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<section style="box-sizing: border-box;font-style: normal;font-weight: 400;text-align: justify;font-size: 16px;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.55" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrOkibwLj3wkGcJoWFlv0VEPohU9ZQyiaEHcUIY5lBCMOeHG0SSjoJRhTA/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 14px;color: rgb(199, 199, 199);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">中产女性消费新趋势！</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">近日，唯品会联合艾瑞咨询、GQ实验室共同发布《中国中产女性消费报告》，对当前消费环境下，“中产女性”这一“高光”群体进行深度洞察，呈现一二线城市中产女性理性消费和小城中产女性跟风式消费升级的趋势。</p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">报告中数据反应的消费现象还是非常有意思的，我们整理了其中的核心点分享给大家：</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: left;transform: translate3d(-5px, 0px, 0px);-webkit-transform: translate3d(-5px, 0px, 0px);-moz-transform: translate3d(-5px, 0px, 0px);-o-transform: translate3d(-5px, 0px, 0px);box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;color: rgb(89, 89, 89);box-sizing: border-box;"><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">目前全国有约7746万中产女性群体，约占整体女性人数的11.3%；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">一二线城市中产女性有48.2%集中在29岁以下，年龄分布呈倒三角形，学历水平更高；</p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">三四线城市中产女性以30-39岁为多，职业选择较为分散，年龄结构呈橄榄型；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">中产女性的有孩比例均较高，且生二孩的意愿已超过50%；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">“10%塔尖小姐”是典型的一二线中产女性，她们大多未婚，有独立的经济和人格，悦己是她们的人生目标；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">精致癌患者“城中名媛”，每到换季就要买新衣服，用自己的一技之长打造精致的生活，成为了朋友圈里的人生赢家；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">“90后辣妈”自我意识很强，为自己和家人购物时都非常看重品质；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">“小镇KOL”喜欢通过社交网络分享自己的生活，影响着周边家人、朋友的消费，也引领着小城的消费升级；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">理性的消费文化已经形成，中产女性对品质、性价比的敏感度将越来越高；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">一二线中产女性已婚比例更高，达到71.7%，且婚姻状态更为稳定，小城中产女性离异比例高于一二线；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">“口红经济”是典型现象之一，《报告》显示，2018年唯品会中产女性用户平均每人每年购买4支口红，且口红首次进入到三至六线城市美妆品类销量Top10；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">小城中产女性在抗衰老、防晒、营养品、美容仪方面的消费崛起；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">过去一年间，中产女性换季购买服装的频次同比成倍增长；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">舒适度更好的的无钢圈、美背文胸销量激增，且小城中产女性文胸产品消费额增速已高于一二线；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">在母婴消费领域，高知名度品牌是一二线与小城中产妈妈们的一致选择，小城中产妈妈对高端品牌奶粉的需求潜力巨大；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">小城中产家居消费升级最为显著，乳胶枕、蚕丝被、足浴盆正在风行下沉市场；<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">82.2%的小城中产女性表示，一二线中产消费流行趋势帮助她们了解了更多的新品牌，小城中产人群“跟风式消费升级”。<br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">她们的收入逐年上升，跑赢大盘，四成中产女性收入年增20%左右。</p></li></ul></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 29%;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px 0%;text-align: right;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;border-bottom: 1px solid rgb(132, 132, 132);box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: 10px;margin-bottom: 5px;border-bottom: 1px solid rgb(132, 132, 132);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: top;margin-left: 2px;color: rgb(0, 0, 0);text-align: left;padding: 0px 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">体面人生</strong></p></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 71%;border-left: 5px solid rgb(245, 213, 66);border-bottom-left-radius: 0px;padding: 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 15px 0% 8px;box-sizing: border-box;"><section style="border-width: 0px 0px 1px;border-style: solid;border-bottom-color: rgb(132, 132, 132);color: rgb(192, 80, 77);padding: 0px 8px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">重塑中国消费市场的中产女性</p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 中产人群特性及潜力</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">年轻进取的中产人群对中国消费市场有极大影响。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">中产人群是一批收入稳定、能推动内需、给整个社会带来稳定发展、积极向上的群体。从中国总体社会结构来看，随着未来经济的发展和城乡格局进一步转变，中产人群将在中国社会和经济中发挥越来越重要的作用。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.437963" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrBa2xQvuSgE3e6p5eN6NWaAiaMkvwwE1O4RLwfgHNLamiauxdduHpFPRA/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 中产女性群体规模</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">超七千万人的中产女性群体，处于较高收入水平和生活水平，引领未来消费市场。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.4916667" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrUnhRzspGwenoWzECicsMRCRokrAvicWfeLEXPBCT0ibxQ8QZXCajtCIVQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">?  中产女性群体特征</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">一二线中产女性年龄分布呈倒三角形，是新锐中产的聚集地。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.4611111" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrojOctQh6kII1Pe5PUMv97Rj328aNZ2e8DaQiahFpmkzeMnlFbD5uAicQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">小城中产女性则呈橄榄型，中年仍是主力群体。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.4472222" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrKXOr2w5DeBhPYEDCFlYH1BCHmyrmY82JlThzRYh2Cn7RgAczcoQ8WQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">?  收入预期</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">跑赢大盘：四成中产女性收入年增20%左右。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">目前中国整体经济环境呈稳中向好态势，单就中产女性居民群体来看，收入预期逐年上升，直接驱使中产女性对更高层次消费及更高品质生活的追求。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5416667" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrYmWAicdrpcQ0H1mbB8WIGtKyb9hLlMZIyHWTNu9k1icfjWcz03gYMNgA/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">?  生活态度</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">一二线中产女性要的是身份认同，追求阶层的跃升。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">小城中产女性向一线看齐。消费上面，她们现在更注重性价比和品质。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">随着社会阅历的积攒及人生道路的摸索前进，中产女性对自己的人生已经有了较为清晰的认知和定位，对现有生活的安排和未来道路的选择都维持着较高的逻辑性和条理感。因此，在人生态度上坚持自我以及在生活状态上保持自在舒适是中产女性们的基本能力。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.525" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrTxQGtkG5gkHnicJPVlm3gicnG6k3ia4Exp28Qiceyy0VJXlibdDSgApVFZg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">?  消费观念</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">消费时最为看重性价比和品质，其次才是需求程度。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.4601852" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrKeFXLCGUC1QEuuH8Py1xfELTekFqOSbUUN739tKB5ib3xBrpyNiaaONA/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">?  人群特征：</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">一二线中产女性对学历要求更高的职业占比更高，小城中产女性职业选择更分散。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从职业分布来看，一二线中产女性群体的职业分布更加集中，其中近三成的职业为医生或律师等专业人士；而小城中产女性的职业分布更加广泛，位列第一的职业仅占比18.8%。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5287037" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35Br7pHpO13NqLDQOu9JjnRH8oicGu9CtmJfL94vCrKP0q9z0aHicUT8u5Pg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">一二线中产女性学历水平较高，小城中产女性则离异比例更高。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从学历水平来看，一二线中产女性学历水平整体高于小城中产女性，真原因一定程度上是下线城市对高学历水平人才的吸引力小、留存难度大；而从家庭婚姻状况来看，小城中产女性已婚比例低于于一二线，离异比例则高于一二线。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5194444" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrCSsO3ptCgricnibQFQMcwf1Tiaic7ogYg3LnjyzdVIFFCr4TbCLuBOzXNQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">小城中产女性上班更早，下班更晚。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从上下班时间来看，相较于一二线，小城中产女性们上班更早且下班更晚。在一二线城市中，互联网企业及创新型创业企业更多，弹性工作制更为普遍，且中产女性们通常己位居管理位，因此一二线中产女性上下班时间通常没有太严格的规定。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.4944444" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35Br8CfYTEJxicV06zPfbb21He7jEWnjG5yxx7HteibOHw5oegftflFlJfdg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">?  家庭资产属性</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">收入结构：小城中产更偏好房地产投资收益。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">中国中产家庭结构基本稳定，最主要的来源为工作或劳务报酬收入，其次是理财产品投资收益。一二线中产家庭与小城中产家庭在第三收入来源上略有不同，一二线中产家庭更多为股权或债权的利息收益，而小城中产家庭则更多是房产租息收益。这在一定程度上也显示出一二线中产和小城中产的投资偏好。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5416667" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35Br7VOHU3ibEuCodmISO5UKrp5CR8nUxHZPCstqwtQmOVlcicibwJRvWibIAw/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">支出结构：一二线中产教育和旅游支出更多，小城中产偏好健身锻炼等体育类支出。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从支出结构来看，一二线中产家庭在子女教育上更为看重，同时也更愿意进行旅游消费来获取身心的愉悦及眼界的拓宽； 而小城中产家庭则更愿意进行健身等体育类消费。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5527778" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrefSOqx6vjrqw2JJ2DHciaElGvuF1hQ5SVk484XLEBKJ3Kj8lbo6qqPA/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">负债结构：教育成房、车后，中产家庭第三大负债类别。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从负债结构来看，由于一二线城市房价更高，因此一二线中产家庭住房贷款背负比例超过八成。可被重点关注的一点是， 教育贷款仅次于车贷，是中产家排名第三的负债类别，可以看出目前孩子的教育支出对大多数家庭来说都是较重的负担，尤其是在目前学前教育、课外教育、海外游学或留学等类目愈加被强调的时代。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.4916667" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrAlSO58U8lybriahOEfNj7hJzGy62aeJjTmXvQDYUTveIYia3uqat2zjg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">财富增值：一二线中产家庭更为激进，小城中产家庭则更保守。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从财富增值方式来看，一二线中产家庭更倾向于股票投资，而小城中产家庭则更偏爱储蓄；</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从金额来看，一二线中产家庭则投资金额分布更高，占比最多的分布区间为20-40万，而小城中产家庭则为10-20万；</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从投资理财的接受度来看，一二线中产家庭更能接受高风险的理财方式以实现财富的大幅增值，而小城中产家庭则更偏向中低风险的理财方式。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5333333" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrErNbYBgkElJrSIVfe5RRP5ey5WLMP6ZWWiampXIn7fibE2qiaQhsuoF5g/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;box-shadow: rgb(0, 0, 0) 0px 0px 0px;width: 35%;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px 0%;text-align: right;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;border-bottom: 1px solid rgb(132, 132, 132);box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: 10px;margin-bottom: 5px;border-bottom: 1px solid rgb(132, 132, 132);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: top;margin-left: 2px;color: rgb(0, 0, 0);text-align: left;padding: 0px 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">六大典型人群</strong></p></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 65%;border-left: 5px solid rgb(245, 213, 66);border-bottom-left-radius: 0px;padding: 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 15px 0% 8px;box-sizing: border-box;"><section style="border-width: 0px 0px 1px;border-style: solid;border-bottom-color: rgb(132, 132, 132);color: rgb(192, 80, 77);padding: 0px 8px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">重塑中国消费市场的中产女性</p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 一二线中产：停不下来的体面人生</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">中产老母亲——顶级焦虑患者，和世界保持着“塑料”友谊。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6416667" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrNY3zqdicg6mGzaY079XMQhiaG6icncKtPkPb0ctRRnJdaBpicQkVYQyRDw/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">“10%”塔尖小姐——不管未婚or不婚，自我最大化。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6861111" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrXtjkuTWGZ9LlyQGffbs7wDnzYEvoyLWIgbalqwMAkWhQeHiaTuFmOjQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">城中名媛——精致癌患者，朋友圈里的人生赢家。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6388889" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35Br2AGwHvD36DDtJrndgqtjcmI5yHQTq2oaBUwTogtoIfNKQzjkTiaotGg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 小城中产：低负担的幸福群体</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">广场舞一族——新时代蹦迪爱好者，有态度的养生达人。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6851852" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrPZe4YFXMhIRlibqhw8BmQF6dYDrZia177wtoeibL6WRlEsxsYglxsM13A/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">90后辣妈——有娃前随波逐流，有娃后自我觉醒。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6787037" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrjfXu0F2R8SAhgpibqRvXUqQYG6j4MnTC6FXQj1HFlRmm6rRMqMumG1A/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">小镇KOL——不能影响世界，但能影响整个朋友圈。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.675" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35Brm7rqMzPA1nU18HJ0szkpiav5UJ8bm8LfZ6J4TPuXILtbw5HY1JbfGQQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 29%;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0px 0%;text-align: right;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;border-bottom: 1px solid rgb(132, 132, 132);box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: 10px;margin-bottom: 5px;border-bottom: 1px solid rgb(132, 132, 132);box-sizing: border-box;"></section><section style="display: inline-block;vertical-align: top;margin-left: 2px;color: rgb(0, 0, 0);text-align: left;padding: 0px 8px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">消费特征</strong></p></section></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 71%;border-left: 5px solid rgb(245, 213, 66);border-bottom-left-radius: 0px;padding: 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 15px 0% 8px;box-sizing: border-box;"><section style="border-width: 0px 0px 1px;border-style: solid;border-bottom-color: rgb(132, 132, 132);color: rgb(192, 80, 77);padding: 0px 8px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">精明消费与跟风式消费升级</p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 中产女性消费特征</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">精明消费与跟风式消费升级并行。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6351852" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35Br7d9v6nIhLhMvHibavtwsgQKdZSHUO8BMa0icTA42ic1GAZriaqvAXxRCYQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 跟风式消费升级四大特征：</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;">新需求养成：美容仪器风靡；</p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;">旧需求升级：羊绒消费旺盛；</span><br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;">硬需求趋同：母婴消费“唯品牌”；</span><br style="box-sizing: border-box;"  /></p></li><li><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;">软需求提档：家居从将就到讲究。</span><br style="box-sizing: border-box;"  /></p></li></ul><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 口红经济爆发，小城中产更依赖线上渠道。</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">中产女性每人平均年入4支口红，六线城市美妆人均订单量最高。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5222222" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrcSXH5xDATddkxn8XBewB5F27icMnR8HexEJ7qjk5E8BaWKT5V4iaLkOA/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5703704" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35Br0HWhzWBa5ibs7rgA3OT5icI7vfWLl3wMnRtKxolTQSIPfJxickszBCicMg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 提拉防晒全面抗衰老，美容仪需求大增。</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">防晒产品首次进入唯品会美妆销量前十，宁波市的美容仪销量翻了三倍。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6592593" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrxwC802d2Kzwmmpsp5Fb7lrNZIEmQGJbibaqWjdhvq2yMcdNYDJAeVAg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 品牌认知</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">一二线中产与小城中产对美妆大牌认知差异不大，韩国品牌“后”在三线城市表现最佳。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrSibDbd6tZuIP94oFunuqbOiaYgGZ5Y7y8DS689iao1QPibmlY7f7D6X7Gg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 对服饰材质要求更高，羊绒消费旺盛。</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">品质和舒适度我都要，自我个性展现同样重要，就要做有个性的潮流中人。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5861111" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrCsslQJ0qEFUDBs0HGjyvHWlBia64ANo4C2r11RcshaGNIcDoD69Fenw/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 文胸消费从悦人到悦己。</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从关注形状到关注自身舒适度，无钢圈、美背文胸销量激增。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6092593" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrnrDQtpaXu0J6DxBP8WFnvVAndv4icjfTLAicgv1xoTNZsvsecBkTt7Iw/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 文胸消费整体A罩杯增多，C罩杯减少。</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">成都在D杯世界拥有姓名，深圳成A杯集散地。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6712963" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrTHibNWzEuYC8oVFhpN2icBHnic1yiasxvTicQ1Agr9EJEH1AVnQgJYQe95g/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 苟命要紧。</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">90后年轻人热衷购买秋衣秋裤。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5351852" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrRkTkDBmOMOFf7yVT871QXgHqibQvIcibeELZAuy2qKuBfqYpnfvSJGgg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 一二线中产将新型运动潮流带至小城。</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">高端户外体育用品复合增长率一线最高，其次为四线和五线城市，但从实际购买力来看，三线城市已超过一线城市。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5361111" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrslLeUpXSt24DK35KXP1uD7qRFuWx7ib6Rx6xOBfD878icviaFdLvccrHQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 品牌认知</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">一二线中产女性对海外体育用品品牌购买力及购买意愿更强，88.8%中产女性更乐意在品牌打折时购买。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5925926" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrzO7hlOByibKbQglzYtJrjya4F2oy0VtKNuduOQWvoBwRO6358kponjw/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 中产女性家庭属性显著</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">有孩比例高，生二孩意愿己超五成；城市越下沉，年轻妈妈越多。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5712963" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35Br31XYhS2PggqUzdkHtM23R48VZIjvdYuUUTYgibr7m0YuxSZsPmKxCUg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 奶粉消费</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">一二线中产消费力强，小城中产潜力大。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.625" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrD1pWEOeHNmaiaMSJGibQtuWicQacvAib5UGZBQiaXwVdQSUb0ITpZl2Z6rQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 品牌认知</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">中产女性在母婴品类网购中对品牌关注度极高，各线城市购买母婴TOP3品牌基本一致。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.55" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrtBKbDdXlN6zamDGQkQ3hpjpgckuPDkDPibYzsKicb1iaCMkWfNw5FrYDw/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 家居消费：从将就到讲究</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">小城中产家居消费升级显著，乳胶枕、蚕丝被、足浴盆风行下沉市场。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5731481" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrBgDVMCGxBWH2NnQAEM0XG1g1plkVqTTpF7K8NOgZVKGjDqUemLkFDQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 四件套中的嫁娶指数</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">秋冬季仍是结婚高峰期，各线城市中产女性婚礼四件套需求明显上涨。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.5555556" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35Br0HvibiaGTnlfAWOicia8RYIJuVerSdeaPiaoiaJcCUICTa3yjsGp5MsVGPPA/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 西北西南地区中产品质追求潜力无限</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">贵阳成三线城市中的品质家居消费担当。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6398148" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrFSsdwTgrFMiakxa6cPE68X9jPpJ1Xibs4mzqCiagvvCVOxH5LOyuNBJyg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 16px;color: rgb(30, 78, 121);box-sizing: border-box;">? 高端餐厨用具消费</span></strong></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">城中名媛的晒三餐标配，昂贵铸铁锅消量最高的为一二线城市，但五线城市增长最快。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.6027778" data-w="1080" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrgtJYntDX3OoKDTuxq1aIsYv32Y8ialHb79MT5Lz4vIWMbJdbSuzn5jQ/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">我们通过数据，能看出消费趋势和接下来的产品品类走向，特别是对做电商的企业来说。这约10%的中产女性消费力，可以说是大多数女性的参考榜样，所以她们的生活及消费方式，也代表着一种潮流。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 0.5em 0px;text-align: center;box-sizing: border-box;"><section style="width: 10px;height: 10px;border-top: 1px solid rgb(169, 211, 214);border-left: 1px solid rgb(169, 211, 214);box-sizing: border-box;"></section><section style="margin: -5px 0px;padding: 0px 10px 0px 5px;box-sizing: border-box;"><section style="border-width: 1px;border-style: solid;border-color: rgb(219, 219, 219);padding: 10px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 12px;color: rgb(89, 89, 89);box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;">报告来源：唯品会联合艾瑞咨询、GQ实验室共同发布</p></section></section></section></section></section><section style="width: 50px;height: 20px;margin-top: -10px;margin-left: auto;box-sizing: border-box;"><section style="width: 1px;height: 20px;margin-left: 44px;margin-bottom: -6px;background-color: rgb(169, 211, 214);box-sizing: border-box;"></section><section style="width: 50px;height: 1px;background-color: rgb(169, 211, 214);box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img data-ratio="0.7650933" data-w="911" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/QX2ynuhBL9L6mO4yWgbyiasiajr7st35BrW6GmWMKOv60e9TXfylMibZr9RzAryO0SW4JbP36fOLojtcryYpGdslg/640?wx_fmt=jpeg" style="vertical-align: middle;max-width: 100%;box-sizing: border-box;" data-type="jpeg"  /></section></section></section></section>
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