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<section style="line-height: 2;letter-spacing: 0.5px;padding-right: 10px;padding-left: 10px;box-sizing: border-box;font-size: 16px;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: dotted;border-color: rgb(160, 160, 160);padding: 3px 10px 3px 5px;background-color: rgb(255, 255, 255);border-radius: 10px;box-shadow: rgb(160, 160, 160) 0px 0px 0px;overflow: hidden;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 35%;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 80%;box-sizing: border-box;"><img class="raw-image" data-ratio="1" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQw2SicXFXDreXwUJjXL1WSaDgJt7xYibHqR5JTxzhZA9JQyC3YxUusyZjw/640?wx_fmt=jpeg" data-type="jpeg" data-w="1080" style="vertical-align: middle;width: 100%;box-sizing: border-box;"  /></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: 65%;box-shadow: rgb(160, 160, 160) 0px 0px 0px;padding-right: 10px;padding-left: 5px;border-width: 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: center;color: rgb(62, 62, 62);letter-spacing: 2px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;"></strong></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: center;font-size: 14px;color: rgb(62, 62, 62);letter-spacing: 1px;box-sizing: border-box;"><p style="box-sizing: border-box;">ID:</p></section></section></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;background-position: 0% 0%;background-repeat: repeat;background-size: 68.3688%;background-attachment: scroll;padding: 15px;box-shadow: rgb(0, 0, 0) 0px 0px 0px;background-image: url("http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwEIpl0eozLq4duOWJLfBtSLYl2HLP8LOG5FPO9cq6kGmm8Nzb0Jl9kw/640?wx_fmt=png");box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">现代社会当中，随着人们工作压力和节奏不断提升，人们对健康的需求持续增加，健康养生产业由此兴旺起来。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">那么，如何发展健康产业？需要具备哪些条件和具体措施？本文以德国巴德克罗钦根为例，介绍德式疗养地的发展模式与经验。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.75" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwKyybq0a9x3K5pgriaqMKA21eXOqm9jGKqnpwXlO1U0fbYNApCWKG4jA/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 20px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;padding-right: 8px;padding-bottom: 8px;padding-left: 8px;background-color: rgb(142, 201, 101);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: -10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="padding: 3px;display: inline-block;border-bottom: 1px solid rgb(62, 62, 62);line-height: 1;letter-spacing: 0.8px;font-size: 18px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">小镇概况</strong></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">巴德克罗钦根是德国西南部黑森林地区的疗养胜地，位于弗莱堡以南15公里。</strong>全市占地面积35.66平方公里，其中绿地约18公顷，生境地2.6公顷，共有6个公园，包括1个总面积约为40公顷的疗养公园，与附近的施陶芬市共同构成首（oberzentrum）弗莱堡南部的次级城市中心（mittelzentrum）。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.7075" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwJL0rL4snsEsIhqa20HfBP35SaFyadxPFKmRU8z4vlUsvZWRzuXMV9w/640?wx_fmt=jpeg" data-type="jpeg" data-w="400" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">该市总人口数为20292，就业人口数为6400，其中14%从事生产类行业，21.7%为贸易、交通及酒店业，其余61.8%则分布在以健康产业为主的其他服务行业，<strong style="box-sizing: border-box;">是典型的以健康产业为主的特色小镇</strong>。<br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.9875" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwgn0EtQm7arQCq7iaBPnlUc8J3k2qRyRSbibZD5pDuvZ40JCoIIM9icP1Q/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">在就业人口的通勤情况来看，从周边地区前往巴德克罗钦根工作的人员数为4621，而从当地前往周边地区工作的人员数则为4588。市政系统中包括5所小学、4所中学、音乐学校、特殊学校、市民大学以及市立博物馆、图书馆、剧院、老年人关怀中心、邻里帮助咨询站等公共服务机构。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 20px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;padding-right: 8px;padding-bottom: 8px;padding-left: 8px;background-color: rgb(142, 201, 101);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: -10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="padding: 3px;display: inline-block;border-bottom: 1px solid rgb(62, 62, 62);line-height: 1;letter-spacing: 0.8px;font-size: 18px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">小镇项目</strong></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">1911年，温泉的意外发现为巴德克罗钦根发展成为现代温泉疗养地奠定了基石。在经历过最初的小规模发展后，巴德克罗钦根的温泉产业在20世纪20年代首次获得迅猛发展，并于1933年获得“巴德”称号（“巴德”是德文“Bad”的音译，意为沐浴。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;"><strong style="box-sizing: border-box;">在德国，经国家认可的温泉疗养地可以在其城市名前冠以“Bad”的称号）。</strong></span>20世纪50年代，巴德克罗钦根的温泉疗养产业不断蓬勃发展，促使当地快速扩建疗养地。</p><p style="white-space: normal;box-sizing: border-box;"><br  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.665625" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwGOMDmnmicILU6g6OJbmfP2fzjibhuEUgEXhjictM0jKGNLdo2A02PicWgg/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">疗养地是因适合医学治疗而获得质量认证的城市或城区。<span style="color: rgb(62, 62, 62);box-sizing: border-box;"><strong style="box-sizing: border-box;">根据德国疗养协会规定的准则与质量标准，疗养地主要分为四类：</strong><strong style="box-sizing: border-box;">矿物温泉及泥浴浴场、气候疗养地、克奈普疗养浴场及疗养地、海滨（疗养）浴场。</strong></span>巴德克罗钦根疗养地属于矿物温泉疗养地。除当地特有的温泉资源外，其特点还在于国际一流的医疗与康复产品及服务，是名副其实的高价值疗养地。<strong style="box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;">具体来讲，巴德克罗钦根疗养地主要由五部分组成：</span></strong></p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="width: 0.6em;display: inline-block;vertical-align: middle;box-sizing: border-box;"><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.2;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.6;margin-top: 2px;margin-bottom: 2px;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 1;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span></section><section style="display: inline-block;vertical-align: middle;font-size: 17px;padding-left: 5px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">温泉养生中心</strong></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">巴德克罗钦根有着悠久的<span style="color: rgb(73, 109, 75);box-sizing: border-box;">温泉传统</span>。</strong>当地人从1911年起就在健康舒适的矿物温泉中沐浴。该地矿物温泉的平均水温在29至36摄氏度之间，每升温泉水中矿物质含量超过4000毫克。此外，每升碳酸含量为2180毫克，是欧洲碳酸浓度最高的温泉水。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">高浓度碳酸矿物温泉水具有让人放松身心、促进新城代谢的功能，是疗养与康复措施中的重要组成部分。现今，温泉养生中心是这座康养小镇的核心。中心包含温泉疗养、桑拿天堂及养生屋, 为客人提供个性化的方案。</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.75" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwcLoDUkyPRS3FvNyxR9RGdGjoP9cJibfm2PRoqgTjVzFAKUnl0MqeCRA/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="width: 0.6em;display: inline-block;vertical-align: middle;box-sizing: border-box;"><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.2;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.6;margin-top: 2px;margin-bottom: 2px;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 1;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span></section><section style="display: inline-block;vertical-align: middle;font-size: 17px;padding-left: 5px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">医院与诊所</strong></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">巴德克罗钦根疗养地拥有诸多温泉疗养专业医生、全科医生、专科医院（如黑森林老年专科医院、黑森林神经专科医院、黑森林骨科专科医院、贝克博士外科医院）、理疗诊所、康复医院（共8家，如布莱斯郜骨科与风湿康复医院、拉扎里特豪夫糖尿病专科与康复医院、巴登风湿专科与康复医院等）、睡眠中心（如：布莱斯郜睡眠中心）、护理院（如：黑森林护理院）以及其他相关健康服务机构，可以为客人提供全面的康养服务。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.590625" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwiaEQkeuplRMkFkUUKh72wicYgQbAbHSomItv7OVaht4WMp0M1cyYg7icg/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="width: 0.6em;display: inline-block;vertical-align: middle;box-sizing: border-box;"><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.2;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.6;margin-top: 2px;margin-bottom: 2px;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 1;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span></section><section style="display: inline-block;vertical-align: middle;font-size: 17px;padding-left: 5px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">疗养公园</strong></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;"><strong style="box-sizing: border-box;">疗养公园是德式疗养地的重要组成部分。</strong></span>巴德克罗钦根疗养公园占地约40公顷。公园内绿树成荫、鲜花盛开，设有迷你高尔夫球场、健身步道、射箭场等休闲设施。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">自2014年起，公园北部又增添了人工湖，湖边设有咖啡吧、儿童游乐场以及高尔夫练习场地等。疗养公园内建有活动中心，客人既可以在此享受下午茶、烛光晚餐，也可以举办节庆宴席、家庭聚会、企业活动等。<strong style="box-sizing: border-box;">公园中不定期举办的露天音乐会、演唱会、灯光节等活动不仅为前来疗养的客人提供休闲娱乐，也让当地人获得文化体验。</strong></p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.65625" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwozVXic4WIbfo5nem0lSFLiaVBzJUCdicx4CUJnLuAq6jZIDy7kbVUJ0Dw/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="width: 0.6em;display: inline-block;vertical-align: middle;box-sizing: border-box;"><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.2;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.6;margin-top: 2px;margin-bottom: 2px;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 1;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span></section><section style="display: inline-block;vertical-align: middle;font-size: 17px;padding-left: 5px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">酒店与公寓</strong></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">巴德克罗钦根疗养地内拥有各类星级酒店、公寓、度假屋等，为前来的客人提供长期或短期住宿<span style="color: rgb(73, 109, 75);box-sizing: border-box;"><strong style="box-sizing: border-box;">。无障碍设计是此类住宿设施的重要特征。</strong></span>根据客人的需求，住宿设施内可以配备相关护理服务。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.75" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwbk5W3JhgRrs0dQkBib4iaGMIZYdTL2xFoeKEn5pVlOuGW3CnkQ1tEmXQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="width: 0.6em;display: inline-block;vertical-align: middle;box-sizing: border-box;"><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.2;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.6;margin-top: 2px;margin-bottom: 2px;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 1;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span></section><section style="display: inline-block;vertical-align: middle;font-size: 17px;padding-left: 5px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">餐饮设施</strong></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">除当地巴登特色餐饮外，巴德克罗钦根疗养地亦提供品种丰富的特色餐饮，如阿拉伯、亚洲、法国、希腊、意大利、地中海、土耳其等各类风味美食。不同类型的餐馆、啤酒花园、咖啡吧、冰淇淋店、匹萨店、酒吧等为前来疗养的国内外客人提供丰富的选择。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 20px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;padding-right: 8px;padding-bottom: 8px;padding-left: 8px;background-color: rgb(142, 201, 101);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: -10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="padding: 3px;display: inline-block;border-bottom: 1px solid rgb(62, 62, 62);line-height: 1;letter-spacing: 0.8px;font-size: 18px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">经验借鉴</strong></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;">与其他很多产业相似，温泉疗养产业的发展也会经历周期性变化：繁荣、衰退、萧条、复苏。</span></strong>疗养地在20世纪中期经过大规模蓬勃发展后，于20世纪末遭遇困境。</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.665625" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwic97G9RLcicVQbBuMOBNBHODf1gzdM0JTXZzic5biaH9Xicp3UdYkicEkadA/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">由于医疗改革致使医保客户数量急剧下降，巴德克罗钦根温泉疗养产业无法再依靠此类稳定的客户群体生存。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">1994年，年仅36岁的洛夫?卢博萨姆临危受命，以高瞻远瞩的视野开始推行巴德克罗钦根疗养地的市场化进程，开发新的客户群体。<span style="color: rgb(73, 109, 75);box-sizing: border-box;"><strong style="box-sizing: border-box;">卢博萨姆通过引入新的市场化运营理念和切实可行的实施方案让巴德克罗钦根疗养地在困境中成功实现了转型。</strong></span></p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="width: 0.6em;display: inline-block;vertical-align: middle;box-sizing: border-box;"><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.2;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.6;margin-top: 2px;margin-bottom: 2px;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 1;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span></section><section style="display: inline-block;vertical-align: middle;font-size: 17px;padding-left: 5px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">战略措施</strong></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;">确定新的目标群体。</span></strong>在医疗改革对传统医保客户群体的冲击之下，卢博萨姆把私人客户作为新的重要目标群体。哪些因素会吸引潜在私人客户前往巴德克罗钦根？对此，卢博萨姆主要从两大方面着手：开发疗养地特色产品与服务；创造自然健康的整体环境。</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.75" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwVJJOkePPZj9DUktdH1k85mQDABKSUql2uibg2swD5XNOxAbLUYbiatIw/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;">打造清晰而又独特的产品概念。</span></strong>卢博萨姆认为，巴德克罗钦根疗养地要想在健康医疗市场上找到合适的定位，就必须要有清晰的产品概念。趋同性产品无法在市场上立足。鉴于当地特有的温泉资源以及德国康复医疗市场的良好发展态势，卢博萨姆把温泉养生和高水准康复医疗技术相结合作为巴德克罗钦根疗养地的独特产品。在2003年至2009年期间，他还亲自负责特雷西康复医院的建设与运营工作，开通了该医院通往温泉养生中心的直接通道，康复医院的病人可以便捷舒适地享受温泉疗法。<br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.75" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQw2kNeXBnovh5mnDoUB3TQSiaZRE9EicrafmHmNSJspye9jIABtetohicLQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;">开发多元产品与服务。</span></strong>20世纪末巴德克罗钦根温泉养生产业在医疗改革中遇到的困境也在一定程度上反映了产业单一性所带来的风险。另一方面，健康医疗市场上的潜在客户群体具有不同的需求，单一的温泉养生产品通常不具备足够的吸引力。出于对这两点要素的考虑，卢博萨姆认为巴德克罗钦根的温泉养生及康复产品只有结合其他自然文化休闲项目共同投放市场才能既吸引游客长途出行，也能促进地区短途客人的反复光顾。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="width: 0.6em;display: inline-block;vertical-align: middle;box-sizing: border-box;"><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.2;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 0.6;margin-top: 2px;margin-bottom: 2px;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span><span style="width: 0.6em;height: 0.6em;display: block;opacity: 1;background-color: rgb(142, 201, 101);box-sizing: border-box;"></span></section><section style="display: inline-block;vertical-align: middle;font-size: 17px;padding-left: 5px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">具体行动</strong></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;font-size: 19px;box-sizing: border-box;"><section style="width: 2em;height: 2em;display: inline-block;margin: auto;border-width: 1px;border-style: solid;border-color: transparent;border-radius: 100%;background-color: rgb(142, 201, 101);padding-top: 0.25em;box-sizing: border-box;"><section style="width: 1.8em;height: 1.8em;margin-left: -0.05em;border-radius: 100%;background-color: rgb(255, 255, 255);text-align: center;font-size: 15px;line-height: 1.8em;color: rgb(62, 62, 62);box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">1</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;padding-left: 16px;border-width: 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;border-left: 2px dashed rgb(160, 160, 160);border-bottom-left-radius: 0px;padding-left: 10px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-bottom: 20px;margin-left: 0%;box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">开发近郊自然活动项目（如健行、自行车、徒步等）;</p></section></section></section></section></section></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;font-size: 19px;box-sizing: border-box;"><section style="width: 2em;height: 2em;display: inline-block;margin: auto;border-width: 1px;border-style: solid;border-color: transparent;border-radius: 100%;background-color: rgb(142, 201, 101);padding-top: 0.25em;box-sizing: border-box;"><section style="width: 1.8em;height: 1.8em;margin-left: -0.05em;border-radius: 100%;background-color: rgb(255, 255, 255);text-align: center;font-size: 15px;line-height: 1.8em;color: rgb(62, 62, 62);box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">2</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;padding-left: 16px;border-width: 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;border-left: 2px dashed rgb(160, 160, 160);border-bottom-left-radius: 0px;padding-left: 10px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-bottom: 20px;margin-left: 0%;box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">举办丰富的文化节庆活动（如露天音乐会、戏剧节、灯光艺术节等）;</p></section></section></section></section></section></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;font-size: 19px;box-sizing: border-box;"><section style="width: 2em;height: 2em;display: inline-block;margin: auto;border-width: 1px;border-style: solid;border-color: transparent;border-radius: 100%;background-color: rgb(142, 201, 101);padding-top: 0.25em;box-sizing: border-box;"><section style="width: 1.8em;height: 1.8em;margin-left: -0.05em;border-radius: 100%;background-color: rgb(255, 255, 255);text-align: center;font-size: 15px;line-height: 1.8em;color: rgb(62, 62, 62);box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">3</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;padding-left: 16px;border-width: 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;border-left: 2px dashed rgb(160, 160, 160);border-bottom-left-radius: 0px;padding-left: 10px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-bottom: 20px;margin-left: 0%;box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">利用整个上莱茵河地区强大医疗健康资源的整体优势，不断引入专业的预防和康复以及相关教育培训机构，形成并完善疗养区内小健康集群;</p></section></section></section></section></section></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;font-size: 19px;box-sizing: border-box;"><section style="width: 2em;height: 2em;display: inline-block;margin: auto;border-width: 1px;border-style: solid;border-color: transparent;border-radius: 100%;background-color: rgb(142, 201, 101);padding-top: 0.25em;box-sizing: border-box;"><section style="width: 1.8em;height: 1.8em;margin-left: -0.05em;border-radius: 100%;background-color: rgb(255, 255, 255);text-align: center;font-size: 15px;line-height: 1.8em;color: rgb(62, 62, 62);box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">4</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;padding-left: 16px;border-width: 0px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;border-left: 2px dashed rgb(160, 160, 160);border-bottom-left-radius: 0px;padding-left: 10px;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-bottom: 20px;margin-left: 0%;box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;">发展地方零售业；</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">在营销方面，巴德克罗钦根根据市场需求把这些不同的项目与温泉医疗产品结合在一起作为多种套餐投入市场，如：7天沐浴假期套餐产品（包含：温泉、桑拿、绿色餐饮、健行、水上自行车、拉苏尔泥浴、按摩、地区公共交通）、21天全方位健康套餐（包含温泉、桑拿、医生会谈、按摩、康复操、矿物温泉运动浴、矿物温泉盆浴、地区公共交通）等。</p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.278125" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwt8QlD5ju03o8gXd7qMfE053JkYUmW27SIZeVFaPPgJ2DSrTA2Rnp0Q/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 20px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;padding-right: 8px;padding-bottom: 8px;padding-left: 8px;background-color: rgb(142, 201, 101);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: -10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="padding: 3px;display: inline-block;border-bottom: 1px solid rgb(62, 62, 62);line-height: 1;letter-spacing: 0.8px;font-size: 18px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">健康产业与零售业</strong></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">作为每年能够吸引62.1万过夜游客数的疗养地，巴德克罗钦根的疗养客人具有很大的消费需求。这就意味着当地需要建设完善的零售中心。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">目前，巴德克罗钦根的零售业共有150多家商铺，卖场面积约为2.5万平方米，其中三分之一分布在中心城区。鉴于疗养地的不断发展，为促进健康产业与零售业的协调效应，当地政府近年来正在不断提升零售业的发展和品质，如：增加商铺类型，引入更多年轻时尚类商品、品牌产品、电子、家居以及运动设施等，以满足健康游游客的不同体验性购物需求。</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.6223565" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwmZB3PUe8hTUgFQ5CXaXQfSGibQm5yiav08wedgolp0XX1437jTor8f5Q/640?wx_fmt=jpeg" data-type="jpeg" data-w="662" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">从空间结构来看，当地零售业目前主要集中在中心城区，而中心城区与疗养区之间存在间隔以及一定的距离，给疗养区内的客户带来了诸多不便。鉴于此，巴德克罗钦根市政府及规划局目前正在制定方案，打通疗养区与零售业中心之间的通道，缩短两者间的距离，以推进两者相互促进、协同发展。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 20px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;padding-right: 8px;padding-bottom: 8px;padding-left: 8px;background-color: rgb(142, 201, 101);box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: -10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="padding: 3px;display: inline-block;border-bottom: 1px solid rgb(62, 62, 62);line-height: 1;letter-spacing: 0.8px;font-size: 18px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">结语赏析</strong></p></section></section></section></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;"><strong style="box-sizing: border-box;">巴德克罗钦根疗养地的发展模式及经验表明，疗养地的发展首先需要具备一定的自然条件，如温泉、气候、海岸线、绿地等。</strong>在此基础上设立的疗养基本设施（比如多功能温泉浴池，疗养公园）获得成功后，可根据自身和周边资源特色逐步拓展相关设施，如引进特色专业的医疗机构、不断改善疗养地及周边环境和基础设施等。<br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><img class="raw-image" data-ratio="0.75" src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibA98jhn3ezJpumFaKOf2tQwPrIoibEVJ4icjSib3oE9vg9EubdrN7s8wRohCSFv56oVXicYalue9a8ficA/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="vertical-align: middle;box-sizing: border-box;"  /></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">巴德克罗钦根正是<strong style="box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;">在地方传统温泉资源基础上，引入现代医疗与康复机构，发展适合不同人群需求的康养产品和服务。</span></strong>尤其是该镇充分利用周边首位城市弗莱堡大学医院的世界声誉，特别是医院心脏中心的强大实力，与医院合资设立弗莱堡大学-巴德克罗钦根心脏中心，将大量普通心脏手术及术后康复放在疗养区，为小镇带来大量高质量的医疗旅游客源。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">其次，与其他很多产业相似，温泉疗养产业的发展也会经历周期性变化或政策瓶颈。巴德克罗钦根在上世纪末整个德国温泉疗养行业因政策变更走向衰落时及时采取应对措施，<strong style="box-sizing: border-box;">开发针对新目标群体的多样化产品和服务，并通过各类新型、综合性套餐等营销方式赢得市场，也成功实现了自身发展模式的转型。</strong>同时，抓住人口老龄化和发达国家居民对健康需求越来越广泛和深远的大势，巴德克罗钦根对疗养地的现代化更新和“供给侧改革”收获了丰厚的回报。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">再次，<strong style="box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;">从整个城市的角度来看，特色产业与其它产业的融合共生显得愈发重要</span></strong>，健康产业与当地的旅游、医疗、零售、绿色农林等产业的协同共进正是当前巴德克罗钦根在城市更新与优化过程中的重要主题。</p><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="white-space: normal;box-sizing: border-box;">最后，<strong style="box-sizing: border-box;"><span style="color: rgb(73, 109, 75);box-sizing: border-box;">在德国不管普通小镇还是特色小镇，首先是一座建制镇，而不是特色产业公园。</span></strong><strong style="box-sizing: border-box;">它的存在必须满足当地居民的多种需求，是集经济、地方政治、文化、社会、教育、休闲娱乐等诸多市政功能为一体的综合体。</strong>它的可持续发展和成功运营离不开当地居民的积极参与、良好的地方治理、健康的产业发展等多种因素的整体性合力。</p><p style="white-space: normal;box-sizing: border-box;">　　<br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="font-size: 15px;box-sizing: border-box;"><p style="box-sizing: border-box;">文章来源丨绿色之都德国弗莱堡（侵删）</p><p style="box-sizing: border-box;"> 投稿邮箱丨xjxtd@126.com</p><p style="box-sizing: border-box;">中规建业城市规划设计院   信息中心</p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0% 20px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: 38%;box-sizing: border-box;"><section style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section style="border-top: 1px dashed rgb(180, 179, 179);box-sizing: border-box;"></section></section></section></section><section style="display: inline-block;vertical-align: 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