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<section style="font-size: 15px;line-height: 1.8;padding-right: 5px;padding-left: 5px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: center;margin: 5px 0% 10px;box-sizing: border-box;"><section style="display: inline-block;width: 95%;vertical-align: top;box-shadow: rgb(185, 185, 185) 1.41421px 1.41421px 6px;padding: 10px 10px 15px;background-color: rgb(255, 255, 255);box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: -30px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 50%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-shadow: rgb(0, 0, 0) 0px 0px 0px;width: 95%;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/KoH4xpDrnibAVxsJYzR8en19hf7wEnX9jvmHFldAh0FLibL3glBs7HRUwzlzKRBo6rFicCRD6I1VnG1Yy38OXtMPA/640?wx_fmt=png" style="max-width:100%;" /></p></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 50%;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;width: 95%;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_png/KoH4xpDrnibAVxsJYzR8en19hf7wEnX9jvmHFldAh0FLibL3glBs7HRUwzlzKRBo6rFicCRD6I1VnG1Yy38OXtMPA/640?wx_fmt=png" style="max-width:100%;" /></p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0%;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: 50%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: left;margin-top: 10px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;padding: 3px 10px;border-width: 1px;border-radius: 3px;border-style: solid;border-color: rgb(62, 62, 62);box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="transform: translate3d(-1px, 0px, 0px);-webkit-transform: translate3d(-1px, 0px, 0px);-moz-transform: translate3d(-1px, 0px, 0px);-o-transform: translate3d(-1px, 0px, 0px);box-sizing: border-box;"><section style="font-size: 13px;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">微课堂</strong></p></section></section></section></section></section></section></section><section style="display: inline-block;vertical-align: bottom;width: 50%;box-shadow: rgb(0, 0, 0) 0px 0px 0px;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: right;box-sizing: border-box;"><section style="font-size: 21px;line-height: 1.5;box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">日本文化之旅</strong></p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 5px 0% 18px;box-sizing: border-box;"><section style="border-top: 1px dashed rgb(185, 185, 185);box-sizing: border-box;"></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 10px 0% 20px;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;box-shadow: rgb(0, 0, 0) 0px 0px 0px;width: 100%;box-sizing: border-box;"><p style="text-align:center"><img src="http://read.html5.qq.com/image?src=forum&q=5&r=0&imgflag=7&imageUrl=http://mmbiz.qpic.cn/mmbiz_jpg/KoH4xpDrnibAVxsJYzR8en19hf7wEnX9j3BoW5QvSRBUb9ibtpglqvl4EN0WGWK1ae6J2DP2JYaYsJyIxO42qcEg/640?wx_fmt=jpeg" style="max-width:100%;" /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">第  <span style="font-size: 18px;box-sizing: border-box;">11 </span><span style="box-sizing: border-box;"> </span>讲<br style="box-sizing: border-box;"  /></strong></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="text-align: left;transform: translate3d(-10px, 0px, 0px);-webkit-transform: translate3d(-10px, 0px, 0px);-moz-transform: translate3d(-10px, 0px, 0px);-o-transform: translate3d(-10px, 0px, 0px);margin: 10px 0% 5px;box-sizing: border-box;"><section class="tn-yzk-fuid-text-40364-1532084744829" style="text-align: center;letter-spacing: 0.5px;line-height: 2;box-sizing: border-box;"><p style="box-sizing: border-box;">Part 3 日本文化创意产业</p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-right: 0%;margin-bottom: 5px;margin-left: 0%;box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">日本主要动漫主题乐园/小镇案例</strong></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin: 5px 0%;box-sizing: border-box;"><section style="text-align: left;box-sizing: border-box;"><p><mpvoice frameborder="0" class="res_iframe js_editor_audio audio_iframe place_audio_area" src="https://mp.weixin.qq.com/cgi-bin/readtemplate?t=tmpl/audio_tmpl&name=%E4%B8%BB%E8%A6%81%E5%8A%A8%E6%BC%AB%E4%B8%BB%E9%A2%98%E4%B9%90%E5%9B%AD%20%E5%B0%8F%E9%95%87%E6%A1%88%E4%BE%8B&play_length=07:26" isaac2="1" low_size="905.46" source_size="905.5" high_size="3488.23" name="主要动漫主题乐园 小镇案例" play_length="446000" voice_encode_fileid="MjM5NjE0NDgwM18yNjU1MzQzNDE0"></mpvoice></p></section></section></section></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="text-align: justify;box-sizing: border-box;"><p style="white-space: normal;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;">的微友们，大家好，我是设计师牧歌！</span></strong></p><p style="box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"  /></span></p><p style="box-sizing: border-box;"><span style="letter-spacing: 0px;box-sizing: border-box;">上一节我跟大家分享日本发展动漫旅游的四大举措，对小城镇建设的影响，这一节我想带大家参观两个动漫旅游小镇，希望能让您更深刻的感受日本动漫旅游小镇，并且通过我的介绍能带给您更多的启发。</span><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;"><strong><span style="font-size: 15px;">柯南小镇</span></strong></p><p style="box-sizing: border-box;"><br  /></p><p style="box-sizing: border-box;">发达的动漫产业链和广泛的受众，催生了一批以著名动漫IP为主体和本底的动漫主题小镇，他们通常依托动漫作者或作品带来的人文资源优势和当地政府的政策支持进行发展，其中最有代表性的是位于鸟取县北荣町的“柯南小镇”。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">“柯南小镇” 原本是一座普通的沿海农业小镇，以西瓜种植和海水养殖为主。由于它是柯南之父青山冈昌的家乡，北荣町政府决定借助大IP《名侦探柯南》的影响力在当地发展主题旅游业。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">柯南小镇的城市形象宣传从某种程度上中和了交通路途遥远带来的不便。从大阪到柯南小镇，单程要三个小时以上，而最后半个小时的车程，你有机会在仓吉转车乘坐“柯南专线”列车来到小镇，可谓是“未至其镇，先见其形”，车站的候车厅、指示牌全部是柯南的标识，就连车站的楼梯上也写着“欢迎来到柯南车站”。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">最绝的是，就连北荣町所在的鸟取县的机场，也在2014年改名叫做“柯南机场”，柯南迷们，是不是从刚起飞就开始兴奋了！</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">北荣町将柯南形象无处不在的融入镇内一切的城市元素。镇区的主干道，叫做“柯南大道”，路标、指示牌、路灯、长椅甚至连井盖都是柯南形象；通往镇区的大桥，叫做“柯南大桥”，桥上栩栩如生的柯南铜像据说是在青山冈昌的监督下完工的。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">作为旅游小镇，北荣町的主打产品是集展示、体验、销售等功能为一体“青山冈昌故乡馆”。</p><p style="box-sizing: border-box;"><br  /></p><p style="box-sizing: border-box;">事实上，经过对众多日本动漫小镇的案例研究发现，这些小镇有一个共同点就是：他们的旅游产业都是围绕这样一座大型综合性公共建筑展开，虽然其表现形式有所不同，有的是博物馆，有的是纪念馆，有的是综合商场内的展示馆，主要功能基本都包括：展览展示、影片放映、主题活动表演、互动体验、纪念品零售、餐饮等。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">“青山冈昌故乡馆”的互动功能很有代入感和针对性，“柯南迷”们可以挑战“纪念馆大师赛”，根据结果得到等级不同的认证，可以身临其境的体验青山刚昌创作漫画时的场景，可以近距离观看木偶剧，还可以亲身使用滑板、蝴蝶结变声机等动漫中的道具。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">日本动漫的衍生产品一向很畅销，它们质量过硬，形式多样，在不同年龄段、不同国籍和文化背景的人群中广受欢迎，价格自然也是感人，总之是附加值很高的一个产业，任何一个动漫IP的走红，后续几乎都离不开其衍生品的大卖。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">日本商家在这方面很有一套，今天推一个收集活动，明天推一个限量版，看着动漫迷们像我国群众春节集“福”一般趋之若鹜，商家得意洋洋的数着钞票。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">柯南小镇的衍生品走的也是这种路线，小镇的商业围绕柯南这个主题，主要是书店、纪念品店类，售卖别的地方买不到的单本以及各种限定版的周边，大受朝圣“柯南迷”们的喜爱，不把信用卡刷爆了回去都没脸见粉圈的小伙伴们。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">从九十年代发展柯南主题旅游开始，北荣町从一座名不见经传的农业小镇发展成为全世界“柯南迷”的朝圣之地，经济和居民生活质量因此得到了很大的提升，当地居民以柯南为荣，柯南的形象甚至印到了居民的户口本和居民卡上。</p><p style="box-sizing: border-box;"><br  /></p><p style="box-sizing: border-box;">在日本，这类特色鲜明的动漫IP主题小镇还有不少，比如小丸子、宫崎骏、哆啦A梦等等，模式都比较类似，这些小镇的成功发展得益于IP本身的影响力，同时也成为动漫IP的重要组成部分。</p><p style="box-sizing: border-box;"> </p><p style="box-sizing: border-box;"><strong>哆啦A梦博物馆</strong></p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">当然蓝胖子的家并不叫哆啦A梦博物馆，而是以它的作者名字命名的“藤子·F·不二雄博物馆”，他的本名其实叫藤本弘，和好朋友安孙子素雄合用形成了这个奇特的笔名（想给自己取一个安吉丽娜·Shake的大气笔名）。在他过世之后，为了纪念，就在他常年生活的川崎市建造了这座博物馆。听说在讲解器里，他的妻子最后还会特别说一段话感谢所有漫迷，非常感人~</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">从JR南武线登户站下来后坐巴士就可以见到蓝胖子，而且巴士也是他“冠名”的，从车身图案到里面的按铃、扶手，一切小细节都是他阴魂不散的身影，连车牌号都是他出生的年份2112。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">在博物馆里可以尽情享受和蓝胖子的美好时光....一起看漫画~穿梭任意门~想要什么就在“如果电话亭”对着话筒大声说出来....比如我有一个愿望是世界只有我和仲基。不要伤心，毕竟，压压水泵，你的老公胖虎就会出来了：玩累了话，还可以去餐厅看着胖子变成食物，然后拍一万张发朋友圈~顺便让他的周边榨干你的钱包，各种手办、竹蜻蜓，甚至连复制版原画都有得卖~只要有钱~除了可以0距离与哆啦A梦会面，博物馆里还详细得科普了藤子·F·不二雄，包括他很多珍贵的手稿、用过的物品，堆满漫画书的书柜甚至是1比1还原的工作台。</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">博物馆的建设，是藤子大师的妻子藤本正子，为了报答多年来观众的支持而特别企划。欲通过此项博物馆的建设，将藤本大师一生追求的“梦想”、“希望”、“友情”、“勇气”、“好奇心”、以及“善良”等人生格调传达给每一位参观游客。</p><p style="box-sizing: border-box;"> </p><p style="box-sizing: border-box;">以上就是我推荐的两个动漫小镇考察点，日本还有很多的动漫旅游小镇，最近真人版《镰仓物语》又让镰仓这个妖怪童话小镇火了；是不是我们也应该多出一些接地气的，现实的场景设计到动漫中去，这样动漫和特色小镇相互影响，维持和强化地方性，引领小城镇特色化发展，激活小城镇文化。那就让我们期待会有更多贴近传统文化的动漫作品出现吧！</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;">谢谢大家，我是牧歌，下期再会！</p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br  /></p><section class="V5" powered-by="gulangu" style="font-size: 15px;white-space: normal;line-height: 24.5455px;box-sizing: border-box;"><section style="margin-top: 30px;margin-bottom: 10px;text-align: center;box-sizing: border-box;"><section style="padding: 10px;display: inline-block;width: 493.352px;border-width: 1px;border-style: solid;border-color: rgb(192, 200, 209);box-shadow: rgb(220, 221, 221) 3.53px 3.53px 0px;box-sizing: border-box;background-color: rgb(255, 255, 255);"><section class="V5" powered-by="gulangu" style="box-sizing: border-box;"><section style="margin-top: -28px;box-sizing: border-box;"><section style="padding: 0.1em 0.3em;display: inline-block;border-width: 2px;border-style: solid;border-color: rgb(255, 255, 255);color: rgb(13, 0, 21);font-size: 17px;box-sizing: border-box;background-color: rgb(254, 255, 255);"><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">日本文化之旅</strong></p></section></section></section><section class="V5" powered-by="gulangu" style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="text-align: left;font-size: 14px;box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">（一）日本文化财保护制度</strong></p><p style="box-sizing: border-box;">1.日本文化的由来</p><p style="box-sizing: border-box;">2.日本文化保护立法史</p><p style="box-sizing: border-box;">3.日本文化遗产的保护举措</p><p style="box-sizing: border-box;">4.日本文化遗产保护工作对世界的影响和贡献</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">（二）日本博物馆文化</strong></p><p style="box-sizing: border-box;">5.日本博物馆的产生和现状</p><p style="box-sizing: border-box;">6.推荐考察点</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">（三）日本文化创意产业</strong></p><p style="box-sizing: border-box;">7.日本流行文化从文物中汲取灵感</p><p style="box-sizing: border-box;">8.日本动漫产业发展</p><p style="box-sizing: border-box;">9.日本动漫旅游发展的主要模式</p><p style="box-sizing: border-box;">10.日本发展动漫旅游的四大举措，并对小城镇建设的影响</p><p style="box-sizing: border-box;">11.日本主要动漫主题乐园/小镇案例</p><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;"><strong style="box-sizing: border-box;">(四)日本商业文化传承---匠心</strong></p><p style="box-sizing: border-box;">12.匠人精神</p><p style="box-sizing: border-box;">13.日本的“匠人”与“匠心”</p><p style="box-sizing: border-box;">14.日本匠人的“匠心”发展</p><p style="box-sizing: border-box;">15.日本匠人的“匠心”传承</p><p style="box-sizing: border-box;">16.推荐考察点/案例<span style="letter-spacing: 0px;box-sizing: border-box;"> </span></p></section></section></section></section></section></section><section class="V5" powered-by="gulangu" style="font-size: 15px;white-space: normal;line-height: 24.5455px;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br  /></p></section></section></section><p style="box-sizing: border-box;"><br  /></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="display: inline-block;vertical-align: top;width: 40%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;"><section style="border-top: 1px dotted rgb(62, 62, 62);box-sizing: border-box;"></section></section></section></section><section style="display: inline-block;vertical-align: top;width: 20%;box-sizing: border-box;"><section class="V5" style="box-sizing: border-box;" 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border-box;">欢迎投稿，投稿邮箱：xjxtd@126.com</strong></p></section></section></section><section class="V5" style="box-sizing: border-box;" powered-by="gulangu"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="box-sizing: border-box;"><br style="box-sizing: border-box;"  /></p><p style="box-sizing: border-box;"><br  /></p><section class="V5" powered-by="gulangu" style="font-size: 15px;white-space: normal;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section class="V5" powered-by="gulangu" style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><section class="V5" powered-by="gulangu" style="line-height: 24.5455px;box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="box-sizing: border-box;"><p style="line-height: 28.4444px;"><span style="font-size: 14px;">来源：</span></p><section class="Powered-by-gulangu V5" 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