 0%;margin-top: -8px;height: auto;border-width: 0px;z-index: 1;border-style: solid;border-radius: 0px;border-color: rgb(62, 62, 62);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 30px;height: 30px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);background-color: rgb(255, 255, 255);box-sizing: border-box;"><section style="text-align: justify;color: rgb(234, 44, 44);box-sizing: border-box;" powered-by="gulangu"><p style="text-align: center;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">2</strong></p></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;background-color: rgb(255, 255, 255);margin-left: -12px;flex: 100 100 0%;height: auto;z-index: auto;padding: 5px 8px 5px 20px;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 2px;box-sizing: border-box;"><p style="text-align: justify;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">数据获取及整理</strong></p></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">2.1</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">数据来源</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">在线旅游数据是一种重要的大数据来源，携程网作为中国较大的在线旅游机构，产生的游客数据类型丰富，是针对泸沽湖景区游记记载量最多、用户最为活跃的旅游社区网站。本文于2019年3月17日，通过Python编写代码对以“泸沽湖”为关键词的携程网游记网页内容进行抓取。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">2.2</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">数据整理和清洗</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">考虑到数据的时效性，截取了发布时间在2017年3月17日至2019年3月17日（共36个月）的游客点评。初始数据6697条，经筛选获得有效数据4276条。筛选原则如下：剔除基本信息大量缺失、过短或纯符号等无意义内容、同一游客重复发表的内容、过于偏激或浮夸的内容、有明显商业宣传的内容。</section><section style="text-indent: 2em;"><br  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">2.3</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">文本分词与语义分析</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">文本分析主要利用内容挖掘软件ROSTCM6.0，采用机械分词方法，对筛选后的有效游记数据进行分词，再通过将点评字符串与标准汉语机器词典中的词条进行匹配筛选。语义分析技术主要包括语义网络结构和情感分析。语义网络结构进行文本素材中的特征词提取及可视化特征词共线矩阵，情感分析则是利用ROSTCM6.0软件分析每条点评的心情指数，判断点评发布者情感倾向。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section><section style="text-align: center;justify-content: center;margin: 16px 0% 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 4.1445 4.1445 0%;margin-top: -8px;height: auto;border-width: 0px;z-index: 1;border-style: solid;border-radius: 0px;border-color: rgb(62, 62, 62);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 30px;height: 30px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);background-color: rgb(255, 255, 255);box-sizing: border-box;"><section style="text-align: justify;color: rgb(234, 44, 44);box-sizing: border-box;" powered-by="gulangu"><p style="text-align: center;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">3</strong></p></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;background-color: rgb(255, 255, 255);margin-left: -12px;flex: 100 100 0%;height: auto;z-index: auto;padding: 5px 8px 5px 20px;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 2px;box-sizing: border-box;"><p style="text-align: justify;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">游客特征分析</strong></p></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">3.1</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">游客客源地</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">对携程网泸沽湖景区游记中作者常住城市进行统计，得出客源城市及游客占比（表1）。泸沽湖游客以外省游客为主，按照人数由多到少可分为4个层级：北上广一线城市群，丽江、成都等西南地区，经济比较发达的城市，其他一般城市。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">表1 游客占比情况分析 (Table1The proportion of tourists)</span></p><p style="text-align: center;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5491329479768786" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/E4LhH9HickWCibzVibIZoNsRHlOpzW08Kr0lVnA9nunEP4Zo1Af6rpk7iamia3YecNt7TG69HufuHqFyNtlhzFic25qA/640?wx_fmt=png" data-type="png" data-w="692" style=""  /></p><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">3.2</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">游客行为模式</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">对游客出行行为中出游时间、游玩方式、人均花费、停留时间的分析如表2至表5所示。春季、秋季出游率最高，夏季出游率最低，这表明泸沽湖景区的出行活跃程度受季节影响较大。游客的游玩方式以和朋友一起自由行为主，泸沽湖游客人均花费主要集中在1000-3000元，高端旅游消费较少。到访泸沽湖游客的停留时间主要为1-2天，反映了泸沽湖旅行的停留时间不足。如何吸引不同旅行方式游客注意力，打造丰富的品牌活动，拓宽游览路线和游览深度，增加游客的停留时间，应成为规划的重要考虑内容。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p><p style="text-align: center;"><img class="rich_pages js_insertlocalimg" data-ratio="0.2953125" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/E4LhH9HickWCibzVibIZoNsRHlOpzW08Kr0rQ8hjqSWA5FNmibm7qcaBwPibZI0LLqYpdcFwiakR7dYhH6vvyoPm1paA/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style=""  /></p><p style="text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">表2: 游客出行时间分布(左）</span></p><p style="text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">(Table2 Travel time distribution)</span></p><p style="text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">表3: 游客游玩方式（右）</span></p><p style="text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">(Table3 The way tourists travel)</span></p><p style="white-space: normal;box-sizing: border-box;"><br  /></p><p style="text-align: center;"><img class="rich_pages js_insertlocalimg" data-ratio="0.296875" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/E4LhH9HickWCibzVibIZoNsRHlOpzW08Kr0GKw7e18t9JS7XGWaP0EZxpNII0fxVANGL6u8kHUcYfZtRicInn1PqGQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style=""  /></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">表4: 游客出游人均花费（左）</span></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">(Table4 The average cost of trip)</span></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">表5: 游客游玩时间（右）</span></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">(Table5 Tourist time)</span></p><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">3.3</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">点评内容关键词分析</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">泸沽湖点评大数据分析的高频关键词如表6所示，语义网络图如图3所示。将高频词分为旅游资源、旅游基础设施和配套服务、环境氛围三个维度分析。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">（1）旅游资源：泸沽湖旅游资源关键词有环湖、景色、走婚、湖水、风景、日出、摩梭、篝火、女神山、情人滩等，表明游客对泸沽湖旅游资源感知多集中于自然资源，与现状情况相符。而针对摩梭文化，仅仅有篝火、母系两处关键词提及，文化体验浮于表层。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">（2）旅游基础设施和配套服务：与之相关的高频词包括司机、车程、门票、酒店、行程、坐车、码头、导游、划船、颠簸、晕车、价格、交通等，游客对泸沽湖交通较为关注，且负面感知较多。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">（3）环境氛围：环境方面，“漂亮”、“神秘”、“喜欢、“感受”、“宁静”等排名靠前。这表明在泸沽湖景区中，优美纯粹的自然景观，神秘的摩梭文化，是吸引游客的重要氛围。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p><p style="text-align: center;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5484375" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_jpg/E4LhH9HickWCibzVibIZoNsRHlOpzW08Kr0go1AriahjbH9PDnA4MrCZSGw0vPUWxYSeT5KibOGAO7fO5V9b6dbNe1w/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" style=""  /></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">图3：部分高频特征词的语义网络分析图</span></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">(Figure3 Semantic network analysis diagram of highfrequency words)</span></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><br  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">3.4</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">游客满意度</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">对点评数据进行情感分析，其中游客积极评价共1760条，中性情绪1074条，消极情绪220条，如表6所示。整体上游客对泸沽湖的情感倾向以正面为主，将负面情绪中得分最低的前100条点评数据进行分析，逐条对每条游客不满意的评价进行内容分析，可知游客对泸沽湖不满意的方面集中于交通工具不完善、门票物价较高、景区垃圾、餐饮、缺乏景区旅游信息服务中心、商业化氛围太浓、摩梭文化感受不足等方面。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">表6：游客情绪统计分析</span></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">(Table6 Statistical analysis of tourists' emotions)</span></p><p style="text-align: center;"><img class="rich_pages js_insertlocalimg" data-ratio="0.4393491124260355" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/E4LhH9HickWCibzVibIZoNsRHlOpzW08Kr0Ib5RUVjIAS5hBXPXNPXicNzLtfJlE2oO0YHSNKVlHnf0nDqEXY21UIA/640?wx_fmt=png" data-type="png" data-w="676" style=""  /></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><br  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">3.5</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">游客关联目的地</p></section></section></section></section></section><section powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">随着交通网的改善和旅游业的迅速发展，旅游目的地之间的联系越来越紧密。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">通过携程网上所搜索的泸沽湖游记数据，将结构化标签数据中的路线进行整理，得到以泸沽湖为核心的周边旅游节点列表，并进行关联度强弱分析。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">通过语义网络关系图可以看出 “丽江-古城-玉龙雪山-泸沽湖-拉市海”和“丽江-玉龙雪山-泸沽湖-大理洱海-香格里拉” (图4)形成了整个网络图中重要的两条关系链。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">在泸沽湖景区内，围绕落水、泸沽湖观景台2个重要的集散中心，里务比岛、格姆女神山、情人滩、草海等4个旅游景点成为环湖核心区成员，在整个旅游线路网络中具有一定的竞争优势，已在景区中形成固定的游览线路。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">表7：景点关联度分析</span></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><span style="font-size: 12px;color: rgb(136, 136, 136);">(Table7 The correlation degree analysis of scenic spots)</span></p><p style="text-align: center;"><img class="rich_pages js_insertlocalimg" data-ratio="0.47858197932053176" data-s="300,640" src="http://mmbiz.qpic.cn/mmbiz_png/E4LhH9HickWCibzVibIZoNsRHlOpzW08Kr0dPIHMotTd10WHsm4yvykHhoB9lv9DJAic6PiasFHGoicm6du4p28icyJ8A/640?wx_fmt=png" data-type="png" data-w="677" style=""  /></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><br  /></p><p style="text-align: center;box-sizing: border-box;font-size: 16px;"><br  /></p></section><section style="text-align: center;justify-content: center;margin: 16px 0% 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 4.1445 4.1445 0%;margin-top: -8px;height: auto;border-width: 0px;z-index: 1;border-style: solid;border-radius: 0px;border-color: rgb(62, 62, 62);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 30px;height: 30px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);background-color: rgb(255, 255, 255);box-sizing: border-box;"><section style="text-align: justify;color: rgb(234, 44, 44);box-sizing: border-box;" powered-by="gulangu"><p style="text-align: center;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">4</strong></p></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;background-color: rgb(255, 255, 255);margin-left: -12px;flex: 100 100 0%;height: auto;z-index: auto;padding: 5px 8px 5px 20px;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 2px;box-sizing: border-box;"><p style="text-align: justify;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">泸沽湖风景区旅游形象优化提升建议</strong></p></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">4.1</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">景区营销及精准服务</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">依据游客特征提出泸沽湖景区营销及精准服务，对不同客源市场行针对性区域宣传。对于北上广一线城市群，倡导慢生活理念。针对丽江、成都等西南周边地区，结合泸沽湖自然与人文特征，凸显独特景区环境氛围。对崛起的新一线城市、二线城市，虽非目前非泸沽湖市场的主力军，但其消费能力不容小视，应加大宣传，扩大景区知名度。</section><section style="text-indent: 2em;"><br  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">4.2</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">景区设施的提升及服务水平的优化</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">进一步归纳游客消极情感来源:一是景区的基础设施不足（如交通设施、服务设施），二是景区的文化传承与表达不充分，三是商业化氛围太浓，缺乏游客体验式活动，为此，我们提出游客满意度提升建议。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">交通基础设施提升，泸沽湖环湖一圈76公里，需适当限制私家车进入，提供公共交通服务，在各个景点之间设置公交站点，进行环湖的交通组织规划，修建生态旅游步道，让游客能够近距离地体验到泸沽湖的自然之美。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">完善配套服务设施，提升景区科学管理水平。增加景区洗手间，完善交通指示牌等引导性设施，提升高峰期管理和社会氛围营造能力。物价、门票价格较高，也是旅游者对泸沽湖景区产生消极因素的一个重要问题，管理者一方面要加强对小商小贩经营规范性的监督和管理。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">重视摩梭文化的保护和传承，增设游客体验式活动。景区内文化体验活动较少，除了每日都有的篝火晚会外，应该多组织文化民俗活动，对“花楼恋歌<span style="text-indent: 2em;">”</span><span style="text-indent: 2em;">等活动品牌的打造与延伸，突出文化氛围，减弱商业氛围。</span></section><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;border-style: none;border-width: 1px;border-radius: 0px;border-color: rgb(62, 62, 62);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;justify-content: center;margin-right: 0%;margin-left: 0%;transform: translate3d(1px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;background-color: rgb(255, 255, 255);border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 6px;padding-left: 6px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin: -1px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: middle;flex: 0 0 auto;align-self: center;height: auto;border-top: 2px solid rgb(255, 255, 255);border-top-left-radius: 0px;border-bottom: 2px solid rgb(255, 255, 255);border-bottom-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">4.3</strong></p></section></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;padding-left: 8px;align-self: center;flex: 10 10 0%;height: auto;border-width: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 4px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">与周边景点联动性发展</p></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">游客的多目的地选择提示了泸沽湖风景区与丽江内景区及周边大理、昆明等省份进行区域合作联合营销的可能性。在泸沽湖景区内，建议围绕较为落水、泸沽湖观景台、里务比岛、格姆女神山、情人滩、草海等较为成熟的吸引点，发展与周边临近支线景点的联系，景点联动发展中，设置情侣游线、朋友游线、文化景观游线、提供更加丰富的选择，延长泸沽湖景区游客的停留天数，增加长线旅行，将租车环湖游览一圈增加为更深入、接触更多的游览模式。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section><section style="text-align: center;justify-content: center;margin: 16px 0% 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 4.1445 4.1445 0%;margin-top: -8px;height: auto;border-width: 0px;z-index: 1;border-style: solid;border-radius: 0px;border-color: rgb(62, 62, 62);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 30px;height: 30px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);background-color: rgb(255, 255, 255);box-sizing: border-box;"><section style="text-align: justify;color: rgb(234, 44, 44);box-sizing: border-box;" powered-by="gulangu"><p style="text-align: center;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">5</strong></p></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;background-color: rgb(255, 255, 255);margin-left: -12px;flex: 100 100 0%;height: auto;z-index: auto;padding: 5px 8px 5px 20px;border-style: solid;border-width: 1px;border-radius: 0px;border-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="color: rgb(234, 44, 44);letter-spacing: 2px;box-sizing: border-box;"><p style="text-align: justify;white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">研究计划</strong></p></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><section style="text-indent: 2em;">一期研究以旅游者网络游记为分析对象，探讨游客对泸沽湖景区形象的真实体验和感受，并从风景区形象打造、旅游基础设施和配套服务提升、与周边景点联动发展等方面提出优化策略。但研究仍存在一些不足之处，比如，以携程网上的游记数据为基础进行分析，点评游客年龄较为集中，虽反映很多问题，但社交网络数据样本存在有偏性。</section><section style="text-indent: 2em;"><br  /></section><section style="text-indent: 2em;">为此，下一步研究希望在数据层面进行更深入的研讨，通过多软件数据相互映照，各个软件数据耦合分析，进行不同点评软件数据特征研究，在此基础上进行景区形象分析，使其更具有参考性、推广性。</section><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section><section style="margin: 30px 0% 10px;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;vertical-align: top;border-style: solid;border-width: 3px;border-radius: 0px;border-color: rgb(255, 172, 63);padding-right: 10px;padding-bottom: 10px;padding-left: 10px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;text-align: left;justify-content: flex-start;margin: -15px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;border-style: none solid;border-width: 1px 3px;border-radius: 0px;border-color: rgb(58, 153, 159) rgb(255, 172, 63);min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-start;padding: 3px 5px;background-color: rgb(255, 255, 255);box-sizing: border-box;"><section style="text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 100%;vertical-align: top;height: auto;border-left: 3px solid rgb(234, 44, 44);border-bottom-left-radius: 0px;padding-right: 8px;padding-left: 8px;border-right: 3px solid rgb(234, 44, 44);border-top-right-radius: 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="text-align: justify;color: rgb(234, 44, 44);letter-spacing: 2px;line-height: 1.5;text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(255, 255, 255) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">作者介绍</strong></p></section></section></section></section></section></section></section><section style="font-size: 15px;color: rgb(62, 62, 62);line-height: 1.8;box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">董乐  </strong>城市开发研究院五所 规划师 专业学位：风景园林 研究方向：风景园林规划设计  </p><p style="white-space: normal;box-sizing: border-box;"><strong>许琛</strong>  城市开发研究院五所 规划师 专业学位：城市规划 研究方向：城市规划大数据</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><p style="white-space: normal;box-sizing: border-box;text-align: center;"><br style="box-sizing: border-box;"  /></p><section style="box-sizing: border-box;font-size: 16px;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;min-width: 10%;max-width: 100%;height: auto;box-sizing: border-box;"><section style="transform: translate3d(0px, 0px, 1px) rotateX(180deg) rotateY(180deg);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;width: 50%;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin-right: 0%;margin-bottom: 10px;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 18px;flex: 0 0 auto;height: auto;align-self: flex-start;border-style: none;border-width: 0px;border-radius: 0px;border-right-color: rgb(82, 175, 255);line-height: 0;box-sizing: border-box;"><section style="text-align: right;justify-content: flex-end;margin-top: 2px;margin-right: 0%;margin-left: 0%;transform: translate3d(-2px, 0px, 0px);box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 8px;width: 7px;border-width: 0px;border-radius: 1px;border-style: none;border-color: rgb(62, 62, 62);background-color: rgb(234, 44, 44);box-sizing: border-box;line-height: 0;"><br  /></section></section></section><section style="display: inline-block;vertical-align: top;align-self: flex-start;width: auto;flex: 0 0 0%;height: auto;line-height: 0;letter-spacing: 0px;background-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 1px;height: 15px;vertical-align: top;overflow: hidden;box-sizing: border-box;line-height: 0;"><br  /></section></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 50%;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin-right: 0%;margin-bottom: 10px;margin-left: 0%;transform: translate3d(-18px, 0px, 0px);text-align: right;justify-content: flex-end;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;align-self: flex-start;width: auto;flex: 0 0 0%;height: auto;line-height: 0;letter-spacing: 0px;background-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="text-align: center;box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 1px;height: 15px;vertical-align: top;overflow: hidden;box-sizing: border-box;line-height: 0;"><br  /></section></section></section></section></section></section></section><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="background-image: linear-gradient(90deg, rgba(128, 218, 253, 0) 0%, rgb(128, 218, 253) 5%, rgb(128, 218, 253) 95%, rgba(123, 154, 255, 0) 100%);height: 1px;box-sizing: border-box;line-height: 0;"><br  /></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin-right: 0%;margin-bottom: -40px;margin-left: 0%;justify-content: center;transform: translate3d(0px, 0px, 1px) rotateX(180deg) rotateY(180deg);box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: 18px;flex: 0 0 auto;height: auto;align-self: flex-end;border-style: none;border-width: 0px;border-radius: 0px;border-bottom-color: rgb(132, 198, 255);line-height: 0;border-right-color: rgb(82, 175, 255);box-sizing: border-box;"><section style="line-height: 0;width: 0px;"><svg viewbox="0 0 1 1" style="vertical-align:top;"></svg></section></section><section style="display: inline-block;vertical-align: bottom;align-self: flex-end;width: auto;flex: 0 0 0%;height: auto;line-height: 0;letter-spacing: 0px;background-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 1px;height: 20px;vertical-align: top;overflow: hidden;box-sizing: border-box;line-height: 0;"><br  /></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;flex: 100 100 0%;align-self: flex-end;height: auto;border-style: none;border-width: 0px;border-radius: 0px;border-bottom-color: rgb(132, 198, 255);box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;line-height: 0;"><section style="line-height: 0;width: 0px;"><svg viewbox="0 0 1 1" style="vertical-align:top;"></svg></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin-top: 10px;margin-right: 0%;margin-left: 0%;transform: translate3d(0px, 0px, 1px) rotateY(180deg);box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: 18px;flex: 0 0 auto;height: auto;align-self: flex-end;border-style: none;border-width: 0px;border-radius: 0px;border-bottom-color: rgb(132, 198, 255);line-height: 0;border-right-color: rgb(82, 175, 255);box-sizing: border-box;"><section style="line-height: 0;width: 0px;"><svg viewbox="0 0 1 1" style="vertical-align:top;"></svg></section></section><section style="display: inline-block;vertical-align: bottom;align-self: flex-end;width: auto;flex: 0 0 0%;height: auto;line-height: 0;letter-spacing: 0px;background-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 1px;height: 20px;vertical-align: top;overflow: hidden;box-sizing: border-box;line-height: 0;"><br  /></section></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin-top: 10px;margin-right: 0%;margin-left: 0%;justify-content: center;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: 18px;flex: 0 0 auto;height: auto;align-self: flex-end;border-style: none;border-width: 0px;border-radius: 0px;border-bottom-color: rgb(132, 198, 255);line-height: 0;border-right-color: rgb(82, 175, 255);box-sizing: border-box;"><section style="line-height: 0;width: 0px;"><svg viewbox="0 0 1 1" style="vertical-align:top;"></svg></section></section><section style="display: inline-block;vertical-align: bottom;align-self: flex-end;width: auto;flex: 0 0 0%;height: auto;line-height: 0;letter-spacing: 0px;background-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 1px;height: 20px;vertical-align: top;overflow: hidden;box-sizing: border-box;line-height: 0;"><br  /></section></section></section><section style="display: inline-block;vertical-align: bottom;width: 111px;flex: 0 0 auto;align-self: flex-end;height: auto;border-style: none;border-width: 0px;border-radius: 0px;border-bottom-color: rgb(132, 198, 255);box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="1" src="http://mmbiz.qpic.cn/mmbiz_png/E4LhH9HickWAkRAciaUm0nc0szgUebedLfwX2fvWz0LwITUahbAsS4hILoTzfAR2iafKfTu0iaoyUkmofuc1K8bRLQ/640?wx_fmt=png" data-type="png" data-w="500" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;min-width: 10%;max-width: 100%;flex: 0 0 auto;height: auto;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: flex;flex-flow: row nowrap;margin-top: 10px;margin-right: 0%;margin-left: 0%;transform: translate3d(0px, 0px, 1px) rotateY(180deg);box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: 18px;flex: 0 0 auto;height: auto;align-self: flex-end;border-style: none;border-width: 0px;border-radius: 0px;border-bottom-color: rgb(132, 198, 255);line-height: 0;border-right-color: rgb(82, 175, 255);box-sizing: border-box;"><section style="line-height: 0;width: 0px;"><svg viewbox="0 0 1 1" style="vertical-align:top;"></svg></section></section><section style="display: inline-block;vertical-align: bottom;align-self: flex-end;width: auto;flex: 0 0 0%;height: auto;line-height: 0;letter-spacing: 0px;background-color: rgb(255, 172, 63);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="display: inline-block;width: 1px;height: 20px;vertical-align: top;overflow: hidden;box-sizing: border-box;line-height: 0;"><br  /></section></section></section></section></section></section></section></section><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;" powered-by="gulangu"><section style="background-image: linear-gradient(90deg, rgba(128, 218, 253, 0) 0%, rgb(128, 218, 253) 5%, rgb(128, 218, 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