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                        <section style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img id="ledtxt.com" style="box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHH38oDTDWLYbhtgjFsfEngC9xGv1QicrRmWOGCCsG0eUWSByyet7yzMQ/0?wx_fmt=gif" class="" data-type="gif" data-ratio="0.19964028776978418" data-w=""  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin-top: 0.5em; margin-bottom: 0.5em; text-align: center;  box-sizing: border-box; "><section class="" style="border: 1px solid rgb(204, 204, 204); box-shadow: rgb(204, 204, 204) 1px 1px 5px; display: inline-block; box-sizing: border-box;"><img id="ledtxt.com" style="box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUH6lLbf9M4qBuXso6Rd7Zr8dysWrplkib3syzic0NqH5uHgHNev7UGWhtw/0?wx_fmt=gif" class="" data-type="gif" data-ratio="0.7" data-w="500"  /> <section style="width: 100%; height: 1em; margin-top: -0.95em; box-sizing: border-box;"><section style="width: 45%; height: 1em; display: inline-block; vertical-align: top; box-sizing: border-box; background-color: rgb(254, 255, 255);"></section><section style="width: 0px; margin: auto; display: inline-block; vertical-align: top; border-left-width: 0.8em; border-left-style: solid; border-left-color: rgb(255, 255, 255); border-right-width: 0.8em; border-right-style: solid; border-right-color: rgb(255, 255, 255); border-top-width: 1em !important; border-top-style: solid !important; border-top-color: transparent !important; box-sizing: border-box;"></section><section style="width: 45%; height: 1em; display: inline-block; vertical-align: top; box-sizing: border-box; background-color: rgb(254, 255, 255);"></section></section><section style="width: 100%; margin-top: -1em; box-sizing: border-box;"><section style="width: 10%; height: 1em; display: inline-block; vertical-align: top; box-sizing: border-box; background-color: rgb(254, 255, 255);"></section><section style="width: 10%; height: 1em; margin-left: 80%; display: inline-block; vertical-align: top; box-sizing: border-box; background-color: rgb(254, 255, 255);"></section></section><section class="" style="margin-top: -0.6em; padding: 10px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: justify; box-sizing: border-box;"><section style="box-sizing: border-box;"><strong>如果要用一个人物来类比Disney的公司性格，恐怕《傲慢与偏见》里的达西先生可以：傲慢、正直、偏执、保守、富有责任心、专断、不差钱……</strong></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img id="ledtxt.com" style="width: 30%; box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHr7vK9f6w92n1aSUaIgibib5TlVGfqvtSxQewGY8WgRrz45NFTV9rG6mA/0?wx_fmt=jpeg" class="" data-type="jpeg" data-ratio="0.8373493975903614" data-w="166"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><section class="" style="width: 100%; box-sizing: border-box;"><section class="" style="float: left; padding-right: 3px; line-height: 1; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="font-size: 44.8px; box-sizing: border-box;"><section style="box-sizing: border-box;">D</section></section></section></section></section><section class="" style="box-sizing: border-box; min-height: 4.5em !important;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: justify; box-sizing: border-box;"><section style="box-sizing: border-box;">isney不是一家娱乐公司，它是一个包容万象的公司集群。总资产692.06亿美元，年营业额380.63亿美元，在全世界拥有14万9千名员工（2010财年统计数据）。公司旗下的电影发行品牌有：华特迪士尼影片、试金石影片、好莱坞影片、米拉麦克斯影片、皮克斯动画工作室和次元影业(Dimension Films)，它还拥有全美广播公司（ABC），ESPN体育频道，遍布世界的卡通电视网、唱片公司和众多一线明星，世界上最高水准的商业地产、豪华游轮和航线……当你以为Disney是小孩玩意儿的时候，奥斯卡颁奖典礼正由Disney独家转播。全球热映的《加勒比海盗》和艾美奖电视剧《迷失》（<em>Lost</em>）也是Disney拍摄。</section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img id="ledtxt.com" style="box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUH53OoseNZGzC2EHt64gKKnSNzXp1uzHcCaxia5ld31rlwEHoMIZ3gjmw/0?wx_fmt=gif" class="" data-type="gif" data-ratio="0.55470737913486" data-w="393"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: justify; box-sizing: border-box;"><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section><p style="box-sizing: border-box; line-height: 1.75em;">Disney在全球5个地方拥有15个主题乐园，洛杉矶两个，奥兰多7个，巴黎2个，东京2个，香港1个...<span style="color: rgb(122, 79, 214);"><strong>（and...上海开幕在即）</strong></span>。尽数走遍这些乐园至少需要15天时间并绕地球一圈。</p><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img id="ledtxt.com" style="box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHr2hzLjzexccODUSY0icRdaK1gEqxiar9Wjib558C03c0lOR282hPkLIOg/0?wx_fmt=jpeg" class="" data-type="jpeg" data-ratio="0.5309568480300187" data-w="533"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="font-size: 12px; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="color: rgb(136, 136, 136);">▲洛杉矶迪士尼乐园，世界上第1座迪士尼乐园。建成于1955年，占地面积206公顷。</span></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img id="ledtxt.com" style="box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHV9WBMQOCMibicLpJLY5iaWeJ5pibkH4Ze2u9UJV5NMjOq9KwicTcfDfg9rQ/0?wx_fmt=jpeg" class="" data-type="jpeg" data-ratio="0.7168784029038112" data-w="551"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="font-size: 12px; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="color: rgb(136, 136, 136);">▲<span style="line-height: 1.6; box-sizing: border-box;">奥兰多华特迪士尼世界度假区，于1971年在佛罗里达开业，总面积达124平方公里，拥有4座超大型主题乐园，分别为：迪士尼-未来世界( Disney's Epcot )、迪士尼-动物王国( Disney's Animal Kingdom)、迪士尼-好莱坞影城( Disney's hollywood studio )、迪士尼-魔法王国( Disney's Magic Kingdom);2座水上乐园;32家度假饭店(其中有22家由华特迪士尼公司经营)以及784个露营地。</span></span></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img id="ledtxt.com" style="box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHI2kyBs5PmK8rsUuHZRdYVibicMrQPtPlibIpRCu1PGUlVcahlz0LicWZ6g/0?wx_fmt=jpeg" class="" data-type="jpeg" data-ratio="0.6582809224318659" data-w="477"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="font-size: 12px; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="color: rgb(136, 136, 136);">▲巴黎迪士尼乐园，是美国之外的第二座迪斯尼乐园。为了融入当地社会文化，巴黎迪斯尼乐园不管是城堡的设计、街道、建筑物的雕饰，乃至于树丛花圃的造型，都设计得精致优雅，跟其它的迪斯尼乐园很不一样，颇有欧洲古典宫廷花园的感觉。</span></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img id="ledtxt.com" style="box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHkKwlIJ51mibFo62kkLcPZKziccKzUbLJuGDnpOCrU5UfxGYd4LMoj9yw/0?wx_fmt=jpeg" class="" data-type="jpeg" data-ratio="0.753061224489796" data-w="490"  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="font-size: 12px; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="color: rgb(136, 136, 136);">▲东京迪斯尼乐园，修建于1982年，位于日本东京都以东的千叶县浦安市舞滨。曾被誉为亚洲第一游乐园，依照美国迪斯尼乐园而修建，主题乐园面积为四十六公顷。</span></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img id="ledtxt.com" style="box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHGSLw39B0s0KjyETSZgN3U79ZTPj7dLoPESWzuNlz8ibgb8ImTqwia7Mw/0?wx_fmt=jpeg" class="" data-type="jpeg" data-ratio="0.6115107913669064" data-w=""  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="font-size: 12px; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="color: rgb(136, 136, 136);">▲香港迪士尼乐园位于香港新界大屿山，于2005年9月12日正式开幕，是全球第5座、亚洲第2座，中国第1座迪士尼乐园。</span></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: justify; box-sizing: border-box;"><p style="box-sizing: border-box; line-height: 1.75em;">如果要用一个人物来类比Disney的公司性格，恐怕《傲慢与偏见》里的达西先生可以：傲慢、正直、偏执、保守、富有责任心、专断、不差钱……这些矛盾的词可能太过抽象，那么以下事实的解释也许更恰当：当别的公司采用承包商和公开招标的形式降低运营成本的时候，Disney不相信陌生的面孔，它只相信自己经过多年经验证明是可靠的那些全球最昂贵最优质的采购商名单。Disney在所有细节上强调，我不是“廉价买卖”（cheap business）。每个Disney乐园中的承包绝不是流水线复制，而是单独设计，各具特色；Disney与加州理工学院以及麻省理工学院有密切合作，为实现某个特效，Disney往往让设计人员“无需考虑成本”；在东京迪士尼海洋乐园，为重现儒勒·凡尔纳笔下的《地心游记》和《海底两万里》，工程队制造了一座巨大的可喷发的人工火山，并1:1建造了鹦鹉螺号潜艇……作为公司，虽然Disney不可回避盈利的压力，但Disney绝不为盈利而妥协其价值观。它有着更高远，更保守的美国式传统。</p><section style="box-sizing: border-box;"><br  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: justify; box-sizing: border-box;"><p style="box-sizing: border-box; line-height: 1.75em;">Disney现有“产品”，无论主题乐园中的娱乐项目、影视作品都严格遵守“政治正确”——不健康、非主流、另类的思想都不会出现在Disney的主题乐园或影视作品中。在那些带有Disney标记的动画或非动画影片——《国家宝藏》、《加勒比海盗》中所有故事的核心价值都是爱国、忠诚、信念、正义，结局是有情人终成眷属的happy ending。</p><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" text-align: center;  box-sizing: border-box; "><img id="ledtxt.com" style="box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHCMX1IyK5wHJo1ibeW9cOgRcbVu6urCesaF4IichsiaRY3K3QvibQSZMNAQ/0?wx_fmt=jpeg" class="" data-type="jpeg" data-ratio="1.0017985611510791" data-w=""  /></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="font-size: 12px; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="line-height: 1.6; box-sizing: border-box; color: rgb(136, 136, 136);">▲ 王广义系列作品。</span></section><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: justify; box-sizing: border-box;"><p style="box-sizing: border-box; line-height: 1.75em; text-align: justify;">Disney主题乐园中的娱乐项目，刺激与喊叫只是形式，其内在的价值取向绝不是恐怖、虚无、厌世或犬儒，而是充满了朴实的宣育和形塑。在洛杉矶和奥兰多都有名为“飞越加州”（Soaring Over California）的乐园项目，这个非典型意义的娱乐是彻头彻尾的爱国宣传：巨大的球形屏幕前，游客被机械升降座位吊起后以飞行员的“全知全能视角”飞越加州海岸、山谷、橘子林、好莱坞、圣地亚哥号航母及洛杉矶的Disney乐园，甚至还能感到拂送的人造海风，鼻腔充满橘子林的清香……根据洛杉矶Burbank总部的统计，该项目位列全球Disney乐园最受欢迎度之最，场场爆棚，平均排队时间超过一个小时。这部“飞越加州”是Disney以技术与爱国热忱在上世纪的胶片时代开始制作的，2001年才制作完成，开始是在洛杉矶乐园公映。（后因广受好评，2005年又在奥兰多原样复制）。这部作品可以理解为4D版的《歌唱祖国》。</p><section style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin-top: 0.5em; margin-bottom: 0.5em; text-align: center;  box-sizing: border-box; "><section class="" style="box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style=" font-size: 24px;  box-sizing: border-box; "><section style="box-sizing: border-box; display: inline-block; margin: auto; width: 7em; height: 7em; border-radius: 100%; background-image: url("http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHEs2k7wWCkWQ5s73hsDLj865FY31kS76SA4Tp1JAhAXuX07AG5g9O8Q/0?wx_fmt=gif"); background-size: 178.571%; background-position: 76.5152% 0%; background-repeat: no-repeat;" class=""><section style="width: 100%; height: 100%; overflow: hidden; box-sizing: border-box;"><img id="ledtxt.com" style="width: 100%; height: 100%; opacity: 0; box-sizing: border-box; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHEs2k7wWCkWQ5s73hsDLj865FY31kS76SA4Tp1JAhAXuX07AG5g9O8Q/0?wx_fmt=gif" class="" data-type="gif" data-ratio="0.5595238095238095" data-w="168"  /></section></section></section></section><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style=" margin-top: -2em;  box-sizing: border-box; "><section class="" style="display: inline-block; border-radius: 1em; padding: 0.3em 0.8em; color: rgb(255, 255, 255); font-size: 19.2px; box-sizing: border-box; background-color: rgb(160, 160, 160);"><p style="box-sizing: border-box;"><strong><span style="font-size: 16px;">It's Not an Enertainment .</span></strong></p><p style="box-sizing: border-box;"><strong><span style="font-size: 16px;">This is called outwit, </span></strong></p><section style="box-sizing: border-box;"><strong><span style="font-size: 16px;">sweetheart ?</span></strong></section></section></section></section></section></section></section><section class="Powered-by-XIUMI V5" style="   box-sizing: border-box; "><section class="" style=" margin-top: 10px; margin-bottom: 10px;  box-sizing: border-box; "><img id="ledtxt.com" style="box-sizing: border-box; width: 100%; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHD7YIYYq5OEeX92aHVt6O2uYIahUaHbgjNDPG03NfBzft8qe7ibaibobw/0?wx_fmt=png" class="" data-type="png" data-ratio="0.07553956834532374" data-w=""  /> <section class="" style="padding: 5px 10px; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="   box-sizing: border-box; "><section class="" style="text-align: center; font-size: 14px; box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;"><span style="color: rgb(136, 136, 136);">本文原载于《城市中国》第52期（《<span style="line-height: 1.6; text-align: center; box-sizing: border-box;">主题空间重塑城市</span><span style="line-height: 1.6;">》）作者</span><span style="line-height: 1.6; text-align: center; box-sizing: border-box;">周一骏系上海国际问题研究院 信息研究所研究人员（Zhou Yijun,Researcher of Institute for Data Processing and Studies，SIIS）。图片来自网络。</span></span></section></section></section></section></section><img id="ledtxt.com" style="box-sizing: border-box; width: 100%; vertical-align: middle;" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v56T2MREM35I0DOMaxoGAUHL1oJ09Xk6PbZFIP4u6JALHp1l797ibcEhmKkecWj4ibJGXKs5nP6nhSg/0?wx_fmt=png" class="" data-type="png" data-ratio="0.07733812949640288" data-w=""  /></section></section></section><p><img id="ledtxt.com" data-type="gif" data-ratio="0.19964028776978418" data-w="" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v4vH1k502iavKSiah0El3wneHxIbOs3o7LxIic5PdfmMVeHxqm3ibzVoEyQaVbOCdP9fiasybIVDicaGh8w/0?wx_fmt=gif" style="font-family: 宋体; font-size: 14px; line-height: 1.6; color: rgb(62, 62, 62); text-align: center; white-space: pre-wrap; box-sizing: border-box; vertical-align: middle; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"  /><img id="ledtxt.com" class="tn-Powered-by-XIUMI" data-type="jpeg" data-ratio="0.4154676258992806" data-w="" width="556px" src="http://img02.store.sogou.com/net/a/05/link?appid=100520091&url=http://mmbiz.qpic.cn/mmbiz/oTCGib3e52v7HPn5sgjnPaaIFd3Gib2piatw9zDyG9SZYH1uMaich3FSIHE7nmgNflDoj2Zj638ckicwGIyTYt7OwlQ/640?wx_fmt=jpeg" style="line-height: 25.6px; color: rgb(136, 136, 136); font-family: 宋体; text-align: center; white-space: pre-wrap; box-sizing: border-box; font-size: 12px; word-wrap: break-word !important; width: 556px !important; visibility: visible !important;"  /></p>
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